protected geographical indicatior

  • Q|A Niraj de Mel

    Newly appointed Sri Lanka Tea Board Chair Niraj de Mel is rallying tea stakeholders – growers, manufacturers, producers, brokers, and exporters – in the face of formidable challenges.

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  • Protecting Sri Lanka’s 150-year-old Brand

    In 2021, Sri Lanka launched a ?4.5 billion global promotion to increase the export volume and value of Ceylon tea, a billion dollar brand. The campaign targets 12 markets, including the UK, EU, Asia, and North America. In parallel, the board is pursuing a Protected Geographical Indication by the European Union.

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