• Tea Biz Podcast | Episode 40

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    Hear the Headlines

    | Sri Lanka Abandons Fertilizer Import Ban
    | Kenya’s KTDA Sets a Minimum Price for Auctioned Tea
    | AVPA Announces Teas of the World Contest Winners

    Seven-minute Tea News Recap

    Tea Price Report
    Oct 16 – Sale 41

    India Tea Price Watch

    Tea Board of India data indicates a 14.4% decrease in tea exports between January and July 2021 as compared to this period last year. With Kenya’s KTDA fixing the minimum reserve price at $2.43 per kilo at the Mombasa auction, the difference in price between Indian teas (priced between $3-4) and Kenyan teas has narrowed to India’s advantage. North Indian auctions were closed last week for Dusshera while South India saw better uptake of dust tea. Read more…

    Aravinda Anantharaman

    Features

    This week Tea Biz travels to Calcutta, India for an in-depth conversation with Harkirat (Harki) Sidhu, Rainforest Alliance India’s Consulting Program Coordinator for Sustainable Landscapes & Livelihoods. Harki is an expert in mechanical tea harvesters. He makes a compelling argument for improving tea quality using labor hours gained on farms that invest in these time-saving machines.

    Harkirat Sidhu
    Harkirat “Harki” Sidhu discusses the quality advantage of mechanical harvesting

    Mechanical Tea Harvesting

    By Dan Bolton

    Mechanical harvesting gets a bad rap. This is because poorly trained operators using poorly maintained equipment damage bushes, lowering yield and leaf quality. Simple routines such as level trimming in one direction, in a single long sweep over only half the plucking plain produces excellent leaf. Innovations like creating a seasonal calendar to regulate plucking rounds and paying workers for the area they shear instead of by the kilo keep yields high. Smallholders sharing equipment to save time can then use the many hours of labor saved for field maintenance and to complete agricultural chores like pruning, mulching, and weed abatement to deliver leaf of exceptional quality to factories.

    According to Rainforest Alliance Consultant Harkirat Sidhu, mechanical harvesting is required today because growers cannot complete plucking rounds frequently enough by hand. “We need mechanical harvesting in addition to hand plucking to prevent overgrowth, not to replace hand plucking,” he says. Read more…

    Listen to the review
    Harkirat “Harki” Sidhu on the necessity of mechanical harvesting.

    News

    Sri Lanka tea factory
    Production at Sri Lanka tea factories slowed as stocks of synthetic fertilizer ran low

    Sri Lanka Abandons Fertilizer Import Ban

    By Dan Bolton

    Tea growers convinced the Sri Lankan government to abandon import restrictions on agrochemicals imposed in May after demonstrating a marked decline in quality and yield. Plantations Minister Ramesh Pathirana said the reversal comes in time to help growers responsible for producing $1.3 billion in annual exports.
    At a press conference in Colombo last week, he told reporters imports of chemical fertilizer would continue until the island was able to produce sufficient organic fertilizer for food and cash crops. Two thirds of Sri Lanka’s farmers support organic agriculture according to a survey by Verité Research but 90% currently use agro-chemicals and 85% anticipated the overnight switch to organic fertilizers would lower yields by an average 47%. Read more…

    Farmers Pulse Infographic

    Kenya’s KTDA Sets a Minimum Price for Auctioned Tea

    By Dan Bolton

    The Kenya Tea Development Agency last week announced a minimum reserve price of $2.43 per kilo for tea auctioned in Mombasa.

    The decision is to stabilize persistently low prices during the past two years at the likely expense of export market share. India is a primary beneficiary.

    Azam Monem, director of McLeod Russel India, told reporters “due to Kenyan tea we faced intense competition in worldwide markets. “We are in a better position to increase exports now that our prices are about INRs250 rupees per kilo (approximately $3.35 in US dollars) and Kenyan tea is around INRs200 rupees per kilo (around $2.65 in US dollars), he said.

    KTDA said output declined by 14% to 1.25 billion kilos in the 12 months through June, compared with last year’s record output. Overall, Kenya tea exports increased by 19% to 298 million kilos but auction prices averaged only $1.96 per kilo at Mombasa, which auctions teas from several East African countries.

    KTDA tea prices fell by 8% during the same period, averaging $2.18 per kilo. Kenya’s export earnings during the past seven months fell to $700 million. In 2020 exports totaled $1.2 billion for the year. The Agency expressed concerns about over-reliance on four export markets that generate 70% of sales of commodity grade teas, pledging to produce more orthodox teas that bring a better price.

