Better Business Insights
When you look back, let’s say 30, 40 years, what has changed in the tea market? That’s the question we need to ask. The image of tea has not changed at all. And that, I think, is the basis of many problems. – Jagjeet Kandal, IDH
In 2021, Sri Lanka launched a ₹4.5 billion global promotion to increase the export volume and value of Ceylon tea, a billion dollar brand. The campaign targets 12 markets, including the UK, EU, Asia, and North America. In parallel, the board is pursuing a Protected Geographical Indication by the European Union.
Sri Lanka Tea Yields Feared to Decline | McLeod Russel Settlement Resolves Insolvency | Bangladesh Tea Sector Returns to Pre-Pandemic Production Levels | PLUS A chat with the Rare Tea Lady on obligations to origin | and Denys Shortt on digitizing the Tea History Collection
Tea news for the week ending April 9 | A Sparkling Future for Fizzy Tea | Bubble Tea Drinkers Froth Over Drinking Straw Ban | Vahdam Tea Partners with Goodricke Group | Starbucks Introduces Reusable Rent-a-Cup | PLUS — INDCOSERVE: Awakening a Sleeping Giant
Tea news for the week ending April 2 | Suez Ship-jam Delays Tea Deliveries
| Tea Aisle Sales Stand Out in Grocery
| Tea Retail Realignment Underway | Camellia Sinensis Closes Emery Street Teahouse | PLUS: A maritime foundation in Scotland has a bold plan to restore the last of the clipper ships and race it from China to UK filled with tea.