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  • Lindsay Lohan TV Ad Promotes Office Tea Breaks | Suez Shipping Disruptions Intensify | Botanists Identify the Gene that Causes Tea Leaf Droopiness

    Lindsay Lohan TV Ad Advocates Office Tea Breaks | Suez Shipping Disruptions Intensify | Botanists Identify the Gene that Causes Tea Leaf Droopiness | PLUS Revitalizing Kumaon | A century ago, Kumaon’s high-mountain estates were abandoned. The formerly productive tea fields lay fallow until an enterprising young entrepreneur marshaled the resources of US-based Frontier Co-op and USAID’s Cooperative Development Program to benefit hundreds of tea smallholders.

    Tea News for the week ending July 5, 2024

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    India Tea News
    India Tea News | Aravinda Anantharaman

    Raj Vable, founder of Young Mountain Tea in Marquette, Mich., inspired the villagers in the Kumar region to create a new era of economic resiliency and autonomy. The solar-powered factory with state-of-the-art equipment will process regeneratively grown certified organic tea in four styles available in retail locations by November. Vable writes, “We hope our model serves as a blueprint that can be replicated and improved upon so we can all collectively raise the bar on transparent sourcing, regenerative agriculture, and smallholder farmer equity.”

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    Lindsay Lohan for Pure Leaf Tea
    Lindsay Lohan for Pure Leaf Tea

    Pure Leaf TV Ad Advocates Office Tea Breaks

    By Dan Bolton

    Actress and producer Lindsay Lohan appears in a new television commercial and social media campaign urging tea drinkers to take a break at work. The commercial, financed by the Pepsi Lipton Tea Partnership, features Pure Leaf, the top-selling ready-to-drink tea brand in the US.
    The minute-plus spot is the first national multimillion-dollar tea advertising campaign since the pandemic.

    The Pure Leaf brand also launched a US-only coupon giveaway of a free bottle to enjoy on your next tea break. Text 737-377-3774 between June 27 and July 25 to receive a bottle or visit.

    Try: Tea break recipes

    In the commercial, Lohan, who has starred in several Netflix original films in the past few years and is currently filming Freaky Friday 2 with Jamie Lee Curtis, asks, QUOTE “When was the last time you took a break? I mean a real break. It’s like we forgot breaks even exist. Standing on an office coffee table, she shouts “it’s time for a tea break.” We all deserve a moment to recharge and revitalize ourselves. Soon the office staff is headed out the door chanting “tea break, tea break” and chugging Pure Leaf.

    Edelman made the humorous 90-second spot, supported by research that reveals “three in five workers struggle to take breaks during the workday, and more than half of workers feel too busy or interrupted by work to take a refreshing break. Nearly two-thirds of the 1010 full-time workers surveyed feel mentally, physically, and emotionally exhausted. However, sixty-three percent (63%) of workers surveyed noted that when they take quality breaks, they return recharged for what’s next*.

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  • Students Triumph in Tech Brew Challenge

    Pranjit Barman

    India’s Tocklai Tea Research Institute in Jorhat announced the winners of the 2024 Tech Brew Hackathon competition, held on International Tea Day. The winning students received 50,000 rupees for tackling their choice of five industry challenges. Teams from 20 universities participated. | Episode 171 |

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Need To Know News

BRU Maker One
BRU Maker One
Bogdan Krinitchko

Preparation is key to enjoying fine tea. Sequential steeping delivers the best taste possible and unlocks the true value of whole-leaf teas and botanicals. BRU automates the process without using pods or capsules. The simple-to-operate smartphone-controlled device stores steeping profiles to consistently make great tea at the push of a button.

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Nepal Tea Collective
Nepal Tea Collective
Nischal Banskota

Hi, I’m Nish. I grew up on an organic tea farm and founded Nepal Tea Collective in 2016. Tea is not just a beverage for me but a catalyst for social change, sustainably empowering hardworking artisans like my parents for the past 30 years. I’m on a mission to make the whole world aware of the goodness of Nepali teas and the good that comes from supporting growers in this remarkable land.

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Camellia Sinensis
World Tea Expo 2024
World Tea Expo 2024
Young Mountain Tea
Save the Children Sri Lanka

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Camellia Sinensis
Young Mountain Tea
Wild Orchard Tea

Tea Biz is a hub of expertise essential for buyers and sellers to thrive in the market.