    Biz Insight – KTDA announced that it is abandoning legal action to prevent enactment of provisions of the 2020 Tea Act. Last winter a group of directors at KTDA factories filed suit to prevent implementation of sections of the act governing special elections. Fifty-five factories at their annual meetings in November will vote on a special resolution to withdraw the cases. The resolution is endorsed by Cabinet Secretary Peter Munya.

    AVPA 4th Teas of the World Contest judges, front row, (left to right) María Kockmann, Carine Baudry, President of Herbal Tea and blends Jury and Lydia Gautier, President of Monovarietal teas Jury. Back row, (left to right) Barbara Dufrene, Jeremy Tamen, and Katrin Rougeventre.

    AVPA Announces Teas of the World Contest Winners

    AVPA’s 4th Annual Teas of the World contest awarded 133 medals this week recognizing teas from 33 countries.

    The online ceremony in Paris awards “gastronomic recognition” in two categories of tea with separate juries evaluating camellia sinensis (monovarietal) and “Herbal teas, blends and scented teas.”

    Prizes included 10 “Gourmet Or” gold medals and 25 silver and 25 bronze with an additional 73 teas receiving an AVPA certificate of distinction. Three golds were awarded in the herbals and blends category and seven gold medals in the camellia sinensis categories.

    Related: A Gastronomic Tea Contest

    Taiwan’s Xue Jian Oolong Tea in Miao Li won two golds (two silvers and four diplomas). The first gold medal was for “Alpine Spring” with another for “Le Thé de Madame Hakka.”

    Wang Family Tea in Beishan, Taiwan earned a gold for its “Wuyi Charcoal Roasted Oolong” and the Tea Key Company in Nantou, Taiwan earned gold for its “Dong Pian Si Ji Chun.”

    Two teas from Darjeeling, India also earned gold medals. “Arya Diamond” distributed by EVS Professionals and Les Jardin de Gaia earned gold for its “Himalayan Secret SFTGFOP1 (Special Finest Tippy Golden Flowery Orange Pekoe, Grade 1).”

    A South Korean green tea grown on Jeju Island by Wild Orchard also earned gold.

    In the Herbals and blends categories “Pure Chamomile” by L’Autre Thé grown in Croatia was awarded a gold medal and Les Jardins Gaia won gold for its “Rose de Damas” tea from Iran.

    N. Psyllakis & Co., a family-owned farm in Greece won gold for its “Cretan Mountain Tea” grown in Tofillo, Crete.

    — Dan Bolton

    • Read more… links indicate the article continues. Learn more… links to additional information from reliable outside sources.

    Upcoming Events

    November 2021
    HX: The Hotel Experience | Nov. 14-15 | New York City
    Jacob Javits Convention Center | Agenda | Register

    Click to view more upcoming events.


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  • Tea Biz Podcast | Episode 39

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    Hear the Headlines

    | Food Inflation and Tea
    | Tea Cargo Woes Worsen
    | COVID’s Impact on the North American Tea Market

    Seven-minute Tea News Recap

    Tea Price Report
    Oct 9 – Sale 40

    India Tea Price Watch

    All India quantities were higher in week 40 with South India experiencing the greater percentage of sales. Prices were lower across all categories with the sharpest decline in South India dust. The unsold quantity of 7,618 metric tons this week is worrying as larger quantities (estimated at more than 17 million kilos) are expected in north India in the next two weeks. Sales volumes were lower in Week 40 at the Siliguri Auction with buyers foregoing bids due to increased lot size. Learn more…

    Dan Bolton

    Features

    This week Tea Biz visits London where Kyle Whittington reviews “Puer Tea, Ancient Caravans and Urban Chic” a meticulously researched cultural biography that reveals the intricacies of Pu’er.

    … and then to Yunnan, China, where ancient tea forests mark the origin of Pu’er, a tea experiencing a popular resurgence due to the pandemic.

    Puer Tea’s improvement with age is said to be its distinguishing feature.

    Review: Puer Tea, Ancient Caravans and Urban Chic

    By Kyle Whittington | TeaBookClub

    Sitting on the academic end of the tea bookshelf, this is a fascinating and thoroughly well researched foray into the complex and multi-faceted world of Pu’er tea. An anthropological study which explores the “cultural biography” of Puer tea, the ethnographic and anthropological research that has gone into this is book is exceptional and really opens the intricacies of Pu’er. And yet, despite being such an academic text it is entirely readable and utterly fascinating. Read the review…

    Listen to the review
    Kyle Whittington reviews Puer Tea, Ancient Caravans and Urban Chic

    Turning pile fermented Puer tea
    Turning pile fermented Puer tea. Photo credit Zhaoshun Duan, courtesy of Puer Magazine

    The Popularity of Puer

    By Dan Bolton

    The COVID outbreak in China triggered a surge in domestic sales of Pu’er along with teas blended with herbs associated with traditional Chinese medicine. In China tea is viewed as essential to maintain the body’s natural health balance and improve immunity.

