• Ukraine’s Cold Weather Tea

    Virtually all the world’s tea is grown between the latitudes 20 degrees north and 20 degrees south of the equator. Rising temperatures in this narrow band threaten tea yields and force growers to consider planting “upslope” at higher elevations where cooler temperatures prevail. Unfortunately, subtropical tea cultivars perish in a hard frost, expected above 7,500 feet. The Zhornyna Experimental Tea Plantation in western Ukraine, is located near 50 degrees north latitude. Planter Maksym Malygin is successfully growing tea under forest cover that has survived heavy snow during prolonged winters at temperatures 26 below zero Celsius.

    • Caption: Maksym Malygin at his home near Kyiv
    Maksym Malygin owner of Zhornyna Experimental Tea Plantation
    Preparing for winter at Zhornyna in Western Ukraine near Mukachevo close to the border with Poland and Slovakia

    Cold-resistant Cultivars are Key to Expanding Tea Lands

    By Dan Bolton

    The Zhornyna Experimental Tea Plantation is in western Ukraine near Mukachevo, a city of 85,000 located near the borders that Ukraine shares with Hungary, Slovakia, and Poland. Known as the Transcarpathia, this hilly region south of the Carpathian Mountains in ancient times was a part of Kyivan Rus. It was ruled by the Hungarian Empire for 1100 years until World War I and was part of Czechoslovakia until 1945 when it was ceded to Ukraine. The plantation is situated on high ground known as Chervona Hova or the “Red” Mount.

    Dan Bolton: Thank you Maxim for joining our podcast. Your first recordings were interrupted by air raid sirens following intense missile attacks near Kyiv where you make your home. What has been the impact of the invasion on Ukraine’s only tea garden?

    Maksym Malygin: We planned to carry out classical formative pruning of tea bushes in three seasons, from 2021 to 2023. After the first two years of pruning, we planned to test the winter hardiness of the skeletal branches of the bushes and not cover for the winter. This was planned to be done on 300 bushes that grow on the cleared part of the plantation. Pruning last year showed excellent results, the vegetation of the bushes increased from 15 cm after pruning to 70-80 cm at the end of the season. This April, we planned to cut at a height of 20-25 cm.

    We will not do this and lose at least one year. Also, we will not be able to organize the collection of leaves to produce more tea.

    “The most ambitious project at the idea stage is the creation of a new two-hectare tea plantation in Ukraine, but right now it’s completely frozen on hold.

    – Maksym Malygin

    Dan: It is good to know that you and your family remain safe. I speak for a global tea community that wishes your work will continue without war.

    What is the future of Zhornyna as it produces only experimental tea in small batches?

    Maksym: We have organized through ways for the development of the Zhornyna project. The first one is gaining experience directly on 300 bushes of the plantation. It’s not possible to make industrial production there, but it’s possible to consistently produce some tea for large tea tastings. The second is the vegetative reproduction of the unique winter-resistant tea. The third is a cooperation with colleagues in Europe on the transfer of tea and growing technologies in harsh climates. The most ambitious project at the idea stage is creation of a new two-hectare tea plantation in Ukraine, but right now it’s completely frozen on hold.

    Climate change is forcing planters to move upslope
    Zhornyna is near Mukachevo (marked in red)

    Dan: Listeners in Europe and northern regions that are experimenting with plantings will be interested in your experiments with temperature resistant cultivars. Will you describe the experiment in greater detail?

    Maksym: Analyzing cold-weather characteristics and cultivars is an interesting question. And it’s not that easy to answer.

    The history of unique Ukrainian tea plantation began in 1949 when non-varietal Georgian and Krasnodar seeds were sown, as well as seeds of the varieties Georgian No. 2, Kangra and a Japanese-Indian hybrid. This is described in the scientific literature.

    We made a map of the entire plantation area with the help of the GPS. The total area is 1.4 hectares (about 3.5 acres). Most of the original farm has been destroyed. The surviving tea plants are located in five places. Each has different morphological features. Unfortunately, we still have not been able to find specialists in the post-Soviet years who could establish a tea variety according to the morphological characteristics of plants.

