Marketing

  • Effective Strategies for Email Newsletters

    For many tea companies, the email newsletter has been a critical tool for communicating with and maintaining a relationship with customers. These documents promote products, share information about the company and its people, and more than anything, attempt to grab attention in a sea of inbox clutter. Electronic newsletters have, in many cases, replaced print…

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  • Service and Innovation

    Service and innovation differentiate tea retailers. At its core, specialty tea is a commodity since most blends use similarly sourced mid-grade green or black tea enhanced with ingredients and flavor. The lowest tier in the sector consists of tea-only blends that are bagged and retail for less than $300 a kilo. The entry point is…

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