    Pu’er does not prevent infection by the novel coronavirus, but this fermented tea aids digestion, concentrates polyphenols, and contains statins that lower cholesterol, which is why it is often prescribed to improve heart health. Pu’er also contains a very diverse makeup of bacteria to support gut health, according to medical research cited in the magazine Well+Good.

    China primarily grows green tea (accounting for 63.5% of production) but dark tea, a category that includes Pu’er, accounts for 13.5% of total production, far more than black (11%) wulong (9.9%) or white tea (1.3%).

    Listen to the report
    Pu’er tea sales steadily increased in both the domestic Chinese market and in export markets.

    News

    Food Inflation
    The US reached an inflation high mark in September

    Food Inflation and Tea

    By Dan Bolton

    As raw materials, energy, and shipping costs rise across a broad swath of food and beverages, including coffee, where prices are up 17% in grocery, packaged tea has avoided a spike. The reason is basic supply and demand. Oversupply of commodity tea is depressing prices while COVID-related expenses drive the price of specialty teas higher. Food inflation is the big unknown. Is this a temporary spike, or are higher prices here to stay? In September, the US Labor Department reported prices increased 5.4%, the most significant jump in prices since January 1991. According to Bloomberg, global food prices are at a decade high, compounded by supply chain disruptions that have sent a United Nations index of food costs up by a third over the past year. Energy costs are rising, and the costs of bringing tea to market are soaring. Read more…

    Tea Cargo Woes Worsen

    By Dan Bolton

    The cost of transporting a 40-foot container of tea from India to Europe or from Vietnam to Los Angeles is now equal to the value of tea it holds.

    Freightos FBX reports shipping charges from East Asia to East Coast ports in North America peaked at $20,695 so far this month. Shippers from Asia to West Coast destinations paid an average $17,377 for a 40-foot TEU Oct. 15. The Shanghai Containerized Freight Index is up 464% to an average $4,614 cost per container.

    The price of a container traveling from Kolkata to Rotterdam was $9,500 in October. Add the cost of securing COVID limited labor to load and a premium paid for ground transport, and costs easily approach $20,000.

    Airfreight is the preferred method for transporting specialty tea. In normal times, using a parcel service adds about $6.50 to the cost of each pound of tea, about 40-cents per ounce. But in recent months, rates on some routes have doubled – and doubled again.

    Rates to fly goods from Frankfurt to Hong Kong grew by 2.2 times in the past three months to record high of $3.53 per kilogram, according to the newly launched Freightos Air Index (FAI). Freightos monitors cargo volume for 30 major airlines on its WebCargo platform and tracks cargo prices for 2,000 freight forwarders totaling 40% of global air freight.

    FedEx is raising rates by an average of 5.9%, UPS by 4.9%, and DHL Express announced it would increase its rates by 5.9% on Jan. 1. Retailers who typically offer “free shipping” are upping order minimums to $50 and $75, and many are charging $15 to $25 to ship packets that weigh less than 500 grams (one pound). During the pandemic airlines relied on freight to generate a third of revenue (up from 12% pre-pandemic).

    Biz Insight – Danish logistics data researcher Sea-Intelligence reports that almost 13% of the world’s cargo shipping capacity is tied up by delays. Schedule reliability in August was at a record low of 33.6%, meaning two-thirds of shipped goods are arriving late, according to the company.

    COVID’s Impact on the North American Tea Market

    The initial pandemic-driven surge in tea sales has passed and the North American market has returned to a period of steady growth. The tea market will grow at a projected 3.1% through 2026, according to a report released this week by Research and Markets. Consumer research in the North American Tea Market 2021 report documents the impact of the pandemic and highlights these three trends.

    • Healthy hydration is propelling market growth at the expense of fruit juices and carbonated drinks. The herbal tea segment is expected to experience “significant growth” over the coming years as COVID-19 paved the way for products “that are good for health, natural, and act as an immunity booster.” Organic certification was identified as a desirable product attribute.
    • Second, the increase in settlement of expatriated populations in the US and especially in Canada is driving the North American market, according to the researchers.
    • “The organoleptic versatility associated with tea makes it open to manufacturers to innovate alongside the healthy trends that have been resonating prominently in the North American market,” according to the report. ?

    The US is the third-largest tea importer globally with consumption increasing across the infused beverage category (camellia sinensis + botanicals), according to the report. The major growth opportunities hinge on innovation in flavors and convenience, “and the popularity of high-end specialty tea,” writes Research and Markets.

