• A Tea Historian Recounts The Act of Defiance that Cost the British Crown its Colonies

    The defiant American colonists in December 1773 who cheered the destruction of tea in Boston Harbor by 150 patriots in disguise were witnesses to history. The loss infuriated Parliament, which passed the punitive Coercive Acts of 1774, closing Boston Harbor and repealing Massachusetts’s colonial charter until the cost of the tea was reimbursed. Known as the “Intolerable Acts,” these measures convinced colonists to take up arms, leading to the deadly confrontation at Lexington and Concord, New Hampshire, that began the American Revolution in April 1775.

    The year-long commemoration of the Boston Tea Party counts down to a grand-scale live reenactment on December 16 with special exhibits and artwork, virtual presentations and webinars, theatrical performances, and the dumping of a thousand pounds of loose-leaf tea (no tea bags) donated to the Boston Tea Party & Ships Museum.

    Listen to the interview.

    Tea Historian Bruce Richardson on the 250th Anniversary Celebration of the Boston Tea Party
    Bruce Richardson
    Author and tea historian and Elmwood Inn Fine Tea founder Bruce Richardson

    Mighty East India Company

    By Dan Bolton

    Bruce Richardson, “The Tea Maestro,” has shared his love for tea with the world for 30 years. Bruce, a classical musician and baritone soloist from the state of Kentucky, said that in 1995, he “put down my baton and picked up a cup of tea to travel the world.” His son now operates the importing and blending company that he founded.

    “So now I’m probably best known as the roving ambassador for Elmwood Inn Fine Teas,” he said. Bruce has written hundreds of articles and authored and co-authored 14 books, including “The New Tea Companion” with Jane Pettigrew and A Social History of Tea: Tea’s Influence on Commerce, Culture, and Civility. He is an authority on tea culture who speaks frequently in public and is widely quoted in the national press and television. He has served as tea historian and Tea Master for the Boston Tea Party Ships & Museum since 2011. Who better to recount the momentous decision to defy the British King and Parliament by tossing 340 chests into the sea, lighting the fuse of rebellion 250 years past?

    “When we talk about the Boston Tea Party, we want to put it into historical context, what was happening both in Europe and the colonies at that critical point around 1770 until the time of the Tea Party, which was 1773.”

    – Bruce Richardson

    Dan Bolton: Will you explain tea’s central role in the confrontation between the colonists and the King?

    Bruce Richardson: When we talk about the Boston Tea Party, we want to put it into historical context, what was happening both in Europe and the colonies at that critical point around 1770 until the time of the Tea Party, which was 1773.

    Many people don’t know that America was just as much in love with the ritual and tea ceremony as their cousins back in London, Bath, or even over in the Netherlands.

    The ladies of Boston, Philadelphia, New York, Charleston, and South Carolina were enamored by the tea ritual. They had furniture specially made in their living rooms to entertain their friends and have tea. So, this was what got us into trouble.

    King George III says, “The ladies of Boston will pay anything for their tea.” He later regretted saying that because he lost one of his greatest colonies over a cup of tea.

    In the 1770s, Boston was consuming copious amounts of tea brought in on board merchant ships — and some illegally. The only tea that could be brought in was through the Honorable East India Company, incorporated by Queen Elizabeth I in 1600.

    The problem began with the taxes on tea being so high that the price was going up and up. The Dutch saw an opportunity to undercut the East India Company by smuggling tea into the colonies. So, by 1770, the British East India Company was about to go under, and they told Parliament it looked like if “John Company” went under, the government would go under, and the banks would collapse.

    “We are a company that’s too big to fail,” they said.

    So, Parliament gave them the option of having a clearance sale on the tea piled up in their warehouses in London.

    All that tea came from only one country, China; no tea was grown in India then, and there was no tea in Sri Lanka. The Japanese were growing tea, but they weren’t exporting it.

    So, all the tea that went into Boston Harbor or the teacups of Jane Austen all came from just one country, China.

    The tea was coming into the London warehouses but wasn’t going out fast enough. So, it started to pile up and get old – it had a shelf life. So, Parliament, even though deeply indebted, said it would allow the East India Company to ship 544,000 pounds of tea out of its warehouses to the colonies without paying a tariff.

    On September 27, 1773, seven ships started to leave the Port of London on their way to the colonies. Now, they weren’t just going to Boston; they were also going to New York, Philadelphia, and all the way down to Charleston, South Carolina, because these were the major tea-drinking cities of the Americas. So, the ships left and made their way over to the colonies towards the end of the year.

    On November 30th, the first ships started arriving in Boston; four ships were sent to Boston  showing you how much tea was being consumed then. One Boston-bound ship, the William, was lost at sea. One ship arrived at each of the other three cities.

    Well, Boston pretty much had to make the decision. The other cities said, “Well, Boston, it’s up to you. If you take this tea in, fine. If you don’t, we will follow your lead. Whatever you do, we will follow.”

    The Polly landed at Philadephia and was turned around, fully laden, and sent back to London. The same fate awaited the late-arriving Nancy, bound for New York. Charleston seized the cargo of tea and placed it under guard in the Customs House.

    See: The Tea Maestro

    The tea coming in was actually cheaper than previous shipments because no tariff had to be paid to Parliament. There was, however, a small tax that the government retained on tea to pay for royally appointed governors in the colonies.

    And so that’s what was the rub. That was the straw that finally broke the camel’s back.

    Once people learned the tea was coming, they got together almost weekly to talk about what would happen with the tea. It all came to a head on December 16 of 1773 in the Old South Meeting House. Thousands of people crammed into that square around that building to decide what to do. They couldn’t make a decision. The ships were sitting in the harbor. Everything had been offloaded except the tea. And finally, Samuel Adams said, “We can do no more.” And that was, we think, the signal for his people he organized to go down and destroy the tea.

    And that’s what happened over the next two and a half hours. Tea valued at nearly 10,000 pounds went into Boston Harbor that night. Today, the value would be well over a million dollars.

    • Faneil Hall
      Faneuil Hall

    Witness the 250th Anniversary Reenactment

    On December 16, 2023, Boston will commemorate the 250th Anniversary of the Boston Tea Party, a moment that forever changed the course of American history. On this day, the collaborative efforts of multiple organizations will culminate in a grand-scale reenactment of the Boston Tea Party.  A full evening of reenactments will play out in 4-parts across the City of Boston at several historic locations.

    Dan: Several different teas went overboard that night. Will you describe them?

    Bruce: One of the questions I get often is, was that brick tea? We know it wasn’t tea bags, but not brick tea. It was all loose-leaf tea. All the brick tea went the northern route, through Mongolia on camel’s backs and horses, to make its way to Europe. Loose tea came through the East India Company. So that’s what went overboard that night.

    It’s interesting that the tea went into the harbor at low tide, maybe two and a half feet. And all that tea started piling up alongside the ships. And men had to go out in rowboats and with their oars to knock haystacks of tea down to get it into the water to be destroyed.

    When I talk to audiences anywhere, they are always fascinated to know this tea comes from only one country, China, but also that of the five teas tossed overboard. Two of them were green teas. And three of them were black teas.

    The major portion of the 340 chests, and when we say chest, we mean a large wooden case that held this tea, often lined with moisture out. The chests could weigh anywhere up to nearly 250 pounds. So those all had to be hoisted up out of the ship’s hold and broken open to destroy them.

    They held five different teas; we know what they were because the East India Company assembled an invoice over the next few months listing all the different teas by category, how much each weighed, and how much value they all had because they wanted reimbursement. So, the main portion was bohea, a black tea from the Wuyi mountains. The other black tea was Congou, a very well-made black tea, and then the third one was Souchong (today we know as Lapsang Souchong and then the two green teas were Hyson green tea and Singlo from the Sunglo mountains of Fujian Province.

