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  • Single Rate Country Specific Tariffs  | Red Sea Airstrikes Raise Shipping Risk  | Children in Womb Benefit When Mothers Drink Tea

    Tea is traded in bulk at low tariff rates. Tea-producing countries often erect high barriers to protect their local industries and negotiate free trade agreements with countries where the tea is blended and packed. These norms are expected to be abandoned on April 2 when the US imposes reciprocal duties at rates on par with exporters—retaliatory tariffs are likely to follow. Every tea drinker in the US will take a hit because importers will pay a much higher rate passed on to retailers. The de minimis exemption for shipments under $800 will up the cost of direct-to-consumer sales.

    Consumed in moderate amounts, the goodness of tea polyphenols is likely why children benefit in several ways when their mothers drink tea while pregnant. An extensive study conducted at 36 months of age suggests that women who drink tea in the second and third trimesters likely enhance the cognitive capabilities of their newborns.

    Tea Journey is raising funds to relocate to the tea lands in 2025. Investors receive a share of annual profits and unlimited access to hundreds of articles and podcast segments. To estimate our crowdfunding potential, OverSubscribe+ asks our fans to complete this three-question audience interest survey. There is no obligation.” 

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    Responding to Reciprical Tariffs
    Preparing the tea supply chain for disruption

    Tea Exporters Face Single-Country Reciprocal Tariff

    By Dan Bolton

    On April 2, the US will send trading partners in the tea lands a proposed tariff rate, likely leading to negotiations to arrive at a single country-specific tariff for all imports.

    It is not clear the extent to which tea will be impacted, but the universal application of new tariffs includes several major tea trading partners targeted by the Trump Administration. Foremost of these is India, which has high tariffs and non-tariff barriers to trade to protect its domestic industry.

    The rate will vary widely. For some countries, the new rate will be based on a low-percentage reciprocal tariff. In other instances, value-added sales tax and fees may be included when calculating the total duty.

    US Treasury Secretary Scott Bessent said on March 13 that US trading partners will have an opportunity to avoid country-specific tariffs by lowering their tariffs or addressing other grievances.

    Bessent said, “What’s going to happen on April 2 is that each country will receive a number that we believe represents their tariffs. So, for some countries, it could be quite low; for others, it could be quite high.”

    Click to Read the Latest Tea News

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    Dan Bolton Publisher

Spotlight

  • How Superconnectors Benefit the Tea Industry

    Tea SuperConnectors

    Identifying, embracing and deploying tea superconnectors can mitigate trade disruptions and create a more interconnected, resilient network for the future. Doing so will safeguard tea’s shared legacy and economic vitality, strengthening the bonds between producing nations and consumers one relationship at a time. | Episode 208

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Need To Know News

BRU Maker One
BRU Maker One
Bogdan Krinitchko

Preparation is key to enjoying fine tea. Sequential steeping delivers the best taste possible and unlocks the true value of whole-leaf teas and botanicals. BRU automates the process without using pods or capsules. The simple-to-operate smartphone-controlled device stores steeping profiles to consistently make great tea at the push of a button.

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Nepal Tea Collective
Nepal Tea Collective
Nischal Banskota

Hi, I’m Nish. I grew up on an organic tea farm and founded Nepal Tea Collective in 2016. Tea is not just a beverage for me but a catalyst for social change, sustainably empowering hardworking artisans like my parents for the past 30 years. I’m on a mission to make the whole world aware of the goodness of Nepali teas and the good that comes from supporting growers in this remarkable land.

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Camellia Sinensis
WTExpo25
Young Mountain Tea
Save the Children Sri Lanka

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Features

  • Tea Firms and Fans Share Financial Success

    Peter Yang, OverSubscribe

    Tea firms and fans can share financial success through equity crowdfunding, says Peter Yang, president and CEO of OverSubscribe+, a non-crypto, fully regulated way for customers and fans to fund company growth and earn back a share of the money they make. | Episode 202

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  • Demystifying Taiwanese Oolong

    Sean Hsu Hao Sheng

    Sean Hsu Hao Sheng, CEO of Trilliant Tea seeks to demystify and help tea drinkers fully appreciate the complexities of well-made oolong tea.. | Episode 205

