Tea Biz traveled to Tanzania last week to explore the tropical Usambara tea-growing region. There, I toured the Sakare Cooperative tea factory and met with smallholder farmers, tea makers, traders, tea sellers, and members of the Tea Board of Tanzania. I recount my adventure beginning today with Tahira Nizari, a savvy business school graduate and humanitarian who co-founded the specialty tea brand Kazi Yetu in 2018 to advance the role of women in Tanzania’s tea industry. Read more…
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Middle East Unrest Heightens Tea Logistics Concerns
By Dan Bolton
Tea shipping and logistics executives closely monitor Middle East unrest as tea sales to the region declined.
Immediate concerns involve insurance premiums and pricing risk, but if Iran-backed Hezbollah escalates the Hamas conflict, Israel will likely retaliate against Iran. The Islamic Republic’s navy (IRGCN) has increasingly harassed international vessels, with 20 incidents in the past few years, including the seizing of tankers in the Strait of Hormuz (which spans Oman and Iran), a route traveled by 30% of the world’s oil and much of the world’s tea.
Due to the violent and volatile Hamas-Israeli conflict, sales of orthodox tea at India’s Kochi Auction declined to 70% of the 2 million kilos on offer. Though Israel buys negligible quantities, exports to other destinations through the Suez Canal will be hit, according to a report in the Hindu BusinessLine.
Traders who spoke to the newspaper cautioned, “Shipments to destinations through the Suez Canal are likely to be hit on account of the war.”
They anticipate a further decline in demand and disruptions in tea procurement if the situation worsens.
Iran is the center of attention.
Normally a discerning trading partner with a preference for orthodox black tea, imports to Iran spiked last year, yet “At the moment, there are signs that Iran does not have enough teas to last through the winter season,” writes one trader.
In an attempt to stockpile supplies, tea imports during the past fiscal year (ending March 30, 2023) rose to 90 million kilos. Payments, complicated by economic sanctions, are now past due. “So far, we have no clear import support from the government. As a result, a lot of teas consigned for Iran are stuck in Dubai and Kenya,” writes the Iran-based trader.
Compounding the self-inflicted shortage is that domestic production declined to 20 million kilos this year.
Iran produced about 26 million kilos last year, exporting 10,000 metric tons valued at $44.2 million, according to the Iran Customs Administration (IRICA), which valued imports at $665 million through March 30, 2023.
Imports recovered from the pandemic to reach 35 million kilos in 2022. In the fiscal year ending March 2021, the country imported 21 million kilos valued at $201 million. India accounted for $96 million of tea imports. Sri Lanka shipped $75.8 million worth of tea to Iran, and Kenya shipped $19.2 million to round out the top three tea suppliers.
Just Ice Tea Raises $14 Million to Expand Distribution
By Dan Bolton
Seth Goldman this week announced $14 million in growth capital to expand the national distribution of Just Ice Tea.
The organic, fair trade ready-to-drink tea launched in 2022 following a decision by Coca-Cola to stop producing Honest Tea. Just Ice Tea’s founders, Barry Nalebuff, Spike Mendelsohn, and Goldman, formulated and began distributing the tea within four months of the announcement. Parent company Eat the Change has since scaled back its plant-based snack business as tea sales soar.
The new round of funds will expand the distribution of the fast-growing Just Ice Tea line and refresh the company’s marketing of cosmic carrot chew snacks. In March, the company added three new flavors: Mango White tea, Lemon Ginger Herbal Tea, and Original Black Tea. Just Ice Tea now markets nine varieties of unsweetened and slightly sweetened (40 to 60-calorie) teas, including Lemon Ginger Herbal Tea at 40 calories per bottle. Sweeteners include organic agave and honey with no cane sugar.
Goldman and Nalebuff founded Honest Tea in 1998. Coca-Cola invested to expand distribution in 2008 and acquired the business in 2011. Goldman joined Coca-Cola to develop new beverage brands, growing Honest Tea to more than $600 million in annual sales. He left in 2019 to establish Eat the Change, which produces a line of mushroom jerky, dehydrated carrot chews, and other healthy snacks.
Wagh Bakri Executive Dies Fleeing Stray Dogs
Parag Desai, the fourth-generation executive director of Wagh Bakri Tea Group, died last week of head injuries sustained fleeing stray dogs on an evening walk near his home in Ahmedabad.
He was hospitalized and underwent surgery for a brain hemorrhage after the Oct. 15 incident and remained on a ventilator for seven days. He died Sunday, Oct. 22.
Gujarat-basedWagh Bakri, founded in 1892, is one of India’s best-known packaged tea brands, generating $25 million in sales of 50 million kilos of tea annually.
Parag, an expert tea taster and evaluator, was responsible for sales, marketing, and exports under his father, managing director Rasesh Desai. His cousin Paras Desai, also an executive director, is responsible for sourcing and operations. Parag greatly expanded distribution and established tea lounges and direct-to-consumer sales online. He was an industry leader, a member of the Confederation of Indian Industry (CII), supported the blind, and was a wildlife advocate and a personal friend of mine in tea.
