Category: Market

This category breaks down into: Import, Export, Trends, Consumer Behavior

Nikita Mittal
Market Series Part 2

Tea Retail Powers Perception

Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf offerings.