• Lunar New Year Boosts Tea Consumption | Nepal Recovers from Currency Crisis | Pakistan’s Tea Imports (Legal and Smuggled) Climb

    Lunar New Year Will Boost Consumption and Tea Travel | Nepal Recovers from Foreign Currency Crisis | Pakistan’s Legal and Smuggled Tea Imports Climb

    Tea News for the week ending February 2, 2024
    Hear the Headlines | Seven-Minute Tea News Recap
    India Tea News | Aravinda Anantharaman

    The Toronto Tea Festival concluded on January 28, marking a turning point in 2024 as the crowd surged from a low of 2,600 in February 2020 to 4,000 attendees – a 25% increase from previous highs. Joining us today to discuss the changing dynamics is Tao Wu, co-founder of Tao Tea Leaf and one of the festival’s key organizers… but first, let’s listen to the excitement ON THE FLOOR at the weekend event.

    Listen to the interview
    On the Floor at the Toronto Tea Festival | Tao Wu, festival co-founder

    Powered by RedCircle

    Lunar New Year
    Lunar New Year is Feb. 10-17

    Lunar New Year to Boost Consumption and Tea Travel


    The New Year that begins Saturday will bring renewed vigor to China’s tea economy as travel experts predict strong sales during the extra-long holiday.
    “A year after COVID-19 restrictions were lifted in China, the eight-day Chinese New Year (CNY) holiday is expected to see a major surge in travel and consumption as people head home for family reunions or set off for a week of travel and tourism,” writes China Briefing.

    Last year, Chinese border control agencies recorded 5.2 million inbound and outbound transits, a 4.7-fold increase approaching pre-pandemic totals. The Ministry of Culture and Tourism reported 135 million domestic trips. This is roughly in line with the figure seen during the holiday in 2019, according to the administration.

    East Asian cultures celebrating the holiday include Koreans, Vietnamese, Tibetans, and Chinese. The Chinese New Year falls on Saturday, February 10, 2024, beginning the Year of the Dragon—the Wood Dragon.

    The 2024 Spring Festival Holiday Travel Forecast Report, jointly compiled by Baidu Maps and the Highway Science Research Institute of the Ministry of Transport (MOT), forecasts that travel volume over the 2024 holiday will exceed last year by more than 40%, with the busiest day of travel being on the last day of the holiday (February 17) as everyone returns home (departures are more staggered).

    Read More
  • UN Plans Global #TeaPower Promotion | Tea Advice Taken with a Grain of Salt | China Reports Tea Exports Declined in 2023

    UN #TeaPower Promotion Targets Younger Generations | Tea Advice Taken with a Grain of Salt | China Reports Tea Exports Declined in 2023

    Tea News for the week ending January 26, 2024
    Hear the Headlines | Seven-Minute Tea News Recap
    India Tea News | Aravinda Anantharaman

    The Toronto Tea Festival is celebrating its 10th anniversary this weekend. The Tea Guild of Canada and Tao Tea Leaf are co-founders and sponsors of the event. Organizers expect a big crowd to attend educational presentations, cultural demonstrations, and competitions, and there will be products on display from 50 tea vendors, large and small. Rita Fong helped organize the inaugural event. She is a director and manages social media and marketing of what is now the largest tea festival in Canada. She joins us on the Tea Biz Podcast to share insights on this event’s staying power and growing popularity.

    Listen to the interview
    Toronto Tea Festival Social Media and Marketing Director Rita Fong

    Powered by RedCircle

    UN FAO Tea Power
    UN FAO Promotes #TeaPower

    #TeaPower Marketing Campaign Targets Young Tea Drinkers

    By Roopak Goswami
    The Food and Agricultural Organisation’s Intergovernmental Group (FAO IGG) on Tea will launch a global health-focused promotional campaign targeting younger consumers looking for an alternative to sugary drinks.

    “There has been a global increase in consumer awareness of a healthy lifestyle, and dietary habits are changing in response to known linkages between diet and health. However, many campaigns are focused on health benefits that address the concerns of older generations,” the UN agency on tea said in a background paper on Tea and Health, slated for discussion at the 25th session of FAO IGG.

    Ajay Jalan, former president of the Tea Association of India, said, “In current times, health and wellness have become central factors in consumer choices, offering a unique opportunity for the tea industry to tap into new consumer markets, especially among Gen Z and millennials.”
    Tea Biz correspondent Roopak Goswami writes that the gathering provides a forum for intergovernmental consultation and exchange on trends in production, consumption, trade, and the price of tea, including a regular appraisal of the global market situation and short-term outlook.