“I have been very lucky to have learned from my elders,” Parag, who earned a master’s degree at Long Island University, told Moneycontrol last December, crediting “a very formal, strict education overseas and in India. I have had the good opportunity to merge these learnings to lead the company into the next generation.”
His wife Vidisha and daughter survive him.
– Dan Bolton
FEATURE
Value Addition at Origin Enhances the Lives of Tea Workers
By Dan Bolton
Kazi Yetu sources much of its tea from the Sakare farmer’s cooperative in the Usambara Mountains, a range in northeastern Tanzania that is 90 kilometers long and about half that wide. Usambara is one of the world’s biodiversity hotspots, with a virgin rainforest that rises to more than 7,500 feet (about 2,289 meters above the Indian Ocean). Teas are finished and transported to the port at Dar es Salaam, where 35 women are employed in blending, packaging, and distributing tins and canisters of specialty tea available globally. Read more…
“I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya, and I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still in that large entity,” says THIRST Founder/CEO Sabita Banerji.
“I think an alternative model of smallholder farmers aggregating is starting to emerge. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant,” she says
Control distributed amongst its elements makes for a much more powerful, stronger, sustainable, and more efficient entity, explains Banerji
“I think this model will gradually replace plantations in the long run,” she said.
Tea Smallholders in Tanzania and Kenya are Banding Together to Make Better Tea
By Dan Bolton
Sabita Banerji founded THIRST in 2018.
The non-profit platform she heads is working towards a stronger, fairer, more resilient tea industry in both tea-producing and tea-consuming countries. Sabita was born and raised on tea plantations in Kerala and Assam. She has nearly 20 years of experience in ethical trade and international development, having held strategic posts at Oxfam and the Ethical Trading Initiative, and has been a human rights consultant to a wide range of companies and non-profits. She was previously a member of the Board of Directors of Just Change, UK – a voluntary community tea trading initiative. Sabita graduated from the University of Bristol, studying philosophy and English.
Dan Bolton: Tea smallholders now produce most of the world’s tea by volume yet retain only a small fraction of its value. To prosper, small and medium enterprises must add value at origin. The first step is learning to produce consistent, high-quality tea at scale.
Sabita Banerji: I’m completely on the same page as you. And I think, like you, that this model of smallholder farmers sort of aggregating is gradually going to replace plantations in the long run.
What interests me about that model links back to something I read years ago in a book by Kevin Kelly, editor of WIRED Magazine. The book “Out of Control: The New Biology of Machines, Social Systems, and the Economic World” (1992) described this idea that when the control of something is distributed amongst its elements, it makes for a much more powerful, stronger, sustainable, and more efficient entity.
It seems to me that that’s what’s naturally starting to happen in the tea sector, that the plantations worked in an economic sense, and I suppose partially, some would say, in a social sense, for nearly 200 years. Now, that model is struggling to be economically viable.
And it’s struggling to be sort of socially and morally viable with the increasing kind of pressures on companies to ensure that workers have their own autonomy, that they’re living decent lives, and that they have sufficient income.
I’ve seen some very good plantations in my travels, in India, in Tanzania, in Kenya. I’m sure there are others in many other countries as well. But at the end of the day, a plantation is still a plantation, and the workers are still workers in that large entity.
There is an alternative model that’s starting to emerge in Tanzania and Kenya, where I’ve visited many different smallholder farms and a few plantations. Just comparing the two, the difference between how a tea plantation worker lives and how a smallholder farmer lives is really quite significant.
I’m not saying that a smallholder farmer’s life is easy; it’s far from it. It’s hugely hard work. In some senses, the typical day of a smallholder farmer, particularly the woman, is, in some ways, no easier than that of a tea plantation worker. She must get up at four in the morning, fetch water, get the kids ready for school, make food, then go out to the fields and work.
I spoke to one woman who said that the tea collection centers were between one and four kilometers away. There were various centers she could go to, and she could carry 30 kilograms at a time on her head. But if she’s produced 150 kilograms, she must make that journey five times.
So, it’s a hard, hard life, but she has her own house, she has her own land, can diversify, and can plant other crops. She can build onto her house if she wants. That model has a certain dignity and self-respect and a certain sort of agility built into it.
A central factory will have collection centers around its immediate area. And then individual farmers will bring their leaf to that collection center, so they are both part of a bigger whole, the whole entity of that region. But they’re also autonomous. And I think that combination is really, really promising.
Dan: You described a typical bought leaf factory supplied by independent smallholders. What other models are working?
Sabita: I saw three versions of that smallholder aggregated model, which I found very interesting.
Before I go into them, let me explain why we made this trip and why Narendranath Dharmaraj is going to Sri Lanka to do the same.
We plan to document as many of these alternative approaches as possible. Because I think alternatives are now needed. The tea industry is, you know, really up against it.
The different models I saw in Tanzania are block farming and the Kazi Yetu model you mentioned, which is a social enterprise working on a much smaller scale but focusing on specialty tea. And finally, the Kenya Tea Development Agency, which is, you know, well established. It’s not new, but it works.
Block Farming in Tanzania
Dan: Will you share some brief observations about each? Let’s start with the block farming model, which is new to me. Please describe how that works.
