Colombo International Tea Convention | July 24-26

Toward a Sustainable Tea Industry

By Dan Bolton

The Colombo Tea Traders’ Association and Sri Lanka Tea Board will host the Colombo International Tea Convention (CITC) at the Cinnamon Grand Hotel from July 24 to 26.

| Early bird discounts end on March 31. 

The convention theme is “Tea: A Lifestyle & A Livelihood.” The event will explore Ceylon tea’s pivotal role, spark conversations, and inspire action toward a sustainable tea industry.

The program includes 50 speakers and will unfold in eight sessions over three days. Events include an outcry auction, gala dinner, and beach party on closing night. A Ceylon Tea Tasting Experience will introduce attendees to Sri Lanka’s growing regions.

Sessions include “Fair Price as a Global Challenge,” a topic of utmost relevance in today’s tea industry; an “Ozone Friendly to Zero Carbon” session on climate; and a conversation about the “Value of Tea.” Sri Lanka has emerged from financial, political, and social turmoil, addressed in a session on “The Resilience of Tea & Its Legacy.”

BIZ INSIGHT — I will moderate the Friday discussion on “Innovation,” which features a panel of ag technology experts presenting innovations such as streamlining financial transactions, online markets, new traceability tools, digital identification, and cloud-based analysis of tea as a service.

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Colombo International Tea Convention | Episode 161

Dan Bolton

Dan is a niche content creator who fosters genuine connections globally through informative, educational, and captivating conversations centered around tea.
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Dan Bolton Publisher

Dan founded Tea Journey Magazine, the Tea Biz Podcast and Blog, and is a contributing editor at STiR Coffee and Tea. He is also the former editor and publisher of Tea Magazine (2012) World Tea News and the former editor-in-chief at Specialty Coffee Retailer, which was headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.

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