    Read More
  • COP28 Declaration is Good News for Tea Smallholders | Sun Garden Tea Merges with QTrade Teas | Goodricke Group Achieves Carbon Neutral

    COP28 Declaration is Good News for Tea Smallholders | Sun Garden Tea Merges with QTrade Teas | It’s Easier Now to Attend Chinese Tea Tradeshows | Goodricke Group Achieves Carbon Neutral Tea Production

    Tea News for the week ending Dec. 8
    Hear the Headlines | Seven-Minute Tea News Recap
    India Tea News | Aravinda Anantharaman

    In the 1990s and early 2000s, curating a catalog of 200 direct-sourced teas, establishing a small chain of neighborhood tea shops, launching a formal tea school, and selling tea online to people worldwide was pretty ambitious. Twenty-five years later, Montreal-based Camellia Sinensis, having survived pandemic peril, has emerged with vigor in a configuration admired for its innovative approach to experiential retail. Camellia Sinensis even helped finance a factory in South India to produce tea on demand. Partner Kevin Gascoyne joins us during the company’s 25th Anniversary year to share valuable insights and a few missteps while traveling a long path to success.

    Listen to the interview
    Kevin Gascoyne on the 25th Anniversary of Camellia Sinensis tea in Montreal, Canada

    Powered by RedCircle

    Nepal-based civil society group Digo Bikas Institute holds an action on loss and damage during the UN Climate Change Conference (COP28) at Expo City in Dubai, United Arab Emirates. Photo by Christopher Edralin UN/COP 28

    UN: Bring the Vulnerable to ‘Front of the Line’ for Climate Funding

    By Dan Bolton

    A Declaration on Sustainable Agriculture, Resilient Food Systems, and Climate Action adopted by 134 delegates to COP 28 UAE will provide $2.5 billion to address agriculture-related climate issues.

    The declaration was accompanied by the announcement of several related initiatives, including a $200 million agriculture-related research partnership between the UAE and the Bill & Melinda Gates Foundation.

    UAE Minister of Climate Change and Environment Mariam Mohammed Almheiri said, “Countries must put food systems and agriculture at the heart of their climate ambitions, addressing both global emissions and protecting the lives and livelihoods of farmers living on the front line of climate change.”

    According to the UN Intergovernmental Panel on Climate Change, some 3.5 billion people, nearly half of humanity, live in areas highly vulnerable to climate change. OCHA climate team head Greg Puley told the conference’s participants on Monday that it was a “grave injustice” that people on the frontlines of the climate crisis who were least responsible for it, too often found themselves “at the back of the line” for climate funding.

    Commentators and agriculture experts say COP 28 recognized the important link between food and climate in the declaration. Delegates affirming the statement represent 5.7 billion people, including 500 million farmers. The UN Conference of Parties resulted in the Paris Accords in 2015, signed by 200 countries that agreed to limit long-term global temperatures from increasing above 1.5C. Temperatures currently stand at 1.2C compared to pre-industrial times. Estimates suggest temperatures will increase by 2.4C to 2.7C by 2100. The window for keeping within the 1.5C limit is “rapidly narrowing,” according to the UN.

    Unilever called for urgent climate action. The company, still a major player in tea, has a visible leadership role in investing in renewable energy, switching to low-carbon feedstocks as alternatives to fossil-fuel-based chemicals, and pledging to protect and regenerate 1.5 million hectares of land, forests, and oceans by 2030. The company said it is already sourcing 93% of its electricity from renewable sources.

    “The world isn’t reducing emissions quickly enough to meet global targets and avoid climate breakdown,” writes Unilever, adding that it “calls on governments attending COP 28 to increase ambition and accelerate actions urgently, we can go further, faster in the race to net zero.”

    COP 28 Advisor Edward Leo Davey told VOA that genuine implementation of the declaration “will represent a significant positive step forward in the lives of smallholder farmers.”

    Farmers were encouraged to adopt sustainable practices, including organic farming and agroecology, to reduce harmful agrochemicals, conserve water resources, and protect soil health.

    Share this post

    Episode 146 | COP28 Declaration is Good News for Tea Smallholders | Sun Garden Tea Merges with QTrade Teas | It’s Easier Now to Attend Chinese Tea Tradeshows | Goodricke Group Achieves Carbon Neutral Tea Production | PLUS Kevin Gascoyne. a partner at Montreal-based Camellia Sinensis shares valuable insights, innovations and a few missteps blazing a 25-year path to success. | Episode 146 |

    Episodes 1-49

    Ep 50-96

    Ep 97-146

    Ep 149-150

    Powered by RedCircle

  • THIRST Examines Three Aggregated Tea Production Models that Benefit Smallholders

    “I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya, and I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still in that large entity,” says THIRST Founder/CEO Sabita Banerji.

