• Tea Day Celebrations

    United Nations Food and Agriculture Organization (FAO)

    The FAO Globally Important Agricultural Heritage Systems (GIAHS) programme has designated almost 60 sites as dynamic spaces where culture, biodiversity and sustainable agricultural techniques coexist, proving to be vital to achieve food security and generate livelihoods.

    China, Korea and Japan have four tea cultivation sites designated as Globally Important  Agricultural Heritage Systems by FAO. These sites that represent evolving systems of human communities in an intricate relationship with their territory, cultural and agricultural landscape.

    2021 Program

    Re-emphasizing the call from the Intergovernmental Group on Tea to direct greater efforts towards expanding demand, particularly in tea-producing countries, where per capita consumption is relatively low, and supporting efforts to address the declining consumption in traditional importing countries, the General Assembly decided to designate 21 May as International Tea Day.

    Learn more…

    2021 Program

    Virtual event on tea sustainability via Zoom on Friday, May 21 from 12:30-13:30 pm CEST EU followed by a panel discussion from 14:00-15:15 pm

    Webinar Registration Link

    https://fao.zoom.us/webinar/register/WN_EEZOOi64R6SAJAE565BFGQ

    Join the conversation | #InternationalTeaDay #TeaDay

    2020 Program

    The first observance of the International Tea Day was celebrated in a virtual event that will brought together the world’s top tea exporting and importing countries as well as major producing countries where tea cultivation is an important source of revenues. Watch here the recording of the celebration.

    • Harnessing benefits for all from field to cup — 21 May 2020 at 14:00 hours (Rome time). Watch the webcast. The first International Tea Day was celebrated virtually and was opened by FAO Director-General, QU Dongyu.  
    • Tea for Sustainable Development — 21 May 2020 at 10:00 hours (ETD). Watch the webcast. An interactive dialogue with Permanent Representatives from major tea-consuming and producing countries, co-organised by FAO and the Mission of China.

    Related: Tea Outlook to 2027

    SofaSummit 2021
    Join the SofaSummit on International Tea Day

    SofaSummit

    On May 21st, viewers around the world will tune in to 11 hours of talks with tea professionals from the tea lands. The free event, which is streamed on YouTube, is the creation of Shabnam Weber, president of the Tea and Herbal Association of Canada. Click to register.

    Learn more…

    SofaSummit organizer Shabnam Weber, Tea and Herbal Association of Canada
    SofaSummit Schedule

    UK Tea and Infusions Association

    The UK Tea and Infusions Association is marking International Tea Day – with a series of podcasts called “Around the world in 80 teas – the first few stops” in which Dr. Sharon Hall, Chief Executive of the UK Tea and Infusions Association, and her co-host, Will Battle, author of the World Tea Encyclopaedia, discuss some very different teas from around the world that are all produced from Camellia Sinensis tea bushes.

    “Our aim is to celebrate the wonderful beverages that can be made from the Camellia Sinensis plant. We will be publishing the podcasts in the run up to International Tea Day, on 21st May, said Hall. 

    “One of the great joys of tea is being able access a wealth of variety from around the world at very accessible prices. It has been great to celebrate this diversity by shining the spotlight on a few favourites” writes Battle.

    Learn more…

    Dr. Sharon Hall, CEO UK Tea & Infusions Association on Talking Tea

    Teas Featured in Virtual Tours

    • China- Long Jing – the Imperial tea
    • India -First Flush Darjeeling – the Himalayan tea
    • Kenya – Small holder tea – the Volcanic tea
    • Malawi – black tea – the Red tea
    • Russia – Caravan – the Smoky tea
    • Sri Lanka – High grown – the Extreme tea
    • Japan – Gyokuro & Matcha – the Shaded teas
    • China – Oolong- Tieguanyin and Big Red Robe– the Floral teas
    • India – Assam second flush – the Strong tea
    • UK – English Breakfast Tea – the Wake-up tea

    Ceylon Artisanal Tea Association

    The Sri Lanka Tea Board and the Colombo Tea Traders Association are showcasing that country’s artisanal tea makers during an International Tea Day webinar at 5:30 pm in Colombo (8 am EST US | 2 pm CEST EU | 8 pm Japan).

