China is again experiencing record-breaking heat early in the crop cycle, impacting Yunnan and several other tea-growing provinces.
The country has experienced several heat waves since March, with Yunnan in Southwestern China recording 40 Celsius highs. Northern provinces Jinan and Tianjin are seeing temperatures soar to 37C (about 98 degrees Fahrenheit).
Kunming, the capital of Yunnan, had recorded only 8 millimeters of rain through April. According to state broadcaster CCTV, the province has seen only 35 millimeters of rain since the first of the year, the lowest total since record-keeping began.
In its latest assessment, the World Meteorological Organization, WMO predicts a strong likelihood of the El Niño weather pattern returning later this year. The current La Niña pattern has moderated temperatures over the past three years. WMO said the change would most likely lead to a new spike in global heating.
A study published in Nature Reviews Earth found that sea surface temperatures and variability increased after 1960 in the Southern Oscillation (ENSO). El Niño and La Niña events are more frequent and more extreme. The CSIRO study found that El Niño events have doubled, and strong La Niña increased nine-fold.
Lead researcher Wenju Cai said that “Global warming makes the impact of these events more extreme because a warmer atmosphere holds more water, so when it rains, it rains harder, and evaporation is higher, making droughts more severe, their onsets earlier and harder to get out,” he said.
This week, Lipton unveiled a trio of television and web commercials that state the obvious.
The top-selling non-alcoholic tea brand recently launched a fresh-brewed line with 5% ABV (alcohol by volume). The new hard tea is blended with a triple-filtered malt base in four versions, replicating its best-selling flavored iced tea.
The lineup includes lemon, peach, strawberry, and half & half flavors.
According to Zion Market Research, the hard tea segment pioneered in 2001 by Boston Beer’s Twisted Tea was valued at $20 billion last year. Zion projects revenue will surpass $30 billion by 2030, growing at a combined annual rate of 11.9%.
Europe is expected to register the highest growth rate through 2030, followed by the Asia-Pacific region.
The television commercials, created by Founders Agency, depict situations in which actors are caught in humor, such as a guest who arrives in a swimsuit and fins for a “pool” party at a billiard room. When given a can of the new tea, the actors exclaim, “Obviously!”
Brand director Lisa Texido writes, “We created the recipe to make sure that the smooth, balanced flavor people love about Lipton iced tea came through. People will be surprised that a hard iced tea can be this delicious – a must-try.”
The tea is available in 12-packs of 12oz cans and 24oz single serve. Competitors, including Twisted, sell for $15-$18 for a 12-pack, $3 per 24oz can. Online prices were $18 for the Lipton 12-pack. A 12-pack of non-alcoholic Lipton Iced Tea sells for around $7, about 50-60 cents per can.
Statistics compiled from a survey of retailers following China’s unprecedented lockdown of 700 million people reveal that while international chains like Starbucks and Costa and big national chains, including Ten Ren and Luckin, experienced severe financial setbacks, independent tea and coffee shops suffered mortal blows.
Now that the contagion has spread to Italy, shop owners are taking a hit comparable to their Chinese counterparts.
“Being in the “orange” zone we’ve seen the downtown area of Milan losing its fabric, most people (not all, fortunately) are just not going out and are avoiding close contacts with others (i.e., any crowded area) We’re currently recording a drop of 40% to 50% both in the store and the tearoom. We’ve adopted the sanitary ordinances that set a “safety perimeter” of one-meter minimum distance from others and have had to cancel all planned events and tea seminars,” writes a veteran shop owner who established his specialty tea business in 2008.
In China, a Kamen survey of 2,000 shop owners, those with ten shops or less, revealed that 75% of the stores closed during the epidemic. Closures were due to policy prohibitions (primarily in Hubei Province) and concerns about personnel safety as well as the absence of foot traffic.
