experiential retail

  • How to Entice the Passing Crowd

    Paper & Tea’s lofty ceilings and large windows have a captivating effect on passersby attracted to their brightly lit interiors, colorful displays, and a wide variety of fine teas to sample. Eduardo Molina, Head of Tea Experience at P&T, explains, “Our main idea, when somebody steps into one of our stores, is for customers to…

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  • There’s Ample Tea for Sanctioned Russians

    Domestic Tea Brands Close the Gap: Six months after the US and EU imposed sanctions, the tea aisles in Russian grocery stores display few European brands, but the shelves are not bare | Kenya’s Tea Industry Suffers Collateral Damage Due to Sanctions | Tata Consumer Products is on the Hunt | PLUS A conversation with…

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