    — Dan Bolton

    • Read more… links indicate the article continues. Learn more… links to additional information from reliable outside sources.

    Upcoming Events

    October 2021
    Duyun Maojian International Forum for Tea Lovers | Dunyun, Guizhou, China |
    6th Annual Conference for China Tea Import and Export Trade | Oct. 21-22
    The co-located events showcase the production of Maojian green tea. China quarantine and travel restrictions apply. Website | Brochure (PDF)

    Click to view more upcoming events.


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  • Tea Biz Podcast | Episode 38

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    Hear the Headlines

    | India Adopts Tea Industry Reforms
    | US Considers Granting Exemptions from Chinese Tariffs
    | A Tribute to Nepal Tea Maker Morris Orchard

    Seven-minute Tea News Recap

    Tea Price Report
    Oct 2 – Sale 39

    India Tea Price Watch

    India Tea Price Watch | Aravinda Anantharaman
    The Tea Board of India announced a mechanization subsidy for smallholders to address the problem of labor shortages in tea gardens. India’s Ministry of Commerce and Industry extended its tea development and promotion program through 2025-26 discontinuing subsidies for Orthodox production that includes $40 million for clearing subsidies in the tea sector. Learn more…

    Aravinda Anantharaman

    Features

    This week Tea Biz travels to Alberta, Canada, high in the Canadian Rockies to visit one of several Swiss-inspired tea houses designed to provide high-mountain trekkers shelter and warmth.

    … and then we visit Tokyo, Japan to meet tech and tea entrepreneur Hiroshi Takatoh whose Teatis blends of brown seaweed and matcha and seaweed and botanicals are formulated to help diabetics control high blood sugar levels.

    Jolene Brewster, left, with partner Jess McNally in front of Jolene’s Tea House located in the historic Crag Cabin, Banff.

    Jolene’s Tea House

    By Jessica Natale Woollard

    The rugged Canadian Rocky Mountains thrust nearly 20,000 feet into the sky, a haven for hikers that inspired a unique style of high-mountain tea houses built to provide warmth and shelter along the trail. In Banff, Alberta, Tea Biz correspondent Jessica Natale Woollard visits Jolene’s Tea House – a refuge for mind and body. Read more…

    Listen to the Interview
    Jolene Brewster on the launch of Jolene’s Tea House

    Hiroshi Takatoh, CEO Teatis Tea
    Hiroshi Takatoh, CEO and Founder Teatis Tea

    A Medicinal Tea from the Sea

    By Dan Bolton

    Tea has an ancient history of medicinal applications, many of which have been validated by scientific research. The same is true of seaweed which contains antioxidants (vitamins A, C, and E) as well as trace minerals and protective pigments. Joining us from Tokyo for this week’s podcast is Hiroshi Takatoh, CEO, founder, and blender at Japan-based Teatis Tea. Takatoh is exploring, with his team of food scientists and doctors, tea formulations to assist diabetics and pre-diabetics control their blood sugar levels. Read more…

    Listen to the Interview
    Teatis Tea founder Hiroshi Takatoh discusses the medicinal benefits of blending brown seaweed and tea.

    News

    India will no longer require permits to grow tea, one of several reforms gradually deregulating the tea industry.

    India Adopts Tea Industry Reforms

    By Dan Bolton

    Facing continuing declines in export revenue, India’s Ministry of Commerce and Industry has funded several programs and instituted fundamental reforms in tea.

    In September the Tea Board of India said it will suspend seven sections of the Tea Act of 1953 following the commerce ministry’s decision to amend regulations governing the sector. Seventeen of the Act’s 51 provisions are no longer enforced as India gradually deregulates the tea sector.

    Permits to grow tea will no longer be required, a decision that is likely to increase unregulated production by smallholders who now account for 52% of India’s tea by volume. Tea production has rebounded in 2021, up 18% compared to the first eight months of 2020 to total 792 million kilos. Read more…

    A Tribute to Teamaker Morris Orchard

    The death of Nepal teamaker Morris Orchard due to COVID-19 is a sad reminder of the pandemic’s toll on the global tea community. Orchard, general manager at Jun Chiyabari Tea Estate and a third-generation tea man, was 58. Kevin Gascoyne, a partner at Montreal’s Camellia Sinensis tea company and a long-time buyer of Nepal tea shares how Orchard advanced tea making in his lifetime. View on YouTube.