    Participants include

    • Anil Cooke, chairman of the Ceylon Tea Roadmap 2030.
    • Imran Akbarally, director Akbar Brothers Ltd.
    • Senaka Alawettegama, CEO Talawakelle Tea Estates
    • Udena Wickremesooriya, CEO Kaley Tea
    • Special Guest: Mike Harney, Harney & Sons

    Attendance is free. Registration not required. To attend simply click this Zoom link: https://us02web.zoom.us/j/89535798612

    International Tea Day Argentina
    Tea Day Celebration Argentina

    Argentina’s Jornada Dia Internacional del Té

    BUENOS AIRES

    The State of Misiones, in cooperation with the government of Argentina and local tea firms, will host a virtual tea conference on Friday, May 21 from 8:30 am until 2 pm (UTC-03:00). The meeting is hosted here (webex). Attendance is free.

    The half-day working conference is divided into two blocks, the first addresses tea in the domestic market with sessions on sustainable production, technology and local markets. The second block is a discussion of tea exports and trends in international markets.

    Speakers include Octavio Ingaramo, director of INTA (National Institute of Agricultural Technology); Carolina Okulovich, owner of The Tea Route, a tea retailer and producer. Okulovich is the daughter of the largest tea producer in Argentina and president of the Center for Tea Makers.

    Patricia Parra worked for the national Agricultural Ministry specializing in tea production. Luciana Imbrogno is Secretary to the Agricultural Minister. Helmuth Kunmritz is an engineer and independent tea producer. Lic. Emiliano Lysiak works at INTA Misiones, the state institute conducting tea research in Misiones. Edson Teramoto is an agricultural certification coordinator.

    Horacio Bustos is founder of Gyokuro Circulo Argentino del Té and John Smagula, Assistant Dean, Graduate & International Programs; Associate Professor, China Rule-of-Law Program at Temple University. Dan Bolton is publisher of Tea Journey Magazine and host of the weekly Tea Biz podcast.

    Program

    • 8.45 hs. | Articulacion Institucional
    • 9.30 hs. | Nuevos Mercados y Exportaciones
    • 10.10 hs. | Produccion Sostenible del Te
    • 11.20 hs. | Tendencias
    • 12.30 hs. | Conclusiones y cierre

    Join by video: http://bit.ly/jornadavirtualte
    [email protected] or dial 173.243.2.68 and enter meeting number 173 789 6796 (attendance is free)

    Program

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  • Internacional Dia del Té

    Argentina’s Jornada Dia Internacional del Té

    BUENOS AIRES

    The State of Misiones, in cooperation with the government of Argentina and local tea firms, will host a virtual tea conference on Friday, May 21 from 8:30 am until 2 pm (UTC-03:00). The meeting is hosted here (webex). Attendance is free.

    The half-day working conference is divided into two blocks, the first addresses tea in the domestic market with sessions on sustainable production, technology and local markets. The second block is a discussion of tea exports and trends in international markets.

    Speakers include Octavio Ingaramo, director of INTA (National Institute of Agricultural Technology); Carolina Okulovich, owner of The Tea Route, a tea retailer and producer. Okulovich is the daughter of the largest tea producer in Argentina and president of the Center for Tea Makers.

    Patricia Parra worked for the national Agricultural Ministry specializing in tea production. Luciana Imbrogno is Secretary to the Agricultural Minister. Helmuth Kunmritz is an engineer and independent tea producer. Lic. Emiliano Lysiak works at INTA Misiones, the state institute conducting tea research in Misiones. Edson Teramoto is an agricultural certification coordinator.

    Horacio Bustos is founder of Gyokuro Circulo Argentino del Té and John Smagula, Assistant Dean, Graduate & International Programs; Associate Professor, China Rule-of-Law Program at Temple University. Dan Bolton is publisher of Tea Journey Magazine and host of the weekly Tea Biz podcast.

