Lunar New Year Boosts Tea Consumption | Nepal Recovers from Currency Crisis | Pakistan’s Tea Imports (Legal and Smuggled) Climb

Lunar New Year Will Boost Consumption and Tea Travel | Nepal Recovers from Foreign Currency Crisis | Pakistan’s Legal and Smuggled Tea Imports Climb

Tea News for the week ending February 2, 2024
Hear the Headlines | Seven-Minute Tea News Recap
India Tea News | Aravinda Anantharaman

The Toronto Tea Festival concluded on January 28, marking a turning point in 2024 as the crowd surged from a low of 2,600 in February 2020 to 4,000 attendees – a 25% increase from previous highs. Joining us today to discuss the changing dynamics is Tao Wu, co-founder of Tao Tea Leaf and one of the festival’s key organizers… but first, let’s listen to the excitement ON THE FLOOR at the weekend event.

Listen to the interview
On the Floor at the Toronto Tea Festival | Tao Wu, festival co-founder

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Lunar New Year
Lunar New Year is Feb. 10-17

Lunar New Year to Boost Consumption and Tea Travel


The New Year that begins Saturday will bring renewed vigor to China’s tea economy as travel experts predict strong sales during the extra-long holiday.
“A year after COVID-19 restrictions were lifted in China, the eight-day Chinese New Year (CNY) holiday is expected to see a major surge in travel and consumption as people head home for family reunions or set off for a week of travel and tourism,” writes China Briefing.

Last year, Chinese border control agencies recorded 5.2 million inbound and outbound transits, a 4.7-fold increase approaching pre-pandemic totals. The Ministry of Culture and Tourism reported 135 million domestic trips. This is roughly in line with the figure seen during the holiday in 2019, according to the administration.

East Asian cultures celebrating the holiday include Koreans, Vietnamese, Tibetans, and Chinese. The Chinese New Year falls on Saturday, February 10, 2024, beginning the Year of the Dragon—the Wood Dragon.

The 2024 Spring Festival Holiday Travel Forecast Report, jointly compiled by Baidu Maps and the Highway Science Research Institute of the Ministry of Transport (MOT), forecasts that travel volume over the 2024 holiday will exceed last year by more than 40%, with the busiest day of travel being on the last day of the holiday (February 17) as everyone returns home (departures are more staggered).

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Dan Bolton Publisher
Dan founded Tea Journey Magazine, the Tea Biz Podcast and Blog, and is a contributing editor at STiR Coffee and Tea. He is also the former editor and publisher of Tea Magazine (2012) World Tea News and the former editor-in-chief at Specialty Coffee Retailer, which was headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.
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