    Jun Chiyabari Teamaker Morris Orchard (1963-2021)
    Listen to the Interview
    Montreal-based Camellia Sinensis tea buyer Kevin Gascoyne pays tribute to teamaker Morris Orchard

    US Considers Exemptions from Chinese Tariffs

    Trade talks between the US and China will resume but there is little hope the Biden Administration will do away with tariffs that have depressed tea imports from China for the past three years. However, US Trade Representative Katherine Tai announced the US will resume a program that allows companies importing some product categories to apply for exemptions, relieving them from paying the tariff.

    Applications for exclusions were suspended in 2018. USTR writes that of the initial 2,200 exclusions granted, 549 were extended through Dec. 31, 2020. Criteria to qualify is based on economic hardship and whether the product is available only from China, which is true of several categories of tea.

    The US currently charges duties on $350 billion of Chinese goods, penalizing importers who often pass the added expense to consumers. Tariffs add 7.5% to the price of Chinese tea. Tai said the US “does not want to inflame trade tensions with China” but made it clear additional duties and restrictions could be imposed.

    Biz Insight – Tariffs on tea are insignificant compared to those levied on steel, agricultural food products and create no hardship for the Chinese who annually export $2 billion worth of tea. The 50-day public comment period on why the USTR should reinstate exemptions opens on Oct. 12. The list of previous exemptions is posted on the USTR website. None of the 549 exemptions were granted to tea companies but companies importing ink cartridges, submersible pumps, lampshades, bottle caps, and electric motors all made the list.

    — Dan Bolton

    • Read more… links indicate the article continues. Learn more… links to additional information from reliable outside sources.

    Upcoming Events

    October 2021
    Duyun Maojian International Forum for Tea Lovers | Dunyun, Guizhou, China |
    6th Annual Conference for China Tea Import and Export Trade | Oct. 21-22
    The co-located events showcase the production of Maojian green tea. China quarantine and travel restrictions apply. Website | Brochure (PDF)

    December 2021

    World Tea & Coffee Expo | Gandhinagar, India | December 2-4
    Launched in 2013 and now operated by Messe Muenchen India, this hybrid virtual and in-person event for tea and coffee professionals is now scheduled for the Helipad Exhibition Centre, Gandhinagar, Gujarat, India. Website | Register

    Click to view more upcoming events.


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    Listen to Tea Biz on Apple Podcasts

    https://teabiz.sounder.fm/episode/news-01212021

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  • Tea Biz Podcast | Episode 37

    Tea Biz Podcast Logo

    Listen on your favorite player

    Hear the Headlines

    | Kenya Exports Saturate Black Tea Market
    | COVID Depresses Japanese Tea Business in Unique Ways
    | Unilever is Recognized as the Top Food and Agriculture Benchmark

    Seven-minute Tea News Recap

    Tea Price Report
    Sept 25 – Sale 38

    India Tea Price Watch

    India Tea Price Watch | Aravinda Anantharaman
    The Tea Board of India announced a mechanization subsidy for smallholders to address the problem of labor shortages in tea gardens. India’s Ministry of Commerce and Industry extended its tea development and promotion program through 2025-26 discontinuing subsidies for Orthodox production that includes $40 million for clearing subsidies in the tea sector. Learn more…

    Aravinda Anantharaman

    Features

    This week Tea Biz travels to Monte Metilile in Mozambique, a country along the southern coast of East Africa where Mohit Agarwal, Director of the Asian Tea Group, has revived an abandoned 15,000-acre tea estate to demonstrate the viability of organic farming at scale.

    … and then we talk with supply chain and procurement expert John Snell about what makes Mozambique such an exceptional tea-producing region.

    Monte Metilile, TE Mozambique
    Monte Metilile Tea Estate in Mozambique is the world’s largest certified organic tea plantation.

    Organic Tea Farming at Scale

    By Dan Bolton

    Mozambique is the best-kept secret in the tea world, says Mohit Agarwal, Director of the Asian Tea Group, the company that owns Cha de Magoma and the Monte Metilile brand. Mohit is walking the garden as we speak via Zoom, describing the organic dairy herd, a forest of renewable eucalyptus used for fuel, the hydroelectric turbines that power the plantation’s three factories. Pointing to the brilliant green tea bushes that stretch as far as the eye can see he explains that during 15 years of civil war from 1977 until 1992 Mozambique’s tea plantations were abandoned. Read more…

    Listen to the Interview
    Mohit Agarwal, Managing Director at the Asia Tea Group, discusses the advantages of scale.

    John Snell
    Procurement expert John Snell, founder of NM Tea B Consulting and owner of Ela’s Tea.