    Dan: The Tea Act allowed the East India Company to sell tea directly to loyalists, cutting out colonial merchants and leading to a boycott of tea. Destroying the tea cost the British government, but local merchants in all the colonies also lost significant revenue because drinking tea was suddenly unpatriotic only loyalists drank it.

    Bruce: The arrangements through Parliament, through the East India Company, to go through the people who were loyal to the King. These were all loyalist merchants who would receive this tea; it wasn’t just the common everyday merchant down the street. And that, again, was another thing that rubbed colonists the wrong way.

    Bruce: It wasn’t patriotic to drink tea after the 1773 event, but even leading up to that, people got together and signed letters saying they would no longer drink East India Company tea. This caused a problem because they still had all the tea-making apparatus. They still had beautiful teapots and teacups. And the ladies of Boston wanted their tea times. So, they went out into their gardens and orchards to find whatever they could to go into those teapots to make something colored water they could serve. So, you had a great advance in people drinking herbal or fruit teas at that time. They called their teapots Liberty teapots. These teas were called Liberty teas because they contained none of the tea that George III consigned.

    They were making a statement about not drinking Chinese tea anymore.

    Dan: None of this tea was shipped directly from China to the United States; it was sent to London, weighed, taxed, and stored before sailing six weeks across the Atlantic. This meant the tea was never as fresh as tea shipped directly to the colonies by the Dutch.

    Bruce: There was never a direct shipment of tea from China to the Americas until the first January after the United States was formed. The very first ship, the Empress of China, that left the port of New York bearing a flag of the new United States, traveled to Canton, loaded with all the American black ginseng they could find in the colonies. And guess what they traded it for? They traded it for tea. And so a huge amount of money was made on that very first shipment of tea back to the United States.

    Dan: It turns out there was a huge market for the 242 casks of New England and Appalachian ginseng. American ginseng was so popular in China that that continued for decades.

    Bruce: Indeed, the Chinese could never get enough ginseng. They were delighted to have it. And, by the way, they said, you can take all this tea back with you.

    Patriots toss the King's tea overboard.
    Patriots toss the King’s tea overboard. Photo courtesy December16.org

    Dan: Let’s flash forward. This is a delightful opportunity, a first glimpse or prelude to the nation’s 250th anniversary. In two weeks, everyone in Boston will turn out to watch the reenactment. The Boston Tea Party & Ships Museum has been collecting tea from donors to toss overboard. Will you share some exciting things that will make this a fun and authentic celebration with listeners?

    Bruce: The Boston Tea Party & Ships Museum started a dozen years ago because the mayor asked, “What’s the most iconic event in our history… And we don’t have a museum to interpret that?”

    Even before they poured the first concrete, they came to me to say they wanted to get the story right. We want to know what the origin of the tea was. We think that’s important for our museum.

    So, I’ve been with them all those years, and we have the museum there rising out of Boston Harbor. We have two ships that are replicas of the ships that were there in 1773. People can go through an interactive display and immersion into the days of the colonists, go into the hold of these ships, and actually see one of the tea chests that was broken open in Boston harbor. We even have a vial of liquid tea made the next morning from some of the tea leaves that washed up on shore. Over two million people have come through the museum and finished drinking tea in Abigail’s tearoom overlooking Boston Harbor, where they can taste the five different teas tossed into the harbor that night.

    So, in Boston on December 16 of this year, the entire weekend will have events that will have reenactments of the Old South Meeting House of the discussions going on between the city leaders and the people who were or just adamant about throwing the tea overboard. And then we’ll have Fife and Drum Corps and bands, all leading people in parades down to Boston Harbor.

    The Boston Tea Party ships museum will set up viewing stands, and we will re-enact the Boston Tea Party once again, with tea going overboard. We had over 1,000 pounds of tea going into Boston Harbor that night. We have a certificate signed by the cities that says we can put tea into the harbor now because it’s illegal to dump things like that into the harbor. But we’ve got it all taken care of. Tea is highly biodegradable and there are no tea bags. Everything must be biodegradable.

    Bruce: Most colonists really didn’t want to separate from England. They just wanted representation if they were going to pay taxes, they wanted to have a representative in parliament that looked after their needs. So it wasn’t until this event, the Boston Tea Party, that the tide started to change, and people like Samuel Adams started to think, well, there’s no going back. We’ve gone too far; we might as well just go ahead and form our own country.

    If it had not been for the Boston Tea Party, the separation may have come, but it may have come years later than when it did.

    Boston Tea Party Ships & Museum
    A full-scale replica of the ship that sailed the Atlantic bringing tea to the colonies.

    Boston Tea Party Ships & Museum
    Boston Tea Party Ships & Museum

    Tour Hours: 10 am – 4 pm
    (866) 955-0667 | 306 Congress St.
    Boston, Mass.

    Boston Tea Party Ships & Museum

    Boston Tea Party Museum
    Historical interpreters, interactive exhibits, full-scale replica 18th-century sailing vessels, and historic artifacts are just some of what you’ll experience during your visit. Ticketed museum experience includes sections 1-5. Sections 6 & 7, the museum gift shop, and Abigail’s Tea Room are open to the general public without a museum ticket.

    Photos courtesy Boston Tea Party Ships & Museum | December16.org
    December 16 Boston Tea Party Reenactment

    Latest Episodes

    Powered by RedCircle

    Share this post
    Episode 145 | On December 16, 2023, Boston will commemorate the 250th Anniversary of the Boston Tea Party, a moment that forever changed the course of American history. On this day, the collaborative efforts of multiple organizations will culminate in a grand-scale reenactment of the Boston Tea Party. Author and tea historian Bruce Richardson, “The Tea Maestro,” has served as Tea Master for the Boston Tea Party Ships & Museum since 2011. A renowned storyteller, Bruce recounts the momentous decision to defy the British King and Parliament by tossing 340 chests of tea into the sea, lighting the fuse of rebellion 250 years past.

  • How to Entice the Passing Crowd

    Tea is well suited to experiential retail, a type of physical retail marketing that offers customers experiences beyond browsing. Tea retailers worldwide are experimenting with sophisticated sampling, live music, art, interactive displays, video walls depicting growers in the tea lands, and even making cameras available for customers to record and share experiences. Experiential tea retailers play an important role in converting commodity tea drinkers to informed enthusiasts.

    Paper & Tea’s lofty ceilings and large windows have a captivating effect on passersby attracted to their brightly lit interiors, colorful displays, and a wide variety of fine teas to sample. Eduardo Molina, Head of Tea Experience at P&T, explains, “Our main idea, when somebody steps into one of our stores, is for customers to live an experience they will always remember — an experience they will share with others.” Molina is responsible for creating an alluring experience for every customer visit.

    Listen to the interview.

    Eduardo Molina is the Head of Tea Experience at Paper and Tea.
    Eduardo Molina, Head of Tea Experience, P&T
    Eduardo Molina, Head of Tea Experience, P&T

    P&T is Not Just for Tea Drinkers

    By Dan Bolton

    Eduardo Molina, 37, is originally from Chile, a narrow coastal country whose people drink more tea than any country in South America. Eduardo embraced the tea-drinking culture, discovering his passion for tea working in hospitality at the Ritz Carlton Hotel in Santiago in 2007. He has since traveled extensively in the tea lands. “The culture and history of tea is fascinating,” he says. His special focus is training. “I love training people how to present, sell, and tell stories about tea,” says Eduardo. He has ten years of retail experience, including three years as the co-founder and tea sommelier of Adagio Teas in Chile. He taught at the Chilean Tea Academy and joined P&T in Berlin in May 2018 as product manager for new business development. As Head of Tea Experience, he is responsible for marketing the new properties and training staff. He leads the team that created the in-store experience at every location, including the company’s soon-to-open 31st store.

