Live Stream Tea Marketing
Elyse Petersen is an empathetic and enthusiastic storyteller whose knowledge of tea preparation and teaware stands out on the Pococha live streaming platform in the USA, where she is one of the platform’s top broadcasters.
Category: Market
This category breaks down into: Import, Export, Trends, Consumer Behavior
Q|A Sandip Thapa
CuppaTrade Founder Sandip Thapa says the newly launched B2B platform offers the expanding segment of small tea growers access to a diverse and global base of tea buyers. The platform exploits new-age tech, including AI (artificial intelligence) and VR (virtual reality), to connect tea producers directly to buyers worldwide.
Tea Retail Powers Perception
Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf offerings.
India: What has Changed?
When you look back, let’s say 30, 40 years, what has changed in the tea market? That’s the question we need to ask. The image of tea has not changed at all. And that, I think, is the basis of many problems. – Jagjeet Kandal, IDH
Reading the tea industry’s tea leaves for 2021
Tasseomancy offers enquirers the vantage of a personal seer and a glimpse of unseen days to come. Tea Biz asked Amy Taylor of The Art of Tea and Tasseomancy to do a reading for the tea industry on the eve of 2021.