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Tea Board Weighs Auditor Concerns: Additional Resources Needed to Market Tea

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Limited Resources Restrain Marketing Efforts by Tea Board

By Dan Bolton

A Parliamentary committee is reviewing concerns raised in a report by India’s auditor general that identified lapses in enforcing tea industry regulations by the Tea Board of India.

The Comptroller and Auditor General (CAG) audit, titled “The Role of Tea Board India in the Development of Tea in India,” reviewed board activities during a five-year period ending in fiscal 2022.

Auditors drew attention to these concerns:·       

  • The board’s inability to curb smuggled tea and tea untraceable to origin used for blending for sale in domestic markets.·       
  • The lack of a “well-defined strategy” to register growers (large and small). In March 2021, 38% of small growers were unregistered.·       
  • Failure to monitor tea processing facilities by conducting timely inspections and laboratory testing.·       
  • Lack of a database to track yield per hectare, labor productivity, new plantings, aging tree stock, and distribution of cultivars.
  • In addition, a mandate to auction 50% of the country’s tea was not enforced. Auditors found that most registered buyers did not purchase tea at auction.
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Dan Bolton
Editor | Publisher | Podcaster | Consultant | Journalist Dan is the founder of Tea Journey Magazine, the Tea Biz Podcast and Blog, and a contributing editor at STiR coffee and tea. He is the former editor and publisher of Tea Magazine, former editor and publisher of World Tea News, and former editor-in-chief at Specialty Coffee Retailer, then headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.
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