    “At Paper & Tea, we create open spaces that celebrate community, where everyone is invited to share ideas and discover the beauty of life. We value quality, aesthetics, mindfulness, and artistry and want to offer products, experiences, and services that put a smile on your face.”

    – P&T (www.paperandtea.com)

    Dan Bolton: Why would someone operating a tea shop consider experiential retail? What benefits does it hold?

    Eduardo Molina: It depends a lot on the kind of product that you are offering.

    Not every product can be described as one of the best to put on a show, which is what we are trying to do in our stores.

    When somebody steps into one of our stores, our main idea is to live an experience they will always remember — an experience they will share with others. We want them to say, “I had the most amazing experience.”

    And that starts with welcoming. We hire “personalities,” so to speak —people who are easygoing, smiley, and full of good energy. Not necessarily tea-drinking people.

    We are opening on the main streets in downtown locations where there is a lot of flow and a lot of people passing by, which is also a positive thing; it leads to the success of these openings.

    We do have a lot of tea nerds joining our team, but for us, it’s not a requirement to drink tea. We know we will convert them anyway the same way we attract them. Yeah, it’s a given. Being inside of this environment will turn you into a tea drinker anyway.

    Browsing is nothing new for someone who enters a store and tries on shoes, a T-shirt, or a sweater.

    To be effective, you need to make a difference and that difference usually occurs with the body’s sensors. For example, when smelling something you haven’t smelled in a while, or when you smell something that reminds you of a moment you lived in the past, or when you taste something you have never tasted.

    We play with those things as we welcome somebody in the store (or grab them from the street). We attract people with the whole design of our stores, which are very inviting, warm, and welcoming.

    Our windows are very bright and positioned so that you can see inside the store, see what is happening, and awaken curiosity.

    Once they are in, the process starts with a welcome tea we created.

    So, we have something in every store right now. We have opened 28 in a year — 28 in six countries. So, it’s been crazy since almost every second week, there is an opening.

    In the center of every store, there is the tea bar — I know, I know, having a place to taste tea is not a groundbreaking idea — but the way we present it can be described as “very deliberate.” We are a modern company. Paper and Tea is 12 years old. So, we’re not a 150-year-old company. We’re not a traditional tea house.

    We are not a tiny house or a Japanese tea house. We are a European company run by young people. We want to create a contemporary concept. We want people to enjoy tea. We want people to bring tea to their lifestyle and make it part of their normal lives.

    We want to make tea a part of their daily routine.

    Paper & Tea Storefronts

    • P&T Amsterdam
      P&T Amsterdam, Netherlands

    Dan: I see your point about bright windows and an inviting storefront. Who is attracted to that? And why do you think they come into the store?

    Eduardo: It’s someone who likes pretty things, somebody with a certain level of curiosity; we’re not a place only for tea drinkers. We believe we have the challenge of creating new tea drinkers. We want people to walk into the store, and even if you don’t drink tea, you will start because you feel that the atmosphere is so nice and want to be part of it.

    I’ve seen a lot of people who say they don’t drink tea, but they buy a cup of tea, and they go home and say okay, I want to re-live the experience.

    I want to do it with my friends because I’m surprised I want to do it with my family. So it’s also like a little chain effect. For every store that has opened, the escalation has been exponential.

    Every week, more people come back because they heard about us from a friend or saw on social media that we were close by. It’s a very nice feeling that happens in the stores.

    We have to recognize we are in the process of doing this.

    People have come to me and said, ‘Paper and Tea is doing pretty well because you’re opening so many stores.’

    “We are basically building the plane while we’re flying, we’re still creating new concepts, and there are still a lot of standards to be established, which can be seen, of course, as a downside. But on the other hand, for somebody who has the energy to create something from scratch, it’s also very motivational.”

    – Eduardo Molina, P&T (www.paperandtea.com)

    It’s like, no, no, we’re not doing well. Yet. We have an idea. We have a commitment. We put ourselves to the challenge. And we believe that people have to experience tea. It doesn’t matter how beautiful our website is; you must experience, smell, and taste it. And that’s the reason why we’re opening stores.

    We want to be on every corner to have the chance to make you live the experience of drinking or preparing tea or talking to you.

    And that’s why we’re opening so many stores in strategic locations.

    Dan: Talk a bit about how you operate a store. You must invest in training staff skilled in tea and in helping customers understand how tea works so that they have interesting stories to share when they leave the store.

    Eduardo: Exactly, absolutely. Tea is a product that offers the possibility to create this moment and make people leave these unique experiences. But it’s also a very complex product. To make those experiences possible, you need knowledgeable people who understand the product and the nuances.

    We have roughly 80 different teas, 60% pure teas, and 40% blends. We have teas from 12 different origins and many different regions within those origins, so there is a certain degree of complexity. We manage it through a lot of training.

    The centerpiece of each store is a tea bar. “I know, I know, having a place to taste tea is not a groundbreaking idea,” says Molina, “but how we present the tea is different. I describe it as “very deliberate.”

    – Eduardo Molina, P&T (www.paperandtea.com)

    We see our stores as more than just a shop where you go in and buy tea; for us, it’s a space where you can have these experiences. We look for people who have worked in hotels and restaurants. Maybe they don’t have selling experience, but we need this blend of people who may be very good at communication and selling. We need people who move very confidently behind the bar because the whole preparation will only impress if it’s done with confidence — and if you know what you’re doing, if you know the steps, and if you do it naturally.

    Dan: Will you explain how changes in customer behavior have helped make this concept work?

    Eduardo: I’m not German, so I’ve been trying to get to know German consumers. As you say, they have a very specific taste for herbals and fruit blends. Everything that happened with Corona brought a different consideration regarding what I’m drinking, what I’m eating, and what I’m consuming. Consumers ask, Is it healthy? Where’s it coming from? More and more, these kinds of questions are relevant for consumers.

    We are listening, observing, and asking, ‘What kind of customer is coming into the store? What questions do they have? It’s super interesting because Paper and Tea, from a year ago, we had only five stores in Germany.

    The customers we were targeting then were customers with a big interest in certain teas. They were looking for something specific for something unique.

    Our concept has changed and evolved a little bit. And now, because we want to talk to more people, and talk to people who don’t know tea because we want to bring them in here. We currently have stores in Austria, Switzerland, Belgium, and Denmark. Their past dealings with German retailers were influenced by the fact Germany was one of the biggest Darjeeling buyers. They are, and I wouldn’t say they are over that, but now the Germans are also willing to try new varieties along with the Europeans. One of our stores’ most beloved varieties is Japanese green tea. We have a very nice selection of Japanese green teas, including Matcha, which you mentioned is very popular in the stores. Usually, when visiting the store, I get to prepare maybe 10 or 15 matchas, so we put up a big show at the bar. And then we show everybody how to improve it. Actually, the whole matcha market has exploded here for us. I am not a wholesale tea buyer for Paper and Tea anymore, but while I was doing it before expansion a year ago, we would sell out in a quarter of what we planned to buy for the whole year. It was crazy and extremely hard to plan. Germans are still big herbal drinkers, but they are very curious and are willing to explore new things thanks to tourism. I mentioned that Japanese green teas are very popular, but customers are seeking the benefits of drinking something healthy, that’s a big concern. And so that’s also a big priority for us as well. We are not a pharmacy, and we’re not a drugstore, but to be responsible for what we serve, we offer third-party certified teas and carefully explain how the teas are made.

    P&T Berlin
    Tea bar at P&T in Kurfürstendamm, Berlin

    Dan: So, let’s talk about the downsides. There must be additional costs. How do you recover the added expense?

    Eduardo: So there is a lot of time invested in training. A lot of resources must be invested for a store to fully run. And be confident that the store can function independently without somebody being there.

    Rotation (turnover) is pretty big. So sometimes it happens that you invested in training, and then people don’t stay. It’s part of the business. We know how it is. So we always try to be one step ahead and make the best conditions for workers.