    “I think an alternative model of smallholder farmers aggregating is starting to emerge. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant,” she says

    Control distributed amongst its elements makes for a much more powerful, stronger, sustainable, and more efficient entity, explains Banerji

    “I think this model will gradually replace plantations in the long run,” she said.

    THIRST Founder Sabita Banerji
    Sabita Banerji, Founder/CEO THIRST
    Sabita Banerji, Founder/CEO THIRST

    Tea Smallholders in Tanzania and Kenya are Banding Together to Make Better Tea

    By Dan Bolton

    Sabita Banerji founded THIRST in 2018.

    The non-profit platform she heads is working towards a stronger, fairer, more resilient tea industry in both tea-producing and tea-consuming countries. Sabita was born and raised on tea plantations in Kerala and Assam. She has nearly 20 years of experience in ethical trade and international development, having held strategic posts at Oxfam and the Ethical Trading Initiative, and has been a human rights consultant to a wide range of companies and non-profits. She was previously a member of the Board of Directors of Just Change, UK – a voluntary community tea trading initiative.  Sabita graduated from the University of Bristol, studying philosophy and English.

    Dan Bolton: Tea smallholders now produce most of the world’s tea by volume yet retain only a small fraction of its value. To prosper, small and medium enterprises must add value at origin. The first step is learning to produce consistent, high-quality tea at scale.

    Sabita Banerji: I’m completely on the same page as you. And I think, like you, that this model of smallholder farmers sort of aggregating is gradually going to replace plantations in the long run.

    What interests me about that model links back to something I read years ago in a book by Kevin Kelly, editor of WIRED Magazine. The book “Out of Control: The New Biology of Machines, Social Systems, and the Economic World” (1992) described this idea that when the control of something is distributed amongst its elements, it makes for a much more powerful, stronger, sustainable, and more efficient entity.

    It seems to me that that’s what’s naturally starting to happen in the tea sector, that the plantations worked in an economic sense, and I suppose partially, some would say, in a social sense, for nearly 200 years. Now, that model is struggling to be economically viable.

    And it’s struggling to be sort of socially and morally viable with the increasing kind of pressures on companies to ensure that workers have their own autonomy, that they’re living decent lives, and that they have sufficient income.

    I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya. I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still workers in that large entity.

    There is an alternative model that’s starting to emerge in Tanzania and Kenya, where I’ve visited many different smallholder farms and a few plantations. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant.

    I’m not saying that a smallholder farmer’s life is easy; it’s far from it. It’s hugely hard work. In some senses, the typical day of a smallholder farmer, particularly the woman, is, in some ways, no easier than that of a tea plantation worker. She must get up at four in the morning, fetch water, get the kids ready for school, make food, then go out to the fields and work.

    I spoke to one woman who said that the tea collection centers were between one and four kilometers away. There were various centers she could go to, and she could carry 30 kilograms at a time on her head. But if she’s produced 150 kilograms, she must make that journey five times.

    So, it’s a hard, hard life, but she has her own house, she has her own land, can diversify, and can plant other crops. She can build onto her house if she wants. That model has a certain dignity and self-respect and a certain sort of agility built into it.

    A central factory will have collection centers around its immediate area. And then individual farmers will bring their leaf to that collection center, so they are both part of a bigger whole, the whole entity of that region. But they’re also autonomous. And I think that combination is really, really promising.

    Dan: You described a typical bought leaf factory supplied by independent smallholders. What other models are working?

    Sabita: I saw three versions of that smallholder aggregated model, which I found very interesting.

    Before I go into them, let me explain why we made this trip and why Narendranath Dharmaraj is going to Sri Lanka to do the same.

    We plan to document as many of these alternative approaches as possible. Because I think alternatives are now needed. The tea industry is, you know, really up against it.

    The different models I saw in Tanzania are block farming and the Kazi Yetu model you mentioned, which is a social enterprise working on a much smaller scale but focusing on specialty tea. And finally, the Kenya Tea Development Agency, which is, you know, well established. It’s not new, but it works.

    Block Farming in Tanzania

    Dan: Will you share some brief observations about each? Let’s start with the block farming model, which is new to me. Please describe how that works.