    Program

    • 8.45 hs. | Articulacion Institucional
    • 9.30 hs. | Nuevos Mercados y Exportaciones
    • 10.10 hs. | Produccion Sostenible del Te
    • 11.20 hs. | Tendencias
    • 12.30 hs. | Conclusiones y cierre

    Join by video: Dial [email protected] or dial You can also dial 173.243.2.68 and enter meeting number 173 789 6796 (attendance is free)


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  • Q|A Jeff Fuchs


    Author, adventurer, and tea lover, Jeff Fuchs has walked the length of the Ancient Tea Horse Road, been featured in television documentaries and traveled extensively in the tea lands sourcing tea for his company while sharing stories about tea and tea culture. His affinity for high altitude treks equals his affinity for tea. He tells Jessica Natale Woollard, “I’ve had some of my best tea times in the mountains without necessarily having had the best teas.”

    Jeff Fuchs on the Tranquility of Tea

    At the summit
    Tea time at the summit. The film crew during filming of the award-winning ’The Tea Explorer’ documentary atop Sho La Pass, the first of the snow passes on the way from Yunnan to Lhasa. Photo courtesy Jeff Fuchs.

    Traveling to a Tea Farm “Completes the full Circle”

    Jeff Fuchs has sourced tea for decades, initially traveling from his home in Canada and later Hawaii. He lived several years in Yunnan, China where he founded Jalam Teas a source of rare Puerh tea. Fuchs was the first westerner to complete the entire 5,000 kilometers of the heralded Tea Horse Road from southwestern Yunnan over the Tibetan Plateau and down into India — a journey that took eight months on foot. In this interview he discusses the benefits of traveling to origin and the inherent tranquility he finds in tea.

    Jessica Natale Woollard: I read that you are drawn to the mountains because they silence the mind. People often say the same thing about tea. What other commonalities do you see between tea and the geography in which it grows?

    Jeff Fuchs: There is something silencing about the mountains and tea. There’s a process I go through to be within the mountains, there’s a preparation of the mind and of the body — there’s a bit of reverence. All of these things the physical body needs to be prepped well for the mountains. 

    The process for me when taking tea every morning, every afternoon is a process which quietens everything down a bit and it also stimulates. On a very visceral level there is that connection to tea and mountains.

    The leaf is a gift: It’s a stimulant fuel beyond all other things. I’ve had some of my best tea times in the mountains without necessarily having had the best teas. The best informal reflections, the best exhausted, joyous moments have been with tea in the mountains. 

    A modern caravan in northwestern Yunnan follows a portion of the Tea Horse Road. Fuchs spent eight months following the high-altitude trail from China into Tibet. Photo courtesy Jeff Fuchs.

    Jessica: So the experience of tea and drinking tea isn’t just related to the taste. 

    Jeff: No. Certainly there’s an “Ahhhh” moment when some of those little bitter catechin elements hit the palate, there’s a familiarity, and of course, a sort of a satiated comfort. But I’m drawn more and more I think to this whole relationship, and the relationship to the time it’s taking, this whole informal aspect of tea taking. The person serving or who’s made the tea provides a lot of context. Those first sips taken in an environment that’s empathetic, those moments are for me the magic ones. They are moments of sublime joy in an environment that is restorative. It is one of the great understated and underrated elements of tea. 

    Jessica: In many cultures around the world, tea is many things. It is currency, commodity, nutrient, medicine, ceremony, artifact. Here in North America it’s predominantly a beverage. Do you think understanding the story of tea plays a role in appreciating it? And do you think we in North America need to develop our own narrative in our own time? 

    Jeff: A lot of traditions are not necessarily important at all for the present and the future of tea. 

    But I do think that they provide a context and what comes before usually provides a huge insight into what we’re dealing with now. I’m delighted to see tea in North America and Europe sort of exploding into a whole new generation. I also get very excited when I see tea being used in bars to mix with gins. I think it’s really exciting to explore tea, the old panacea, the old medicine, being thrown into these new scenarios and experimented with. 