    We are basically building the plane while we’re flying, we’re still creating new concepts, and there are still a lot of standards to be established, which can be seen, of course, as a downside. But on the other hand, for somebody who has the energy to create something from scratch, it’s also very, very motivational.

    If you visit the “old” new stores, I say that because it’s the first one we started opening a year ago, and you visit a store that opened last week. You notice the difference because, in every store, we were learning. There has been a lot of trial and error. And I think that has given us an extremely good experience. And now we feel like we’re each time we’re closer to how it’s supposed to be, we’re not quite there. We’re excited that we’re not quite there yet because it would get boring.

    Dan: Teabag prices can’t cover the cost of the kind of service, the more expensive locations, and the training. Merchandise certainly plays a part. How much do you have to charge to make it work?

    Eduardo: I have to admit, I’m not the person who sets the prices. There are a lot of pricing strategies, but as you say, what we charge is not the price of the tea. What we charge covers the whole experience. When you go to a Michelin-star restaurant, it’s not the little piece of avocado you get but the way it’s presented, how it’s served, how it was kept before; it’s the whole experience you’re paying for.

    We want to talk to everybody about tea. We want to bring new people into the world of tea. So, within our assortment, we have different lines and categories. There are teas that are, of course, more affordable for beginners. We call these Master Blends. The price of a tin depends on the tea variety, but roughly between 70 and 100 grams cost 15 Euros.

    So I don’t know how much that is in dollars.

    Dan: It’s pretty much one-to-one right now. (EUR1.00=USD1.09)
    What’s the price of your most expensive tea?

    P&T Woori Korean Black Tea

    Grown in Korea’s Hadong Mountains, this black specialty tea relies on a unique double oxidation, rounded off by intensive roasting, for its sweetly smoky umami flavors. The resulting tea’s strong character and special aroma make it particularly suited for fine cuisine. € 59 | $65 for 60 g

    Eduardo: I think right now that might be a Korean black tea that we have. And that would be roughly, I would say, a Euro per gram. A tin of 60 grams is roughly 60 euros. And that would be the top.

    But we’re working on some other things that might be remarkable.

    PAPER & TEA HAS A MISSION
    To enrich life. With a positive view of life, we bring people and places together in joyful moments.

    – P&T (www.paperandtea.com)
    P&T Berlin Charlottenburg, Bleibtreustraße 4
    P&T Berlin Charlottenburg, Bleibtreustraße 4

    Paper and Tea’s First Location

    Specialty tea elitists founded Paper & Tea (P&T) in 2012. Instead of locating their first storefront along Berlin’s busy Ku’damm (Kurfürstendamm), they chose Bleibtreustrasse in the quiet, affluent Charlottenburg neighborhood. Charlottenburg, established in 1705, was an independent city until 1920 and is known for its elegant, historic architecture and high-end boutiques.

    P&T was never “staid” in the British connotation, manifesting in stores like the fabled Fortnum & Mason (founded 1707). Nor did P&T feature the popular apothecary-like retail “walls of tea” consisting of large tins from which tea was weighed and dispensed. The selection of paper products (notebooks, art prints, greeting cards, and pencils) conveyed a premium shopping experience.

    P&T’s Berlin staff differentiated the store in a crowded market by brilliantly curating handcrafted teas from distant tea lands. The tea was displayed on shallow trays in small glass boxes, inviting consumers to sniff the aroma and study the dry leaf before sampling.

    Reviewer Aarti Mehta-Kroll, in the publication Slow Travel Berlin, wrote in 2013 that the one-year-old P&T was one of Berlin’s “classiest tea houses,” likening the décor to that of a natural history museum.

    She wrote that “ethically produced ceramics from Japan and Taiwan” are displayed on brightly lit minimalist shelves.

    Notes describe each tea’s origin and unique characteristics. Tea is sold in 9, 20, 45, and 95-gram portions at prices that range from 8 to 60 Euros for 100 grams. “Korean teas are amongst the more expensive ones as they are mainly produced for local markets and are difficult to import,” she writes.

    “In addition to the pure teas, one can also find a selection of hand-flavored teas by local suppliers using natural ingredients. A third unique offering is the infusions: lavender, mint, green rooibos, and ginger,” she wrote.

    P&T’s catalog presented a winning combination, then and now.

    Canadian Jens de Gruyter founded the company, and Thomas Langnickel-Stiegler was the chief tea expert in 2013.

    BIZ INSIGHT — There are fine tea shops in every major city in Germany, with 3,804 tea companies in total. Berlin accounts for 8% market share (303 companies). Hamburg follows with 208 companies and a 5% market share. Consumers purchase 12.4% of the country’s tea at local and chain shops, including TeeGschewendner and Tee Ronnefeldt. Food retailers and discount stores hold a 57.5% market share, according to Deutscher Tee & Kräutertee Verband. In contrast, in the US, 80% of tea is purchased at grocery outlets, and only 7% of tea is sold at specialist tea retailers, according to German-based Statista market research. — Dan

    Photos courtesy Eduardo Molina and Paper and Tea, Berlin

    Latest Episodes

    Powered by RedCircle

    Share this post
    Episode 144 | Paper & Tea’s lofty ceilings and large windows have a captivating effect on passersby attracted to their brightly lit interiors, colorful displays, and a wide variety of fine teas to sample. Eduardo Molina, Head of Tea Experience at P&T, explains, “Our main idea, when somebody steps into one of our stores, is for customers to live an experience they will always remember — an experience they will share with others.”

  • Tea Sustainability Perspectives

    In October, Transworld, China’s first USDA-certified organic tea producer, and Firsd Tea, the US subsidiary of Zhejiang Tea Group, released the Chinese Tea Sustainability Report, a 12-page survey of perspectives and practices at Chinese tea farms and processing facilities. The report tracks closely with Firsd Tea’s annual Sustainability Perspectives survey. Operators who responded generally comply with emerging traceability standards and guidelines by third-party certifiers, including the Rainforest Alliance, FLOCERT (Fairtrade International), and Fair Trade USA. Respondents from the nine provinces surveyed collectively produce 15 million kilos of mainly green tea on 12,000 hectares of land.

    Listen to the interview.

    Jason Walker, Marketing Director of Firsd Tea, discusses tea producer perspectives on sustainability.
    Jason Walker, Marketing Director Firsd Tea
    Jason Walker, Marketing Director Firsd Tea

    Sustainable Tea Plays a Critical Role in Alleviating Poverty

    By Dan Bolton

    Jason Walker, 46, one of the architects of the sustainability report*, is the marketing director at Firsd Tea in New Jersey. His expertise includes business development, market research, and tasting. In June 2019, He testified at the US Trade Representative Hearings on behalf of the US tea industry in opposition to increasing tariffs on Chinese tea. “I really enjoy marketing as a bridge for sharing what’s new and relevant,” he says. “My connections to China and my work with Firsd Tea provide a great opportunity for thought leadership to and from the Chinese tea industry.” 

    Dan: Jason, let’s begin with some background on China as a responsible agricultural producer.

    Jason Walker: In the past few years, China’s strategic plans have emphasized reducing pollution. More recently, they shifted towards food security. And they’ve said, ‘Let’s keep that green. Let’s keep that clean. But let’s alleviate rural poverty and bring in more food security as well.

    Dan: China has demonstrated a long-term commitment to alleviating rural poverty. Describe the role tea plays.

    Jason: When you take a more extensive view and look at what the UN says regarding global economic development and people emerging from poverty, much of that success can be attributed to what China has done within China. You’re talking about a lot of people that China by themselves; World Bank estimates range as high as 800 million — that China has helped get out of poverty.