Sabita: Block farming is a model I came across in southern Tanzania. This was a project supported by The Wood Foundation.* In Tanzania, they helped to set up a company called the Njombe Outgrower Service Company (NOSC), which exists to help smallholder farmers set up unity production in this block farming model.
In Tanzania, there’s a lot of unused land. And in a village, you might have a wide tract of open land that belongs to the village. What they do is ask the local farmers if they want to plant tea in this area, and each farmer has a few acres.
One of the farms that I visited had 56 farmers and, I believe, 120 acres. Each farmer was responsible for their own area of this block farm. But together, they benefited from the extension services of NGOs and Njombe Outgrower Servicing Company, who would help them with soil testing and advise on what kind of fertilizer they need, provide the fertilizer in bulk for all the farmers to divide up an organized collection of the green leaf.
And the project has also been working with ekaterra to build a local factory, which is brand new; all the machinery is very new and fresh. From then on, it works like the other smallholder aggregation systems we’ve discussed.
The farmers in those block farms send their leaf to this factory, which is then processed, and they get paid according to the quantity and quality.
Dan: Are there incentives to improve quality? Does the factory offer training?
Sabita: The extension workers provide their farmers with a lot of advice about improving their quality and, you know, help them test it. The factory is the final arbiter of the quality and the price.
Dan: Are these bought leave factories independent businesses?
Sabita: This factory is. But it’s part of the project. I believe that eventually, the farmers will own the factory. Once they’ve had sufficient training and built up their skills and understanding of the model, so, it’s slightly different from factories in India, where the factories are independent entities just buying commercially from the local farmers.
Here they have this symbiotic relationship, where, you know, the success of the factory depends on the quality of the leaf that’s coming in. Also, there’s a concern about the well-being of the farmers. So, it’s not just about the tea; it’s also about the farmers themselves.
What THIRST is always looking at is the people, you know, how does it affect the workers? How does it affect the farmers?
We visited one farmer who was rebuilding his house, and he showed us his smallish house, which is bigger than a tea plantation worker’s house.
Now, he is building a reasonable-sized brick house with a solid roof. However, he was able to do this partly because of the tea. And he very much acknowledged that this block farming model had really helped boost his income, but he was also not 100% reliant on tea. Like all the smallholder farmers I met, he was growing many other crops, including maize, sugarcane, etc. That diversification was giving him an extra income, a direct result of this autonomy in land ownership.
Dan: These guys don’t have degrees in economics; they intuitively understand that they will only get a return on their investment by marshaling resources. They see many intangible benefits: self-reliance and peer respect, and over time, they build confidence from thoughtfully managing what they own, however meager.
Sabita: I think, in some senses, the only thing better than a degree in economics for understanding those issues ? is poverty. People who live in or very close to poverty are incredibly creative, resourceful, and able to judge where to use very limited resources to maximize the return. I will always remember when I worked for Oxfam, reading about women in Bangladesh who were illiterate. This particular group of women didn’t know maths, but they could look at a handful of rice and tell you exactly how much it weighed. And they were saving rice handful by handful to save up to buy a new house. So, that kind of attention to detail and understanding of their environment is what you see with small farmers.
Dan: When they harness that resourcefulness, they become profitable, they build a bigger house, their children stay on the farm, and their wives have better nutrition and health care. So many good things happen.
Sabita: Yes, that’s true. But maybe after we’ve talked through the different models, I’d also love to talk about what happens to the tea once it leaves the factory because I think that’s a big constraint on these farmers. It gets to the point where it doesn’t matter what they do, how well they manage it, how good the quality of the tea is, how good the system is; once it leaves the factory, it becomes this global commodity subject to market forces. And I think that’s what’s really putting pressure on the whole industry.
Sabita: The following example was a social enterprise based in Dar es Salaam, Kazi Yetu, which means “our work.” It’s a social enterprise.
I first visited their blending unit in Dar es Salaam. It’s a small blending unit with maybe 15 workers or so. The workers were measuring out the tea into tea bags, making the tea bags, and packaging it.
They are mostly young single mothers employed at a reasonable wage. They are given health insurance, which is incredibly valuable to anybody living in Sub-Saharan Africa. They have a pleasant, clean, calm, non-bullying work environment.
If she’s representative of the others, the worker I spoke to was very thankful for that working environment.
When I arrived, they had just been consulted about what kinds of chairs. Transform Trade, an NGO based in the UK, had offered to invest in improving the work environment to make it more comfortable, so they had gone out to buy some new chairs. Management had taken the workers to the chair shop to choose which chairs they would like. This attention to detail and the inclusion of the workers in the decision were really impressive.
Kazi Yetu produces lovely tea. It is very high-quality specialty tea, blended with herbs and spices, which they buy from smallholder farmers and then beautifully packaged. And then that is marketed for a high-end market.
That model seems also to be working quite well.
I was also privileged to go to north Tanzania, where they built a small factory. It was an investment made by CARE International and Bloomberg Philanthropies. They built a small factory in a village close to where the tea farmers lived to reduce the distance they would have to travel to deliver their tea, meaning the tea would be fresher. The farmers formed a cooperative that will own this factory so that more of the value chain is within their ownership and control. And when that’s done, they will get more of the return from the major tea.