    Jessica: Over the last decade, there’s been a movement, at least here in Canada, to know the origin of your food, and usually that conversation is meant to shine a spotlight on local farms to encourage people to know exactly where their vegetables are being grown. But why limit ourselves to knowing where our produce comes from locally? When we are able to travel again, why might our listeners wish to consider a tea farm pilgrimage? 

    Jeff: When one goes to these origins you don’t simply get the greatest hits teas served to you. You have the possibility of immersing yourself into the lives of cultivators, into the lives of those involved in tea production.

    When you sit or stand next to an elder woman or a young man pan-firing tea and those buttery essences wafts into your nasal cavity and you see them with their calloused hands, you see the little things that nobody wrote about or nobody Instagrammed about. You are seeing the in-between moment — it’s life at Ground Zero at the origins of tea. 

    You see ugliness, you see beauty. You see things that are not in the brochures. You can visit with the plants. I think it’s a vital component. I don’t mean getting a selfie shot next to a 600-year-old tea tree. I’m talking about just sitting and eating lunch on a little bench with the pickers and observing their relationship with the leaf.

    A Dai elder hand sorts Puerh tea in a Jingmai Village in the
    deep south of Yunnan province, one of the original tea
    cultivation regions on the planet. Photo courtesy Jeff Fuchs.

    You see these small tea farms with people who throw their hearts, their wallets, their blood into creating artisanal teas. They pay tribute to the old methodology but are also very modern in their approach. In order to speak of tea and feel the tea, I think you have to go to the source. When you go to a tea farm it completes that full circle. When you feel it from their perspective it gives context to this whole journey; where your leaf is from, where your food is from. Travel gives some integrity, it adds a comfort when speaking on the topic.

    Jessica: How do you connect the relationship and the memory of having a tea at origin when you’re drinking it in a different location?

    Jeff: There are certain teas that are very familiar to me and I travel with them.  And in that first sip in the morning, I’m able to re-create something of the past. Sometimes it’s just a little memory of where the leaves come from. 

    A friend of mine I met when I lived in Yunnan is a huge tea buyer from Guangdong Province. We’d always sit and talk and have great teas but rarely talk about the tea. He once said that drinking tea requires a kind of amnesia for every other previous tea encounter — it’s his mantra, his code of tea.

    I like the idea. It sort of drags you into the “right now”, a reminder not to drift too far back in the memory palace. I like that you have to put away every other experience you’ve had with a particular tea or a mystery tea and not judge it from any reference point. Just let it hit you. 

    Newly pressed Pu'erh
    Freshly compressed discs of Puerh leaves drying before the tea is wrapped.

    Countenance: Travelers Along the Tea Horse Road

    By Jeff Fuchs

    Tea once traveled the most daunting journey of any plant on the planet. Few tea drinkers know the story of how tea spread to every nation from its origin in the mountains of China. Traders for 13 centuries loaded tea on the backs of yaks, mules, horses, sheep, and man. It took months for caravans of tea to find their way from what is now Yunnan and from Sichuan, China along narrow trails ascending to the highest of highlands, the Tibetan Plateau. Along the way, this eternal fuel of the spirit, this simple bitter leaf, worked its magic as stimulant, medicine, panacea for remote peoples. The Tea Horse Road (called Cha Ma Gu Dao in Mandarin and Gya’lam or Dre’lam in the Tibetan tongue) is peopled with characters whose tenacity and generosity in sharing precious oral narratives provide a glimpse of adventure and the blood spilled transporting tea on a route that reaches the sky.

    Read more….

    Ancient Tea Horse Road: Travels with the Last of the Himalayan Muleteers By Jeff Fuchs (2008)


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  • The Story of Japanese Tea


    “Therefore, it can be said that tea once it reaches us is only half finished, and that the way in which it is brewed as the final stage of bringing the tea to life. In the sections below I present a range of suggestions on how to fully enjoy a tea tasting session, but rather than focusing on claims as “this tea should be brewed in such manner”, I prefer to direct focus to letting you decide on how to infuse the tea you have in front of you.”