    Sabita: Block farming is a model I came across in southern Tanzania. This was a project supported by The Wood Foundation.* In Tanzania, they helped to set up a company called the Njombe Outgrower Service Company (NOSC), which exists to help smallholder farmers set up unity production in this block farming model.

    In Tanzania, there’s a lot of unused land. And in a village, you might have a wide tract of open land that belongs to the village. What they do is ask the local farmers if they want to plant tea in this area, and each farmer has a few acres.

    One of the farms that I visited had 56 farmers and, I believe, 120 acres. Each farmer was responsible for their own area of this block farm. But together, they benefited from the extension services of NGOs and Njombe Outgrower Servicing Company, who would help them with soil testing and advise on what kind of fertilizer they need, provide the fertilizer in bulk for all the farmers to divide up an organized collection of the green leaf.

    And the project has also been working with ekaterra to build a local factory, which is brand new; all the machinery is very new and fresh. From then on, it works like the other smallholder aggregation systems we’ve discussed.

    The farmers in those block farms send their leaf to this factory, which is then processed, and they get paid according to the quantity and quality.

    Dan: Are there incentives to improve quality? Does the factory offer training?

    Sabita: The extension workers provide their farmers with a lot of advice about improving their quality and, you know, help them test it. The factory is the final arbiter of the quality and the price.

    Dan: Are these bought leave factories independent businesses?

    Sabita: This factory is. But it’s part of the project. I believe that eventually, the farmers will own the factory. Once they’ve had sufficient training and built up their skills and understanding of the model, so, it’s slightly different from factories in India, where the factories are independent entities just buying commercially from the local farmers.

    Here they have this symbiotic relationship, where, you know, the success of the factory depends on the quality of the leaf that’s coming in. Also, there’s a concern about the well-being of the farmers. So, it’s not just about the tea; it’s also about the farmers themselves.

    What THIRST is always looking at is the people, you know, how does it affect the workers? How does it affect the farmers?

     We visited one farmer who was rebuilding his house, and he showed us his smallish house, which is bigger than a tea plantation worker’s house.

    Now, he is building a reasonable-sized brick house with a solid roof. However, he was able to do this partly because of the tea. And he very much acknowledged that this block farming model had really helped boost his income, but he was also not 100% reliant on tea. Like all the smallholder farmers I met, he was growing many other crops, including maize, sugarcane, etc. That diversification was giving him an extra income, a direct result of this autonomy in land ownership.

    Dan: These guys don’t have degrees in economics; they intuitively understand that they will only get a return on their investment by marshaling resources. They see many intangible benefits: self-reliance and peer respect, and over time, they build confidence from thoughtfully managing what they own, however meager.

    Sabita: I think, in some senses, the only thing better than a degree in economics for understanding those issues ? is poverty. People who live in or very close to poverty are incredibly creative, resourceful, and able to judge where to use very limited resources to maximize the return. I will always remember when I worked for Oxfam, reading about women in Bangladesh who were illiterate. This particular group of women didn’t know maths, but they could look at a handful of rice and tell you exactly how much it weighed. And they were saving rice handful by handful to save up to buy a new house. So, that kind of attention to detail and understanding of their environment is what you see with small farmers.

    Dan: When they harness that resourcefulness, they become profitable, they build a bigger house, their children stay on the farm, and their wives have better nutrition and health care. So many good things happen.

    Sabita: Yes, that’s true. But maybe after we’ve talked through the different models, I’d also love to talk about what happens to the tea once it leaves the factory because I think that’s a big constraint on these farmers. It gets to the point where it doesn’t matter what they do, how well they manage it, how good the quality of the tea is, how good the system is; once it leaves the factory, it becomes this global commodity subject to market forces. And I think that’s what’s really putting pressure on the whole industry.

    Related: Tea Producers Urged to Share Insights On Human Rights

    Kezi Yetu

    Kazi Yetu factory workers
    Kazi Yetu factory workers in Dar es Salaam, Tanzania

    Sabita: The following example was a social enterprise based in Dar es Salaam, Kazi Yetu, which means “our work.” It’s a social enterprise.

    I first visited their blending unit in Dar es Salaam. It’s a small blending unit with maybe 15 workers or so. The workers were measuring out the tea into tea bags, making the tea bags, and packaging it.

    They are mostly young single mothers employed at a reasonable wage. They are given health insurance, which is incredibly valuable to anybody living in Sub-Saharan Africa. They have a pleasant, clean, calm, non-bullying work environment.

    If she’s representative of the others, the worker I spoke to was very thankful for that working environment.

