The 10th Edition scheduled for Aug. 27-30, 2021 at the Beijing Exhibition Center in Beijing, China has been postponed in a city-wide effort to contain the spread of the coronavirus.
Beijing International Tea Expo
During the past nine years organizers of the annual Beijing International Tea Expo have focused on enhancing the marketing and promotion opportunities for select producing regions. To register click here.
The strong alliances and synergies resulting from this close cooperation with producing regions makes the popular exposition a benchmark in northern China by which other shows are measured. Attendees are highly qualified tea industry professionals and large-volume buyers including international representatives. A diverse show floor that includes every type of tea, plus processing and packaging machinery leads to many transactions and remarkable results.
The past nine years the Expo was co-organized by Pu’er city in Yunnan province, Xinyang city in Henan province, Lu’an city in Anhui province, Lincang city in Yunnan province, Huangshan city in Anhui province, Zunyi city in Guizhou province, Wuzhou city in Guangxi province, Xianyang city in Shanxi province, and Yiyang city in Hunan province, respectively.
The expo, which is approved by the Ministry of Commerce in China, is organized by the China Tea Marketing Association and the People’s Government of Xicheng District in Beijing.
Since 2012 the event has featured more than 3,000 exhibiting companies (90% are first-line brands), more than 1,000 media representatives generated nearly 30 million online searches. Visitors total 620,000, including 220,000 professional buyers. Exhibitors report a total of 7,282 projects, with turnover of RMB 5.9 billion. Tea delegations at the event are from a dozen countries including India, Sri Lanka, Kenya, Australia, South Korea, Singapore, Malaysia, Japan, Germany, Italy, and Argentina.
The expo annually attracts the best-known tea companies and tea brands in China. The 2021 exhibition covers 26,000 sq. meters with 600 companies participating. Brands include Zhejiang Tea Group, Xiangcha Group, Sichuan Tea Group, Dayi Group, Wuyi Star, Zhuyeqing, Zhang Yiyuan and Wu Yutai.
Education sessions spread tea knowledge and expose attendees to tea culture by showcasing local customs and heritage. A variety of tea cultural activities attract young and fashionable consumers seeking to better understand the tea industry.
Sessions also cover topics of interest to caterers, resort, and hotels operators, tea preparation and proper use of utensils, advice on selecting and properly utilizing water with an introduction to new style tea beverages. Many cross-border tea events are planned, revealing new trends that drive consumption.
The Beijing International Tea Expo has it all: popularity, extensive publicity, high standards, strong professionalism, a broad range of exhibition categories, international buyers, and good service.
Scenes from past editions of the Beijing International Tea Expo
10th Beijing International Tea Expo
Aug. 27-30, 2021
Beijing Exhibition Center
Tickets available at the Exhibition Center Gate. Everyone is welcome with a health code on your phone.
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