• A Gastronomic Tea Contest


    Philippe Juglar is president of Paris-based AVPA (Agence pour la Valorisation des Produits Agricoles) a non-governmental, non-profit organization that judges wine, chocolate, coffee, and teas best suited to local preferences. He joins Tea Biz to discuss what it takes to be a winner in the only “gastronomic” tea competition in a major consuming country that evaluates tea solely to promote the good practices of production and trade. The deadline to enter the 4th Teas of the World International Contest is Sept. 15, 2021.

    AVPA President Philippe Juglar (Agence pour la Valorisation des Produits Agricoles)

    A Gastronomic Tea Contest

    Dan Bolton: Welcome back to the Tea Biz podcast. Will you share with listeners details about AVPA’s upcoming Teas of the World competition?

    Philippe Juglar: Last year, we received more than 200 teas from more than 20 countries all over the world and we are very happy with that result for such a young contest. We hope this year to get 300 teas from 25 countries.

    The most important participant in our competition are newcomers in the tea industry. This year, for instance, we have a tea from the UK. Great Britain is now a country producing tea in its Highlands.

    We have a lot of teas from Taiwan, from Asia, from Africa, Eastern Africa, Western Africa. What is missing up to now is China, China is a bit shy, but I suppose it will come one way or the other. Japan is now very present in our competition.

    In France, tea is a very new and dynamic industry we have very, very good tea amateurs. We are not great, great tea drinkers, but we are sharp tea drinkers. And we have very good teas in France now.

    Dan: Which teas have been most successful in previous contests?

    Philippe: Any type of tea is welcome our contest. We have categories for monocultural teas  ? Camellia sinensis and Camellia assamica  ?  and we have categories for herbal teas, blended teas, perfumed [scented] teas.

    In each category we judge aromas, taste and texture. What we are looking for is harmony, balance, and originality. We rather prefer controversial teas, a tea which may have scored 10 over 10 with three judges, yet scored maybe only a three or four over ten with two other judges. We are looking for teas with distinctive character rather than a standard tea. We prefer teas that are different from the average.

    Dan: How does the tea industry benefit from AVPA’s annual contest?

    Philippe: Agricultural product competitions are a part of the food industry. In Europe we have had contests for years, I would say for centuries, with wine, with olive oil, with cheese, and so on. When producers compete they share information and compare their own production against that of their friends and neighbors which are always different. Obviously, each producer is sure to be the best producer in the world, but it’s good to check it in front of other products. So, I will say the first point is that competitors can compare the quality of their products with other products.

    A second, interesting point from the tester’s vantage, is the opportunity to see what the industry is offering to the world. Each year, we have very important buyers – when I say very important buyers – not only for the turnover they can do [earnings] but also for the level of quality they are seeking. The competition lets them compare what they are normally buying, with what they could buy from other countries or other producers, or from gardens that are new.

    Once the judgments are returned, we try to help the happy growers that have received a medal in our competition to inform their final client [customers] of the quality of their offering to the market.

    Contest winners are announced in October at a virtual award ceremony. Winning brands may display their award on their packaging.

    Agency for the Valorization of Agricultural Products

    2020 Winners (Camellia Sinensis)
    2020 Winners (Herbal Infusions)

    Monovarietal teas are evaluated by a jury chaired by Lydia Gautier.
    Infusions (other than Camellia Sinensis) are evaluated by a jury chaired by Carine Baudry.

    ATTENTION: AVPA makes everything to valorize the producers, many of them asked to extend the deadlines to have enough time to send their teas and herbal teas as in some areas the producers are just finishing their harvest. The August deadline has been extended samples must be in Paris before the 15th of September – Ksenia Hleap


    How AVPA Elevates Origins

    Recognition, professional education programs, and contests build self-esteem and economic success that directs a larger share of the value chain to the country of origin. “This is why we cling to local transformation of agricultural products so that producers benefit from the pursuit of excellence,” says AVPA President Philippe Juglar. Read more…

    Juglar poses with winners of the 2018 contest.

    Competition Tea

    Tea competitions that “speak” for their respective markets are great for the industry. In the tea lands, skilled growers and tea makers can infinitely adjust their pluck, style, grade, and sort for export – but first, they must understand market preferences. In France AVPA judges companies from around the world for excellence “based on gastronomic rather than standardized refereeing.”
    Read more…


    Share this post with your colleagues.


    Signup and receive Tea Biz weekly in your inbox.


    Never miss an episode

    Subscribe wherever you enjoy podcasts:

  • Q|A Amy Dubin-Nath


    Amy Dubin-Nath sees a bright future for specialty teas originating in India, “but I don’t think it is going to be a quick flip where people are only after high end teas.” Instead, the process will be gradual, following a path similar to fine wine. “Do I want to see the spectacular teas of India keep selling at a high price?” she asks, “Yes, definitely, as that elevates the perceived value, making it something precious. I believe that message should be spread throughout the world — including in India.”


    Listen to the interview:


    Amy Dubin-Nath
    Amy Dubin-Nath

    India’s Spectacular Specialty Teas

    Amy Dubin-Nath established Janam Tea in 2004 to showcase the rich array of teas produced in India, which she experienced firsthand during her self-guided travels. She began developing her palate as a teenager and came to tea appreciation by way of wine and whiskey. In 2005, she opened a tea shop specifically for single-origin Indian teas and in 2016 a tearoom in New York City.

    Dan Bolton: Are single-origin whole and broken leaf teas the future?

    Amy Dubin-Nath: Oh, that is that is such a fantastic question. I love talking about the future of tea. Because everything is possible in the future, right? When it comes to the future of tea, I see a broader range.

