• Argentina’s Tea Harvest is Off to a Good Start but Overall Demand is Falling

    Hear the Headlines | 15 November 2024
    Seven Minute Tea News Recap | 15 November 2024
    Argentine Tea Harvest Underway
    Argentine Tea Harvest Underway

    Argentina’s Tea Harvest is Off to a Good Start

    By Dan Bolton

    The Argentine tea harvest began in October, with good weather and high yields per hectare in Misiones, the heart of the country’s tea-producing region.

    Automated harvesters and favorable terrain enable Argentina to supply about half of the black tea consumed in the US. The country has optimized production by adopting vegetative propagation using cultivars with yields as high as 2,500 kilos per hectare. For decades, the harvest averaged 70,000 to 90,000 metric tons annually. However, demand is declining as consumers drink less flavored, artificially colored, sweetened iced tea.

    Argentina exported only 50,000 metric tons of tea last year. Export revenue fell to $58.5 million in 2023, down 10.6% from the previous year. Growers shut down production mid-season after fulfilling their contracts.

    Now, Argentina needs to find new export markets to maintain previous volumes. The domestic market is limited as citizens favor yerba mate by a wide margin, consuming 5.9 kilos per capita annually compared to 250 grams of mainly black tea.

    Sales and traffic manager Pedro Newell at Don Basilio SRL explains that long-term relationships with buyers enable producers to balance supply and demand accurately. He said, “Argentina tea producers have had good production for years. It was only last year that we had to finish harvesting before the season ended and only after we produced what was contracted.”

    Don Basilio, owned by the Okulovich family, is a tea and yerba mate plantation with a history that dates to 1935. There is plenty of capacity to expand production, says Newell. “As long as the U.S. continues to demand iced tea, Argentina will remain a key supplier, drawing on decades of expertise and production capacity to meet this market’s needs. We are not prepared to move away from a market that, although no longer growing, still represents our highest volume demand,” he said. “At the same time, we are open to exploring new markets and co-developing products tailored to specific requirements,” he said.

    He explains that the company is seeking export partners. Expanding into markets like the European Union presents particular challenges, as compliance with their strict PA regulations significantly raises our production costs.” Ensuring compliance requires manual field cleansing, involving teams of 50 to 70 people manually removing weeds across plantations, he said. Don Basilio supplies tea for iced tea blends to Unilever/Ekaterra.

    One possibility is Chile, a big consumer of black tea that has been importing $50 to $75 million annually in the past three years. In 2021, Chile imported $7 million worth of Argentine tea, about 10% of the $63 million Chileans spent on tea imports that year. In contrast, Chile imported 74% of its yerba mate from Argentina last year.

    BIZ INSIGHT – Argentina is a compelling example of how origins that conform to the demands of destination markets can shape their supply chains to prosper in every conceivable way—until the market does an about-face.

    Dan Bolton
    East Africa 2023

    Dan Bolton | Podcast Host

    Dan is a content creator who fosters genuine connections globally through informative, educational, and captivating conversations centered on tea. Tea Biz Blog | Podcast

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    Episodes 1-49

    Episodes 50-96

    Episodes 97-148

  • US Climate Commitment Questioned at COP29 | Argentina’s Tea Harvest is Off to a Good Start | FAO Food Outlook Reveals Rising Coffee and Tea Prices

    US Climate Commitment Questioned at COP29 | Argentina’s Tea Harvest is Off to a Good Start | FAO Food Outlook Reveals Rising Coffee and Tea Prices | PLUS | Kurush Bharucha is among the foremost tea tasters in the world and a brilliant teacher. He shares his tasting insights in the latest Tea Journey Taster’s Profile. Read more…

    Tea News for the week ending 15 November 2024

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    India Tea News
    India Tea News | Aravinda Anantharaman
    COP29 Baku, Azerjaijan
    COP29 Baku, Azerjaijan

    US Climate Commitment Questioned at COP29

    By Dan Bolton

    US plans to withdraw from the 2015 Paris Agreement were viewed as a setback this week as delegates assembled in Baku, Azerbaijan, to attend COP29.

    The annual gathering sponsored by the United Nations seeks to coordinate efforts to reduce global warming due to greenhouse gas emissions. The world is on track to once again set a record as the hottest on Earth in modern times. For the first time, average temperatures will exceed 1.5 degrees Celsius of warming compared to pre-industrial times.