    When I arrived, they had just been consulted about what kinds of chairs. Transform Trade, an NGO based in the UK, had offered to invest in improving the work environment to make it more comfortable, so they had gone out to buy some new chairs. Management had taken the workers to the chair shop to choose which chairs they would like. This attention to detail and the inclusion of the workers in the decision were really impressive.

    Kazi Yetu produces lovely tea. It is very high-quality specialty tea, blended with herbs and spices, which they buy from smallholder farmers and then beautifully packaged. And then that is marketed for a high-end market.

    That model seems also to be working quite well.

    Sabita Banerji visit a Kazi Yetu tea farm
    Sabita Banerji plucking tea on a visit to a Kazi Yetu tea farm

    I was also privileged to go to north Tanzania, where they built a small factory. It was an investment made by CARE International and Bloomberg Philanthropies. They built a small factory in a village close to where the tea farmers lived to reduce the distance they would have to travel to deliver their tea, meaning the tea would be fresher.  The farmers formed a cooperative that will own this factory so that more of the value chain is within their ownership and control. And when that’s done, they will get more of the return from the major tea.

    This model seemed to be very much about the people as well as the quality of the tea and the commercial viability of the tea. So that was very heartening to see.

    KTDA, Kenya

    Dan: You also visited Kenya.

    Sabita: The Kenya Tea Development Agency is very well established. It’s been around, you know, as long as Kenya’s independence. And it seems to be a model that works very well; I mean, no model is perfect. It’s got lots of challenges lots of issues. But fundamentally, it seems to be working well.

    It’s a model of many smallholder farmers aggregating their tea. But it’s nationwide, and it’s very well organized.

    Groups of smallholder farmers are organized into zones. The farmers will elect a leader. Zone leaders manage tea collection points. Then, the leaders of the collection points will elect somebody who is part of the directorship of the factories. You hear repeatedly in Kenya that the farmers own the factories.

    The Kenya Development Agency, which used to be a government authority, was privatized and has become much more efficient. They also have a company which is a management Kenya Tea Development Agency management services. They’ve got a company that does packaging, and they’ve got Kenya Tea Development Agency Foundation, which looks more at sort of social issues and environmental issues.

    All these elements are in place and highly well-functioning.

    All these models have in common the autonomy of the smallholder farmer and the aggregation of bringing many smallholder farmers together to benefit from economies of scale.

    One of the big concerns that people working on social issues have is that on a tea plantation, you have a great deal of control and oversight over the workforce. And you can have things like gender policies, occupational health and safety policies, etc.

    The concern has always been that if the tea industry is going to fragment into tens of thousands of smallholder farmers, then you wouldn’t have that oversight.

    But this aggregation also helps bring that oversight, except it becomes more support. So, the extension workers I met talked to the farmers about how to grow better quality tea and have a better crop and about environmental issues and social issues such as gender equity and household finances.

    The Kenya Tea Development Agency Foundation had a very comprehensive Holistic Economics Training that also helped to improve dialogue between household members, which reduced gender-based violence.

    I feel that this is the future of the tea industry. It’s, you know, it’s happening kind of organically. The plantation model is starting to feel the strain. You keep hearing about plantations closing or huge social unrest on tea plantations. In Kenya, there have been issues with people raiding tea plantations, stealing the tea, burning tea harvesters, etc.

    The smallholder model presents different issues, but at least you know that there is autonomy and this ability to diversify, which is better for the farmers’ income and gives them more security because not all their eggs are in one basket. That biodiversity also means that it’s better from an environmental point of view.

    Dan: In the book you mentioned, Out of Control, Kelly writes that common behaviors naturally align when many individuals work closely together with a shared purpose. Distributed systems are characterized by emergence, he explains. Each individual influences the behavior of the whole. Over time, a consensus emerges… “a process from quantitative change to qualitative change.”

    Sabita: I think we’ve painted quite a rosy picture. We shouldn’t underestimate the challenges those farmers face.

    I mentioned what happens once the tea leaves the factory. The tea is often sold through private negotiations, but a lot goes through auctions. And the fact is, once it leaves the factory, it becomes a commodity. Then, it becomes even more of a commodity because it gets blended with other teas from other countries. So, after it leaves the factory, it suddenly loses almost its value for the farmer while, at the same time, somehow adding enormous amounts of value to the blenders, packers, and retailers who will ultimately sell it. So, there’s something that needs to be addressed in how tea is marketed globally.

    Almost all the models we’ve discussed have involved some injection of funds from a foundation or an NGO. And it’s almost like the industry can’t manage independently without something external being put in, almost as charity.