Globally there were 98,000 confirmed cases and 3,347 deaths, including 148 in Italy. The death count in Hubei Province is 3,000, with 23,972 of the 67,466 confirmed cases still in the hospital.
Revenue, compared to the same period in the previous year, declined to zero at 65.9% of the shops surveyed. Business declined 50% to 80% at 19% of the shops. Asked to evaluate the loss, 65.93% of shop operators said the event was devastating, with 30.97% saying the impact is controllable. Only 3.1% reported minimal impact. The Chinese government has announced subsidies, low-interest loans, and relief from taxes for retailers in the vicinity of Wuhan.
Starbucks announced this week that 85% of its shops in China have reopened. In a letter to the U.S. Securities and Exchange Commission, Starbucks estimated losses of $430 million from the closure of half of its Chinese shops.
Morocco Hoards Chinese Tea
Fearful of the impact on shipments of green tea imports, Morocco is hoarding tea. The president of the Moroccan association of tea and coffee manufacturers (AMITC), Mohamed Astaib, announced that Morocco had imported enough tea to last six months as a preventive measure. Logistics is partly to blame as hundreds of thousands of containers stacked up at China’s 34 ports.
In an article published by the China Media Times Tea Weekly Yu Lu, vice president of the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA) said that Morocco, China’s largest trading partner, implemented stringent standards for pesticide residue for 60 chemicals. As a result, sales decreased by 4.2%.
Moroccans consume 70,000 metric tons of tea annually, making it the 9th largest tea importer in the world.
The tea floor at Fortnum & Mason in London’s high street is stocked exclusively with tea sourced globally. In first for the company, it will now sell a non-caffeinated children’s tea in four flavors.
The Small & Wild brand, blended by two millennial-aged mothers, launched two years ago. The teas are ethically sourced, sugar-free blends of natural herbs and fruit.
The decision follows a U.K. consumer shift to tisanes, which are growing in popularity. Hardly stodgy, the fabled tea company reaped a windfall last year on sales of a bottled sparkling tea.
Teatime forRampaging Vikings
Fans of the widely acclaimed television series Vikings gave a nod of understanding with word that researchers attribute the Viking’s barbarian behavior to a hallucinogenic herbal tea. Warriors high on a brew of stinking henbane amd alcohol experienced less pain, according to Karsten Fatur, an ethnobotanist at the University of Ljbuljana in Slovenia. Fatur speculates that ingesting this tea before battle led 9th century Norse Berserkergang “berserkers” to howl like beasts as they rushed wildly into battle wearing animal skins and little armor. Unchecked aggression, unpredictability, and dissociative effects, such as losing touch with reality, might have allowed them to kill indiscriminately without moral qualms, writes Fatur.
The coronavirus outbreak is causing logistical havoc in advance of the world’s most valuable tea harvest.
“All parts of the country (except Hubei Province) are gradually returning to work and production under the guidance of the tea district government,” writes Tea Weekly.
Hubei Province, an important producing region, remains under lockdown with 2,500 (2,467) deaths, and 80,000 (78,914) confirmed cases of the fast-spreading epidemic centered in the city of Wuhan.
“China is reeling from the outbreak of novel coronavirus-caused pneumonia,” according to Cai Jun, secretary general of tea with the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products (CFNA). CFNA is an influential trade association that operates under the supervision of China’s Ministry of Commerce.
Setbacks are not due to illness or deaths of tea garden workers; it is the result of a national effort to limit travel, close factories, ban public gatherings and shutdown bus, train, air, and subways to prevent the virus from spreading.
“As far as I know, Chinese tea people are all safe and sound, which indicates that drinking tea helps to strengthen immunity,” writes Mr. Cai.
China’s tea industry saw this coming, according to tea retailer Austin Hodge, founder of Seven Cups Fine Chinese Tea in Tucson, Ariz. Hodge, who imports tea direct from China, recalls the SARS epidemic in 2003. The Chinese learned valuable lessons from that outbreak, which killed 774 globally.