    According to the New York Times, scientists say nations must cut emissions by 40% by the end of this decade. Instead, global greenhouse gas emissions soared to a record 57 gigatons last year.

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  • LB Brewers Launch India’s First Tea Beer | Regen Agri Certification Planned | Assam Launches Mobile Medical Units For Tea Gardens

    By Aravinda Anantharaman | Editor

    India Tea News for the week ending November 15, 2024
    India Tea News | Aravinda Anantharaman

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    Latambarcem Brewers
    Goa-based Latambarcem Brewers (LB)

    India Gets First Bottled Tea Beer

    India’s Latambarcem Brewers (LB Brewers) has teamed up with Taiwan’s Jim and Dad’s Brewing Company to introduce India’s first bottled tea beer, called MAKA di Oo-Long Blanche.

    This beer blends Taiwanese Xiangzhuang Red Oolong tea with Belgian Blanche brewing techniques and will be available only in Goa and Taipei. The beer, priced at Rs 150 and with 4.5% ABV, should appeal to craft beer enthusiasts. LB Brewers’ last launch was the MAKA di Rocket Rice Lager. They are firmly looking at securing a top position in the global craft beer market.

    Maka Beer
    Maka Beer

    LB Brewers, located in Dicholi, Goa, was founded in 2017 by brothers Anish and Aditya Ishan Varshnei.


    Regen Agri Certification Announced

    Solidaridad Network Asia and the Indian Tea Association (ITA) have announced the Regenagri certification will be launched on 15th November. This was announced at the ITA’s AGM last week when Chairman Hemant Bangur said that carbon credits will offset the price deficit between the cost of production and the price of tea. Solidaridad’s MD, Shatadru Chattaopadhyay said that they expected to cover 100,000 hectares in the next three years and 400,000 hectares by 2030. Luxmi Tea and Rossell Tea are expected to be part of it. The certification is said to improve plantation’s resilience to climate impact, generate carbon credit and continue access to the EU market by meeting European Green Regulations.

    Assam Launches Mobile Medical Units

    The Assam state government launched Mobile Medical Units (MMUs) for tea garden workers and their families in remote areas. The program includes 80 MMUs to serve 514 tea garden areas. The MMU can offer a range of services, including free medicines, diagnostic tests, and medical consultations. This will be offered at no cost to the residents.


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  • The Republic of Tea

    The Republic of Tea’s Minister of Enlightenment and Commerce, Kristina Tucker, discusses how the California-based brand cleverly transformed an unconscious beverage habit into a mindful lifestyle choice. Citizens (customers) of the Republic share a sense of mindfulness and practice self-care rituals, brewing a range of more than 350 teas and herbal infusions. Conceived by Banana Republic founders Mel and Patricia Ziegler in 1992 and nurtured by CEO Will Rosenzweig, the company sources exceptional teas from multiple origins. It markets traditional, functional, and beautifying infusions with a holistic narrative that tea is a gateway to healthier, more intentional living. The Republic of Tea is a pioneer in specialty tea and was founded on the idea that a tea brand could inspire a lifestyle of intentional living, embodying tranquility, creativity, and personal well-being.


    Listen to her story
    The Republic of Tea Minister of Enlightenment and Commerce Kristina Tucker

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    Kristina Tucker Minister of Enlightenment and Commerce | The Republic of Tea
    Kristina Tucker, Minister of Enlightenment and Commerce, visiting Uji, Japan

    Inspiring a Lifestyle of Intentional Living

    By Dan Bolton

    As vice president of sales and communications for The Republic of Tea, Kristina Tucker believes in the beauty and power of the leaf. Her mission is to educate and inspire people worldwide about teas and herbs: their varieties, origins, rituals, cultures, and health benefits. She joined The Republic of Tea in 2003 and was named Minister of Enlightenment in 2007. Before that, she was the national sales manager at Just Desserts and worked as the promotions manager at Whole Foods Market’s Allegro Coffee Company in Boulder, Colo. She is the current chair of the board of trustees of the American Herbal Products Association. Tucker holds a degree in economics from Alfred Lerner College of Business & Economics at the University of Delaware and a master’s in strategic communication from the American University School of Communication.

    Kristina Tucker Minister of Enlightenment and Commerce | The Republic of Tea
    Kristina Tucker

    Dan: The Republic of Tea first articulated its commitment to ethical sourcing, fair labor practices, reducing waste, rejuvenating land, and sustainable cultivation over thirty years ago. Advocating a daily tea ritual to drink tea Sip by Sip Rather Than Gulp by Gulp resonated with consumers, who were pleased to find more from a tea brand than attractive tins and eco-friendly messaging. Will you describe how that advocacy evolved?