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  • Global Tea Institute 2025 Colloquium: Tea and Peace

    Professor Katharine Burnett

    Hundreds of tea professionals, educators, and enthusiasts will travel from around the world to attend the UC Davis Global Tea Institute’s 10th Anniversary colloquium on January 30 at UC Davis. This year’s theme is Tea and Peace: Bringing Communities Together. | Episode 200

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  • The History of Tea at Christmas

    St. Nick

    The tradition of drinking tea, herbal infusions, and spiced beverages during the holiday season has evolved from medieval medicinal remedies to sophisticated and cherished modern holiday customs, reflecting centuries of cultural exchange, religious symbolism, and festive cheer. Who better to describe this history than our guest today, Santa Claus? Jolly old St. Nicholas recounts the…

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  • The Republic of Tea

    Kristina Tucker, Minister of Enlightenment and Commerce, The Republic of Tea

    The Republic of Tea is a pioneer in specialty tea and was founded on the idea that a tea brand could inspire a lifestyle of intentional living, embodying tranquility, creativity, and personal well-being.

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  • Q&A: Amigos do Chá Founder Elizeth van der Vorst

    Amigos do Cha Founder Elizeth van der Vorst

    Elizeth van der Vorst has been a Brazilian tea importer since 1994. Her company, Amigos do Chá, embodies her love of tea and its power to bring people together. Elizeth has been our friend at Tea Journey for several years. Among other things, she feels a deep love for India, particularly Darjeeling. In 2022, Elizeth…

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Frequently Asked Questions

Why did you consolidate all content on the Tea Biz Portal?

Tea Biz was a simple WordPress blog when it debuted ten years ago. The successful Kickstarter campaign that funded Tea Journey Magazine in 2015 required a more robust content management system, and the weekly podcast added multimedia content in 2021. The Tea Biz Portal enables professionals and enthusiasts to conveniently access more than 1,000 feature articles, news briefs, videos, recorded interviews, special issues, consumer ‘how to’ guides and price reports.  Zeen101 powers the Leaky Paywall site and Steeped Content managed social media optimization, marketing, and design, working with Vantage IT Solutions to produce the visually stimulating portal’s user interface and automation. 

How are the podcast, magazine, and blog distributed, and what is your reach?

Readership surveys reveal that 56% of our total audience are tea professionals. The remaining 44% identify as tea enthusiasts. Ninety-eight percent say they drink specialty tea. The magazine has the broadest reach, with a base of 16,000 paid and opt-in email subscribers in 76 countries. Geolocation statistics vary by channel, but up to two-thirds of our audience resides outside the US and Canada. Podcast listeners are concentrated in developed countries: 49% in North America, 32% in Europe, 14% in Asia, 3% in Australia, and 2% in Africa. Tea Journey has 25,000 social media followers. The podcast has accumulated 38,421 downloads. The Tea Biz blog circulates to 15,400 WordPress and LinkedIn followers, mainly professionals. In the past 365 days, LinkedIn posts generated 335,202 impressions. A breakdown follows: Owners 9%, Partner & Directors 25%, Senior Executives (MD-CEO) 21%, VPs 14%, C-level (marketing) 11%, Entry-level 14%, and Managers 5.8%.

Who contributes to the publications?

Over 100 contributors, most of whom reside in the tea lands, have published bylined articles since 2013. Tea is a fascinating and intricate topic… far more complex than anyone can master. That is why the Tea Biz Portal enlists writers skilled in 12 languages to tell the story of tea. Our expertise resides in storytelling by professionals who know the tea lands from birth and speak the native tongue. If you would like to contribute, contact editor Dan Bolton at [email protected]. You can also find Dan on WhatsApp, WeChat, and LinkedIn.

Why should I register?

Registering your business email address and sharing details about where you work enables Tea Biz to understand better and serve the interests of its global network of tea professionals. Registering is free. Doing so enriches our relationship and provides practical insights. Knowing your location, for example, assists us in delivering newsletters and notifications at appropriate times. Completing our content survey enables us to drill down to see your preferences. Click here to select from several platforms you can use to receive the weekly Tea Biz Podcast.

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