Author: Aravinda Anantharaman

Writer, editor, columnist, tea reporter, and running Copac Media, a creative consultancy. Her interests are history and literature, and their influence on contemporary society. Aravinda has published with Penguin Random House (India).
Nikita Mittal
by Aravinda Anantharaman May 8, 2022
Market Series Part 2

Tea Retail Powers Perception

Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf offerings.

Ranjit Chaliha
by Aravinda Anantharaman April 8, 2022
Frugal Innovation

Q|A Ranjit Chaliha

Recirculating heated exhaust conserves energy and helps to eliminate inconsistencies in drying that lower tea quality. In this installment of Frugal Innovations, Ranjit Chaliha describes Varun, a device named after the Hindu God of Wind that continuously monitors ambient air conditions in real-time and electronically computes the ideal inlet air temperature to reduce energy costs enough to pay for itself.