“No tea is going to waste. They are not plucking if they cannot process,” explains Hodge, who praised the Chinese for “making all the necessary adjustments.”
“In rural tea country, the real issue isn’t the virus; it’s the lockdown and logistics. Everybody is local. They don’t have to travel anywhere,” he said.
He expects his first tea of the year to arrive on schedule in a week or two.
Procedures at China’s largest tea company factory in Erhai are typical. The plant resumed operations Feb. 13 as 700 workers were screened for fever, completed and signed a personal health commitment promising to wear masks, disinfect their hands and periodically visit one of six health test points. Upon entering the factory, they scanned the “Yunnan Epidemic Prevention” QR code with their cell phones, activating a cell phone (WeChat mini app) that tracks their movement and warns employers if they have encountered someone who has come down with the virus.
Effective Feb. 11, all Yunnan residents must scan a QR code to enter and exit public places, including residential complexes, markets, malls, hospitals, and public transit hubs. “No name, ID or other content is stored,” and Yunnan promises to destroy the tracking data once the virus is contained.
A factory manager estimated the increased security reduced productivity by 10%.
In the southern-most tea gardens where the harvest is just beginning, those who prune and pluck tea are required to wear masks and are not permitted to form groups. They must keep a minimum distance of 10 feet apart while working.
The China Tea Circulation Association reports that specialty harvests began Feb. 10 in Gaoxian in Sichuan and on Feb. 20 in southern Zhejiang (Wenzhou and Lishui).
“Under the epidemic situation, while doing a good job of prevention and control, multiple tea-producing areas and companies across the country have also organized tea farmers to start the first batch of 2020 spring tea picking,” according to the association.
“We’re not in picking season yet, so the virus hasn’t had much effect on the tea production and international trade. Although it does affect the sales, it’s overall manageable,” writes Mr. Cai.
Retail Impact
Grocery stores and supermarkets remain open, and food and beverage delivery are permitted, but the lockdown has cut foot traffic at China’s premier tea malls to a fraction of normal.
“When most tea markets are not open, companies are encouraged to sell online and micro-businesses,” advises the Agriculture and Rural Bureau of Yuzhou District as reported on the Sichuan News Network. Production of Chuancha in Yuzhou is projected at 1,800 metric tons valued at more than $42.5 million (RMB300 million).
More than 500 million Chinese drink approximately 1.9 million metric tons of tea annually, according to the China Tea Marketing Association. The domestic tea market is valued at $18 billion.
During the crisis, overall retail sales are being stripped of $144 billion a week, according to China’s Evergrande Think Tank (as reported by Forbes).
The impact thus far is most significant in congested urban areas. Every province, including Tibet, has reported cases of Covid-19, but tea regions were spared the initial brunt of the epidemic. Hubei reported 64,084 cases and 2,346 deaths.
Enshi tea producers are the closest hot spot, about 500 kilometers west of Wuhan. Plucking generally commences March 15 on Wufeng Mountain. Enshi is a green tea region, one of the few that specializes in steamed green teas. Train and bus service was suspended in January, all 70,000 cinemas in the province were closed, and public gatherings were forbidden. Only grocery stores, gas stations, drug stores, and hospitals are operating.
Generally speaking, the spread of Covid-19 in tea growing areas is slow, and infections in neighborhoods and local outbreaks are comparatively rare. Covid-19 cases in other places such as Enshi and Shennongjia are still attributed to imported cases, and the risk of spread is relatively low,” according to Epidemiologist Dr. Liang Wannian, Beijing’s health chief. His responses to questions from reporters were posted by the State Council of Information Office in Beijing.
How Bad Could It Get?
In addition to tea and coffee, Yunnan is one of the most important growing regions for cut flowers. Harvesting flowers is time-sensitive, and Valentine’s Day represents a significant but fleeting business opportunity.