This model seemed to be very much about the people as well as the quality of the tea and the commercial viability of the tea. So that was very heartening to see.
KTDA, Kenya
Dan: You also visited Kenya.
Sabita: The Kenya Tea Development Agency is very well established. It’s been around, you know, as long as Kenya’s independence. And it seems to be a model that works very well; I mean, no model is perfect. It’s got lots of challenges lots of issues. But fundamentally, it seems to be working well.
It’s a model of many smallholder farmers aggregating their tea. But it’s nationwide, and it’s very well organized.
Groups of smallholder farmers are organized into zones. The farmers will elect a leader. Zone leaders manage tea collection points. Then, the leaders of the collection points will elect somebody who is part of the directorship of the factories. You hear repeatedly in Kenya that the farmers own the factories.
The Kenya Development Agency, which used to be a government authority, was privatized and has become much more efficient. They also have a company which is a management Kenya Tea Development Agency management services. They’ve got a company that does packaging, and they’ve got Kenya Tea Development Agency Foundation, which looks more at sort of social issues and environmental issues.
All these elements are in place and highly well-functioning.
All these models have in common the autonomy of the smallholder farmer and the aggregation of bringing many smallholder farmers together to benefit from economies of scale.
One of the big concerns that people working on social issues have is that on a tea plantation, you have a great deal of control and oversight over the workforce. And you can have things like gender policies, occupational health and safety policies, etc.
The concern has always been that if the tea industry is going to fragment into tens of thousands of smallholder farmers, then you wouldn’t have that oversight.
But this aggregation also helps bring that oversight, except it becomes more support. So, the extension workers I met talked to the farmers about how to grow better quality tea and have a better crop and about environmental issues and social issues such as gender equity and household finances.
The Kenya Tea Development Agency Foundation had a very comprehensive Holistic Economics Training that also helped to improve dialogue between household members, which reduced gender-based violence.
I feel that this is the future of the tea industry. It’s, you know, it’s happening kind of organically. The plantation model is starting to feel the strain. You keep hearing about plantations closing or huge social unrest on tea plantations. In Kenya, there have been issues with people raiding tea plantations, stealing the tea, burning tea harvesters, etc.
The smallholder model presents different issues, but at least you know that there is autonomy and this ability to diversify, which is better for the farmers’ income and gives them more security because not all their eggs are in one basket. That biodiversity also means that it’s better from an environmental point of view.
Dan: In the book you mentioned, Out of Control, Kelly writes that common behaviors naturally align when many individuals work closely together with a shared purpose. Distributed systems are characterized by emergence, he explains. Each individual influences the behavior of the whole. Over time, a consensus emerges… “a process from quantitative change to qualitative change.”
Sabita: I think we’ve painted quite a rosy picture. We shouldn’t underestimate the challenges those farmers face.
I mentioned what happens once the tea leaves the factory. The tea is often sold through private negotiations, but a lot goes through auctions. And the fact is, once it leaves the factory, it becomes a commodity. Then, it becomes even more of a commodity because it gets blended with other teas from other countries. So, after it leaves the factory, it suddenly loses almost its value for the farmer while, at the same time, somehow adding enormous amounts of value to the blenders, packers, and retailers who will ultimately sell it. So, there’s something that needs to be addressed in how tea is marketed globally.
Almost all the models we’ve discussed have involved some injection of funds from a foundation or an NGO. And it’s almost like the industry can’t manage independently without something external being put in, almost as charity.
This is the most popular drink in the world, after water. Why should it be depending on injections from charities?
It should earn enough to support the people who produce this amazing product.
*The Wood Foundation works with 28,000 smallholder farmers in Tanzania. Their largest operation is the Tatepa tea factory (Watco), which serves 14,000 smallholders with support from the Njombe Outgrowers Services Company
Out of Control
Out of Control chronicles the dawn of a new era in which the machines and systems that drive our economy are so complex and autonomous as to be indistinguishable from living things. – Goodreads Out of Control: The New Biology of Machines Publisher: Basic Books | 531 Pages January 1992 Free Download Link: MediaFire
Editor’s Note: Tea Biz will continue this conversation on the importance of developing ways to capture and retain supply chain value in the tea lands.
Tea is intricately woven into India’s cultural tapestry. In its latest marketing campaign, Tata Tea Premium acknowledges and elevates several of the Indian state’s distinctive patterns in fabric and symbols of pride, drawing attention to the tea company’s extensive range of hyperlocal blends. Tata tells the story of extraordinary weavers by digitally enhancing their homespun artistry in an interactive tribute to handlooms. Aravinda Anantharaman reports on this eye-catching effort.
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Limited Resources Restrain Marketing Efforts by Tea Board
By Dan Bolton
A Parliamentary committee is reviewing concerns raised in a report by India’s auditor general that identified lapses in enforcing tea industry regulations by the Tea Board of India.
The Comptroller and Auditor General (CAG) audit, titled “The Role of Tea Board India in the Development of Tea in India,” reviewed board activities during a five-year period ending in fiscal 2022.