    In this case, we need to use DNA analysis, but for comparison, we need to have data from old Soviet cultivars. My personal opinion is that the 300 bushes in the restored area descend from the Georgian No. 2 variety.

    During the past 70 years, tea plants on the plantation have experienced snowy winters when the minimum temperature was minus 26 degrees [see map depicting Hardiness Zones, above]. Last winter, the minimum temperature was minus 15 degrees with virtually no snow.

    Until 1999 “Zhornyna” was the most northern tea plantation in Europe. After the Tschanara Tea Garden in Germany emerging (the owners are my friends and colleagues Wolfgang Bucher and Haeng ok Kim) “Zhornyna” lost that status, but remains the most frost-resistant culture of tea worldwide (surviving winters with temperatures down to -26 C).

    Given the age and adaptation to the local climate, this tea is likely a Ukrainian frost-resistant subpopulation of Georgian tea. It is my opinion.

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    Seventy-five Years of Experimentation

    In 1949 a team from the All-Union research Institute of Tea and Subtropical Agriculture in Georgia, after surveying much of Transcarpathia south of Kyiv, decided that conditions in western Ukraine on Chervona (Red) Hora Mount near the town of Mukachevo were ideal for planting cold-resistant tea.

    Dr. I. I. Chkhaidze supervised development of the experimental tea garden which was one of six in the region. The initiatives were part of a greater project of the National Academy of Sciences of the USSR that in 1950 funded attempts to acclimatize tea on territories including Moldova, Transcarpathia, Crimea, Primorsky Krai, and in the far west the islands of South Sakhalin and Kunashir.

    At Zhornyna non-varietal Georgian and Krasnodar seeds were sown, as well as seeds of the Georgian No. 2 variety; along with a Kangra cultivar from India and a Japanese-Indian hybrid.

    Photos of the plantation taken during the early 50s were lost. “All we can show is one photo from the archive in Russia and three photos from a book written by Dr. Chkhaidze, who led the team of scientists,” writes Zhornyna tea garden owner Maksym Malygin.

    The main goal of the project was “…full satisfaction of Soviet people’s needs for domestic tea.” In Georgia the Soviet Union implemented a similar project during the period 1930-1940 that ultimately supplied 30% of tea consumed in the USSR.

    Tea was first planted along the Black Sea coastline in 1885 near Batumi. In 1915 there were 170 Georgian tea plantations covering an area of 1,000 ha. By 1932 the state had established 19 state-run tea plantations and nine factories. The area under tea increased to 25,500 ha. By 1993 Georgia growers farming 56,000 ha annually produced 75 million kg of tea at 70 state run factories.

    Scientists considered the Transcarpathia to be the second most favorable region next to Georgia for producing tea, said Malygin. Fifty hectares on the collective were developed and 1.5 metric tons of high quality “Chervona Hora” tea was harvested in 1952

    The project was canceled in 1953.

    After canceling financial support for research, the plantation was abandoned. Lots of tea bushes were dug and cut out, only their roots remained. Thanks to the efforts of plantation workers tea bushes still grow, but there is insufficient capacity  to develop the plantation, Malygin explains.

    Among the experimental areas established in the Transcarpathian region only Red Mount’s persisted. Fifty years after the original 50 acres (20 hectares) were planted, only two hectares thrived. In 2000 there were several hundred tea plants still growing, blossoming and fructifying, he said. The bushes stood 1.5 meters high, said Malygin.

    Tea bushes over generations grew resistant to constant freezes and give new branches in the spring. Skeletal branches do not have time to grow on their own, he explains.

    Before 1999 Zhornyna was the most northern tea plantation in Europe. Plantations established in Germany and Great Britain are now the farthest north but Zhornyna is the site of the most frost-resistant tea cultivars worldwide, he said.

