tea marketing

  • Modern Herbalism from Traditional Medicinals

    Traditional Medicinals is a Northern California-based botanical wellness brand rooted in modern herbalism to inspire active connection to plant wisdom in service of people and the planet. Formulations of more than sixty teas, lozenges, and capsules are strictly limited to science-based botanical ingredients without added flavors and in quantities that meet pharmacopeia standards for efficacy. Chief Marketing Officer Kristel Corson says, “Our teas have…

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  • A Humble Titan in Specialty Tea

    In 2023, the tea industry bid farewell to several notable figures. In this episode, we pay tribute to David C. Bigelow, Jr., an industry icon who died in June at 96. David transformed the specialty tea segment in the US, steering a boutique tea blending business launched in his mother’s kitchen into a multi-million-dollar mass-market…

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  • Pricing Tea in a Slogging Economy

    Pricing Tea in a Slogging Economy | Indicators Suggest a Recession is Imminent | The International Tea Academy Awards its First “Leafies” | Sales of Herbal Infusions are Expected to Double this Decade | Plus Canadian Economist Sylvain Charlebois sees a lot of positives for the tea industry but cautioned that inflation is an economic…

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  • Generation Z and Leisurely Tea

    Generation Z and Leisurely Tea | Survey: Gen Z Describes Post-COVID Yearning for Quieter Activities | Retail Frontline Workers in the UK, US, France and Canada Exhausted and Underappreciated | India’s Tea Employment Plateau | PLUS Emilie Jackson, founder of Emilie’s French Teas in Kansas City, Missouri, discusses the ongoing evolution of specialty retail at…

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