Auditors drew attention to these concerns:·
The board’s inability to curb smuggled tea and tea untraceable to origin used for blending for sale in domestic markets.·
The lack of a “well-defined strategy” to register growers (large and small). In March 2021, 38% of small growers were unregistered.·
Failure to monitor tea processing facilities by conducting timely inspections and laboratory testing.·
Lack of a database to track yield per hectare, labor productivity, new plantings, aging tree stock, and distribution of cultivars.
In addition, a mandate to auction 50% of the country’s tea was not enforced. Auditors found that most registered buyers did not purchase tea at auction.
The CAG audit brings to the forefront a discussion of the importance of supporting small tea growers (STG) and bought-leaf factories that now supply most of the country’s tea.
In a press release shared with the media, the board writes that “in line with the Government’s added focus on the development of the small growers’ sector, the tea board has been making sustained efforts to bring the STG sector into the mainstream value chain through collectivization, innovation in products, better packaging, and incisive marketing.”
“This endeavor has aligned with the fact that the STG sector now accounts for 52% of tea production of 1,375 million kg during 2022-23.” The board listed its many regulatory responsibilities and noted that “being a state-run body, can’t act on the contrary,” reads the release.
The Board acknowledges that the views given by the industry veterans conform with the central government’s renewed focus on “ease of doing business” and “marketing.”
By emphasizing “marketing” domestically and globally, the Tea Board “strives to enhance per capita consumption in India and increase import shares in the major export destinations in the face of wholly export-oriented producers such as Kenya and Sri Lanka,” reads the release.
BIZ INSIGHT – The audit is welcome as it brings to the front burner the critical need for additional resources for the Tea Board of India to market and promote its tea. Regulations such as inspection and laboratory testing of factories are essential. Compiling statistics and making them readily available to the industry is essential. Cooperating with law enforcement is expected, but are tea board employees suited to halt smugglers? Should the board intervene to force buyers and sellers to auction half their tea?
India’s Trustea Code rests on a foundation of legal requirements, but in contrast to the work of the Tea Board, participation is voluntary. There is a reason 65% of India’s tea producers adhere to the code. It promotes safe operations and continuous quality improvement, but 100% compliance is unrealistic. The cost of forcing compliance is wasted. The market rewards compliance with carrots. Regulators wield only a stick.
Three in five Americans (62%) drink beverage alcohol, and one in five US drinkers admit to imbibing too much, continuing a three-decade decline in overindulgence, according to Gallup Polling.
Since 1978, Gallup has asked adults, “Do you sometimes drink more alcoholic beverages than you think you should?” While the percentage of drinkers overall has held steady, averaging 63% since 1939, Gallup reports a decline in those who responded yes to overindulging from a high of 35% in 1989, falling to 19% in 2023. Overindulgence averaged 18% during the first three years of the pandemic.
“When the 13% of nondrinkers who say they don’t drink because of past problems with alcohol are combined with the 19% of drinkers who report drinking more than they should sometimes, the result suggests a population rate of 16% of U.S. adults who may currently struggle with alcohol abuse or did so in the past,” Gallup reports in its most recent Consumption Habits poll, conducted July 3-27.
Men are more likely to overindulge than women (21% vs. 16%), and younger adults are more likely to overindulge than adults 35 and older. Adults with household incomes of at least $100,000 are more than twice as likely to overindulge as those earning under $40,000 a year, of whom only 10% say they occasionally drink too much.
BIZ INSIGHT – Beer remains the most popular alcoholic beverage in America, preferred by 37% of alcohol drinkers. The category includes spiked teas, which are seeing a strong increase in popularity. Hard teas lead sales in the fermented malt beverages category for the first time. FMBs include hard lemonade, ciders, and similar sweet, beer-like beverages that don’t taste like beer. Thirty years ago, liquor was the drink of choice for 20% of respondents. In the past few years, that average has risen to 30% of those responding to the Gallup survey. In 2023, the total increased to 31%, an all-time high.
India’s Oldest Captive Elephant Dies at 89
Tusker Bijuli Prasad, the oldest elephant in captivity in India, passed this week at 89. Taken from the wild in the 1940s, the young bull elephant spent most of his life clearing forested land and deftly pulling spent tea bushes from the soil.
Bijuli passed on 22nd August at the Behali Tea Estate in Assam, where he lived. Bijuli was said to have been rescued from the wild in the 1940s. He was unusually strong and once fought off poachers seeking his tusks.
He was sold to the Williamson Magor company in Assam and was named by Philip Magor himself. Bijuli Prada became a working elephant in the Borgang Tea Estate in the Sonitpur district in Assam and worked there from the 1950s until he retired in 2018. He was a big part of the company, so much so that McLeod Russel, part of the Williamson Magor group, adopted an elephant as the logo. Elephants rarely live beyond 80 years. After retirement, Bijuli lost his teeth and had to be fed a boiled mash of rice and soybean by handlers.