    Kristina: We’re so fortunate at the Republic of Tea that the brand’s concept is in a book called The Republic of Tea, which Mel Patricia Ziegler and Bill Rosenzweig wrote in the early 90s. All the ideas are captured in this book, so we can always refer back to it for inspiration and go back to where it began and then infused all of us.

    The Republic of Tea, published in 1992
    The Republic of Tea book was first published in 1992

    Dan: Author Simon Sinek, in START WITH WHY, discusses the importance of companies establishing they exist. Sinek argues that people are drawn not to what an organization does but to why it does it. This approach builds deeper loyalty and trust. During a lengthy correspondence, The Republic of Tea’s founders applied this approach, describing the process in a 355-page book of letters to a young entrepreneur. The book details ‘What we want The Republic of Tea to be, ‘ the values they aspire to, and the steps necessary to realize their vision. Will you talk a little about convincing millions of consumers to emigrate to the Republic?

    Kristina: Well, of course, it all starts with great taste. You know, all these different varieties, all this innovation is all about delivering on that promise, that it’s going to taste amazing, and then we work from there. Part of that taste experience is the philosophy and lifestyle that we emphasize. It begins there, and then it expands.

    We created The Republic of Tea so that people can emigrate and become a citizen. And this whimsy, this idea that you’ve immigrated to a special place that the tea takes you to, and that helps you have this lifestyle of well-being, is really quite magical and fun. And yes, at times, it might be a little bit of a stretch for some, but when you embrace it, it becomes part of your whole experience. And that’s our promise to deliver that great taste experience as part of being a citizen.

    Dan: In the last few years, we’ve seen the word botanicals or infusions attached to several former “tea” companies. As you developed your concept, you did not signal, “We are Camellia sinensis and nothing else.” Instead, you promoted a range of infusions, herbal blends, and green tea. The Republic of Tea, for example, was always big on green tea. Talk about why infusions are now a thing.

    Kristina: We think of it this way. All these magical plants, Camellia sinensis to chamomile to hibiscus to ginseng – you name it- all of these plants, herbs, shrubs, and roots come together and unite in the blends we make at the Republic of Tea.

    We have over 350 varieties of teas and herbs, including botanicals blended with Camellia sinensis and traditional black and green tea.

    So it’s just being innovative and creative, not being afraid. We take a lot of risks. We import from over 80 countries now, so we play with all the different ingredients all the time.

    When it comes to trends, we really listen to our citizens. They often tell us what they’re looking for in herbal infusions and botanicals. Some are looking for functions.

    We started blending with more herbs right from the beginning, but then, in 2006, we expanded into our Be Well collection, so we started working more with function with our beautifying botanicals, which we launched a few years back. We played with blue butterfly pea flowers and different white hibiscus. Then we launched our super adapt collection, using ashwagandha, rhodiola, and some of these wonderful adaptogenic herbs.

    We have a collection of our super herbs, our single herbs of origin that are all organic, premium, best in class, and different herbals, like Egyptian hibiscus or South African Green Rooibos. We are always looking again for the best flavor in the cup.

    Dan: TV audiences monitor every detail on series like Downton Abbey and Bridgerton, and Tea enthusiasts like to chat about what Lady Mary or Violet Crawley are drinking or the beautiful silver service polished in the kitchen. 

    It was a delight reading Carson’s Guide to Tea at Downton Abbey.

    The Republic of Tea brought fantasy to life with a Downton Abbey line that includes eight teas, gift sets, a recipe journal, seven Bridgerton teas, and the Official Bridgerton Guide to Entertaining.

    Kristina: Well, let me go back even further than that…

    It started with Memoirs of a Geisha, our first collaboration in 2005. We know people like to enjoy tea when they’re reading or watching a series like Downton Abbey or Bridgerton, so that’s where the connection begins.

    We had success with Memoirs of a Geisha, but these partnerships really blossomed with the movie Eat, Pray, Love in 2010. That was really fun. We used black tea inspired by the Hari Mandir Ashram in Pataudi, Haryana, where the Indian scenes were filmed, cinnamon from Indonesia, and blood orange from Italy. These origins and their distinctive flavors are integrated with the story, and the idea of creating blends matched to characters started to come together.