    A green arrow marks the Zhornyna Tea Plantation near Ukraine’s borders with Hungary, Poland, and Slovakia.

    “In December 2013, my wife and I visited the plantation for the first time and fell in love with this place. So was started the Zhornyna tea plantation conservation project that we call “Tea Grows in Ukraine.”

    The first step was to develop technology for the production of terroir and demonstrate that the leaves could produce quality tea. Experimental developments of semi- and full-fermented teas, were done from 2015 to 2021. The results demonstrated the great potential of the Transcarpathian teas, according to experts’ opinions.

    The second stage came in 2019, when part of the plantation was cleared. Our attention was then focused on the 300 small bushes. Shelters were built and the tea plants survived the cold winters.

    This block is restricted as a test


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  • Protecting Sri Lanka’s 150-year-old Brand

    In 2021, Sri Lanka launched a ?4.5 billion global promotion to increase the export volume and value of Ceylon tea, a billion dollar brand. The campaign targets 12 markets, including the UK, EU, Asia, and North America. In parallel, the board is pursuing a Protected Geographical Indication by the European Union. GI status affords global trade protection under the World Trade Organization and officially recognizes the authenticity of the Ceylon brand.

    • Caption: Jayampathy Molligoda, Chairman of the Tea Board of Sri Lanka
    Jayampathy Molligoda, Chairman of the Tea Board of Sri Lanka

    Why Sri Lanka is Seeking GI Status for its Ceylon Brand

    By Dananjaya Silva | PMD Tea

    A Protected Geographical Indication (GI) is a seal of authenticity awarded products that have a specific geographical origin and possess qualities or reputations that are due to that origin. Correspondent Dananjaya Silva sat down with Sri Lanka Tea Board Chairman Jayampathy Molligoda to discuss why the tea board is pursuing GI status and what this means for prices for producers, exporters, and for the nation’s tea.

    Dananjaya Silva: Will you explain how geographical indication protects Sri Lanka’s multi million dollar investment in promoting Ceylon tea in foreign markets?

    Jayampathy Molligoda: The World Trade Organization [WTO] TRIPS* agreement is the trade related aspects of intellectual property rights. So, the law relating to geographical indications originally emerged from the TRIPS agreement under WTO. Everything stems from that.

    Geographical indications are exclusively for unique offerings like Ceylon tea, or Ceylon cinnamon which identify the product as originating in a Sri Lankan region: quality, reputation, or any other characteristics of Ceylon tea are essentially attributable to its geographical origin.

    Ceylon tea is a registered trademark owned by Sri Lanka Tea Board in Sri Lanka. But what is important is that globally 95% of our tea is being marketed in 140 countries. At least 50 to 60 countries take about 90% of our tea. So, it’s a reputed name globally. Unfortunately, over a period of time we have lost some of the markets Pakistan, Egypt even Russia, their market size has come down drastically for the tea. As a result, we have been selling around 28 million kilos out of our 280 million kilos.

    One important point I will explain in detail the Ceylon tea is associated with the Lion logo. To qualify for the Lion logo, one has to pack in Sri Lanka 100% pure Ceylon tea so that’s the problem. Ceylon tea, although is a registered certification, it’s not registered legally in other than a few countries.

    As a result, there had been some misusers of the name. We were unable to take legal action on some of the infringements, so depriving our genuine exporters’ ability to service and increase their market share in Ceylon tea products.

    Ceylon tea is unique, we all know Ceylon tea is unique. Our tea masters know how to prove that through the testing methods, but that is not acceptable to European Union countries. We have to scientifically prove that this Ceylon tea originating from Sri Lanka has unique characteristics because of its geographical origin and reputation. So that is why we are trying to get this GI registration under intellectual property rights.

    Dananjaya: In addition to the legal protection it affords, will you discuss how Protected Geographical Indication status also speaks to the unique qualities of Sri Lanka’s tea-growing regions. GI status establishes a strong, distinguishable, and marketable reputation.