    Tea has been a useful way to do that because the tea product is a leaf, it is a stable, sturdy plant, you’re not tilling it up and planting something new, you’ve got a good product, you can learn you can train people on how to grow it well. And they have a regular crop every year to give a steady income.

    It was a reason to develop a lot of rural areas. Because now you’ve invested in that leaf and the infrastructure, they need to be able to sell and produce that leaf.

    China set [sustainability] standards, especially domestically, for tea. About 85% of China’s tea stays in China. They said, ‘We have to protect our people and raise our standards internally as well.’

    Most respondents now have an improved outlook on progress made in sustainability in the last ten years. They also view present-day efforts more favorably and predict an increased improvement trajectory in the next ten years.

    Firsd Tea Sustainability Perspectives 2023

    Dan: Will you dig a little deeper into the specifics of the Chinese Sustainability report?

    Jason: Our Sustainability Perspectives is a global report that looks at professionals from tea, coffee, and cocoa and compares their different perspectives.

    What we saw was that a lot of people are still concerned about the environmental aspect of sustainability. They are worried that tea is more susceptible to climate change than other crops like coffee and cocoa. So that was a bigger concern.

    But when we asked: What are you prioritizing in terms of sourcing products to sell? They’re still prioritizing taste, price, and leaf characteristics. In some cases, organic comes to the top above things like sustainability. So there seems to be a mismatch in priority, and maybe the talking points behind it.

    In 2023, respondents still listed flavor (96%), leaf grade (91%), and origin/terroir (90%) as the top three characteristics that contributed to their decisions to stock particular tea types. Respondents in tea and related industries ranked “Sustainability” in the bottom three purchasing drivers, edged out by demand, consistency of supply, and price.

    Firsd Tea Sustainability Perspectives 2023

    Dan: How influential are the third-party certification partnerships that have been established? Transworld, for example, was China’s first USDA-certified organic tea producer.

    So you’ve got Rainforest Alliance, you’ve got Fairtrade. They are active in China, although China isn’t their most well-known market or area of influence because China already has fairly high standards set by the government. Many Chinese producers already comply with pretty high standards to operate within their country, which makes it a little bit easier for fair trade certification to some extent rainforest as well to say that they’re already in compliance.

    The end you must meet are EU standards for imports and US standards in terms of pesticide residue levels and, increasingly, overall traceability and more government requirements in places like the EU and the US in terms of protection of workers. Deforestation and other areas are becoming new laws in the pipeline.

    “Respondents in tea and related industries still believe Organic Certification is the most important standard to consumers (95% of respondents). Non-GMO has surpassed Fair Trade as the second-most important standard.”

    Firsd Tea Sustainability Perspectives 2023

    Plucking tea at one of China's Transworld Organic Tea gardens
    Plucking tea at one of China’s Transworld Organic Tea gardens

    Dan: In April 2018, Transworld and Zhejiang Tea Group donated 15 million green tea seedlings to villagers in 34 poverty-stricken areas across three provinces. Five years later, 1,800 households and more than 6,600 family members are thriving thanks to increased income from tea. Will you discuss the impact of the White Leaf Sustainability project?

    Jason: Some research institutes in China and local and regional government organizations said, ‘We have healthy farms in Zhejiang province that are prepared to donate millions of tea seedlings or cuttings and distribute those within rural, underdeveloped areas in Western and Central China. And they brought those into those villages, and they not only showed villagers how to cultivate those plants, but they also invested in the local processing facilities.

    They contracted in terms of committing to buy X number of kilos from those facilities. And marketed those teas as unique, valuable products that benefit these communities and build them up to be sustainable. As you said, it’s not just about the planet but also about the people.

    Dan: What motivates the Chinese ag industry to strive for sustainable production?

    Jason: They want their citizens to have a clean and healthy environment. They are looking for how they can ensure that our people are healthy, have good job opportunities, have growth, and feel that their products are safe. So that’s why they’re aiming even for zero growth in some pesticide applications. They have put more research into converting from the more conventional pesticides to biopesticides and non-traditional pest solutions, like light traps.

    They’re doing the research and development stage where light traps had different wavelengths. Some attract the male insect, and some attract the female insect to keep them from mating. So they’re looking to cut back on the conventional to bring in more novel solutions to be sustainable, clean, profitable, and growing.

    Insect lamps and sticky boards in Chinese tea gardens
    Photos courtesy Zhejiang Tea Group
    Insect lamp with sticky board
    Insect lamps and sticky boards help control pests in Chinese tea gardens.

    Dan: The report is an admirable effort to monitor tea sustainability globally, Jason. Let’s close the discussion with this open-ended question. What are pressing challenges, and what does the future hold?

    Jason: First off, what I see for the future is that I think we can reduce the traditional conventional pesticides, especially where those are heavily monitored. We are exploring how to move towards bio-pesticides that are plant-derived or more naturally derived solutions.

    How do we ensure the rest of the world is on board to recognize them as acceptable solutions and optimized practices worldwide? With that in mind, how do we protect people as their concerns about migration of people moving, how does that affect tea harvesters who are moving around to different harvest locations, and how will they be looking at the timing that affects the seasons and harvest times?

    So, this year, 2023, has been better so far than 2022.

    The Meteorological Society, from what I’ve heard, is discussing how to provide better projections and practical advice to the farmers — what to prepare for, how to adjust your pruning, how irrigation may be maybe improved in terms of rain retention ponds, drainage channels, or ditches that capture more moisture, those types of things.

    Generally, everybody in tea doesn’t want to rock the boat by saying changes in climate are affecting quality — yet. They feel we can still make the most out of what we’re doing.

    There are lots of issues to work on. There’s a great opportunity to touch on all those things if we, as we talked about in the studies, can all get on the same page in terms of communicating about these things, sharing our concerns, and working on shared solutions.

    “When it comes to specific climate change threats on tea production, most respondents said changing rain patterns (95% in 2022 vs. 100% in 2023), and extreme heat (91% in 2022 vs. 97% in 2023) are the biggest climate change risk factors with pest problems close in third (89% in 2022 vs. 96% in 2023). Paralleling worries about the effects of climate change on business operations, 95% (vs. 93 in 2022) of respondents said that tea is a very or somewhat sensitive industry to the effects of climate change, followed by coffee at 86% (vs. 82% in 2022).”

    Firsd Tea Sustainability Perspectives 2023

    Respondents were once again asked to rank how effectively countries with substantial domestic tea production implement sustainable practices. Japan remained No. 1 (96%), but remarkable differences surfaced in 2022. Though every country witnessed positive increases among survey-takers, Vietnam (+37%), Kenya (+33%), China (+26%), and Sri Lanka (+26%) saw outstanding improvements in 2023 from the 2022 study.

    Firsd Tea Sustainability Perspectives 2023

    Respondents Most Commonly Mentioned These 5 Themes

    • Consumer Demand – “All actors in the supply chain need buy-in. Consumers want [sustainability] but don’t want to pay for it. This forces producers to comply with standards without getting increased pricing.”
    • Quality of Life for Workers at Origin – “Paying a living income to the industry, especially smallholders, will help promote sustainability practices.”
    • Better Farming Education – “More education and training to farmers.”
    • Environmentally Responsible Practices – “Using more eco-friendly methods of farming and processing.”
    • Improve Regulatory Programs – “… sustainability certification programs must engage with the local laws, tea research bodies, and technological experts. By doing so, they can provide meaningful benefits to tea farmers and ensure their economic sustainability.

    Consider…

    Research done by Stanford University suggests that helping smallholders optimize their use of pesticides could be a big win in terms of reduced environmental impact. Globally and in China, the majority of tea is farmed by smallholders.