    We have tea at every level, the challenge is that we have been exposed as a society to teas of a certain style of a certain grade of a certain color. It creates a certain expectation.  If you like Lipton tea, great, drink it, I’m happy for anybody to drink tea, but there are other styles, there are other places that tea comes from, there’s other experiences that you can have.

    I think the near term future of Indian tea is in the excitement and curiosity around exploring India’s most spectacular teas. I foresee in the next 15 to 20 years, that people will have more facility with the language of tea and clarity around what they’re buying and be intentional about buying and be able to better discern what they want in the grocery store.

    I personally, in my professional experience, do not believe we’re there yet. It’ll take a little bit of time to expand people’s horizons, giving them more choices and some more opportunities to taste fine and specialty teas.

    Dan: The new president of packaged tea at Tata Consumer Products in April introduced a premium tea sold exclusively online and marketed exclusively to India’s domestic consumers. Tata’s 1968 tea in 50g tins sells for between 500 and 1500 rupees ($20 US). The company reports that sales grew by 59.6% in value and 23% in volume from January this year.

    Amy: The thought that one person has only one tea, and they only drink one tea 10 cups a day their whole life definitely does happen, but more and more people want different flavors, just like preferring to wear red one day or yellow another day. You just want novelty.

    However, I don’t know that you can attribute all of that to the desire for tea itself. Sometimes people want the best of the best just because it’s the best. And it doesn’t matter what it is. And sometimes people want something that looks posh, because it’s a really special gift.

    You can have the best, most gorgeous packaging in the world, and the best tea in the world, but that tea and the experience of tea are inextricable.

    Indians know what tea is, they already have a flavor expectation, they already understand what it is, but when it comes to long leaf, loose leaf tea, and whole leaf tea, most of that has been exported to Western countries.

    It’s hard to project success, but 1500 rupees for 50 grams in a handmade, beautiful, gorgeous wrapping, is still a tough sell, even in the highest end retail shopping centres in Delhi and Kolkata.

    Do I want them to keep selling at a high price? Yes, definitely because what it does is it elevates the value the perceived value of Indian tea as something that is precious, and it is and I believe that message should be spread throughout the world and including in India.

    The sustainability of our industry depends on getting consumers to wake up to the fact that tea is precious. The value should come up, the prices should come up so that our industry, as a whole, can come up.

    Dan: Will you discuss the pivot to online by tea retailers and the popularity of suppliers selling direct to consumers and share your expertise in marketing tea.

    Amy: So, to share with you a little bit about what’s happening in India in Assam alone there is something like 100,000 small leaf producers.

    Now there are also several smaller areas, gardens, where people are making tea and making experimental tea and some fantastic stuff.

    Amy Dubin-Nath
    Amy Dubin-Nath sampling a selection of Indian tea.

    People who are producing tea are aware that specialty tea is growing as a concept and that organic tea is growing as a concept. But expecting small growers and small producers to be attuned to the whim and whimsy of Americans in particular, is a pretty big ask.

    I would be very surprised to find producers who are rushing to meet the style demands of Americans. They make what they make and they know that their skill and their craftsmanship go into designing the best flavor, the best style for the leaf at that time, and they are trying to get the best prices for it.

    Aside from Janam Tea, TEAORB is the only outlet that I am aware of for small Indian growers. Their online marketplace and website is called TEAORB Marketplace. The site guarantees their teas to be fresh, and they get it to consumers, as close to direct to the from the producers as possible. It was established in 2016. There really isn’t anything that is perfect, pervasive, government backed, or the work of large organizations willing to step up to promote the teas from small producers.

    So far as I know, in India, TEAORB is ground-breaking. I don’t know of any other marketplace for small growers where you can find hand-rolled teas, dheki (mortar and pestle) teas and phalap (tea of Singphos).

    Tea Orb

    TEAORB Marketplace is a social entrepreneurship startup, working closely with small tea farmers and estates of India by providing a virtual platform in an effort to ensure a fair price for their high quality produce and to uphold the essence of sustainability by addressing real issues affecting people and the environment. ? Founder Jayanta Kakati, former secretary, Guwahati Tea Auction Centre.

    Dan: Tell me about your talk next week at World Tea Expo.

    Amy: This is going to be a very interesting week for me because I’m speaking at the World Tea Expo and the Global Summit for All Things Food, a completely separate show at the MGM Grand a couple days later.

    The World Tea Expo talk is all the things I love about Indian tea Indian tea, I feel has been a little bit underrepresented at World tea Expo, so my goal in going is to share with people how I got into it, how I developed my love for Indian tea over 20 years ago, how and why I changed my life to basically be a de facto brand ambassador for Indian tea in North America.

    People don’t realize they’ve been drinking Indian tea. They think of Indian tea as Masala Chai and are unaware that India produces so many different styles and types and varieties.


    Amy’s talk at World Tea Expo, Las Vegas, is titled: The Wild Expanse of Indian Tea: Hang on to your Tastebuds! at 1 pm Tuesday, June 29. Two days later at the Global Summit for All Things Food, Amy will accept an award as one of the 100 most influential food and beverage professionals.

    This interview has been edited and condensed.

    Bespoke Event  Planning
    Janam offers bespoke event planning featuring specialty teas.

    Janam Tea

    Amy is now making plans to open her third business selling Indian tea, a tasting lounge and gift salon in Columbus, Ohio. Amy is a tea curator, host of afternoon tea and a tea educator. She offers staff training and consulting services, introduces fine Indian teas to both corporate and private clients through bespoke events (both social and outcome-driven), and creates custom gifts.

    ? Dan Bolton

    Janam Tea
    Janam Tea

    Share this post with your friends in tea.


    Signup and receive Tea Biz weekly in your inbox.


