Better Business Insights
The main difference between our standards and those developed by third-party certifiers is that our standards are backed by scientific research carried out by our scientists over the last 111 years. There is scientific evidence for every practical recommendation. – Joydeep Phukan
A clean environment results in a pure more authentic tasting tea. Our farm grows tea in living soil with greater biodiversity and nutrient density to produce more antioxidants and flavors that move all the way into the cup. Authenticity is what regenerative organic cultivation is all about. – Michael D. Ham
We changed one word in our charter to include every farmer supplying even a kilo of leaf to us. We decided that as a Public Benefit Corporation we are not only responsible for creating value for company shareholders but will also create value for all stakeholders. One percent of our top-line revenue goes directly to the farmers.
“Sustainability: it’s great in theory, but things like recycling and composting only get us so far in helping the earth. We should (and can) do a lot more. Going regenerative means improving every aspect of TAZO’s business: from how we make our tea to ensuring that our farming partners get the fair wages and treatment they deserve.” — TAZO
We need to get beyond watching and following. We need to get in the game and drive the rules of the game.