    John Snell: Mozambique is God’s Country for Tea

    By Dan Bolton

    A century ago, when the Portuguese first planted tea in Gurúè, Mozambique they found gentle, well-drained slopes of rich red volcanic soils at 1,500 to 3,600 feet elevation – the same altitude as India’s Darjeeling mid-tier gardens. The climate there is cool and dry from May to September and hot and humid between October and April. Annual rainfall averages more than 3,000 millimeters. By 1950 production exceeded 20,000 metric tons a year and there was more land under tea in Mozambique than any country in Africa. Listen as procurement and supply chain expert John Snell explains why Mozambique is such a great place to source tea. Read more…

    Listen to the Interview
    John Snell on why Mozambique is a great place to source tea.

    News

    Kenya increased pay for green leaf and provided smallholders 65,000 metric tons of fertilizer to increase production.

    Kenya Exports Saturate Black Tea Market

    By Dan Bolton

    Kenya reported a 19% increase in exports totaling almost 300 million kilos through June despite falling production totals. In September Kenya increased fertilizer subsidies following an August increase in payments for green leaf sold to Kenya Tea Development Agency (KTDA) factories. The combination will spur tea production and likely increase Kenya’s share of the global black tea market. Low prices led India to import 5 million kilos of Kenyan tea in the first half of 2021, compared to 1.5 million kilos during the previous year. Worldwide, tea supply continues to outstrip demand, continuing a downward trend dating to 2018. Read more…

    Japanese funeral
    Japanese funerals involved tea and generous tea gifting. Funeral directors note a steep decline since COVID-19.

    COVID Depresses Japanese Tea Market in Unique Ways

    By Dan Bolton

    Like the rest of the world, Japanese tea growers suffered as restaurants closed, social gatherings were canceled, and safety precautions limited harvest days and processing.

    The pandemic also inflicted setbacks unique to the market including a sharp decline in the gifting of tea at funerals.

    Japan’s Agriculture, Forestry and Fisheries Ministry, reports that production of unrefined “aracha” declined by 15% in 2021 compared to the previous year. Year-on-year sales of first flush teas fell by 20% in Shizuoka prefecture and by 17% in Kagoshima, according to ministry figures.

    The Japanese Association of Tea Production reports that total production of sencha declined by 15% in 2020, compared to 2019.

    Japanese office workers are teleworking and drinking tea at home but tourism dollars are down 79% compared to 2019, despite the Olympiad and Japan’s popular rural ryokan inns are shuttered, according to the Japan Times.

    An article published in Japan News identifies money spent on gifting tea at funeral services is down 90% from a peak of 13.6 million yen in 2015.

    The publication quoted a tea association spokesperson, PAUSE “Even if the pandemic is brought under control, I doubt funeral services will ever go back to the way they were before.”

    Biz Insight – To boost sales city and regional governments in tea growing regions are providing subsidies. Shizuoka’s prefectural government is offering producers ¥5 million yen (about $30,000) to develop new tea products and ¥3 million yen (about $45,000) to develop new sales channels.

    Unilever Named Top Food and Agriculture Company by World Benchmarking Alliance

    The World Benchmarking Alliance has named Unilever its top Food and Agricultural Benchmark. The alliance, established in 2018, encourages seven transformations considered essential to put society and the worldwide economy on a more sustainable path.

    Annually the group evaluates 2000 of the world’s most influential businesses against its benchmarks.

    In a first, the alliance assessed transformation in the Food and Agriculture system globally, ranking 350 companies from farm to fork. Criteria include transforming nutrition, addressing environmental issues, and social inclusion. According to the Alliance, the findings reveal worrying gaps in the industry’s adaptation to climate change, progress on human rights, and contribute to healthy diets.

    “Only 26 of the 350 companies are working to reduce emissions from their direct activities through science-based targets set by the Paris Agreement,” writes the Alliance.

    Unilever Benchmarks

    Unilever, one of the world’s largest food companies, received a combined score of 71.7 out of 100, ranking ahead of Nestlé (which scored 68.5) and Danone (which scored 63.6). Retailer Tesco and beverage companies PepsiCo and Anheuser-Busch InBev were among the top 10. No foodservice company made it into the top 10. One hundred and nineteen companies scored between 10 and 25 points and 110 companies scored below 10 points out of 100.

  • Benchmarks for the world’s 350 most influential food and agriculture companies
Download Unilever’s World Benchmarking Scores (PDF)

Biz Insight – The Alliance writes that “while companies at the top of the ranking demonstrate that they are meeting societal expectations on a variety of topics, the overall average benchmark performance is low. Almost two-thirds of the companies in scope fail to obtain a quarter of total scores, demonstrating significant room for improvement across all measurement areas.”