    The Story of Japanese Tea Book Review

    The Story of Japanese Tea
    The Story of Japanese Tea

    An Immersive Examination of Japanese Tea

    “Therefore, it can be said that tea once it reaches us is only half finished, and that the way in which it is brewed as the final stage of bringing the tea to life. In the sections below I present a range of suggestions on how to fully enjoy a tea tasting session, but rather than focusing on claims as “this tea should be brewed in such manner”, I prefer to direct focus to letting you decide on how to infuse the tea you have in front of you.”

    And that’s a quote from The Story of Japanese Tea by Tyas S?sen, one of the best and most comprehensive books on Japanese tea available.

    Hello, I’m Kyle Whittington, founder of Tea Book Club. Although I’m based in the UK, Tea Book Club is an international group of tea lovers and readers who meet up virtually each month to discuss tea books.

    Here are my thoughts:

    Whether you already love (and think you know) Japanese tea or are just getting into it, this book is definitely a must read! Tyas S?sen takes us on a fully immersive look at Japanese tea through history (pages 94-125, 143-145), cultivation (pages 25-29 and 126 among others) and production (pages 56-90, 128-130 and 148-155 among others), customs and the different types of Japanese tea. As well as advice on preparing and drinking Japanese tea (chapter 6). From the traditional and historical right through to the bang up to date.

    This is a fully rounded and thorough book. An entire chapter is devoted to matcha (chapter 3) but it was the wide reaching exploration of different types of Japanese tea that really stood out for me. For example, there’s more to bancha than meets that meets the eye (chapter 5), who knew there was such regional variety?

    The discussion around how sencha might have tasted before mechanized production and those now trying to replicate this taste (pages 85-87) was truly fascinating and really got me thinking. Tyas also explores rare and unusual teas such as goishi-cha (pages 168-169), a post fermented tea and dancha (pages 97-99), a precursor to matcha. Tyas’s discussions around farming methods and taking care of the land (pages 18-55) are important and backed up with case studies. Indeed, case studies are to be found throughout the book to illustrate and back up Tyas’s points (page viv). Well worth reading. Overall an excellent book which really shines a light on the subject of Japanese tea.

    My only slight gripe? It could perhaps have done with an edit by a native English speaker to iron out some of the language which can, at times, be a tad clunky. But then, I couldn’t exactly write such a book in a second or third language, so hats off to Tyas on compiling and writing this truly fantastic book!

    Thoughts and comments from Tea Book Club members:

    I really liked it. It’s really hard to find a book on Japanese tea that’s really dedicated to it. For a book with so much great content, it was actually pretty readable.” (Nicole, USA)

    More comments from members:

    So often “bancha” is just the “bad tea” and that’s that. But he really dug into it and the regional differences. There’s so many layers you’re just not normally told about.” (N. Wilson, USA)

    So often Japanese tea is just a little section in other books, it was nice to find a whole book dedicated to it.” (Ernest, UK)

    The part on brewing tea was very interesting. There’s no right or wrong, do how you like.” (Kristine, Sweden).

    Was refreshing to have someone who wasn’t so hard nosed about how to make the tea.” (Nicole, USA)

    He’s a big proponent of natural farming. He had the little case studies with the actual farmers to back it up.” (Nicole, USA)

    The content is so great!” (Greta, Sweden)

    To purchase

    You can purchase The Story of Japanese Tea here or, of course, on Amazon

    If you’d like to join us for next read, visit teabookclub.org or @joinTeaBookClub on Instagram. 

    Tea Crane

    Tyas S?sen was born in Belgium and now lives in Kyoto, Japan with his wife and two children. He is a qualified instructor in the Ensh? school of Japanese Tea Ceremony and a certified Nihoncha (Japanese tea) instructor. Having worked for tea vendors in Japan and traveled the country extensively meeting and talking to growers he founded The Tea Crane  in 2015 with the aim of promoting ‘authentic’ Japanese tea, selecting only traditionally and naturally produced teas, with a focus on Native cultivars. In August 2020 The Tea Crane flagship store opened in Kyoto.