Dan Bolton | Editor and Host | Tea Biz Podcast | Blog


  • #TeaPower: A Call to Collaborate

    Shabnam Weber, President Tea and Herbal Association of Canada

    #TeaPower is “the perfect pitch for younger generations looking to increase their performance and energy levels while staying healthy,” says Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea & Health that developed the program. | Episode 158 |

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  • Keemun’s Hong Cha Revival

    Lilian Xia, president Canada Tea Institute

    Invented in 1875, the aromatic “qi hong cha” or Keemun black tea, grown in Qimen County in China’s Anhui Province, quickly rose to prominence, explains senior tea master Lilian Xia, President of the Canada Tea Institute. She joins Tea Biz to recount the legacy of a Chinese market-savvy entrepreneur, Yu Ganchen, the pioneer of Qimen tea,…

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  • Accelerating Sustainability

    COSA CEO Liam Brody

    Liam Brody, the new Committee on Sustainability Assessment CEO, explains COSA’s role in intelligence-gathering and developing strategic tools that advance sustainable practices with “good business” underpinnings. He also shares his vision of how artificial intelligence will revolutionize and influence consumer behavior and perception of sustainable practices. | Episode 155 |

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  • Observations on Oversupply

    Ian Gibbs, International Tea Committee with Peter Goggi at UN FAO IGG Tea

    Peter Goggi, the UN FAO IGG TEA delegate representing the US in his role as President of the Tea Association of the USA, discusses #TeaPower, a new health and wellness campaign, FAO’s ongoing support of smallholders, and the economics of oversupply. | Episode 154 |

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  • Modern Herbalism from Traditional Medicinals

    Kristel Corson, Chief Marketing Officer, Traditional Medicinals

    Traditional Medicinals is a Northern California-based botanical wellness brand rooted in modern herbalism to inspire active connection to plant wisdom in service of people and the planet. Formulations of more than sixty teas, lozenges, and capsules are strictly limited to science-based botanical ingredients without added flavors and in quantities that meet pharmacopeia standards for efficacy. Chief Marketing Officer Kristel Corson says, “Our teas have…

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  • World Tea Academy Partners with Australian Tea Masters to Refresh Online Curriculum

    Australian Tea Masters Founder Sharyn Johnston

    Australian Tea Masters CEO Sharyn Johnston, the new Head of Education at World Tea Academy, says her company built a modern online education platform with enhanced content for the Academy to train waitstaff and advance the quality of specialty tea in food service. “One of the things we’ve already introduced is a new Basic Foundation…

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Frequently Asked Questions

Why did you consolidate all content on the Tea Biz Portal?

Tea Biz was a simple WordPress blog when it debuted ten years ago. The successful Kickstarter campaign that funded Tea Journey Magazine in 2015 required a more robust content management system, and the weekly podcast added multimedia content in 2021. The Tea Biz Portal enables professionals and enthusiasts to conveniently access more than 1,000 feature articles, news briefs, videos, recorded interviews, special issues, consumer ‘how to’ guides and price reports.  Zeen101 powers the Leaky Paywall site and Steeped Content managed social media optimization, marketing, and design, working with Vantage IT Solutions to produce the visually stimulating portal’s user interface and automation. 

How are the podcast, magazine, and blog distributed, and what is your reach?

Readership surveys reveal that 56% of our total audience are tea professionals. The remaining 44% identify as tea enthusiasts. Ninety-eight percent say they drink specialty tea. The magazine has the broadest reach, with a base of 16,000 paid and opt-in email subscribers in 76 countries. Geolocation statistics vary by channel, but up to two-thirds of our audience resides outside the US and Canada. Podcast listeners are concentrated in developed countries: 49% in North America, 32% in Europe, 14% in Asia, 3% in Australia, and 2% in Africa. Tea Journey has 25,000 social media followers. The podcast has accumulated 38,421 downloads. The Tea Biz blog circulates to 15,400 WordPress and LinkedIn followers, mainly professionals. In the past 365 days, LinkedIn posts generated 335,202 impressions. A breakdown follows: Owners 9%, Partner & Directors 25%, Senior Executives (MD-CEO) 21%, VPs 14%, C-level (marketing) 11%, Entry-level 14%, and Managers 5.8%.

Who contributes to the publications?

Over 100 contributors, most of whom reside in the tea lands, have published bylined articles since 2013. Tea is a fascinating and intricate topic… far more complex than anyone can master. That is why the Tea Biz Portal enlists writers skilled in 12 languages to tell the story of tea. Our expertise resides in storytelling by professionals who know the tea lands from birth and speak the native tongue. If you would like to contribute, contact editor Dan Bolton at [email protected]. You can also find Dan on WhatsApp, WeChat, and LinkedIn.

Why should I register?

Registering your business email address and sharing details about where you work enables Tea Biz to understand better and serve the interests of its global network of tea professionals. Registering is free. Doing so enriches our relationship and provides practical insights. Knowing your location, for example, assists us in delivering newsletters and notifications at appropriate times. Completing our content survey enables us to drill down to see your preferences. Click here to select from several platforms you can use to receive the weekly Tea Biz Podcast.

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