Q|A Niraj de Mel
Newly appointed Sri Lanka Tea Board Chair Niraj de Mel is rallying tea stakeholders – growers, manufacturers, producers, brokers, and exporters – in the face of formidable challenges.
protected geographical indicatior
-
-
Protecting Sri Lanka’s 150-year-old Brand
In 2021, Sri Lanka launched a ?4.5 billion global promotion to increase the export volume and value of Ceylon tea, a billion dollar brand. The campaign targets 12 markets, including the UK, EU, Asia, and North America. In parallel, the board is pursuing a Protected Geographical Indication by the European Union.