    Never Miss an Episode

    Subscribe wherever you enjoy podcasts:

  • Q|A Steve Schwartz


    Tea is a powerful conduit for health and wellness, says Steve Schwartz, founder of Art of Tea in Los Angeles and a graduate of the Ayurvedic Institute in New Mexico. In this segment, he discusses the challenging role for tea retailers amid the pandemic. Retailers are wise to offer counsel on the comfort and health benefits of tea, educating themselves in both the traditional and science-based properties and then sharing that knowledge with customers.


    A Conduit for Health and Wellness

    By Dan Bolton

    Steve Schwartz, founder of Art of Tea in Los Angeles and a graduate of the Ayurvedic Institute in Albuquerque, New Mexico, discusses the challenging role for tea retailers amid the pandemic. They are wise to counsel comfort and prevention and the science-based benefits of tea, often to consumers seeking a cure or at least boost their immunity to ward off the virus.

    Steve Schwartz: As soon as COVID hit, we found people wanted to learn more about tea.

    So we created a “Become a Tea Expert” series. It’s on our website and it’s 25 videos all on how to taste, and understand tea at a deeper level. Right now we’re working on content for level 2.

    That’s a responsibility of a tea shop owner, right? If you know that someone coming into the store with typical supermarket teabag experience, retailers can explain tea on a much deeper level, describe that blissful state, that “tea mind”, that elevated consciousness. I think that is the ultimate responsibility of a tea shop owner, when they know that you can reach those levels and to be able to pass it on.

    If we can explain some of the biological, the biofeedback effects with tea and help unlock that journey for them that’s a beautiful process.

    Our mission is to create a delicious experience and we want to impact as many lives as we can through tea. We believe that tea is a powerful conduit for health and wellness and also for internal connection and connection with loved ones.

    Dan Bolton: Long before you founded Art of Tea in 2004, you traveled widely to see firsthand how herbs are grown and processed. You then spent a few years experimenting, blending botanicals in your living room. Today as a master blender you are known for utilizing a diverse range of inclusions. You latest blend is a Chaga Chai Mushroom Tea. The chai is a fusion of organic Assam tea that is hand blended together with ashwagandha, Chaga mushroom, and fragrant spices. It is featured in your wellness collection. You mentioned blending goji and Chaga seven years ago and then abandoning the experiment after concluding “no one is going to drink mushroom tea.

    Chaga Chai

    So I’m not a huge mushroom expert. Ayurveda tends to see mushrooms as tamasic, meaning it’s sort of low energy, but if you look at it from the root level, there are certain parts of the mushroom, when combined with other spices and botanicals they can unlock deep immune boosting properties, Chaga being one of them.

    We created a beautiful Chaga Chai with cardamom, a good lung opener, and cinnamon, good blood cleanser, and chaga, a wonderful thyroid-stimulating and mood boosting botanical.

    Dan: Consumers tell market researchers that tea was immensely helpful during lockdowns, calming and comforting amid the stress of home schooling and work. In the US, packaged tea sales were up more than 12% during 2020 and online sales reached new highs. There were big gains in sales of botanicals.

    Steve: There’s a story where the master said to his student, go within a one-mile radius and find a single botanical that doesn’t have medicinal properties. The student very confidently says OK, I’m up for the task but comes back 24 hours later, sobbing. “Master I failed. I couldn’t find a single botanical that doesn’t have medicinal properties,” he said. The master replied “no, in fact, you’ve passed. Every botanical has medicinal properties.”

    When it comes to blending, sourcing, I want to know where the botanicals come from, know where the leaves, the fruits, the roots come from, how they’re grown, how they started.

    I really want to understand the soil conditions, even the environmental impact on the community and the people around it and how that is helping to create better, better quality products. If it’s not something that I want to give to my children my community, then it’s not something that we want to be able to showcase in this world.

    Dan: Tea consumption has declined in foodservice, making business more difficult for importers and wholesalers like the Art of Tea.

    Steve: There’s a lot of pain and a lot of suffering, that unfortunately could take one or two years until we fully get through this. I think that there’s hidden blessings in all this, I, I think that the future is incredibly bright.

    We saw hotels and other hospitality venues being successful and so we asked them for permission. We asked, could we share best practices to some other properties? We ended up becoming a conduit for improvement in best practices. It changed that sales process to much more of a consultative relationship, with much more handholding, a “we’re all in this together process.”

    I think the hotels and the restaurants and cafes that we work with really benefited from that.

    I’m not a doctor, I’m not here to make any medical claims, but one of my observations is that if we believe that the universe has produced us for a short window in time to be able to live out our fullest potential as part of a longer story, right? Then we have to show up fully and intentionally with the best life, the best care, and the best responsibility that we can for our family, ourselves, for our community, for our world.

    It really does start with a daily simple ritual, just leaves in water. What that can do in terms of the health effects ? you can compound that powerful effect day by day.

    It’s incredible.

    The Art of Tea Academy

    The Art of Tea Academy

    At Art of Tea, we are passionate about sharing our knowledge and understanding of the depths of the drink that has been enjoyed for centuries. Art of Tea Academy is here to help educate you on tea types, tea recipes, and how to make the perfect cup of tea (hot or iced!) The biggest investment you have to make to become a tea expert is your time. 

    Art of Tea Academy has more than 25 modules of in-depth content and videos about the history of tea, the how-tos of tea, and so much more. We are so excited to offer this as a way to connect with our communiTEA.

    Our mission is to create a delicious experience and to impact as many lives as we can through tea. Thank you for being a loyal Art of Tea customer. We couldn’t do what we do without your amazing support.

    ? Steve Schwartz


    Share this post with your colleagues (copy from post block at right)


    Signup and receive Tea Biz weekly in your inbox.