    This is the most popular drink in the world, after water. Why should it be depending on injections from charities?

    It should earn enough to support the people who produce this amazing product.

    *The Wood Foundation works with 28,000 smallholder farmers in Tanzania. Their largest operation is the Tatepa tea factory (Watco), which serves 14,000 smallholders with support from the Njombe Outgrowers Services Company

    Out of Control

    Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things. – Goodreads
    Out of Control: The New Biology of Machines
    Publisher: Basic Books | 531 Pages
    January 1992
    Free Download Link: MediaFire

    Out of Control by Kevin Kelly

    Editor’s Note: Tea Biz will continue this conversation on the importance of developing ways to capture and retain supply chain value in the tea lands.

    Powered by RedCircle

  • Built on Beneficence

    Romesh Walpola, Chief Executive Officer of Tea Smallholder Factories, Ltd. (TSFL) in Sri Lanka, explains how the Colombo-based firm taps the output of one to 10-acre farms to produce approximately three million kilos of tea annually. Investing in smallholder training, wellness, and educational programs, including internships for second-generation farmers, earns the loyalty of thousands of small tea growers and top dollar for teas sold at auction. 

    • Caption: One way that Tea Smallholders Factories, a division of John Keells Group, invests in smallholders is by hosting events, including free health checkups pictured above, at which healthcare providers prescribe medicine to 1,021 factory employees and nearby community members supporting the Neluwa Tea Factory.
    Romesh Walpola, CEO, Tea Smallholder Factories

    Tea Smallholder Factories Earn Loyalty that Maintains Competitive Quality Teas

    By Dan Bolton

    In aggregate, farms of 10 acres or less contribute 77% of Sri Lanka’s total tea crop, according to Plantations Minister Ramesh Pathirana. That percentage has increased over time. Bought leaf factories purchase an estimated 70% of the tea grown by smallholders.

    Large estates own 56% of the 202,985 hectares under tea, according to the Sri Lanka Tea Board’s annual report, but contribute only a quarter of the 250 to 300 million kilos of tea processed annually. Sri Lankan smallholders cultivate about 44% of the land under tea, selling to large estates and bought-leaf factories. Only 18% of Sri Lanka’s factories process tea exclusively grown on their estate.

    All sectors compete at the weekly Colombo Tea Auction, under the aegis of the Ceylon Chamber of Commerce. Around 6.5 million kilos of tea are sold weekly at this global marketplace where quality is rewarded with the world’s highest average auction prices for black tea.

    Tea Smallholders Factories, Ltd. is an example of a successful public-private partnership, explains CEO Romesh Walpola. The company, which employs 411 workers, processes green leaf procured from 8,698 tea smallholders and green leaf collectors. In the fiscal year ending March 31, 2023, TSFL reported an 85% increase in revenue totaling LKRs. 3.74 billion compared to 2021-22 and a profit before taxes of Rs. 440 million (growth of 1,845% YOY with a dividend per share of Rs. 6.67). TSFL accomplished these strong results during a year in which Sri Lanka’s total gross domestic product (GDP) contracted by 7.8%.

    Tea Smallholder Factories Output

    Neluwa Tea Factory: annual production 883,000 kgs | 1,413 suppliers
    Halwitigala Tea Factory: annual production 888,000 kgs | 956 suppliers
    Hingalgoda Tea Factory: annual production 1,075,000 kgs. | 892 suppliers
    Kurupanawa Tea Factory: annual production 888,000 kgs | 925 suppliers
    New Panawenna Tea Factory: annual production 1,115,000 kgs | 1,473 suppliers
    Broadlands Tea Factory: annual production 952,000 kgs. | 3,100 suppliers
    Link to 2022 Annual Report | 2023 Annual Report

    Dan Bolton: Romesh, how competitive are bought-leaf factories in a premium black tea market like Sri Lanka?

    Romesh Walpola: We compete heads-up with some of the key private factories. Competition is fierce, as you would know. We are located mainly in Galle and Ratnapura and have one factory in Ginigathhena. The competition is in Galle, and Ratnapura is quite tenacious and very competitive. Most are private factories owned and operated by listed companies.

    Dan: The Sri Lanka Tea Board estimates growers earn about $6,000 (LKRs 2 million) per hectare annually. Yields average 4,000 to 5,000 kilograms per hectare. Input costs vary, and labor expenses are far lower for smallholders. Will you describe the typical smallholders that sell your factories green leaf?

    Romesh: On average, they own about an acre or less outright.

