Goodricke Group – Tea Biz

by Dan Bolton May 31, 2022

Brands

Good Earth Tea Revival

The Good Earth brand was founded in 1972 by a Santa Cruz-based herbal tea company that supplied tea to a local restaurant that expanded into a chain of 50 franchises. The brand experimented with herbal blends during its first two decades, producing more than 40 varieties. To celebrate its 50th anniversary the brand is relaunching two of its legacy teas.

by Aravinda Anantharaman May 8, 2022

Market Series Part 2

Tea Retail Powers Perception

Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf offerings.

by Aravinda Anantharaman May 4, 2022

Market Series Part 1

India: What has Changed?

When you look back, let’s say 30, 40 years, what has changed in the tea market? That’s the question we need to ask. The image of tea has not changed at all. And that, I think, is the basis of many problems. – Jagjeet Kandal, IDH