    Never Miss an Episode

    Subscribe wherever you enjoy podcasts:

  • Q|A Chitrita Banerji


    Chitrita Banerji is one of the most important chroniclers of food history, having written extensively about food and culture, in particular of food in Bengal. After graduating in English in Calcutta, she moved to the US for a Masters in Literature from Harvard University. She now lives in Cambridge, Mass. Her first book, Life and Food in Bengal was published in 1991. And from there on, food became her medium for storytelling. She has since published The Hour of the Goddess: Memories of Women, Food, and Ritual in Bengal; Bengali Cooking: Seasons & Festivals; Eating India: An Odyssey into the Food and Culture of the Land of Spices, besides fiction and biography. While America has become home, she has retained a close connection with India, especially Calcutta and Bengal.


    Chitrita Banerji
    Chitrita Banerji at a book signing during the Apeejay Kolkata Literary Festival. Photo by Amitava Guha.

    Tea is Both Cultural and Personal

    I discovered Chitrita Banerji’s writing in 2006. Her article, “What Bengali Widows Cannot Eat,” was my introduction to food writing. It’s common knowledge here that the Bengali loves their tea. And except for one, so far, every Bengali or Calcuttan I have met has confirmed that tea is a big part of their lives and had a story on the ready. To the Bengali, tea is both cultural and personal. I am curious about where one ends and where the other begins. So, for International Tea Day, I asked to have a conversation with her, on tea.

    Aravinda Anantharaman: I was introduced to your work through the Granta Book of India which had an article by you, What Bengali Widows Cannot Eat. It was the first time I had read something from the genre of food writing. I didn’t even know you could write about food like this. You opened up a whole world to me that way.

    Chitrita Banerji: Oh, thank you. That makes me very happy. That’s one of the things that a writer is always hoping to do. I may be opening up a world for you, but by doing that, I’m also bringing you into my world. That is a very gratifying feeling always for the writer. This is the real internal community that we depend on and that nourishes us. Food writing is something that has now become very popular. I started doing it a long time ago. And right from the beginning, I felt it’s really, really limiting to think food writing is only a collection of recipes. This is what you do, this is what people eat in this part of the country or that part… What does it mean? It has to be integrated with the way they live, with the way they think or the way they relate to each other. And I felt if I cannot portray that, I don’t want to write about food. So for almost 30 years now, I’ve been in a writing about food.

    Aravinda: Would you place tea as part of the Bengali food culture?

    Chitrita: I am a bit hesitant about saying that although it is such a big part of Bengali social culture. When we think of food, there is a kind of a wall between food and drink, and that is true in the Western concept too; people who write about food in the Western world do not write about wine. That is a separate kind of expertise, a separate world. So, tea is not something that I would normally consider part of our food culture. And yet, it is part of our relational culture, part of our way to bond with each other. It’s interesting that a foreign drink brought in by a foreign colonial power became such an important thing and it has now — at least in Bengal, it has acquired the Bengali identity. We don’t think of it as a foreign drink anymore. In fact, very few people actually know that history, very few people realise the origins of tea, and how the British colonial politics and economics worked in order to bring tea into India and then get to marketing tea so that Indians would develop a taste for it.

    It’s like some food items, like potatoes and chili peppers. We think these are our foods and just forget that 500 years ago, we’d never heard of such things, that they came with the Portuguese into India. Some of these items are really a great testament to how human beings adopt new things and then give them a character that makes it their own.

    It’s a transformative process that I find very interesting. And I find that is very hopeful, not in just the context of food but in the context of our relationships with each other. Very few Bengalis can do without their tea or without their potatoes or their chili peppers. We’re not changing tea or potatoes or chili peppers into something else, but we’re making them our own by accepting them and enjoying them. And acceptance brings enjoyment, real enjoyment. And this is something people don’t think about.

    Aravinda: How did your relationship with tea develop?

    Chitrita: When I was growing up tea was forbidden to young people, especially young girls. Everybody seemed to believe that tea is bad for the young. And if you pressed them, they’d come up with these silly answers, like, it’s going to make your skin so dark and nobody’s going to marry you. Or it’s going to be just ruin your liver — as if it’s alcohol.

    I lived in a multicultural family home, several generations. It was a very big family, many, many relatives, and also lots of visitors because we had family members living outside Calcutta who would come to visit and stay with us. A big family means many ceremonies and many occasions like weddings, engagements, birthdays… So again droves of friends and relatives would come and some would stay.

    Tea was always a presence morning, noon, and night. Nobody ever seemed to think that drinking tea at night would give you sleeping problems. And this is something that I have learned after coming to the West, that caffeine in tea and caffeine in coffee is bad for sleep. Nobody used to think that way before. So even if a visitor came to your house, say at 8: 30 in the evening, the first thing you would say was Cha khabe or Cha kori? And, mostly the answer would be yes. So tea was, next to water, almost the life-sustaining drink for the Bengalis and it was not different from my family to any other family.

    And as you grow up and you develop independence and you’re allowed to go out on your own and meet with friends, one of the things you would do is go to a tea shop or find a place where you can eat order some tea and sit together. We did that unthinkingly, instinctively, but there was this feeling inside us that our adda, our talk would only be enhanced if we had a cup of tea with us.

    Since I was going to Presidency College, I enjoyed the coffee in Coffee House, right opposite. Most of the time there was no tea obviously. In the coffee house, you get different kinds of coffee and it was considered very sophisticated. I have to say that, though I never admitted it, I never really enjoyed coffee the way I enjoy tea. And that I attribute to my father who made me learn about tea and appreciate tea in a very sophisticated, nuanced way.

    He would make different kinds of tea and I would taste bit by bit. And sometimes I didn’t like what he would consider the best tea, but he would say, well, you have to develop a taste for it. Next time when we make this, you will see that you like it a little bit better and you might enjoy it more. That never happened with coffee for me.

