Tata Tea Under Scrutiny | India Mandates Sale of All Tea Dust at Auction | Atul Asthana Resigns as MD and CEO of the Goodricke Group

By Aravinda Anantharaman | Managing Editor

India Tea News for the week ending 1 Mar 2024

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India requires all dust grades to be sold at auction
India requires all dust grades and 50 of the leaf and broken leaf teas to be sold at auction

Tata Tea Under Scrutiny Again

Shantha Chhetri, a former parliamentarian from Kurseong, has written to the offices of the Prime Minister of India and the Commerce Minister, raising concerns about Tata Consumer Products’ consumer packs. She said the company blends its tea with those from Nepal, which is unsafe for consumption and does not meet safety standards. She has urged the food safety regulator, FSSAI, and the Tea Board to test their tea for MRL levels of banned pesticides. The company responded that they do not import directly from Nepal. And that any Nepalese tea in blends is sourced from Indian traders. Tata explained that their teas are rigorously tested within the company and are deemed safe. In 2021, Tata Tea and Darjeeling were at loggerheads when the Tea Board prohibited blending imported teas with GI-protected Darjeeling, Assam, Kangra, and Nilgiri teas. A year later, this ban was lifted. The Telegraph


Indian Government Requires 100% of Dust to be Sold at Auction

The amendment of the Tea (Marketing) Control Order, 2003, will come into force from 1st April 2024. One of the directives is that 50% compulsory sale of tea and 100% sale of dust grades must be sold through public auctions starting 1st April. This order is targeted at estates in North India, including Arunachal Pradesh, Assam, Bihar, Himachal Pradesh, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura, Uttarakhand, and West Bengal. Dust grades account for 25% of Assam and West Bengal tea production. Retail prices for CTC dust are currently Rs 160 to Rs 190 per kilogram (IndiaMART). The move is thought to support greater compliance of tea towards boosting exports. The mandate does not apply to many small-volume mini-tea factories. Industry stakeholders are divided in their opinion on this new move.


Atul Asthana, MD, Goodricke Group Resigns

Atul Asthana, Managing Director and CEO of The Goodricke Group Ltd., has resigned after 39 years with the company. The Goodricke Group includes 18 storied gardens, including Thurbo, Badamtam, Barnesbeg, Nonaipara, and Hope across Darjeeling, Assam, and the Dooars. Asthana led the company to years of profitability, retaining its position as a top producer in the tea market. Asthana also actively supports the tea industry and is currently Chairman of the Indian Tea Association. The decision to resign, he has said, was for personal reasons.



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Aravinda Anantharaman Editor
Writer, editor, columnist, tea reporter, and running Copac Media, a creative consultancy. Her interests are history and literature, and their influence on contemporary society. Aravinda has published with Penguin Random House (India).
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