    Jayampathy: The GI status is a marketable reputation for producers because the producers follow farming traditions. It’s the cleanest tea in the world so that is the brand story for Ceylon tea. If you go back to the TRIPS arrangement under WTO, the original purpose behind geographical indication was to give recognition to the producer, the farmer.

    “Our objective is not only to stabilize but to obtain even better prices in terms of U.S. dollars and to get more market share.

    – Jayampathy Molligoda

    Dananjaya: Will obtaining GI status help stabilize prices?

    Jayampathy: Our objective is not only to stabilize but to obtain even better prices in terms of U.S. dollars and to get more market share.

    If you carve off our 300 million kilo per annum production, basically 285 million of that is what is known as Orthodox Ceylon tea. So that orthodox type of Ceylon tea is not ideally suited for tea bags and that may be one of the reasons why we have lost share in the mass market.

    Since CTC is different than Orthodox, we have to find a niche market. Our brand marketing strategy rests on three pillars. First, Ceylon tea is an authentic product, as we explain. Next we demonstrate our sustainability credentials compared to other competing countries and products citing, for instance, the fact that our farmers, our regional plantation companies practice environmental sustainability and attend to the social wellbeing of the people under the Tea Control Act. Finally, there is the wellness factor. Because of these three pillars we are getting a premium price for our tea.

    As a matter of fact, at the auction level and the wholesale level, we command $3.50 per kilo converted to U.S. dollars at the Colombo auction. The Mombasa Auctions and Calcutta they get less than $2, roughly say $2, according to information provided by ITC [International Tea Committee] as well as FAO, the Food and Agriculture Organization’s Intergovernmental Group findings.

    Recently domestic prices have gone up. In order to get more dollars, the authorities have taken the right course by allowing the rupee to fluctuate, but it has to be carefully managed float in my personal view.

    There is a tipping point our exporters must address to sell tea at a very high price. The tea board then works to ensure those FOB prices are trickled down through the factories to the farmers. It is more important getting this money to the farmer, not to give benefit to the exporters or the big time players to earn more money.

    So we pitch our Ceylon tea in that particular niche as a differentiated product. So how do we differentiate? It’s only through certifications and indications. Once we have obtained GI logo, it can be combined with other quality standards and the traceability can be assured so they know where the tea comes from.

    That’s the game plan. We just use the global tea promotion to explain the benefits of differentiated tea.

    London-based Dananjaya Silva is managing director of PMD Tea and a fourth generation tea man whose family business, P.M. David Silva & Sons dates to 1945 during the Plantation Raj in Ceylon’s Dimbula Valley. The company was founded on Brunswick Estate in the fertile Maskeliya Valley as a small independent Tea shop for tea plantation workers to gather, relax and enjoy a quality cup of tea.

    Related

    The GI mark of authenticity defines the origin boundaries and enhances legal protection for food products.

    Overview: The TRIPS Agreement

    The Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement is the most comprehensive multilateral framework for protecting intellectual property. It was enacted in January 1995 to establish a public register of rights that is accessible globally. It bolsters protection afforded by the issuance of CTMs (certification trade marks). The advantages of a Protected Geographical Indication include additional protection when a CTM is not accepted in a jurisdiction; the ability for GI holders to obtain reciprocal protection of a mark mandate under EU Regulation 2081/92; and the fact that GIs describe with legal precision the product’s direct links with origin.

    In addition to geographical indications including appellations of origin, TRIPS covers copyright and related rights (i.e. the rights of performers, producers of sound recordings and broadcasting organizations); trademarks including service marks;  industrial designspatents including the protection of new varieties of plants; the layout-designs of integrated circuits; and undisclosed information including trade secrets and test data. Learn more: TRIPS Agreement


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  • World Tea Conference + Expo 2022

    World Tea Conference + Expo attendees conveyed unique zeal as the largest of North America’s tea shows ushered in the return of in-person event marketing during its 20th anniversary gathering in Las Vegas.