    My mother didn’t really like the taste of tea. She would add lemon juice in her tea. It was her way of totally obviating the taste of tea. For her, unlike me, there was no father to sort of gradually inculcate her into a new taste and a new drink. When she was growing up, she never had anything and she started drinking tea – and disliking it, of course – at a comparatively late age. She had a south Indian friend who introduced her to coffee. And she just fell in love with that taste and that scent and, the flavour. And she was a very good cook. And I think she was also attracted by the process of making coffee. And once she got to develop a taste for coffee, she hardly ever drank tea. It was always my father and me.

    Aravinda: The tea that your father brought home, the blends he brought, was there a certain kind of tea that you think of as the tea from your house, as being different from the tea that was made in other people’s houses?

    Chitrita: Oh, definitely. My father spent a fortune on tea. There were a lot of tart comments from my mother and other family members about this. It was very high quality Darjeeling tea, I don’t remember names of estates that he preferred. I have to say, I don’t remember him telling me, Okay, this is from that estate. He would simply say, “This is a new blend that I found. I tried it. I think you might like it, or this is a new blend that I found which is stronger than what I gave you last time and less fragrant but it might actually make you feel more energised. And so I would drink expecting that to happen. And most of the time, what he said would happen did happen. It was always tea from Darjeeling, but different qualities, different blends, and sometimes they would sell tea that was not very expensive but not very cheap either where they would lend a little bit of tea dust with the tea leaves. That would be the kind of tea that you could have on a more regular basis.

    Chitrita Banerji

    My father was obsessed with tea but he was not closed minded. When he found that after a while, I really didn’t like drinking tea with milk, he was not disappointed in me though he preferred it that way. After the first few times, I sort of settled into a pattern of drinking tea with sugar. Now I don’t drink tea with anything, just tea, but he always had the British style tea, milk and sugar and tea.

    When I was older, when people came to my house, occasionally I would say, I will make the tea. My father would smile and sit there. And sometimes I failed miserably. I had a lot of trial and error to go through before I could make tea to the satisfaction of my father.

    He was a really kind man, so he would never say it was undrinkable or chuck it. He always drank whatever I prepared but then he would say, maybe you should have done this, or waited a little bit. There was this whole thing of as soon as the water boils, take it off the heat. Don’t let it sit there and boil while you’re doing something else, that also affects the flavour of the tea.

    It was a good training for me to do that. I didn’t learn to cook. Every time I say this, nobody believes it, but I actually loathed the idea of cooking. My mother sometimes tried to teach me. But I just did not want to go to the kitchen. I did not learn to cook until I was in the States.

    Aravinda: When did you start enjoying cooking?

    Chitrita: After my first marriage. I was asking my mother, asking friends and older ladies who lived in the Boston area, I would ask them to teach me. And, once I found that I made something and I made it well and it gave people pleasure, that made me feel okay, this is something I could do, it’s not drudgery. See, while I was growing up, in my head, cooking was drudgery. But that whole other thing of assembling many complicated items and then producing something and then that giving so much pleasure to other people, that made me see cooking in a completely different way and made me feel this is something that I will enjoy doing for the rest of my life.

    I’m so glad that I could learn from my mother while she was around. She really was phenomenal. I know I’m not half as good as her but still I’m pretty good. This is an art that I was fortunate enough to have learned about and acquired. It lends joy to my life. So in the same way, when I make tea, I make tea very carefully. I still do what my father said. I don’t let the water sit there and boil forever. I time the tea steeping very carefully. Sometimes because I realise I’m getting a bit more absent-minded I even set a timer like two minutes or three minutes, and I pour out my tea. I do it carefully.

    Aravinda: But what is it about tea that brings people and conversations together. It’s almost as if you can’t have one without other especially in a Calcutta context. All conversations, all gatherings seem to be enabled by tea.

    Chitrita: Traditionally speaking Bengalis did not have a drinking culture. And in fact, if you go back and look at the texts from Bengal, say maybe 500 years ago or 600 years ago, there are a lot of narratives where meals are described in great detail, but the only drink is water.

    Chitrita Banerji

    You don’t sit around and chat over a glass of water. The water is always accompaniment to the meal and it does not have a separate role. But tea is separate from food. It has this association with energy. Tea gives you energy tea, wakes you up. You’re bored? A cup of tea will get you out of that doldrums. When it comes to socialising, friends getting together or relatives getting together, the cup of tea connotes the sort of idea that you’re going to be energised and you will therefore be able to talk about things, discuss things.

    I think for the Bengali at least, probably for the rest of India, with tea and coffee, caffeine was an eye-opening thing. That you could just have a drink, which was not water, which was not the forbidden alcohol, and still have the that physical enjoyment from drinking it… I feel that Bengali social life would be very different if tea didn’t exist. A cup of tea and a couple of biscuits would be a very standard gesture of hospitality.

    Aravinda: Kolkata is also famous for lebu cha, the lemon tea spiced with black salt — how did that come about?

    Chitrita: I have really asked a lot of people about it and nobody’s been able to give me a good answer. And again, I feel that there must be many, many people who hate the taste of milk. And yet, do want to drink tea. And some enterprising person came up with this idea, that, make the tea put in lime juice, some salt, some rock salt and it’ll just become something different yet it will be a cup of tea. Also remember, for most of these tea sellers, they operate without a refrigerator. So it’s very hard to keep the milk without spoiling. They have to keep boiling it, repeat the boiling, and that definitely changes the taste of the milk along with the tea to which they will add it. And, if it’s not very good quality tea, it will not taste so good by itself.

    But quite apart from that, the lime juice and the funny spices that they add together, I think whoever came up with it, found that it was working and then maybe, others took it up too. In Bengal, if you ask people, who invented the rossagolla, there’s always this very clear answer: Nobin Chandra Das. I don’t think there is an inventor of lebu cha. I think it’s a sort of serendipitous happening that came from experimentation, and it took because it’s easy to make and also Bengalis do have a spicy palate.