    *The Sustainability Perspectives report derives its findings from a three-month-long survey administered by Crothers Consulting to 100 voluntary respondents conducting business in tea and related industries(e.g., coffee, sugar cane, wine, and cocoa) on behalf of Firsd Tea. Survey responses were primarily generated by website posting and subscriber outreach by Firsd Tea and The Tea& Coffee Trade Journal, direct messaging on platforms like LinkedIn, and word-of-mouth networking. Industry-specific organizations, including the Tea and Herbal Association of Canada, promoted the survey by sharing it with virtual conference-goers.

    Powered by RedCircle

    Share this post
    Jason Walker, Marketing Director at Firsd Tea in New Jersey and one of the architects of the newly released Chinese Sustainability Perspectives report joins Tea Biz for an in-depth discussion of the results of this ongoing survey.

  • Kazi Yetu: Crafting Opportunity at Origin

    Tea Biz traveled to Tanzania in October to explore the tropical Usambara Mountains in the Tanga tea-growing region. I met with smallholder farmers, tea makers, traders, tea sellers, and the Tea Board of Tanzania members during my travels: The 14-family Lutindi cooperative invited me deep into the jungle to watch as they hand-rolled and wood-fired organic black tea that always sells out on “market day” in the local village.

    Kazi Yetu co-founder Tahira Nizari hosted the week-long trip. Nizari is a savvy business school graduate and humanitarian whose specialty tea brand advances the role of women in Tanzania’s tea industry. She retains value by locally processing, packaging, and blending tea with authentic spices, redistributing economic gain and opportunity for smallholders.

    Listen to the interview

    Kazi Yetu co-founder and CEO Tahira Nizari
    Tahira Nizari
    Tahira Nizari launched Kazi Yetu to benefit women in agriculture

    Value Addition at Origin Enhances the Lives of Tea Workers

    By Dan Bolton

    Kazi Yetu sources much of its tea from the Sakare farmer’s cooperative in the Usambara Mountains, a range in northeastern Tanzania that is 90 kilometers long and about half that wide. The Usambara Mountains are one of the world’s biodiversity hotspots, with a virgin rainforest that rises to more than 7,500 feet (about 2,289 meters above the Indian Ocean). Organic-certified* teas are finished and transported to the port at Dar es Salaam, where 35 women blend, pack, and distribute tins and canisters. Teas are available globally in bulk, as a white label, and are sold directly to consumers online. The company is a registered B Corp that sources, processes, blends, and packs its teas entirely at origin using locally-grown inclusions in sustainable packaging. Kazi Yetu has a sales office in Germany and wholesale clients in the US, Africa, and the Middle East.

    Dan: Will you share with us the origin story of Kazi Yetu?

    Tahira: I started Kazi Yetu five years ago to create a sustainable and socially focused business. I wanted to support women in agriculture because women in Tanzania often lack jobs across the agriculture value chains. And I thought to myself, I can do this. I understand consumers around the world and what farmers need and can do.

    Kazi Yetu in Swahili means “our work.” And that’s really what we’re about. We never want to lose that vision about creating jobs for women.

    And so we started in 2018 in my dining room packing little tea bags at home, and then we got into my husband’s car [Hendrik Buermann is the co-founder]. Then, we drove across the country to farms, collected samples of teas of spices and herbs, and met with farmers.

    We came back and started blending our recipes. I’m a tea lover. So that was exciting. I love product development, playing with flavor profiles of different ingredients made here in Tanzania and grown here.

    And slowly, we started to expand. We created a really small factory, half of a house because I couldn’t pay for the whole house. And then, slowly, we moved to a larger warehouse. And now we’re in the factory that you have come to visit. We have 35 women employees and a solid team at the production and management levels.

    I’m excited that we’re working with over 2,500 smallholder farmers across Tanzania that produce tea, herbs, and spices. There’s tremendous potential here for tea, but it’s unrealized in many ways.

    Tea workers at weigh station
    Tea workers at the weigh station greeting visitors

    Dan: Many listeners have consumed Tanzania tea as a blend, unaware of its origin. In contrast, your teas are proudly Tanzanian, traceable, certified, and meet EU and US import standards.

    Tahira: Traceability is critical. The reason for that is manifold. We see consumers increasingly seeking to know their producers and the journey of their products from farm to table. We’re seeing a growing demand for that. But more important to us is to put a face and a name on our producers. And we believe that by doing that, we’re encouraging them to get more involved in quality and to be more connected with consumers. We can connect them with their consumers through a simple QR Code.

    Traceability is evolving — highlighting many different qualities and characteristics of the environmental and social sides. Consumers now ask what is the impact of tea production. What is the harvest period? What are the ecological conditions under which the tea herbs or spices were grown?

    Dan, Tahira cupping

    “We want to highlight that Africa’s agriculture can be wild, which we embrace.”

    Sakare factory manager Hekima Sanga, left

    We want to highlight that Africa’s agriculture can be wild, which we embrace. There are lots of wild and indigenous herbs and spices with variations between seasons and in terroir, with benefits of biodiversity. This variance is pleasingly unpredictable, and its traceability is illustrated through different batches. You could try a Ginger Mint Fusion, batch #73, and appreciate the balance of the green tea with the mint and learn about the farm and harvest season, and then you could try batch #96 with a balance and a stronger hint of rosemary and learn about the journey of that batch to your cup.

    Dan: We met with the Tea Board of Tanzania to discuss the challenges facing tea growers: low prices, high production costs, climate change, and a global glut of poor-quality tea. I left the meeting optimistic.

    Sakare workers, Tanzania tea farm
    Sakare tea workers, Tanzania tea farm. Photos by Dan Bolton

    Tahira: Tea is the fifth highest-earning crop in Tanzania. It’s a strategic export-oriented crop, and there’s also a lot of domestic consumption.

    Tea plays a pivotal role in the economy.

    There are more than 30,000 farmers involved in tea here. And so, you can imagine the magnitude of the volume, the opportunity for impact, and growth. The Tea Board of Tanzania regulates the tea sector, there is also the Tea Smallholder Development Agency, and then there’s a Tea Association of Tanzania.

    These bodies are very supportive of the growth of the tea sector. They’ve been supporting Kazi Yetu from day one.

    We were just a tiny business compared to the larger companies: You have Unilever here and many British-owned and Indian-owned tea companies.

    The board immediately understood our vision for specialty tea production and promotion. And they have been instrumental in helping us export our products and helping us influence policies that, you know, affect us and our farmers. So, I would say it’s a very positive and robust infrastructure here.

    I think there’s a lot of work to be done here to empower and support farmers and grow the reputation of Tanzania and its tea.

    Usumbara Mountains
    The Usambara Mountains in Tanga are one of six distinctive tea-growing regions supported by the Tanzania Smallholders Tea Development Agency. The other regions are Mbeya, Iringa, Mjombe, Kagera, and Mara.

    Dan: The mountains here are misty and cool, with a dense jungle canopy. The rootstock is healthy, well-drained, and sound. Across the country along the shores of Lake Victoria, the Bukoba soil is dry, and the land is flat. In the south, the Lupembe highlands are steep, with slopes of up to 50 degrees.

    I sampled several styles of Tanzanian tea, from hand-rolled village market tea to well-crafted oolong, specialty blends, and factory CTC for export. I find the teas fresh, distinctive and well-presented.

     Will you describe what makes Tanzanian tea so tasty?

    Tahira: That’s a fantastic question.

    So, Tanzania has very different environmental conditions than your usual tea-growing countries. We have more shaded, more cloudy areas of tea production. We also have sunshine in more dry, arid regions. It is humid, and it’s sunny.

    The clonal varieties that thrive here are a mix of different cultivars from China and India. Hybrids have been researched and developed to succeed in these kinds of climates.

    I wouldn’t say it’s better or worse than other tea-producing countries, but Tanzania is different, and it’s an exciting distinction. 