    The trade show floor was crowded as tea lovers mingle with bartenders and chefs attending the adjacent Bar and Restaurant Expo. Exhibitors displaying cream liqueur and Ceylon tea are situated a short distance apart; pulsing bass music forms a consistent backdrop to these seemingly incongruous vendors. 

    Mackenzie Bailey On The Floor at World Tea Conference + Expo
    • Caption: Opening day crowd at the combined Bar and Restaurant Expo and World Tea Conference + Expo in Las Vegas, March 21-23.
    QTrade Teas & Herbs
    QTrade Teas & Herbs CEO Manjiv Jayakumar said “We are focusing on providing manufacturing solutions for the supplement industry, to support that segment. Because tea is increasingly sold as vitamins in North America.”

    How B2B Brands Use The World Tea Expo

    By Mackenzie Bailey

    Tea boards and wholesalers exhibiting at World Tea Expo sought to increase brand and product exposure with tasteful, large signage. On the World Tea Expo floor, retailers held the attention of attendees with aromatic tea blends and beautiful teaware.

    The spacious ITI booths stood out among the crowd with relatively sizeable friendly team engages passers-by, drawing them into the conversation.

    “We started heavily marketing in 2020. That was the perfect time to push, and we saw a huge success doing that online,” said Bianca Shaw, Marketing Director at ITI in Los Angeles.

    “Everybody is very enthusiastic about talking about the future, whereas everybody was focused on surviving” -Manjiv, QTrade Teas & Herbs. Other wholesalers, such as Dethlefsen & Balk, use premium booth branding to draw attention and a vast array of tea samples to engage prospects and achieve product exposure

    Market-leading retail brand Harney & Sons use the trade show to demonstrate leadership. A prominent logo strongly characterizes their booth, and subtle tea tins reinforce the branding. The company’s top brass, Mike and Paul are close at hand, signaling strong leadership and involvement in the tea community (and market).


    “It will be a good year now at Harney and Sons. We took advantage of the little hiatus we were on. We retooled our foodservice look and introduced a whole new wellness line,” said Mike Harney, CEO Harney & Sons.

    Expos, offering an opportunity to speak with retailers, indicate areas of focus for major tea brands.

    “We have the hemp division, which is our sister company.  We’ve been doing CBD and just applied for a marijuana growing license, which became legal in Connecticut and New York,” said Harney.

    On Trend Marketers

    The vendors ‘ stalls hint at the tea market trends; cold brew tea and boba are prominent themes.

    Some retailers, such as Marumatsu Tea Co, distinguish themselves on the floor, which was flooded with many spectators and potential customers.

    Marumatsu’s dark branding and muted table colors contrast the color schemes adopted by retailers elsewhere on the floor. Instead, product and tea trends held the focus of attendees. Their striking glass flash-cold brew tea infusers dispense fine Japanese green tea to eager vendors, offering real-time validation of the North American market interest in cold brew tea.

    “Iced tea is growing globally and will continue to do so over the next ten years, along with sparkling teas,” said Chris MacNitt.

    Experts in the tea industry, such as Andrew Chau Co-Founder & CEO of Boba Guys, leverage tactics used in adjacent segment alcoholic drinks.

    Chau said “Our boba tea pulls on bartending principles of layering ingredients by density. Segmenting our drinks into trilaterally offers us an opportunity to explain our products to consumers.”

    Other innovative products include substitutes for milk tea sweet jam-based tea. New vendors, such as Starry Foods, offer flavors positioned to thrive in the North American market, such as peach and mango, and provide additional flavors that may gain further traction (e.g., lychee).

    “We’re taking what’s popular in Asia and doing it here. Our new peach products are experiencing strong demand,” said Thomas Su, Starry Foods.

    “We typically see trends emerge in Asia and migrate later to North America,” said Art Lopez Marketing Director, Tea, Finlays’ Tea.

    This echoes the product insights shared by Chris MacNitt during the Tea Business Incubator session of the robust North American demand for specific flavor profiles, such as peach.