    We very rarely think of the snacks that we have with tea. They are not overly sweet things, they are salty things. The samosas are there, muri (puffed rice) is a very big thing. And muri is dressed up with tiny boiled potatoes, chickpeas and other ground spices to make it A really spicy concoction. So I think the natural proclivity for spices made the lebu cha very easy to popularise once somebody had come up with it.

    Aravinda: Does one eat plain muri or is it always dressed up?

    Chitrita: Even if you’re having it at home, the muri served with tea in the afternoon would be dressed up but minimally, with a bit of salt, and the other Bengali favourite, mustard oil, and chopped green chilies. That would be the very standard way of having muri with tea at home. Nothing fancy, no cooking skills required. Mustard oil by itself is a real palate a tingling element. A little bit of that and then you have the tea and the two different tastes really make it, at least for a Bengali, a favourite kind of a combination.

    Aravinda: There’s a story about your Sanskrit tutor and muri that I remember. Would you mind sharing that story here?

    Chitrita: So, the Sanskrit teacher. He was a funny guy. First of all, he loved food, so whatever my mother gave him, he would just gobble it up. But every day, she didn’t have sweets and things to give him. And on those days, he’d just say, “Didi, just give me some plain muri with the tea.”

    The very first time she did it, I was amazed that instead of taking the muri and eating it and then having tea, he just poured some of it into the cup. And I remember saying, what are you doing? He ignored me, picked up this cup of hot tea and just slurped it. And he must have had a great deal of practice with his tongue because when he put the cup down again, I saw all the muri that he had put in had disappeared. Again, he picked up some more muri, put it in there, slurp, slurp, all the muri is gone. I don’t know how he did it.

    There is this particular Bengali habit, I am not sure that I have seen it in the rest of India. Generally this custom today of serving tea in mugs did not exist say 30, 40 years ago. It was always cup and saucer. And one of the ways that some Bengali seem to like is pouring tea into the saucer and then slurping it from the saucer. I think my father would have been appalled, but I have seen so many people do it. I even asked some people why and they said, it’s a good way to cool the tea.
    Why not blow on it or wait a little bit, I asked. And they’d say, no, no, no, then it becomes too cold. So apparently there is some magic temperature that the drinker can achieve by pouring tea into that little saucer and then slurping it from the saucer. I found it extremely difficult to think of you’re doing it myself. I’ve never tried it but that is also a very Bengali characteristic.

    Aravinda: Where did your father buy his tea?

    Chitrita: The kind of places say where my father used to go and buy tea, those little corner tea shops that every neighbourhood had, they would just have tea chests. You bought your tea leaf or tea dust, you went home and made your tea. Those stores are hardly to be seen because big companies are now selling packaged teas and those packages you can buy in the grocery store. This whole intimacy that my father experienced with this tea seller… the discussion would be like, “This came in today, would you like to try that?” or “I’ve been waiting for a particular kind of tea to come and I will tell you when it does.” Or my father would say, “The last time you talked me into buying that tea and it was very disappointing, very bland. I’m not going to listen to you anymore.” And then, then tea seller would always say, “Ah, why are you getting so impatient? Once in a while a man makes mistakes. Don’t write me off. I have lots of good suggestions for you coming.” They’ll go back and forth about this there was a personal quality too the acquisition of the tea, which now does not exist. I wonder how much that has reduced the enjoyment of tea among people.

    Aravinda: From the outside, looking at Calcutta and Bengali society, it feels like tea is a big part of the social fabric, seen also in the books and films from here? Nowhere else do I see tea almost as a motif of a culture. Am I assuming a larger significance than there is?

    Chitrita: I don’t think so. I think socializing and tea are inextricably linked in Bengali and has been for a long time. And so laterally that is reflected… In films we will see people getting together drinking tea, and also let us say, the more lighter of literary works, for instance, detective stories. The Bengali detective always drinks, tea. Like Sherlock Holmes and his pipe, the Bengali detective has to have his tea and cigarettes. There’s one very famous Bengali detective called Byomkesh and he has also a sidekick, Ajit, like Sherlock Holmes’ Watson, he has Ajit. So these two live together, they share a flat and Byomkesh deals with the mysteries while Ajit is the helper,. Many times in these stories you will have this description of Byomkesh picking up a cup of tea that is absolutely steaming and taking a long satisfying sip from it, and then a big puff on the cigarette.

    This is something that has been generated over the years. Again, it is gradual but it is absolutely imprinted on the Bengali psyche. Bengalis also associate tea with thinking apart from everything else. Byomkesh is a thinking detective. He sits at home. He thinks things through and solves the mystery and tea is what helps him do that. The cigarettes also help I’m sure.

    An even more famous cerebral, tea-loving detective is Feluda, created by the great film director Satyajit Ray.  Feluda is almost as much a Bengali icon as Ray.  And he is most particular about his tea. Very superior Darjeeling is what he insists on.  And his favourite snack to accompany the afternoon cuppa is dalmoot which he gets made up according to his preference at a little shop called Kalimuddin’s, in Calcutta’s New Market. I was the first person to translate four of the Feluda novels into English, and I worked with Mr. Ray over several months. I noticed that Feluda’s tea preference was modelled on his own.

    Aravinda: How many cups of tea do you drink in a day?

    Chitrita: I have kind of cut down a bit. I used to drink four cups of tea a day, and now I have that down to only two. So partly because, you know, getting older, sleeping problems. I have my morning cup of tea and then I have one at 4 or 4.30. That changes when I go to Calcutta and I’m visiting friends and sometimes, I visit them at odd hours. But they will ask, “Cha kori?” And I always say Yes. To hell with sleep.

