India’s Government Requires 100% of Tea Dust to be Sold at Auction | Directive calls for 50% compulsory sale of leaf and broken leaf tea and all dust grades to be sold at public auctions. | Shantha Chhetri, a former parliamentarian from Kurseong, has written to the offices of the Prime Minister of India and…
COP28 Declaration is Good News for Tea Smallholders | Sun Garden Tea Merges with QTrade Teas | It’s Easier Now to Attend Chinese Tea Tradeshows | Goodricke Group Achieves Carbon Neutral Tea Production | PLUS Kevin Gascoyne. a at Montreal-based Camellia Sinensis shares valuable insights, and innovations while blazing a 25-year path to success. |…
The Good Earth brand was founded in 1972 by a Santa Cruz-based herbal tea company that supplied tea to a local restaurant that expanded into a chain of 50 franchises. The brand experimented with herbal blends during its first two decades, producing more than 40 varieties. To celebrate its 50th anniversary the brand is relaunching…
Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf…
When you look back, let’s say 30, 40 years, what has changed in the tea market? That’s the question we need to ask. The image of tea has not changed at all. And that, I think, is the basis of many problems. – Jagjeet Kandal, IDH