Fresh-cut flowers from Yunnan are exported to 46 countries and makeup 70% of domestic market share in China’s major cities. Growers earn $64,000 (RMB450,000) per hectare on average selling flowers for $0.20 (RMB1.43) per bloom.
This year the timing could not have been worse, resulting in big losses due to a critical break in the supply chain as trucks, trains, and flights were suspended.
The magnitude of the problem became evident in early February at the Dounan Flower Market in Kunming. Dounan is the largest fresh-cut flower market in Asia. During the period Jan 27 to Feb 5, trade volume in the market slumped 95% to $61,355 (RMB431,500). Sales were 4.78% percent compared to the same period in 2019. Dounan sold 6.53 billion cut flowers valued at RMB5.4 billion last year.
This was compounded by the fact that 50 million consumers were confined to their homes in the Wuhan region and that offices nationwide were closed for as long as two weeks beyond the traditional spring festival travel holiday. The auction was shut down for several days, re-opening Feb. 10.
One-third of Yunnan’s annual cut-flower revenue is earned in February, according to Wang Jihua, deputy director of the Yunnan Provincial Academy of Agricultural Sciences. Mr. Wang estimates that the loss of Yunnan’s flower industry, including supporting industries such as logistics, during the special period will reach RMB3 to RMB5 billion ($425,000 to $715,000).”
Transport options were cut by 90% during the height of the lockdown and are only now being restored. Roadblocks prevented entire villages from access to larger cities and towns. Tea faces a less critical timeline?processing must begin within four hours once leaves are plucked?but the logistics of transportation are the same.
Phil Orlando, Chief Equity Market Strategist and Head of Client Portfolio Management at Federated Investors, told Bloomberg Newsweek the world’s stock markets had not indicated the true impact on trade. “In my humble opinion, it will be bigger than people think,” he said.
Orlando was proved correct Feb. 25 when stock markets globally suffered steep declines.
Looking Ahead
The last three weeks of February were the first in which the number of patients cured of the disease outnumbers those who contracted Covid-19. It is too soon to declare an end to the crisis, but progress is evident.
“The epidemic is under effective control due to the Chinese government’s prevention and control measures,” writes Mr. Cai. During the lockdown, “most people work from home except those who work in the sectors responsible for the supply of the necessities. We have full confidence and capability to win this fight against the epidemic,” he said.
Mr. Cai said that China’s major tea companies “have shown a dedication to fighting this virus by donating money and necessary supplies to those affected areas.” CFNA was forced to postpone three tea conferences scheduled for March, and several tea fairs, including the spring edition of the Global Tea Fair, are being rescheduled.
China’s 80 million rural tea laborers annually produce 2.56 million metric tonnes of mainly green tea on 3 million hectares of land. Their effort results in half of the world’s annual tea production of 5.2 million metric tons.
Domestic sales by volume are mainly of green tea, but many localities, including Quimen, Fuzhou, Wuyi, and Fuding (in Fujian province) and Pu’er in Yunnan Province, specialize in the production of high-value oolong, white, jasmine, black, and post-fermented teas.
The China Tea Marketing Association estimates 63.1% of domestic sales are from green tea; Pu’er teas represent 14% of sales; oolong represents 11.1%; black tea accounts for 9.9% of sales and white tea for 1.5% with yellow tea estimated at 0.4% in 2018. The Chinese will drink 670,000 metric tonnes of tea in 2020, for which they will spend $18 billion.
Tea plantation acreage has grown substantially since 2006 with most new plantings south of the Yangtze River valley in Guizhou, Yunnan, Sichuan, and Hubei provinces—the four best-known tea growing regions.
Jiangnan
Tea grown south of the Yangtze river spans several provinces. It is called Jiangnan and includes Zhejiang, Jiangxi, portions of Anhui, and Hunan provinces. It is the largest tea producing region by volume. Hubei province is split with Wuhan north of the Yangtze and Enshi, south of the river near the Wufeng Mountains. Wuhan is 850 kilometers inland from Shanghai, which is at the mouth of the Yangtze.