    Romesh Walpola, CEO Tea Smallholder Group
    Romesh Walpola, CEO of the Tea Smallholders Factory, a division of John Keells Group

    Dan: May I summarize the basics? Tea is grown as a cash crop mainly for export. Plantations and smallholders alike plant at a density of 5,000 to 6,000 bushes per acre. Smallholders manage a mixed use property acquiring and apply fertilizer and inputs for tea as well as home-grown food. Smallholders often involve their children and extended families in farming to lower labor expenses.

    Do the thousands of growers you work with produce tea in disciplined rounds? Or do they pluck on occasions when they’re not doing something else?

    Romesh: Yeah, they maintain between seven to 10 days of plucking rounds.

    Dan: Are they third-party certified? Organic?

    Romesh: Not really, not organic. There are a few smallholders who own organic acres as well. But very few.

    Dan: You explained that training and quality control are a big part of your contribution to their success.

    Romesh: Yes. We have our extension officers in the field on a daily basis. And they have little pocket groups that are educated on basic soil management, the type of fertilizer to apply, pruning cycles, and recommended plucking rounds, all that is needed to maintain their plots. We give that service to the smallholders, but apart from that, they do their own thing as well.

    Dan: It sounds like you are empowering these growers to become rural entrepreneurs, right? They control their fate. As growers, they maintain leaf quality. They must deliver a high percentage of fine-plucked leaves from each round.

    Romesh: That is one area that we are very particular. I mean, we don’t take just any leaf. We are very selective. We encourage them to bring a decent standard because, as you know, if you put some garbage in, you get garbage out, right, so you have to make sure your raw material is good for you to have an end product so we’re very picky in terms of you know, selecting a reasonably good standard of leaf.

    Dan: Do you incentivize quality.

    Romesh: Yes. We give them a small incentive for what we call super leaf. Let’s say the current standard of fine leaf pluck (two leaves and a bud) is at about 50 to 55% of what they pluck when you get something over 60 to 65%; then, we give them an incentive for that amount of leaf they bring.

    So that it’s, you know, encouraging them to raise the bar for themselves and get something back in turn. We teach them that the higher the tea price at the auctions, the higher the green leaf payment according to the tea board’s formula. So that’s the positive of this vicious cycle, we keep telling them.

    Dan: Have you established a minimum rate for green leaf, a price floor?

    Romesh: Most of the time, but there are instances we are not during the rush period. We look at what the competition is doing when there are lean months. And we try not to overpay because we don’t believe in, you know, just because the neighbor pays X, you go and try to match that? Because it has to make sense financially.

    Dan: It’s a business.

    Romesh: Exactly.

    Dan: And the nature of the business is that your costs fluctuate, as does the price at auction.

    Romesh: In the long run, if you go down that path of paying a rate based on what the neighbor is paying, it doesn’t make real business sense.

    What we do is add a lot of value to their livelihoods.

    • The Smallholder Tea Factories process 3 million kilos annually

    Key Performance Indicators (2023 Annual Report)

    202320222021
    Tea production in kilos2,463,0002,966,0003,631,000
    Net sale average USD | Rs./kg$4.82 | 1,554.58$2.03 | 653.67$2.06 | 664.54
    Revenue from Customers (USD)$11,614,000$6,262,000$7,278,000
    Profit after Tax (PAT) (USD)$864,000$47,500$206,400
    TSFL reported a 17.2% return on equity for the year ending March 31, 2023. Bought leaf is the single highest cost of sales, increasing by 96% YOY in line with the increase in the tea auction price. The price payable for green leaf is regulated by the Tea Board through the Tea Commissioner’s formula. TSFL purchased 12 million kilograms of green leaf during the fiscal year year while paying Rs. 2.88 billion to the green leaf suppliers. In 2021/22, TSFL incurred a cost of Rs. 1.47 billion to capture a green leaf supply of 14.5 million kilograms.

    Loyal Smallholders

    Romesh: We’ve identified that group of loyal smallholders who don’t go to any competition if they offer a few more rupees.

    I will give you some examples of what we are doing for them. Last year we completed 20 projects and initiatives to positively impact the communities surrounding our business operations.

    Just a month ago, we arranged the region’s largest health camp on our premises, so we had roughly 1,000 plus villagers and smallholders coming in to get their health checks. And that was a huge deal for them because some of them had never even had a simple blood sugar test so you could detect problems. Then this is what we do for the community.

    They are concerned about the next generation in tea, their children.