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  • Boba as a Gateway to Tea

    Boba Guys make their drinks with real fruit, real milk, real foamed cheese, and real tea, brewed from loose-leaf oolong and other quality varietals, and served with tapioca balls made in their own factory. The bustling chain, now with 20 locations, was co-founded by Andrew Chau and Bin Chen. Chau, a featured speaker at World Tea Expo this week, explains how relentless attention to quality elevated a simple mix of milk tea and tapioca to a $3 billion global segment that is enticing a generation of non-tea drinkers to give tea a try.

    • Caption: Andrew Chau, co-founder and CEO, Boba Guys.
    Co-founder, CEO, and author of The Boba Book Andrew Chau describes the allure of bubble tea.

    ‘We Really Push the Envelope for Quality’

    By Dan Bolton

    A business graduate with a master’s degree from the University of California, Berkeley, Andrew Chau worked as a marketing planner and manager at Target and Walmart before co-founding Vergence Media, a digital imaging startup. He later managed e-commerce for Timbuk2, a consumer electronics venture, and worked as a global brand manager for LeapFrog, in Emeryville, Calif. In 2011 he and Bin Chen launched Boba Guys opening their first shop in the Mission District. In 2015 they launched Tea People. The company has since expanded with six locations in Los Angeles and one in New York City.

    Dan Bolton: Why is bubble tea a gateway for exploring tea in-depth?

    Andrew Chau: I hope I don’t insult anybody by suggesting that you need boba in order to experience tea. There’s a millennia of history with tea. I’m not saying that we’re rewriting all of that history. Tea is something that’s been drunk for thousands of years.

    In certain countries, tea is normal, in certain places coffee is normal, in certain places mate is normal. Tea is basically a cultural product. When I say it’s a gateway drink, what I mean is that is how a lot of people get into tea. It brings you into the deep parts of tea; we’re talking about knowing what an oolong is, knowing where tea comes from in the world.

    Knowing tea at that depth opens the gate.

    There’s a drink that I really love in Taiwan, where my parents are from. It’s made with a high mountain oolong, a buttery tea that you put crema on top. The crema is like ultra milk, some people call it cheese. Sometimes you get a milk mustache drinking it along with the tea. It’s almost like a milk tea, and yes you are having tea with milk, maybe there’s some sugar in it. But what you are really tasting is the body of the drink, which in this case is an outstanding oolong, an Iron Goddess [of Mercy] tea with a milk cap or foam. Ten years ago you would have probably just ordered a Frappuccino.

    And that’s how so many people get in. The idea is to get you interested in the tea. Sure it is called a “Frozen Summit Oolong” but drinking it you are starting to understand the profile of that fine tea flavor.

    That’s what we do.

    We really push the envelope. We source our own tea and sell it to different cafes across the world. Our tea brand pushes innovation, meaning that we do nitro tea because with nitro you have more body and can taste nuances that you wouldn’t get in a hot water steep.

    What we do is get people involved.

    A gateway is basically like a beachhead, right? It’s where people enter. So you enter the shop and order a simple milk oolong, a Tie Guan Yin, a familiar English breakfast tea, or a Ceylon tea. We capture the best qualifies of these teas in a bubble format.

    Dan: Your Boba gateway doesn’t have a sign on it announcing, “no one over 35 allowed.” Boba Guys shops are filled with people of all ages eating and slurping and conversing. They are animated and interact as they poke and play with their broad-diameter straws. Boba is experiential — a drinking occasion that mingles quality tea and a memorable experience. Will you talk about those aspects?

    Andrew: People sometimes say boba is a fad. I’m like, well, how is it a fad if two billion people drink milk tea, or have tapioca every day? When boba first came out, it was a kind of dessert. Tapioca and cassava, the plant that it is made from, are native to Brazil. The Portuguese and Spaniards brought it to Southeast Asia. Similar to flan, you have cassava pudding, and cassava cake across Southeast Asia, in Malaysia, the Philippines, and other Spanish and Portuguese colonies. The pudding got mixed into a milk tea culture. In Europe, there’s a milk tea culture in the Middle East, and even in Mongolia and Russia.

