Tag: The Boba Book

Andrew Chau
Expertise

Boba as a Gateway to Tea

“People sometimes say boba is a fad. I’m like, well, how is it a fad if two billion people drink milk tea, or have tapioca every day?” asks Boba Guys CEO Andrew Chau. Chau explains how relentless attention to quality elevated a simple mix of milk tea and tapioca to a $3 billion global segment that is enticing a generation of non-tea drinkers to give tea a try.