– Aravinda Anantharaman
FEATURE
India’s Vivid Handloom Legacy
By Aravinda Anantharaman
Tata’s latest TV campaign for its premium line of teas features a celebrated singer at the heart of great campaigns that evoke nationalistic pride and emotion, which ties in with what Chai means to people across the country. And that’s not all. The brand also launched one of the largest 3D LED anamorphic auto activations ever seen in the country in time for Independence Day at the DLF Cyber City Mall in Gurugram. Tata’s Desh Ke Dhaage campaign, celebrating India’s vivid handloom legacy, pushes creative boundaries to bring the consumer an experience that will visually delight and establish powerful connections.
UKTA Director Jennifer Wood and Jo Selman-Smith, a project manager with the UK Tea Academy who, in 2022, oversaw the launch of The Leafies, join Tea Biz this week to discuss the academy’s international judging of tea in 12 categories with correspondent Dananjaya Silva. This year’s competition is open not only to farmers and suppliers but also to tea retailers worldwide. The deadline for entries to arrive in Scotland is Sept 18.
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Auditors Find Lapse in Factory Inspections, Unregistered Smallholders, Lack of Well-Defined Strategy
By Dan Bolton
A government audit of India’s Tea Board during the five years ending 2021 found numerous flaws in its regulatory mandate and a failure to address concerns raised a decade ago. Glaring omissions include the lack of a strategy to identify and register smallholders — a first step in supporting the tea industry’s financial well-being, development, productivity, and promotion in domestic and overseas markets. Small tea growers supply more than half of the tea grown in India.
“Thirty-eight percent of small tea growers were not registered as of March 2021 and were out of the ambit of Tea Board’s regulatory activities and development assistance,” according to the report. Auditors also found that 119 of 1,573 large growers were not registered. The Tea Act mandates regular inspection of processing facilities to maintain quality.
“However, factories were not adequately inspected in the five financial years,” according to auditors, who noted, “The shortfall of inspection ranged between 79 and 92 percent, which showed poor monitoring on the part of the tea board.”
Samples for laboratory testing were not submitted every six months. In addition, all tea factories discard waste tea. A rate of 2% is evidence of culling inferior leaves, but between 72% and 78% of factories reported less than the 2% minimum, and several factories reported no waste. Mandates on district-wide records documenting the age of plants, yield, labor productivity, and replanting were not maintained in a database, and committees required to monitor the monthly green tea price were never met.
The Comptroller and Auditor General (CAG) audit, titled “The Role of Tea Board India in the Development of Tea in India,” recommends a “well-defined strategy” to identify and register smallholders, step up the pace of inspections and enforce existing mandates such as the requirement that 50% of India’s tea be sold at e-auctions.
The 176-page report was submitted to Parliament on Aug. 8. The audit revealed identity cards, mandated in 2018, had been issued to only 137,800 of the 222,746 known small growers (about 62%). Auditors found that no IDs were issued in Mizoram, Arunachal Pradesh, or Manipur. As of April 2021, only 42-44% of tea was sold at auctions. Buyers were registered, but 61% to 68% did not purchase tea at auction.
BIZ INSIGHT – The previous audit, conducted for the fiscal period ending 2016, documented the practice of mixing Nepal tea with GI-protected Darjeeling leaves, which continued through the subsequent audit period. Auditors estimated that 96% of Nepal tea exports were to India, “The main purposes of importing Nepal tea are re-exporting upon value addition and for blending” not for sale in the domestic market. According to auditors, blending imported tea with Darjeeling, Kangra, and orthodox Nilgiri or Assam teas was not properly monitored, with 90 of 127 importers operating without a license.
Kenya Tea Production Up, Tea Exports Down
By Dan Bolton
Kenyan tea exports declined by volume and value through June as fair weather boosted yields and benefitted growers. The Tea Board of Kenya (TBK) reported a 29% decline in value, and export volumes fell to 191,000 metric tons during the first half of 2023 compared to 243,000 metric tons during the same period last year. Kenya exported $432 million worth of tea (Sh 62.1 billion) through June. Value is impacted by the Kenyan shilling’s downward spiral against the US dollar, which benefits exporters.
A shortage of foreign exchange reserves and the conflict in Sudan and Yemen reduced sales, and economic troubles limit what Pakistan and Egypt can spend. Pakistan remains Kenya’s top tea destination, importing 65,728 metric tons this year, followed by Egypt at 28,600 metric tons and the United Kingdom at 20,546 metric tons.
Auction prices were higher last year, averaging $2.56 during the first half of 2022 compared to $2.29 in 2023.“Auction prices have been declining since the second quarter of 2022 owing to lesser demand due to recession in the global market,” according to KTB.
May was a strong month for tea producers, who harvested 7.63 million kilos more tea than during 2022, totaling 58 million kilos for the month, adding to an April harvest of 49.5 million kilos.
May marks the cessation of the long rains over most parts of the country; rainfall recorded across the country was moderate and well distributed,” said KTB.
Tea production increased to 273,640 metric tons in the six months, an increase compared to the 271,300 tons harvested by July 2022.
China Tea Exports Decline | Travel Restrictions Ease
By Dan Bolton
China Customs data for tea exports to all destinations through June amounted to 175,000 metric tons, a 3% decline in tea volume compared to last year. According to the China Tea Marketing Association, export value for the period was $847 million, a year-on-year decrease of 14%.
