Holiday Shoppers Lose Confidence | Tanzania Debuts Digital Tea Auction in Dar es Salaam | Tea Barter: Egypt Offers Kenya a Blank Check


Holiday Consumers Lose Confidence Before Black Friday Sales Begin | YouGov Survey of American Shoppers Finds 52% Won’t Shop on Black Friday | Tanzania Debuts Digital Tea Auction in Dar es Salaam | Tea Barter: Cash Short Egypt Offers Kenya a Blank Check

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Tanzania is the third-largest tea producer in Africa. Smallholders there farm 48% of the country’s 23,800 hectares under tea. Data from the Tea Board of Tanzania (TBT) estimates that 32,000 tea smallholders collectively produce about 40% of the country’s green leaf. As Director General, Theophord C. Ndunguru is the voice of the Tanzania Smallholders Tea Development Agency (TSHTDA). In October, I traveled to Dar es Salaam to talk with Theophord and fellow tea board members to better understand the state of tea smallholders. Today’s report is an excerpt from our discussion.

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Theophord C. Nduguru, Director General Tanzania Smallholders Tea Development Agency

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Tanzania launches digital tea auction
Tanzania launched a digital tea auction on Nov. 13 in Dar es Salaam, selling 1,320 packages (66,920 kgs), leaving 58% unsold: 33% dust, 72% secondaries, and 44% of brokers. BP1s were not supported. Dusts were not supported. Colourly D1s were all absorbed at lower rates.

Tanzania Debuts Digital Tea Auction

By Dan Bolton

Tanzania conducted the inaugural Dar es Salaam digital tea auction this week, fulfilling a government mandate to stop exporting locally grown tea through the Kenyan port of Mombasa.

Four gardens sold a combined 1,320 packages (66,920 kgs), leaving 58% of tea unsold. Marks on offer include Arc Mountain, Chivanjee, Diddira, Kwamkoro, Kibena, Ikanga, and Itona.

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Dan Bolton
Editor | Publisher | Podcaster | Consultant | Journalist Dan is the founder of Tea Journey Magazine, the Tea Biz Podcast and Blog, and a contributing editor at STiR coffee and tea. He is the former editor and publisher of Tea Magazine, former editor and publisher of World Tea News, and former editor-in-chief at Specialty Coffee Retailer, then headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.
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