— Dan Bolton


Upcoming Events

October 2021

World Tea & Coffee Expo | India
Postponed to December 2-4 | Launched in 2013 and now operated by Messe Muenchen India, this hybrid virtual and in-person event for tea and coffee professionals is now scheduled for the Helipad Exhibition Centre, Gandhinagar, Gujarat, India. Website | Register

Click to view more upcoming events.


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  • Tea Biz Podcast | Episode 36

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    Hear the Headlines

    | Retail Sales Forecast Happy Holidays
    | Restaurant Reticence is Declining
    | A Restructured DAVIDsTEA Expands into Pharmacies

    Seven-minute Tea News Recap
    Tea Price Report
    Sept 18 – Sale 37

    India Tea Price Watch

    India Tea Price Watch | Aravinda Anantharaman
    The Indian Tea Association has asked the government to introduce a minimum import price for teas imported into India, to ensure they meet the requirements of the Food Safety and Standards Authority of India and to see that these teas are not sold in India as domestic tea. Learn more….

    Aravinda Anantharaman

    Features

    This week Tea Biz travels to Guwahati in Assam, India where the co-founders of Folklore Tea discuss how they engage customers at an unusual level of intimacy.

    Processing raw leaves at Folklore Tea in Assam. Photos courtesy Folklore Tea.
    Processing raw leaves at Folklore Tea in Assam

    Exceptionally Local Teas that Connect with Consumers

    By Aravinda Anantharaman

    A recent development in tea in India has been the rise of new brands, many that have their roots in tea regions. Almost all of them seek to bridge producers and consumers. Most rely on the narrative that accompanies a product from its place of origin. For consumers, it’s in part vicarious living and a window to another world. Folklore Tea is as good as it gets for those who want to know who made their tea and where it comes from. Read more…

    Listen to the Interview
    Folklore Tea introduces the growers, village and even includes an original poem describing its teas.

    News

    Shoppers weary of COVID lockdowns say they are eager to splurge.

    Retail Forecasters Predict Happy Holidays

    By Dan Bolton

    Marketers anticipate strong holiday sales despite fewer footfalls at physical outlets due to surging sales online.

    Projections range from $1.28 to $1.3 trillion during the November to January gifting season. Mastercard’s SpendingPulse projects a 7.4% holiday sales increase, and the widely cited Deloitte annual holiday forecast estimates US holiday spending will grow between 7% and 9% in 2021. Ecommerce sales are anticipated to be between $210 and $218 billion, a gain of 11% to 15%, according to Deloitte.

    Last year’s holiday sales came in higher than expected, increasing by 5.8%, according to Deloitte. The consensus is that consumers have spent down debt and are eager to counter a gloomy summer that curtailed entertainment, dining out, and travel as COVID restrictions forced many to vacation close to home. In the US consumers have an estimated $1.5 trillion in extra savings to splurge, according to Bloomberg.

    As restrictions lift, retail marketing group Shopper, in Australia, predicts consumers will embark on what has been coined as “revenge spending” sprees.

    The publication AdNews writes that Australian households squirreled away more than $100 billion (AUD$140 billion) during the COVID pandemic, with 26% of Australians saying their families are better off financially than this time last year. Shopper’s Urge to Splurge Post-Pandemic Revenge Spending Study, conducted in August, revealed that during the holidays:

    A consumer survey by AlexPartners found 88% of US consumers plan to spend the same or more this holiday season, up 12%, as reported by Chain Store Age. “There’s unprecedented pent-up demand out there, consumers have lots of money in their pockets, in part due to recent government programs,” according to the firm.

    Countering that optimism is the fact that in September new COVID cases are averaging 145,000 a day in the US with more than 2000 deaths. Consumer confidence declined mid-summer during the latest wave of infections. Market research firm Numerator reported that in July and August consumers expressed big concerns over the Delta variant with 46% reporting they were “highly concerned” a number that grew 10% between July and August as hospitals filled. The majority (51%) cited the Delta variant with 66% of vaccinated adults expressing worries about family and friends becoming infected.

    Vaccination mandates and more widespread use of masks are working to bring down case loads. California, a state with 39.5 million people that reported 65,000 cases a day last December, is now reporting fewer than 8,000 daily with an infection rate of 22 cases per 100,000. In contrast, Texas reported 44 cases per 100,000 the first week of September and Florida is experiencing 42 cases per 100,000.

    Deloitte vice chairman Rod Sides, the company’s US retail and distribution sector leader, writes that “While consumer concerns about health and safety have eased since the last holiday season, pandemic-influenced shopping behaviors continue to gain traction.”