    There are scholarship programs that we are conducting for the schoolchildren in the vicinity, and for the next generation of smallholders, we offer internships to study the whole factory process and learn about manufacturing. Plus, we explain what happens after the dispatch so that they understand the sampling and laboratory testing that happens between the broker and buyer. Then we take them to a buyer and give them that full experience and exposure. And after completing that cycle, we will find them employment within the industry. They could eventually become a buyer or brokers — even own their own factories. So that’s the educational part that we’re doing.

    We do this on a regular basis training 11 interns last year. And once they finish, we give them a certificate. Young people leave our farms otherwise.

    Smallholder Profile

    Smallholder Mrs. Chandra Jayasingha, 62, farms an acre of tea on land where she and her husband also grow several cash crops, including spices, pepper, coconut, and bananas. The approximately 5,000 tea plants (Cultivar D2026) are not certified organic but are cultivated using organic practices.

    Neluwa Tea Factories Smallholder Supplier Mrs. Chandra Jayasingha
    Neluwa Tea Factories Smallholder Supplier Mrs. Chandra Jayasingha. Photo by Dan Bolton

    “The significance of social and relationship capital as a valuable
    asset for creating value will continue into the future, playing a
    crucial role in driving the sustainable growth and performance. Accordingly TSFL’s primary focus will be on sustaining our green leaf suppliers, especially small holder partners by providing value-added services to support sustainable agricultural practices and environmentally friendly approaches.”

    – TSFL 2023 Annual Report

    Dan: Sri Lanka’s tea industry, led by the tea board, plantation owners, and growers’ associations, have signaled their intent to make tea production sustainable.

    Romesh: Sustainability is something that we are also looking at. Smallholders are fully aware of, you know, its importance. Sustainable practices at the factories and by the company contribute to stickiness amongst loyal smallholders.

    So for us, it’s not about paying something a little bit more than the competition when taking leaf; it’s about actually deep diving into, you know, looking at enhancing the livelihood of the community and the smallholders.

    Smallholder Profile

    Dayananda Matarage, 67, owns the 10-acre Gulanahena Estate in Thiniyawala in the foothills of the Sinharaja Rainforest. The son of a planter, he produces 3,000 kilos of green leaves on six acres planted in TRI 2022-27 and 4042-49 cultivars. He first planted tea on 1.5 acres in 2001, expanding gradually, recently adding two acres. The main fertilizer is an organic compost, to which he adds bioliquids to enhance micronutrients. He does not use plant protection chemicals or herbicides. He hires local field workers part-time to pluck tea and harvest coconut, pepper, pineapple, sopa, rubber, papaya, and bananas, and he offers a homestay through Sinharaja Holiday Bungalows. Tea generates 75% of the farm’s revenue. A retired engineer, he makes a delicious homemade kombucha he shared with us in his kitchen with rice and coconut milk welithalapa and oil cakes.

    Neluwa Smallholder Dayananda Matarage
    Neluwa Smallholder Dayananda Matarage

    The COVID-19 pandemic and the worst economic crisis in Sri Lanka’s post-independence history resulted in an increase in poverty rates of up to 25% in 2022, a dramatic increase from 11.3% in 2019. Although one fourth of the country’s population has fallen into poverty, many do not receive monetary support from the government, largely due to the weaknesses of social welfare schemes. More than 50% of Sri Lanka’s poorest population is not covered by the government welfare programs”

    The World Bank
    • The International Labour Organization describes Sri Lanka smallholders as farming 10 acres (four hectares) or less. As defined in the Tea Control Act, Small Tea Holdings produced approximately 95% of the low-country tea, 59% of the middle-country tea, and 15% of Sri Lanka’s up-country tea in 2014.
    Dan Dines on Local Delicacy
    Dan snacks on local delicacies

    Related:
    Visit Neluwa, Sri Lanka (Wikipedia)
    John Keells Plantations Services
    John Keells Holdings

    Neluwa Medagama Tea Factory
    • Dan traveled more than 1,500 kilometers during a 10–day visit to Sri Lanka in May 2023. My travels were sponsored by the Sri Lanka Tea Board, chaired by Naraj de Mel, with accommodations at the Tea Research Institute courtesy of Dr. K.M. Mohotti. “I’m deeply grateful for the joyful days spent with Pavithri Peiris, the tea board’s Director of Promotion, Gayan Samaraweera, Market Promotion Officer, and Chathura Fernando, Market Analyst. Gayan and Chathura photographed the scenes above.

    Link to share this post with your colleagues


    Signup to receive Tea Biz weekly newsletter in your inbox.


Verified by MonsterInsights