    So I think that what happened is that it caught on again, in modern times as a kid’s drink because teenagers drink it loaded with a lot of sugar. I was one of those kids, but as I got older my metabolism changed, so I have to watch that sugar.

    When we created Boba Guys we purposely made it accessible. The format and taste profile are like what people want in a Frappuccino. We lowered the sugar content and used raw sugar. We make our own sugars. We don’t have any high fructose corn syrup in our stores. That is one way we made it accessible.

    Consider matcha. Everybody loves matcha in a latte or shake, but many don’t appreciate matcha’s tea culture. We have tea classes at Boba Guys. I teach people ‘this is a Dragonwell, a Longing green tea,’ or ‘this is a sencha green tea.’ When you grind it up to make it into a fine powder that is essentially matcha. At Boba Guys we layer it into the drink. The technique is known as a pousse-café. You see the layer, it is visually separate versus one giant green mixed latter.

    I explain that you’re drinking the entire tea leaf, whereas if you had a Dragonwell Longjing it would just be steeped. So you begin to understand how your body is internalizing all these anti-oxidants, like the catechins and ECGC. When you explain that to people you’re able to story tell. People haven’t been articulating the story of boba.

    How do we make it accessible to Americans?

    We explain that it is something to enjoy casually. If you want a slight tea buzz and you’re young and just are not a alcohol drinker. Go grab a boba.

    That’s what we are seeing now. It’s become a hangout for people. You would never a decade ago hear a regular everyday American want to talk about oolongs. You would hear them talk about green tea and black tea. I think we have come a long way and we want to be much more inclusive.

    “When I say it’s a gateway drink, what I mean is that it’s how a lot of people get into tea. It brings you deeper into tea, knowing what an oolong is and what is Pu’er, knowing where tea comes from in the world.”

    – Andrew Chau

    Bridging Cultures

    The Boba Guys sell tea online and supply many cafes and shops. “We started Tea People because we wanted to share our favorite teas with our friends the only way we knew how, by keeping it simple,” said Chau. “We visit the farms ourselves and source our own teas. Our mission is to make quality tea approachable, so we try to make it intimate, straight from the source,” he said.

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  • Tea at the Top of the World

    The Guinness Book of World Records has certified a May 2021 tea break on Mt. Everest as the highest tea party in history.

    Climber Andrew Hughes, who organized the high-altitude tea break, writes that “tea already was interwoven into life on an Everest expedition. From the tea houses and lodges where we stayed along the trek to the countless hours spent with one another with a warm cup of tea in hand awaiting weather windows to climb onwards – tea is something that we shared so regularly that it is impossible to detach it from the overall Everest experience.”

    • Caption: Andrew Hughes hosts a tea party at 21,312 feet
    Sharing dainties at 21,000 feet
    Sharing dainties at 21,000 feet

    Tea Offers Climbers Many Practical Advantages

    By Roopak Goswami

    On May 5, 2021, 15 climbers joined Andrew Hughes at Everest Base Camp No. 2, to enjoy Nepali milk tea with ginger and dainties at an altitude of 6,496 meters (21,213 feet). The team carried both packet and loose leaf teas including peppermint to aid digestion and chamomile to aid sleep. Climbers witnessed first-hand the effect of low atmospheric pressure which speeds boiling. Achieving a roiling boil at sea level occurs at 100 degrees Celsius. Above 20,000 feet water boils at less than 80 degrees centigrade, about 175 degrees Fahrenheit.

    For Andrew Hughes, tea is woven throughout cultures and history. It is a drink both unique and universal, which he finds beautiful to celebrate.