Tea exports amounting to $2 billion annually are a small fraction of China’s overall shipments but follow a trend of slowing export growth. During the past year, the country’s exports dropped 14.5%. Exports to the US accounted for only 13.3% of US imports during the first half of the year, the lowest share in 20 years. Exports to the European Union also sagged.
Decoupling is evident, according to Bloomberg News. The US imported about $203 billion in goods from China in the first six months of the year, 25% less than in the same period in 2022, based on the latest unadjusted data from the Commerce Department. The figures are not adjusted for inflation.
The Asian country is now the third-largest merchandise provider to the US, behind Mexico and Canada. Goods imports from Mexico were up 5.4% in the first half from a year ago. Germany and Japan round out the top five.
On a seasonally adjusted basis, US imports from China fell to $33.5 billion in June, the lowest since the immediate onset of the pandemic.
On an annual basis, China had ranked as the top supplier of goods to the US for more than a decade, with the trade ties between the two countries reaching a peak last year. Bilateral trade is being challenged by the widening split between Washington and Beijing over human rights issues, fair trade, and competition for technology and markets, writes Bloomberg.
CTMA reports that the average export price from January to June was $4.84 a kg, a year-on-year decrease of 11.47%.“China’s green tea export volume was 146,300 tons, accounting for 83.6% of the total export volume, a decrease of 6,251 tons, or 4.1%; black tea export volume was 13,400 tons, accounting for 7.7% of the total export volume, a 4.5% decrease that amounted to 636 tons,” according to CTMA.
Exports of Pu’er, white tea, jasmine tea, scented tea, and dark tea all declined.
Shipments of oolong tea were up 13.8% to 11,000 metric tons, the only category that increased.
BIZ INSIGHT – Last week, in a rare sign of cooperation between the world’s largest two economies, the U.S. Transportation Department (USDOT) agreed to increase the number of Chinese passenger flights allowed to fly to the U.S. to 18 weekly roundtrips on Sept 1 and increase that to 24 per week starting Oct 29, up from the current 12, according to Reuters. The Chinese government agreed to the same increase for American carriers, lifting pandemic-era restrictions on group tours for the U.S., Japan, South Korea, and Australia.
Entry is now open for the Leafies International Tea Awards, organized by the United Kingdom Tea Academy and in partnership with Fortnum and Mason. The awards are open for entries across the globe. This is Dananjaya Silva, and I sat down with UKTA Director Jennifer Wood and Jo Selman-Smith of the UK Tea Academy to talk about this year’s awards, what’s new, and how to enter.
CVC Capital Partners Exploring Sale of Kericho Tea Gardens: Unilever Brands Not for Sale
| Dunkin’ Will Soon Begin Selling Hard Tea at Select US Grocery and Packaged Liquor Locations in 12 States | A Study Using UK Biobank Data Shows Tea May Lower the Risk of Gout
Phil Rushworth, one of the owners of Ottawa-based ZhenTea, loves adventure camping, canoeing, climbing, and hiking. This week, he describes teas and techniques to help tea lovers enjoy special moments in the great outdoors.
Listen to the Interview
Turmoil Makes Kericho Tea Estates a Highly Visible Liability for Investors
By Dan Bolton
The private equity group that paid 4.5 billion Euros for Unilever’s tea business in July 2022 is discussing the sale of the Kenyan gardens and factories supplying its popular tea brands, including Lipton Tea and Infusions, according to the Financial Times,
The newspaper reports three sources with detailed knowledge of the CVC Capital Partners’ plans.”The Kericho plantation has a history of violence and sexual abuse allegations. Protests in recent months led to the death of one tea worker, torching several tea harvesting machines, theft of tea, and acts of vandalism.
A Lipton spokesperson quoted in the news report said the company had received a number of unsolicited inbound expressions of interest in our estates and would “review this strategic question at the right point in time.”
The spokesperson said that if CVC sold the plantation, it would retain the rest of the business, which processes and markets tea under several brands, including PG Tips, Brooke Bond, and Pukka Herbs.
In January, BBC Africa aired a documentary following an investigation of abuse involving more than 70 women allegedly forced into sex to get jobs on plantations owned by Unilever and James Finlay & Co. Unilever said it was “deeply shocked and saddened” by the behavior in the documentary. Kenyan authorities are investigating the allegations, which immediately led to the firing of some individuals, barring others from its facilities, and “comprehensive support for any affected women on our estates,” according to Lipton’s spokesperson.
BIZ INSIGHT – Finlays announced the sale of its James Finlay Kenya Ltd. tea gardens to Sri Lanka-based Browns Investments in May. The nine Finlays tea estates cover 10,300 hectares, including 5,200 hectares of land under tea. Terms of the sale were not disclosed. Headquartered in Colombo, Browns owns 49 Sri Lankan gardens spanning 30,000 hectares and employs over 10,000 workers.
