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Tea Biz offers insightful content to tea professionals.

New Episode

  • World Tea Expo Announces Tea Tycoon Competitors and “Best of Award” Finalists

    Expo "Best of Awards" Named
    World Tea Conference + Expo “Best of Awards” Named

    Tea News for the week ending March 10

    World Tea Conference + Expo Announces “Best of” Award Finalists

    | Pakistan is Willing to Barter Rice for Kenyan Tea
    | Teaware Manufacturers Adopt Consumer to Manufacturer (C2M) Business Model Pioneered by Fast-Fashion
    | Study Suggests an EGCG-based Therapy for Treating Alzheimer’s 

    | PLUS Entrepreneurs Three-Minute Meditation with Tea

    Hear the Headlines

    Seven-minute Tea News Recap
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Spotlight

  • Unpacking the Future of Tea

    Saeed Al Suwaidi

    Saeed Al Suwaidi, Director of Agri Commodities at DMCC and a respected executive and technologist, shares his perspective on some of the issues to be addressed during the DMCC Global Tea Forum April 25-27.

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Need To Know News

  • Expo "Best of Awards" Named

    World Tea Expo Announces Tea Tycoon Competitors and “Best of Award” Finalists

    Tea Tycoon Competitors Announced | Teaware Manufacturers Adopt Consumer to Manufacturer (C2M) Business Model Pioneered by Fast-Fashion | Study Suggests an EGCG-based Therapy for Treating Alzheimer’s | PLUS Entrepreneurs Three-Minute Meditation with Tea | Episode 107 | Read more

  • Port Karachi

    Pakistan’s Economic Crisis Threatens Mombasa-based Tea Trade

    Pakistan offers to barter rice to resolve tea import impasse that has stranded 300 containers at Karachi Port | Asahi Launches SOU, its First New Tea Brand in Decades | Tatcha Unveils Virtual Forest Bathing and Meditation Experience | PLUS Tea Processing Reimagined: Extruded Tea | Episode 106 | Read more

  • Logistics Companies Invest to Right the Ship

    Logistics Companies Invest to Right the Ship | Newly Elected KTDA Board Ousts Executives | Hain Celestial Streamlines Tea Selections | PLUS Alicia Gentili on the challenges of establishing a new tea garden in the English Channel and Dorje Tea targets India’s domestic market in an attempt to revive Darjeeling’s Selim Hill | Episode 25 | Read more

  • Port Karachi

    Tonnes of Tea Stranded in Karachi

    Pakistan Offers to Barter Rice to Resolve Tea Import Impasse Containers of tea from Africa have been piling up at the port of Karachi since December, with more on the way. Ships are unloading briskly for the first time in months, but the government needs $1 billion immediately and $8.5 billion to pay its fuel […] Read more

BRU Maker One
Bogdan Krinitchko

Preparation is key to enjoying fine tea. Sequential steeping delivers the best taste possible and unlocks the true value of whole-leaf teas and botanicals. BRU automates the process without using pods or capsules. The simple-to-operate smartphone-controlled device stores steeping profiles to consistently make great tea at the push of a button.

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Nepal Tea Collective
Nischal Banskota

Hi, I’m Nish. I grew up on an organic tea farm and founded Nepal Tea Collective in 2016. Tea is not just a beverage for me but a catalyst for social change, sustainably empowering hardworking artisans like my parents for the past 30 years. I’m on a mission to make the whole world aware of the goodness of Nepali teas and the good that comes from supporting growers in this remarkable land.

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Camellia Sinensis
Nepal Tea Collective
Young Mountain Tea
Save the Children Sri Lanka

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Camellia Sinensis

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Features

  • Sinna Dorais Bungalows Balance Comfort and Old World Charm

    Sinna Dorais Bungalows Balance Comfort and Old World Charm

    Tea tourism continues to build momentum in 2023. The assistant manager’s bungalows have been converted for tourist accommodations at three estates owned by the Murugappa Group, in Sakleshpur (Karnataka), Valparai, and the Nilgiris (Tamil Nadu).

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  • Fresh Thinking for a New Era in Tea

    Fresh Thinking for a New Era in Tea

    Open up your imagination, don’t be bound by the past. Take our old drink and modernize it and just do fun things with tea, says Brook37 founder Mou Dasgupta. The new era of tea is not just introducing tea it’s also explaining how you consume the tea.

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  • Brew Good: Grace Farms Seeks to End Forced Labor

    Brew Good: Grace Farms Seeks to End Forced Labor

    Grace Farms Foods is a newly created public benefits subsidiary of Grace Farms Foundation that recently introduced a line of ethically and sustainably sourced teas and herbal infusions. CEO Adam Thatcher says the company will give back 100% of profits from selling its signature coffee and tea to help end forced labor worldwide – forever.

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  • Tourism Handbook Elevates Immersive Travel

    Tourism Handbook Elevates Immersive Travel

    Tea tourism is more than an overnight stay in a quaint tea bungalow and a stroll in the garden. Meaningful interactions introduce visitors to local tea culture, unique tea processing techniques, and natural and historical surroundings.

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  • Revised TRA Standards Promote Tea Sustainability

    Revised TRA Standards Promote Tea Sustainability

    The main difference between our standards and those developed by third-party certifiers is that our standards are backed by scientific research carried out by our scientists over the last 111 years. There is scientific evidence for every practical recommendation. – Joydeep Phukan

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  • Estate-Direct Tea Retail at Scale

    Estate-Direct Tea Retail at Scale

    Rudra Chatterjee, the dynamic managing director of Luxmi Tea, has expanded and diversified the venerable 30-million-kilo bulk tea producer into direct-to-consumer retail. Luxmi, which operates 25 estates in India and Africa, has shortened the supply chain to deliver fresher tea and now sources herbal infusions and inclusions for blends locally.

    Read More

Frequently Asked Questions

Why did you consolidate all content on the Tea Biz Portal?

Tea Biz was a simple WordPress blog when it debuted ten years ago. The successful Kickstarter campaign that funded Tea Journey Magazine in 2015 required a more robust content management system, and the weekly podcast added multimedia content in 2021. The Tea Biz Portal enables professionals and enthusiasts to conveniently access more than 1,000 feature articles, news briefs, videos, recorded interviews, special issues, consumer ‘how to’ guides and price reports.  Zeen101 powers the Leaky Paywall site and Steeped Content managed social media optimization, marketing, and design, working with Vantage IT Solutions to produce the visually stimulating portal’s user interface and automation. 

How are the podcast, magazine, and blog distributed, and what is your reach?

Readership surveys reveal that 56% of our total audience are tea professionals. The remaining 44% identify as tea enthusiasts. Ninety-eight percent say they drink specialty tea. The magazine has the broadest reach, with a base of 16,000 paid and opt-in email subscribers in 76 countries. Geolocation statistics vary by channel, but up to two-thirds of our audience resides outside the US and Canada. Podcast listeners are concentrated in developed countries: 49% in North America, 32% in Europe, 14% in Asia, 3% in Australia, and 2% in Africa. Tea Journey has 25,000 social media followers. The podcast has accumulated 38,421 downloads. The Tea Biz blog circulates to 15,400 WordPress and LinkedIn followers, mainly professionals. In the past 365 days, LinkedIn posts generated 335,202 impressions. A breakdown follows: Owners 9%, Partner & Directors 25%, Senior Executives (MD-CEO) 21%, VPs 14%, C-level (marketing) 11%, Entry-level 14%, and Managers 5.8%.

Question 3

Answer to question 3 here.