    Biz Insight – The big question now is which channel will outperform? The majority of shoppers say they want to get out of the house and visit stores but that depends on local outbreaks. A big concern for online buyers is on-time delivery. Savvy tea retailers finalized preparations before September, borrowing in the spring to stock teaware and gift selections for the holidays. Manufacturing was in full swing across Asia all summer but shipping delays and the extraordinary spike in container charges make it imperative that holiday promotions begin early this year. MasterCard suggests Oct. 11 as a start date for a 75-day sales season. The president of international operations at UPS advises consumers to “Order your Christmas presents now because otherwise on Christmas day, there may just be a picture of something that’s not coming until February or March.”

    Proof of vaccination at restaurants is encouraging frequent diners to venture out

    Restaurant Reticence is Declining

    By Dan Bolton

    Frequent diners are determined to return to their normal routine of dining out.

    OpenTable’s most recent quarterly survey of 20,000 restaurant fans finds that 62% are now dining out at least once a week. During the first quarter, only 39% of frequent diners were eating out at least weekly. Takeout remains the most popular alternative to dining in with 34% of respondents ordering takeout at least once a week. In 2020 35% of all restaurant orders were from drive-throughs, according to NPD Group.

    OpenTable reported a pronounced decline in July and August over concerns about the spread of the Delta variant. Seated dining at US restaurants is down about 11% below 2019 levels. In August the National Restaurant Association found that 60% of restaurant-goers had changed their use during the pandemic with most opting to eat outdoors and 19% saying they completely stopped going out to restaurants.

    OpenTable found that 27% of Canadians intend on eating out more frequently than before the pandemic, citing a need to take a break from home cooking (40%) and support for local restaurants. Diners were more likely to have dined solo (33%) in 2020 and now eat earlier, making reservations for 5:30 and 6 pm.

    Proof of vaccination should be a requirement for staff, according to 46% of OpenTable diners, up from 25% during the first quarter. A 71% majority are willing to show their vaccine cards and 23% say that restaurants must require proof of vaccination before they will dine indoors. In the San Francisco Bay Area 37% say proof of vaccination is a must.

    Overall, 48% of frequent diners are willing to show proof of vaccination, but mandatory proof of vaccination isn’t necessary for them to dine in. Nationally 15% of respondents say they will refuse to show proof of vaccination if required for dining-in. In Florida, Nevada, and Arizona 23% say they are unwilling to show proof of vaccination*.

    Biz Insight – When asked what they miss, 93% of frequent diners cite dining at their favorite restaurant, another (42%) are longing for their favorite menu items with (39%) hoping to attend happy hours with friends and (26%) looking forward to wine and beer tastings.

    *Footnote: San Francisco Bay Area: 37% say vaccination proof is a must, the highest of any region. In Canada: 34% say vaccination proof is a must. In Vegas, Orlando, and Phoenix: 23% say they’re not willing to show vaccination cards, the highest of any region

    Restructured DAVIDsTEA
    Expands into Pharmacies

    North America’s largest tea retail chain has emerged from bankruptcy, named a new chairman to replace co-founder Hershel Segal and is now “moving forward with a number of initiatives,” according to CEO and Chief Brand Officer Sarah Segal.

    DAVIDsTEA display in Rexall Drug stores

    Jane Silverstone Segal, Herschel Segal’s spouse, was named director and chair of the board on Sept. 14. Hershel remains a strategic advisor and retains 46% of the company’s stock.

    During an earnings webcast Sarah Segal said that DAVIDsTEA is “successfully transitioning to a digital-first company.” The company is laying the groundwork for a successful omni-channel presence that retains key retail stores, a strong and growing online business and new emphasis on placing our products on the shelves of well-place retail partners, she said.

    In a release following the quarterly disclosure, Sarah Segal announced the expansion of a store-within-a-store concept to 156 Rexall pharmacies. The four-foot in-store displays showcase 25 SKUs. The Montreal-based chain offers a mix of tea and herbal infusions at 18 stand-alone locations with 3,300 retail partners including Canada’s major grocery outlets.

    Sales declined 18.6% or $4.3 million to $18.7 million during the quarter ending July 31. Pandemic-driven sales were $23 million during the same period in 2020.

    Biz Insight – During the earnings webcast, Sarah Segal said that “After a period of dramatic changes and transformation to our business over the past nearly 18 months, we are eager to connect with our customers in new ways.” “We are laying the foundation to scale and expand to become a truly global tea company,” she said.

    — Dan Bolton


    Upcoming Events

    September 2021

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    September 29 | The Tea & Herbal Association of Canada will host a mid-year Meet-Up from 10 am to noon. Admission $55 (CAD) Members $50. Agenda | Register

    Click to view more upcoming events.


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