    Hughes and his team* are proud to learn the Guinness Book of World Records officially recognized their Mt. Everest tea party as the highest in history at 6,496 meters. The names of participants are now listed as record holders for participating in Hughes’ Highest Party Team on Mount Everest Camp 2, Nepal, on May 5, 2021.

    Andrew has completed the Seven Summits (ascending the highest mountains on each continent) and six of the Seven Volcanic Summits (climbing the highest volcanoes on each continent). His next goal is the Explorers’ Grand Slam; a quest delayed until April 2023 after the 2022 climbing season was canceled due to the war in Ukraine – the Grand Slam is a feat fewer than 70 adventurers have ever achieved. 

    “It would be an honor to become an ambassador to promote tea if somebody gives me such a role,” he says.

    “Tea already was interwoven into life on an Everest expedition,” he said. “From the tea houses and lodges where we stayed along the trek, to the countless hours spent with one another with a warm cup of tea in hand awaiting weather windows to climb onwards — tea is something that we shared so regularly that it is impossible to detach it from the overall Everest experience,” he said.

    Recounting the experience, Hughes recalled that the tea party, “felt like a natural celebration to organize, allowing us to celebrate one another with gratitude for this opportunity to be together in this special place with so many special people from around the world.”

    He took three different packet teas on the adventure. “I chose packet for several reasons over loose-leaf, but the primary one is packability up the mountain and its durability to keep it wrapped up and dry from the elements. We do use loose leaf tea while at base camp as we have more means to make large quantities of tea,” he said.  

    “Often each day while at base camp, we consume over a dozen large containers of Nepali milk tea and ginger tea,” he says.

    For his tea party, Hughes served the following from the Republic of Tea:
    Get Heart Herb Tea for Cardio Health
    Organic Immunity SuperGreen Tea Bags
    Get Happy Herb Tea for Lifting your Spirits

    “I chose these to help us combat some of the ravages of high altitude,” he says.

    It is intriguing to boil water at a high altitude, he noted. The lower atmospheric pressure means that water boils at a much lower temperature [80 Celsius, about 175 degrees Fahrenheit], but contrary to the common belief that cooking is quicker, cooking food takes longer at altitude.  

    Hughes said there were a dozen international climbers, a handful of international guides, and a remarkable team of local high altitude mountain climbers and support staff from Nepal who made possible his dream of an Everest summit, including this record.

    “I organized two tea parties during the Everest season. The first was to celebrate and thank the incredible Everest Base Camp Nepalese team who make camp function and the outstanding Nepalese climbers on our team. The original goal was to have this be the record-setting tea party, but after a long search, it was impossible to find an altitude high enough at base camp to set a new mark,” he said.

    “We celebrated all the same at what was at that time the time the second-highest tea party. I then set about organizing the new record-setting tea party at Camp 2 on Everest at the end of our second rotation on the mountain,” he says.

    Andrew recommends that people who ascend high altitude peaks take along tea.

    “There are numerous practical reasons why incorporating tea into your kit to carry up the mountain with you is valuable. The first is that a warm drink uses less energy for your body and aids in hydration up high,” he says.  

    “Climbers brought with them a variety of teas, such as peppermint or ginger to aid in stomach issues that often occur at high altitude or chamomile to reduce stress and aid in trying to steal some sleep amidst the stormy nights. Black or green teas with caffeine can often help mitigate some of the symptoms of altitude sickness, like headaches,” he says.

    “Tea already was interwoven into life on an Everest expedition. From the tea houses and lodges where we stayed along the trek to the countless hours spent with one another with a warm cup of tea in hand awaiting weather windows to climb onwards.”

    – Andrew Hughes
    Dainties at Everest Base Camp No. 2

    *Guinness lists the following participants: Andrew Hughes, Ronan Murphy, Kristin Bennett, Garrett Madison, Sid Pattison, Robert Smith, Art Muir, Helen Cokie Berenyi, Krisli Melesk, Ben Veres, Kevin Walsh, Kristin Harila, Mark Pattison, Rick Irvine, James Walker.

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