In 2021, Sri Lanka launched a ₹4.5 billion global promotion to increase the export volume and value of Ceylon tea, a billion dollar brand. The campaign targets 12 markets, including the UK, EU, Asia, and North America. In parallel, the board is pursuing a Protected Geographical Indication by the European Union.
Sri Lanka Tea Yields Feared to Decline | McLeod Russel Settlement Resolves Insolvency | Bangladesh Tea Sector Returns to Pre-Pandemic Production Levels | PLUS A chat with the Rare Tea Lady on obligations to origin | and Denys Shortt on digitizing the Tea History Collection
Tea news for the week ending April 2 | Suez Ship-jam Delays Tea Deliveries
| Tea Aisle Sales Stand Out in Grocery
| Tea Retail Realignment Underway | Camellia Sinensis Closes Emery Street Teahouse | PLUS: A maritime foundation in Scotland has a bold plan to restore the last of the clipper ships and race it from China to UK filled with tea.