    My neighbors in Calcutta are a couple in their late 70s, early 80s. And they are avid tea drinkers. When I visit, they will invite me in, go off to put the kettle on. They’re not my family, they’re not friends but I can’t tell you how many cups of tea I’ve enjoyed with them. Ashima is a little bit like my father. She will call me and say, “I found this new kind of tea which I think is really good. And I want to try it out with you.” It’s really wonderful to have her think of me when she’s got this special kind of tea.

    Aravinda: Away from Kolkata, was tea hard to find?

    Chitrita: Living in America, I have learned to really like a tea that probably my father wouldn’t like – Earl Grey tea. He’d probably say, what is all this perfume stuff? Had he been alive I would probably keep it a secret.

    My first husband was from Bangladesh and I lived in Bangladesh for some years. And over there again for, well, partly because it was post-war, for a long time, things were very topsy turvy, things were hard to get. I found that the culture of tea existed in the same way that it did in West Bengal but the quality of tea was never going to be that great because Darjeeling just didn’t exist.

    A lot of people I knew there – those who could afford it – would make these trips to Calcutta. For shopping. For two things, sarees and tea. If I visited them after their return, they would always make sure to offer me some Calcutta tea.

    Aravinda: Where do you get your Darjeeling from now?

    Chitrita: I live in Cambridge a short distance from Harvard Square, there used to be a wonderful tea store called Tealuxe. They had the best quality teas from all over the world. For a long time I would just go and buy Darjeeling from them in packages.

    They went out of business about three years ago. So for a while I just didn’t know what to do and I was dreading the thought that my stock would run out and then – I have to share this story – I had reconciled to the fact that I’ll just have to buy packaged teas… I have to have tea. And then I wrote the piece for you. Two or three months after that, I got a call from a friend – I had shared the story with my friend, an Armenian American – and she had shared the story with this guy, also an Armenian American who runs a tea company. He wants to meet you, she said. I said, okay and we fixed a meeting. He had asked to meet at a tiny little restaurant. It was not really proper restaurant, more like a sandwich shop/ coffee shop where a lot of students go. I turn up there and then this guy said I must have tea with you. I said, yes, but I don’t know what kind of tea these people have. These people are not important, but they let me do whatever I want here, he said. He had brought three kinds of tea and he said, I’m going to brew them in their kitchen and I’m going to serve tea to you.

    He brought tea in three different cups and then asked me to taste and tell me which one I liked. I noticed that he did not offer me milk or sugar, it had to be the pure tea tastes that he wanted me to have. One of them was absolutely wonderful, very, very fragrant, beautiful Darjeeling tea. So he said, well, I’ll make a bigger packet of this and mail it to you as a present. And then I found that MEM Tea, his company actually did mail order sales. Now I buy tea from them. He’s now sold the company to a friend and has moved to Maine when he bought a farm and he grows wild flowers.

    Aravinda: In a way I’m really surprised but I’m also in a way not. I find that tea seems to touch people in ways beyond any understanding. So have you been able to create a world around tea in Cambridge?

    Chitrita: One of the things I miss here is that very few people here among my friends enjoy tea. That’s one of the things I miss greatly. When I go to Calcutta, it’s so different. All the friends that I meet, we would get together over tea, that whole kind of, you know, communal pleasure, surrounding the cup of tea, I have not been able to recapture in my American life. In my American life, I am the solo tea drinker. I am the tea drinker who’s still making it with great care and still enjoying it. But it is not an active, lively enjoyment with other people. It’s a reminiscent enjoyment. It’s an enjoyment probably with the past, it’s an enjoyment of a drink that takes me back to the past. I wish it could be different. That can only happen when I go to Calcutta again.

    Charita Banerji
    Charita Banerji (R) with a friend, at dinner in Kolkata. Photo by Amitava Guha.

    Eat Your Books

     Eat Your Books is a website that features Chitrita’s books. The site has indexed recipes from leading cookbooks and magazines as well recipes from the best food websites and blogs. Members can create your own personal ‘Bookshelf’. Imagine having a single searchable index of all your recipes – both digital and print!

    Click here to order her books


    Share this post with your colleagues


    Signup and receive Tea Biz weekly in your inbox.


  • Q|A Jeff Fuchs


    Author, adventurer, and tea lover, Jeff Fuchs has walked the length of the Ancient Tea Horse Road, been featured in television documentaries and traveled extensively in the tea lands sourcing tea for his company while sharing stories about tea and tea culture. His affinity for high altitude treks equals his affinity for tea. He tells Jessica Natale Woollard, “I’ve had some of my best tea times in the mountains without necessarily having had the best teas.”

    Jeff Fuchs on the Tranquility of Tea

    At the summit
    Tea time at the summit. The film crew during filming of the award-winning ’The Tea Explorer’ documentary atop Sho La Pass, the first of the snow passes on the way from Yunnan to Lhasa. Photo courtesy Jeff Fuchs.

    Traveling to a Tea Farm “Completes the full Circle”

    Jeff Fuchs has sourced tea for decades, initially traveling from his home in Canada and later Hawaii. He lived several years in Yunnan, China where he founded Jalam Teas a source of rare Puerh tea. Fuchs was the first westerner to complete the entire 5,000 kilometers of the heralded Tea Horse Road from southwestern Yunnan over the Tibetan Plateau and down into India — a journey that took eight months on foot. In this interview he discusses the benefits of traveling to origin and the inherent tranquility he finds in tea.

    Jessica Natale Woollard: I read that you are drawn to the mountains because they silence the mind. People often say the same thing about tea. What other commonalities do you see between tea and the geography in which it grows?

    Jeff Fuchs: There is something silencing about the mountains and tea. There’s a process I go through to be within the mountains, there’s a preparation of the mind and of the body — there’s a bit of reverence. All of these things the physical body needs to be prepped well for the mountains. 