    Tanzania tea has a brilliant color; it brings a nice bright color to the cup. It’s excellent for blending, so that’s what Kazi Yetu does: we blend it with herbs and spices. We also have our pure teas, our Kilimanjaro green tea, or Kilimanjaro black tea. We love getting consumers to taste cinnamon bark shavings from Zanzibar (known as Spice Island) or hibiscus iced tea lemonade. Other herbs and spices include ginger, peppermint star anise, lemongrass, and Moringa. There are lots of lovely ingredients to blend in with the Tanzanian teas.

    Kazi Yetu Blending and Packaging Facility

    Kazi Yetu’s Production Management Team

    • Ashley Speyer, COO
    • Emmy Manyelezi, Head of Projects
    • Joseph Kaluwa, Supply Chain Coordinator
    • Kalili Kafuku, Sales Manager Tanzania
    • Katharina Eichinger, Sales & Communications Europe
    • Lugano Jengela, Grants/Finance Manager
    • Saada Mlewa, Finance Officer
    • Stadia Kipangula, Production Supervisor
    Kazi Yetu line
    Kazi Yetu’s full range of sustainable products.
    • *Kilimo Hai certified (East African Organic Products Standard). Kilimo Hai is a peer-reviewed certification administered by the Tanzanian Organic Agriculture Movement. The company’s packing facility is seeking EU organic certification and hopes to extend that certification to all 18 of its suppliers.

    Powered by RedCircle

    In Tanzania, Kazi Yetu packages and distributes organic-certified specialty tea from high-potential cooperatives, redistributing economic gain to the farm level that empowers entrepreneurial smallholders eager to improve their livelihood. Share this story with your friends in tea.

  • THIRST Examines Three Aggregated Tea Production Models that Benefit Smallholders

    “I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya, and I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still in that large entity,” says THIRST Founder/CEO Sabita Banerji.

    “I think an alternative model of smallholder farmers aggregating is starting to emerge. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant,” she says

    Control distributed amongst its elements makes for a much more powerful, stronger, sustainable, and more efficient entity, explains Banerji

    “I think this model will gradually replace plantations in the long run,” she said.

    THIRST Founder Sabita Banerji
    Sabita Banerji, Founder/CEO THIRST
    Sabita Banerji, Founder/CEO THIRST

    Tea Smallholders in Tanzania and Kenya are Banding Together to Make Better Tea

    By Dan Bolton

    Sabita Banerji founded THIRST in 2018.

    The non-profit platform she heads is working towards a stronger, fairer, more resilient tea industry in both tea-producing and tea-consuming countries. Sabita was born and raised on tea plantations in Kerala and Assam. She has nearly 20 years of experience in ethical trade and international development, having held strategic posts at Oxfam and the Ethical Trading Initiative, and has been a human rights consultant to a wide range of companies and non-profits. She was previously a member of the Board of Directors of Just Change, UK – a voluntary community tea trading initiative.  Sabita graduated from the University of Bristol, studying philosophy and English.

    Dan Bolton: Tea smallholders now produce most of the world’s tea by volume yet retain only a small fraction of its value. To prosper, small and medium enterprises must add value at origin. The first step is learning to produce consistent, high-quality tea at scale.

    Sabita Banerji: I’m completely on the same page as you. And I think, like you, that this model of smallholder farmers sort of aggregating is gradually going to replace plantations in the long run.

    What interests me about that model links back to something I read years ago in a book by Kevin Kelly, editor of WIRED Magazine. The book “Out of Control: The New Biology of Machines, Social Systems, and the Economic World” (1992) described this idea that when the control of something is distributed amongst its elements, it makes for a much more powerful, stronger, sustainable, and more efficient entity.

    It seems to me that that’s what’s naturally starting to happen in the tea sector, that the plantations worked in an economic sense, and I suppose partially, some would say, in a social sense, for nearly 200 years. Now, that model is struggling to be economically viable.

    And it’s struggling to be sort of socially and morally viable with the increasing kind of pressures on companies to ensure that workers have their own autonomy, that they’re living decent lives, and that they have sufficient income.

    I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya. I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still workers in that large entity.

    There is an alternative model that’s starting to emerge in Tanzania and Kenya, where I’ve visited many different smallholder farms and a few plantations. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant.

    I’m not saying that a smallholder farmer’s life is easy; it’s far from it. It’s hugely hard work. In some senses, the typical day of a smallholder farmer, particularly the woman, is, in some ways, no easier than that of a tea plantation worker. She must get up at four in the morning, fetch water, get the kids ready for school, make food, then go out to the fields and work.

    I spoke to one woman who said that the tea collection centers were between one and four kilometers away. There were various centers she could go to, and she could carry 30 kilograms at a time on her head. But if she’s produced 150 kilograms, she must make that journey five times.

    So, it’s a hard, hard life, but she has her own house, she has her own land, can diversify, and can plant other crops. She can build onto her house if she wants. That model has a certain dignity and self-respect and a certain sort of agility built into it.

    A central factory will have collection centers around its immediate area. And then individual farmers will bring their leaf to that collection center, so they are both part of a bigger whole, the whole entity of that region. But they’re also autonomous. And I think that combination is really, really promising.

    Dan: You described a typical bought leaf factory supplied by independent smallholders. What other models are working?

    Sabita: I saw three versions of that smallholder aggregated model, which I found very interesting.

    Before I go into them, let me explain why we made this trip and why Narendranath Dharmaraj is going to Sri Lanka to do the same.

    We plan to document as many of these alternative approaches as possible. Because I think alternatives are now needed. The tea industry is, you know, really up against it.

    The different models I saw in Tanzania are block farming and the Kazi Yetu model you mentioned, which is a social enterprise working on a much smaller scale but focusing on specialty tea. And finally, the Kenya Tea Development Agency, which is, you know, well established. It’s not new, but it works.

    Block Farming in Tanzania

    Dan: Will you share some brief observations about each? Let’s start with the block farming model, which is new to me. Please describe how that works.

    Sabita: Block farming is a model I came across in southern Tanzania. This was a project supported by The Wood Foundation.* In Tanzania, they helped to set up a company called the Njombe Outgrower Service Company (NOSC), which exists to help smallholder farmers set up unity production in this block farming model.

    In Tanzania, there’s a lot of unused land. And in a village, you might have a wide tract of open land that belongs to the village. What they do is ask the local farmers if they want to plant tea in this area, and each farmer has a few acres.

    One of the farms that I visited had 56 farmers and, I believe, 120 acres. Each farmer was responsible for their own area of this block farm. But together, they benefited from the extension services of NGOs and Njombe Outgrower Servicing Company, who would help them with soil testing and advise on what kind of fertilizer they need, provide the fertilizer in bulk for all the farmers to divide up an organized collection of the green leaf.

    And the project has also been working with ekaterra to build a local factory, which is brand new; all the machinery is very new and fresh. From then on, it works like the other smallholder aggregation systems we’ve discussed.

    The farmers in those block farms send their leaf to this factory, which is then processed, and they get paid according to the quantity and quality.

    Dan: Are there incentives to improve quality? Does the factory offer training?

    Sabita: The extension workers provide their farmers with a lot of advice about improving their quality and, you know, help them test it. The factory is the final arbiter of the quality and the price.

    Dan: Are these bought leave factories independent businesses?

    Sabita: This factory is. But it’s part of the project. I believe that eventually, the farmers will own the factory. Once they’ve had sufficient training and built up their skills and understanding of the model, so, it’s slightly different from factories in India, where the factories are independent entities just buying commercially from the local farmers.

    Here they have this symbiotic relationship, where, you know, the success of the factory depends on the quality of the leaf that’s coming in. Also, there’s a concern about the well-being of the farmers. So, it’s not just about the tea; it’s also about the farmers themselves.

    What THIRST is always looking at is the people, you know, how does it affect the workers? How does it affect the farmers?

     We visited one farmer who was rebuilding his house, and he showed us his smallish house, which is bigger than a tea plantation worker’s house.