Dunkin’ Will Soon Begin Selling Hard Tea (but not at restaurants)
By Dan Bolton
In May, the US Alcohol and Tobacco Tax and Trade Bureau (TTB) approved labeling for Dunkin’ Spiked, a new line of hard tea and coffee in cans and bottles available online in grocery and packaged liquor stores in 12 US states beginning in August.
A Dunkin’ release states, “We knew we had the opportunity to create something special when we saw the positive response to our previous seasonal collaborations for Dunkin’-inspired beers. The growing appetite for adult beverages inspired us to put a twist on our customers’ favorite Dunkin’ Iced Coffee, Iced Tea, and Refresher flavors,” said Brian Gilbert, Vice President of Retail Business Development at Dunkin’. “Dunkin’ Spiked is perfect for day or night enjoyment and comes in eight distinct flavors, available in grocery and package stores later this month. This new line of ready-to-drink adult beverages elevates Dunkin’s offerings, and we know our 21+ fans will love every sip.”
The 5% ABV tea will be available in four coffee and tea variations. The Dunkin’ Spiked website displays “iced tea refreshers” in four flavors: slightly sweet, strawberry dragonfruit, mango pineapple, and half & half in 12oz cans, along with original iced coffee, caramel iced coffee, mocha iced coffee, and vanilla iced coffee. The iced coffee versions are 6% ABV and will be available beginning in September. There is a signup form to be alerted to locations where the tea is sold.
Retailers across Connecticut, Delaware, Florida, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Texas, and Vermont will initially sell the hard teas and coffee. Dunkin’, founded in 1950, operates 13,200 restaurants in 42 global markets, with 9,461 in the US. It is the largest coffee and donut brand in the US. The spiked teas and coffees will not be available at restaurants. Formats include:
A 12-can mix pack (three 12 oz. cans of each flavor)
Four-pack of 12 oz. Original Spiked Iced Coffee cans
Single 19.2 oz. Original Spiked Iced Coffee cans
BIZ INSIGHT – Market leader Twisted Tea recently launched an 8% ABV Extreme tea, Lipton and Arizona Iced Tea are now selling hard teas, Monster is expected to launch a hard tea soon, and Ohio-based Wild Tea now offers 9% ABV Black Cherry Bourbon Barrel and Strawberry Pineapple flavors. For the first time, hard teas are leading the US’s FMB (fermented malt beverage) category, wresting the segment from hard lemonade. RTD cocktails are gaining market share as hard seltzers slipped from a high of $4.3 billion. Hard teas increased dollar sales by 38.7% to $385 million YTD, according to BEVNET.
Tea May Lower the Risk of Gout
By Dan Bolton
Tea flavonoids may reduce the risk of developing gout, according to a peer-reviewed analysis published in the July edition of the journal Frontiers in Genetics.
Gout is a form of inflammatory arthritis leading to recurrent joint pain caused by the accumulation of needle-like uric acid crystals. It affects 1-2% of adults in the developed world at some point in their lives and is becoming more common. As reported in HCP Live, “gout often impacts a patient’s mental, physical and emotional wellbeing. Treatment includes exercising, weight loss, limiting sugary drinks, and medication.”Chinese researchers described a causal relationship between tea intake and gout based on a Mendelian randomization study of the UK biobank. Three datasets each revealed that a greater tea intake reduced gout, and a fourth statistical examination revealed that those with low tea intake had a higher risk of gout. The datasets were drawn from the long-term biobank study of 500,000 volunteers aged 40 to 69, which began in 2006 and will continue for 30 years.
Researchers speculate that “tea flavonoids may inhibit xanthine oxidase, an enzyme involved in uric acid production, while another is that tea flavonoids may improve uric acid excretion by the kidneys. However, since observational studies may have numerous confounding factors, large randomized controlled trials are required to determine the effects of tea intake on gout.”Different types of tea, such as green tea, white tea, and black tea, may have distinct chemical constituents and may result in different effects on gout, but researchers concluded, “These findings underscore the potential advantages of increasing tea intake for preventing gout.”
References
Liang X, Cai J, Fan Y. Causal association between tea intake and risk for gout: a Mendelian randomization study. Front Genet. 2023;14:1220931. Published 2023 Jul 13. doi:10.3389/fgene.2023.1220931
Guo, H., Wang, S., Peng, H., Wang, M., Li, L., Huang, J., et al. (2023). Dose-response relationships of tea and coffee consumption with gout: A prospective cohort study in the UK biobank. Rheumatol. Oxf., kead019. doi:10.1093/rheumatology/kead019
FEATURES
Taking Tea in the Wilderness
By Dan Bolton
When studio executive Phil Rushworth married Zhen Lu, he became part of an established Chinese tea family. His mother-in-law, Jianli Wu, is a nationally certified tea art specialist, taster, and appraiser with more than 25 years of experience in the tea business. She has authored five books on tea. The couple live in Ottawa and visit China frequently. Phil has a background in science and engineering and brings his unique “scientific” perspective, focusing on the mechanism and chemistry of tea and its processing. Although a relative newcomer to Chinese tea, Phil explains that he has gradually understood the nuance of teas cherished in China. He describes his work at ZhenTea as a bridge between science, intuition, and Western and Eastern culture.