Series Part 2

  • Tea Retail Powers Perception

    Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf…

    Read More

  • Frugal Innovation

    Objective data changes the conversation in the factory from vague concepts to thresholds and parameters. It makes operations scientific so that processes can improve, explains Shekib Ahmed of Koliabur Tea Estate.

    Read More

Verified by MonsterInsights