    Now, he is building a reasonable-sized brick house with a solid roof. However, he was able to do this partly because of the tea. And he very much acknowledged that this block farming model had really helped boost his income, but he was also not 100% reliant on tea. Like all the smallholder farmers I met, he was growing many other crops, including maize, sugarcane, etc. That diversification was giving him an extra income, a direct result of this autonomy in land ownership.

    Dan: These guys don’t have degrees in economics; they intuitively understand that they will only get a return on their investment by marshaling resources. They see many intangible benefits: self-reliance and peer respect, and over time, they build confidence from thoughtfully managing what they own, however meager.

    Sabita: I think, in some senses, the only thing better than a degree in economics for understanding those issues ? is poverty. People who live in or very close to poverty are incredibly creative, resourceful, and able to judge where to use very limited resources to maximize the return. I will always remember when I worked for Oxfam, reading about women in Bangladesh who were illiterate. This particular group of women didn’t know maths, but they could look at a handful of rice and tell you exactly how much it weighed. And they were saving rice handful by handful to save up to buy a new house. So, that kind of attention to detail and understanding of their environment is what you see with small farmers.

    Dan: When they harness that resourcefulness, they become profitable, they build a bigger house, their children stay on the farm, and their wives have better nutrition and health care. So many good things happen.

    Sabita: Yes, that’s true. But maybe after we’ve talked through the different models, I’d also love to talk about what happens to the tea once it leaves the factory because I think that’s a big constraint on these farmers. It gets to the point where it doesn’t matter what they do, how well they manage it, how good the quality of the tea is, how good the system is; once it leaves the factory, it becomes this global commodity subject to market forces. And I think that’s what’s really putting pressure on the whole industry.

    Related: Tea Producers Urged to Share Insights On Human Rights

    Kezi Yetu

    Kazi Yetu factory workers
    Kazi Yetu factory workers in Dar es Salaam, Tanzania

    Sabita: The following example was a social enterprise based in Dar es Salaam, Kazi Yetu, which means “our work.” It’s a social enterprise.

    I first visited their blending unit in Dar es Salaam. It’s a small blending unit with maybe 15 workers or so. The workers were measuring out the tea into tea bags, making the tea bags, and packaging it.

    They are mostly young single mothers employed at a reasonable wage. They are given health insurance, which is incredibly valuable to anybody living in Sub-Saharan Africa. They have a pleasant, clean, calm, non-bullying work environment.

    If she’s representative of the others, the worker I spoke to was very thankful for that working environment.

    When I arrived, they had just been consulted about what kinds of chairs. Transform Trade, an NGO based in the UK, had offered to invest in improving the work environment to make it more comfortable, so they had gone out to buy some new chairs. Management had taken the workers to the chair shop to choose which chairs they would like. This attention to detail and the inclusion of the workers in the decision were really impressive.

    Kazi Yetu produces lovely tea. It is very high-quality specialty tea, blended with herbs and spices, which they buy from smallholder farmers and then beautifully packaged. And then that is marketed for a high-end market.

    That model seems also to be working quite well.

    Sabita Banerji visit a Kazi Yetu tea farm
    Sabita Banerji plucking tea on a visit to a Kazi Yetu tea farm

    I was also privileged to go to north Tanzania, where they built a small factory. It was an investment made by CARE International and Bloomberg Philanthropies. They built a small factory in a village close to where the tea farmers lived to reduce the distance they would have to travel to deliver their tea, meaning the tea would be fresher.  The farmers formed a cooperative that will own this factory so that more of the value chain is within their ownership and control. And when that’s done, they will get more of the return from the major tea.

    This model seemed to be very much about the people as well as the quality of the tea and the commercial viability of the tea. So that was very heartening to see.

    KTDA, Kenya

    Dan: You also visited Kenya.

    Sabita: The Kenya Tea Development Agency is very well established. It’s been around, you know, as long as Kenya’s independence. And it seems to be a model that works very well; I mean, no model is perfect. It’s got lots of challenges lots of issues. But fundamentally, it seems to be working well.

    It’s a model of many smallholder farmers aggregating their tea. But it’s nationwide, and it’s very well organized.

    Groups of smallholder farmers are organized into zones. The farmers will elect a leader. Zone leaders manage tea collection points. Then, the leaders of the collection points will elect somebody who is part of the directorship of the factories. You hear repeatedly in Kenya that the farmers own the factories.

    The Kenya Development Agency, which used to be a government authority, was privatized and has become much more efficient. They also have a company which is a management Kenya Tea Development Agency management services. They’ve got a company that does packaging, and they’ve got Kenya Tea Development Agency Foundation, which looks more at sort of social issues and environmental issues.

    All these elements are in place and highly well-functioning.

    All these models have in common the autonomy of the smallholder farmer and the aggregation of bringing many smallholder farmers together to benefit from economies of scale.

    One of the big concerns that people working on social issues have is that on a tea plantation, you have a great deal of control and oversight over the workforce. And you can have things like gender policies, occupational health and safety policies, etc.

    The concern has always been that if the tea industry is going to fragment into tens of thousands of smallholder farmers, then you wouldn’t have that oversight.

    But this aggregation also helps bring that oversight, except it becomes more support. So, the extension workers I met talked to the farmers about how to grow better quality tea and have a better crop and about environmental issues and social issues such as gender equity and household finances.

    The Kenya Tea Development Agency Foundation had a very comprehensive Holistic Economics Training that also helped to improve dialogue between household members, which reduced gender-based violence.

    I feel that this is the future of the tea industry. It’s, you know, it’s happening kind of organically. The plantation model is starting to feel the strain. You keep hearing about plantations closing or huge social unrest on tea plantations. In Kenya, there have been issues with people raiding tea plantations, stealing the tea, burning tea harvesters, etc.

    The smallholder model presents different issues, but at least you know that there is autonomy and this ability to diversify, which is better for the farmers’ income and gives them more security because not all their eggs are in one basket. That biodiversity also means that it’s better from an environmental point of view.

    Dan: In the book you mentioned, Out of Control, Kelly writes that common behaviors naturally align when many individuals work closely together with a shared purpose. Distributed systems are characterized by emergence, he explains. Each individual influences the behavior of the whole. Over time, a consensus emerges… “a process from quantitative change to qualitative change.”

    Sabita: I think we’ve painted quite a rosy picture. We shouldn’t underestimate the challenges those farmers face.

    I mentioned what happens once the tea leaves the factory. The tea is often sold through private negotiations, but a lot goes through auctions. And the fact is, once it leaves the factory, it becomes a commodity. Then, it becomes even more of a commodity because it gets blended with other teas from other countries. So, after it leaves the factory, it suddenly loses almost its value for the farmer while, at the same time, somehow adding enormous amounts of value to the blenders, packers, and retailers who will ultimately sell it. So, there’s something that needs to be addressed in how tea is marketed globally.

    Almost all the models we’ve discussed have involved some injection of funds from a foundation or an NGO. And it’s almost like the industry can’t manage independently without something external being put in, almost as charity.

    This is the most popular drink in the world, after water. Why should it be depending on injections from charities?

    It should earn enough to support the people who produce this amazing product.

    *The Wood Foundation works with 28,000 smallholder farmers in Tanzania. Their largest operation is the Tatepa tea factory (Watco), which serves 14,000 smallholders with support from the Njombe Outgrowers Services Company

    Out of Control

    Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things. – Goodreads
    Out of Control: The New Biology of Machines
    Publisher: Basic Books | 531 Pages
    January 1992
    Free Download Link: MediaFire

    Out of Control by Kevin Kelly

    Editor’s Note: Tea Biz will continue this conversation on the importance of developing ways to capture and retain supply chain value in the tea lands.

    Powered by RedCircle

Verified by MonsterInsights