    The process for me when taking tea every morning, every afternoon is a process which quietens everything down a bit and it also stimulates. On a very visceral level there is that connection to tea and mountains.

    The leaf is a gift: It’s a stimulant fuel beyond all other things. I’ve had some of my best tea times in the mountains without necessarily having had the best teas. The best informal reflections, the best exhausted, joyous moments have been with tea in the mountains. 

    A modern caravan in northwestern Yunnan follows a portion of the Tea Horse Road. Fuchs spent eight months following the high-altitude trail from China into Tibet. Photo courtesy Jeff Fuchs.

    Jessica: So the experience of tea and drinking tea isn’t just related to the taste. 

    Jeff: No. Certainly there’s an “Ahhhh” moment when some of those little bitter catechin elements hit the palate, there’s a familiarity, and of course, a sort of a satiated comfort. But I’m drawn more and more I think to this whole relationship, and the relationship to the time it’s taking, this whole informal aspect of tea taking. The person serving or who’s made the tea provides a lot of context. Those first sips taken in an environment that’s empathetic, those moments are for me the magic ones. They are moments of sublime joy in an environment that is restorative. It is one of the great understated and underrated elements of tea. 

    Jessica: In many cultures around the world, tea is many things. It is currency, commodity, nutrient, medicine, ceremony, artifact. Here in North America it’s predominantly a beverage. Do you think understanding the story of tea plays a role in appreciating it? And do you think we in North America need to develop our own narrative in our own time? 

    Jeff: A lot of traditions are not necessarily important at all for the present and the future of tea. 

    But I do think that they provide a context and what comes before usually provides a huge insight into what we’re dealing with now. I’m delighted to see tea in North America and Europe sort of exploding into a whole new generation. I also get very excited when I see tea being used in bars to mix with gins. I think it’s really exciting to explore tea, the old panacea, the old medicine, being thrown into these new scenarios and experimented with. 

    Jessica: Over the last decade, there’s been a movement, at least here in Canada, to know the origin of your food, and usually that conversation is meant to shine a spotlight on local farms to encourage people to know exactly where their vegetables are being grown. But why limit ourselves to knowing where our produce comes from locally? When we are able to travel again, why might our listeners wish to consider a tea farm pilgrimage? 

    Jeff: When one goes to these origins you don’t simply get the greatest hits teas served to you. You have the possibility of immersing yourself into the lives of cultivators, into the lives of those involved in tea production.

    When you sit or stand next to an elder woman or a young man pan-firing tea and those buttery essences wafts into your nasal cavity and you see them with their calloused hands, you see the little things that nobody wrote about or nobody Instagrammed about. You are seeing the in-between moment — it’s life at Ground Zero at the origins of tea. 

    You see ugliness, you see beauty. You see things that are not in the brochures. You can visit with the plants. I think it’s a vital component. I don’t mean getting a selfie shot next to a 600-year-old tea tree. I’m talking about just sitting and eating lunch on a little bench with the pickers and observing their relationship with the leaf.

    A Dai elder hand sorts Puerh tea in a Jingmai Village in the
    deep south of Yunnan province, one of the original tea
    cultivation regions on the planet. Photo courtesy Jeff Fuchs.

    You see these small tea farms with people who throw their hearts, their wallets, their blood into creating artisanal teas. They pay tribute to the old methodology but are also very modern in their approach. In order to speak of tea and feel the tea, I think you have to go to the source. When you go to a tea farm it completes that full circle. When you feel it from their perspective it gives context to this whole journey; where your leaf is from, where your food is from. Travel gives some integrity, it adds a comfort when speaking on the topic.

    Jessica: How do you connect the relationship and the memory of having a tea at origin when you’re drinking it in a different location?

    Jeff: There are certain teas that are very familiar to me and I travel with them.  And in that first sip in the morning, I’m able to re-create something of the past. Sometimes it’s just a little memory of where the leaves come from. 

    A friend of mine I met when I lived in Yunnan is a huge tea buyer from Guangdong Province. We’d always sit and talk and have great teas but rarely talk about the tea. He once said that drinking tea requires a kind of amnesia for every other previous tea encounter — it’s his mantra, his code of tea.

    I like the idea. It sort of drags you into the “right now”, a reminder not to drift too far back in the memory palace. I like that you have to put away every other experience you’ve had with a particular tea or a mystery tea and not judge it from any reference point. Just let it hit you. 

    Newly pressed Pu'erh
    Freshly compressed discs of Puerh leaves drying before the tea is wrapped.

    Countenance: Travelers Along the Tea Horse Road

    By Jeff Fuchs

    Tea once traveled the most daunting journey of any plant on the planet. Few tea drinkers know the story of how tea spread to every nation from its origin in the mountains of China. Traders for 13 centuries loaded tea on the backs of yaks, mules, horses, sheep, and man. It took months for caravans of tea to find their way from what is now Yunnan and from Sichuan, China along narrow trails ascending to the highest of highlands, the Tibetan Plateau. Along the way, this eternal fuel of the spirit, this simple bitter leaf, worked its magic as stimulant, medicine, panacea for remote peoples. The Tea Horse Road (called Cha Ma Gu Dao in Mandarin and Gya’lam or Dre’lam in the Tibetan tongue) is peopled with characters whose tenacity and generosity in sharing precious oral narratives provide a glimpse of adventure and the blood spilled transporting tea on a route that reaches the sky.

    Read more….

    Ancient Tea Horse Road: Travels with the Last of the Himalayan Muleteers By Jeff Fuchs (2008)


    Share this post with your colleagues.


    Signup and receive Tea Biz weekly in your inbox.


    Never miss an episode

    Subscribe wherever you enjoy podcasts:

Verified by MonsterInsights