Jiangbei
Tea grown north of the Yangtze (Jiangbei) spans Henan, Shandong and northern Anhui. Jiangbei is China’s smallest tea growing region.
Huanan
South China is known as the Huanan growing region. This superior tea growing region spans coastal Fujian, Guangxi, and Hainan island. Fujian is the most important tea producing province by value.
Xinan
Tea in Southwestern China within the Xinan region is grown in Guizhou, Yunnan, and Sichuan provinces. The earliest teas are plucked in late February in the semi-tropical portions of this zone bordering Vietnam, Laos, and Myanmar.
By Austin Hodge, President of Seven Cups
Seven Cups is an importer of Chinese tea, located in Tucson, Arizona
Filed April 6, 2014. An abridged version appeared in World Tea News previously. Read our previous story about Qing Ming and its meaning from our April 7 Need to Know post.
I started writing this on the way up Xigui Mountain in Lincang Country to check out the condition of some ancient tea trees. We raced along a one lane winding road for about 80 kilometers, starting in Lincang City, a thousand feet above the valley floor. Along the mountain roads there are hard working stone carvers making new facades for the ancestors of local tea growers, as well as plenty of colorful fake money to be burned so that they have some cash. There is plenty of incense also to celebrate Qing Ming, the tomb sweeping holiday, pivotal for both ancestor worship and tea. It was typical of my trip traveling through Lincang Country, visiting areas that are producing some of the most sought after puer. This puer is certainly some of the most expensive, ranging into the thousands of dollars per kilo.
My first question has been how’s the weather? How has it affected the tea? In this area of Yunnan the weather has not been problematic. The old tea trees are producing excellently. The prices here have been doubling every year, and questions about a new bubble are met with exuberant denial even though the evidence is abundant that a crash is coming.
A few weeks ago I was in Hangzhou in Zhejiang, and then I traveled to Anhui and Fujian. The harvest had just begun in Zhejiang, coming a few days before I got the in Xinchang, guaranteeing a very robust pre-Qingming harvest. In all of those places I could not find any evidence that the hot, dry summer last year would have any effect on this years crop. There has never been any time in history, that I know of, where the was no pre-Qingming tea produced, so I can only see those dire predictions coming out of the Chinese press last year, as an attempt to imitate American cable news journalism. I was a little bit early for the harvest to begin in Huangshan but there was no indication that there would not be a great crop this year. The same was true in the Wuyishan area where twice I was caught in the rain searching for shelter while up in the mountains.
On our way to Xishuanbana in Southern Yunnan, just out side of Jingmai, we were caught in a violent thunderstorm while having dinner. According to one of the peasants that owned the place, the government had been seeding the clouds to create some badly needed rain. The ferocious storm tried to blow his little corrugated metal Chinese greasy spoon away while we ate. Just down the road we passed a massive metal billboard sign that had been blown off of a roof blocking most of the road. This last winter brought record low temperatures to the south of Yunnan; snow fell for the first time in some places, damaging some of the forests.
The day before Qing Ming, yesterday, I got a much more reliable report from an old friend in Youle, on top of one of the ‘Six Famous Mountains’ of Xishaunbana. Yang Guanqi is one of my favorite producers in the area and my go-to guy when it comes to any question about Xishuanbana. The rumor about the cloud seeding was probably not true, because the rain had been going on for days, and it rained while we were looking over his ancient tree garden in the afternoon. Still the drought that has been going on for years in Southern Yunnan will not be countered by a few days rain. It has drastically affected the old trees and overall production is way down and will be this year also. The trees will not be harmed, but their new growth will be small and has been decreasing every year. This year will be the no different. The younger bushes are going to produce more quality in contrast. Tea consumers should be very skeptical when buying any cakes being advertised as coming from old trees. The price of all puer will go up this year.