Kenya to Invest in National Tea Brand

President William Ruto, left, saluted the first shipments of processed Ketepa Pride tea on its way to Ghana under the African Continental Free Trade Area (AfCFTA) agreement.

Tea News for the week ending October 7

President Ruto makes value addition in tea exports a priority and announces a new public-privately funded tea processing and packaging facility in Dongo Kundu, Mombasa

| Euromonitor Report Advises Retailers to Target Customers by Type
| Lipton to Launch a Hard Tea Brand in 2023

| PLUS Peris Mudida, chief executive officer of the newly re-established Kenya Tea Board in Nairobi, shares her vision and describes the tea board’s mandate to regulate, sustainably develop, and promote the tea sub-sector.

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Dan Bolton Publisher
Dan founded Tea Journey Magazine, the Tea Biz Podcast and Blog, and is a contributing editor at STiR Coffee and Tea. He is also the former editor and publisher of Tea Magazine (2012) World Tea News and the former editor-in-chief at Specialty Coffee Retailer, which was headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.
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