    Tyas Sosen
    Ensh? School Tea Instructor Tyas S?sen

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  • SofaSummit 2021


    On May 21st, viewers around the world will tune in to 11 hours of talks with tea professionals from the tea lands. The free event, which will be streamed on YouTube, is the creation of Shabnam Weber, president of the Tea and Herbal Association of Canada. 

    SofaSummit organizer Shabnam Weber

    SofaSummit 2021

    Virtual Tea Chat Unites Tea Commuity

    Shabnam Weber, president of the Tea & Herbal Association of Canada is again hosting a SofaSummit to celebrate International Tea Day. The virtual event begins at 8 a.m. (EST) Friday, May 21.

    Jessica Natale Woollard: You’ll be streaming for 11 hours straight. What can our listeners expect this year. 

    Shabnam Weber: Well, we started the SofaSummit last year out of necessity because of Covid and the inability to do anything in person. But it was such a big success that I’ve decided to do it again. So we’ve got, I believe, 24 or 25 guests from around the world and we will be traveling through about 13 or 14 different time zones chatting with a variety of people representing all parts of the supply chain. 

    Some are business owners, some are tea lovers and some are heads of companies. Some just have a deep passion for tea which is the tread that connects all of us. 

    Jessica: It sounds amazing. That’s a lot of speakers and over 11 hours. 

    Shabnam: It’s a long day and I can tell you from experience last year it is exhausting, but it’s worth every moment. 

    Jessica: Who do you think would find value in watching these sessions? 

    Shabnam: I think that because our guests represent such a wide range of the industry, I think everybody who has any interest in tea would be interested. 

    Jessica: Do you have any advice for avoiding information overload for viewers that want to experience the full 11 hours. Any tips on how people can get the most out of these sessions?

    Shabnam: I think the best way is what people did last year. They sort of tuned in and tuned out because we’re on YouTube Live all day long. You can come and go as you please, whatever your schedule allows. 

    Another option is to tune into the topics or regions you find interesting. We’ll be posting the schedule in advance so you can pick and choose what you’re interested in initially. We record all 11 hours and segment it out so you can find the point on the video and fast-forward to catch whichever speaker. 

    This lets you dissect it after the fact. It’s not listen now or it’s gone forever, you always have the chance to go back and pick up things you may not have heard at the time.

    Jessica: Your second year sounds extremely well organized and I understand that people can even watch last year’s SofaSummit, correct? 

    Shabnam: That’s right, if you go to our YouTube channel our our website you will find a link. Click on events to launch a microsite that we’ve created for International Tea Day. We will be sharing the link for the YouTube channel the week before the event and we’ll have that on our social media platforms as well. 

    It was a big leap of faith last year and a big testament to the tea industry that on a Monday morning I decided to do this and by Tuesday afternoon, everybody I sent invites to had said yes, I’m on board, count me in. 

    This year has been no different. Everybody wants to connect. We are part of this amazing industry we call tea. 

    Jessica: That speaks volumes to the contacts that you’ve built around the world. Canada isn’t a country strongly associated with tea culture or industry although we have passionate, devoted tea drinkers and tea professionals, why did the tea and herbal Association of Canada decide to be the one to organize this celebration of International Tea Day? 

    Shabnam: There are different events happening with different people in different parts of the world. There are many different associations doing different things. This just happened to be my brainchild and I just happened to be Canadian so that’s really what it boils down to.

    Globally the celebration is a testament to tea. It’s ability to draw us all together is quite phenomenal. The people that you connect with are even more extraordinary. It is a business and they’re earning a livelihood but at the same time, there’s this deep deep love that connects everybody to tea. 

    Learn more at SofaSummit.

    UN Tea Forecast
    Report of the FAO Intergovernmental Group on Tea | Current Market and Medium Term Outlook.

    Tea and Sustainability

    The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

    Learn more on the United Nation’s International Tea Day website.


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