We specialize in historical and historically famous tea. Why? There is a long history of drinking this tea which means there is so much that we already know and can share. These teas have been highly sought after by generations of connoisseurs.
Certifications soothe the conscience, but do they deliver for the communities where workers reside?
Five hundred miles south of the destruction caused by the tsunami and T?hoku quake, Yasuharu Matsumoto, vice president of the Kyoto Obubu Tea Farms, called for volunteers to travel north on a mission motivated by kindness.
A one-day Introduction to the tea industry’s newest professional certification program will be rolled out in March. Covid-19 restrictions mean that training initially will be delivered online. This enables students from anywhere in the world to enroll.
No matter how compelling their brand story, growers rely on buyers sampling teas to seal the deal, but webinars that enable face-to-digital-face interaction and user engagement will likely continue long after the pandemic resides.