    The blends are collaborative. So, we’re working with the respective Netflix, Disney, or BBC creatives. We all taste teas together and talk about the characters and what they would drink or what symbolizes that character, and it blossoms from there. They’re so much fun to work on, and these blends really connect with the citizens.

    We still see great sales of the Downton Abbey collection and Bridgerton. I don’t think we’ll ever be able to let those go.

    Apple Chai and Pumpkin Spice Chai
    Pumpkin Pie Chai and Pumpkin Spice Chai

    Dan: You regularly introduce seasonal favorites and limited-time offers as well.

    Kristina: Yes, we are in tea-drinking season, and the fall flavors are just a thrill. We have our iconic hot apple cider, our top seller year in and year out for our fall teas. We also have a new Pumpkin Pie Chai that we launched this year. It’s made with interesting ingredients. We’ve got cinnamon, ginger, pumpkin, and nutmeg, all standards, of course, but there’s also roasted dandelion root in here, which makes this blend so well-rounded. It has a sister, Apple Pie Chai.

    Dan: Many young people now drink tea and infusions. A study by GlobalData highlighted that tea consumption trends among younger generations, particularly Millennials and Gen Z, are reshaping the market. Around 87% of Millennials report regular tea consumption, which has been integrated into daily life for many in Gen Z. Are you focused on a specific demographic? Which generations are more likely to become citizens (regular consumers)?

    Kristina: We appeal to multiple demographics across all ages, but we continue to see the awareness of different taste profiles from a younger demographic. Millennials, Gen Z, are certainly looking for The Republic of Tea to bring that innovation, that one thing that they might be looking for, whether it’s an ingredient, the new functional herb, or just the creative combinations that we come up with.

    Some of our blends have quite a few different ingredients. And that kind of creativity, that surprise, delight various demographics. I often hear people say, Oh, my mom drank The Republic of Tea, and that’s how I found it. So, I think we’re seeing part of it within families. We often hear how special our fall and holiday flavors are this time of the year because people have traditions like sipping our Comfort and Joy blend when wrapping Christmas presents. Others mention certain teas they drink as a family when watching movies. So we hear a lot of that, where we’re spanning multiple generations.

    Holiday selection with spoonful tea concentrate
    Holiday selection with Tablespoon Peppermint Bark tea concentrate

    Dan: How about the beautifying botanicals category or the super herbs? Are these popular with women?

    Kristina: Yes. We find that the vast majority of people who are drinking beautifying botanicals are women in the 30, 40, and 50-year range. Okay, but it’s certainly not exclusive to that group. In some of our research, we have found that we over-index relative to other tea brands with male tea drinkers.

    Dan: Which teas are most popular with men?

    Kristina: We see it with our black teas but also with our functional herbs.

    Dan: Research indicates that young people begin showing a preference for tea during adolescence, although exact ages can vary based on cultural and regional influences. At what age do you notice consumers becoming fans of the brand?

    Kristina: We have high school students who are avid citizens of The Republic of Tea, creating tea clubs at their schools. Also, college students get together and pick our tea for their club. We’ve always aspired to be something for every man, woman, and child, to find something in the assortment.

    Dan: Three hundred fifty teas is a wide range. I’m going to guess 10% to 20% are traditional teas; almost everything else is blended.

    Kristina: You’re right about that.

    Dan: So blends dominate, which means changing preferences, trending flavors, and availability of ingredients make it likely many will come and go, often in a short period of time. Will you name two or three all-time best sellers that have become iconic and associated with the company’s history and tradition?

    Kristina: The most iconic at The Republic of Tea is our Ginger Peach Black Tea. But iconic is more than just flavors. Our tin packaging is truly significant, so it starts there. Our Ginger Peach black tea is one of the originals. Other iconic blends from the very beginning, from 1992, would be Blackberry Sage Black tea and Chamomile Lemon, another of the first blends.

    I need to mention our organic Double Green Matcha. It’s really innovative. We blend matcha powder and green tea leaves together and put them into our signature round bleached paper tea bag. That tea has been a top seller since we launched Double Green Matcha in 2007.

    Ginger Peach Black Tea
    Ginger Peach Black Tea

    Those three have been in the marketplace for well over 32 years and are still great sellers.

    So those are just a few of the best-known blends that we offer, but I can go on and on.

    Dan: Go on! This is good. I wanted to help our overseas listeners visualize non-traditional products. You mentioned packaging, and the introduction of simple, tagless round tea bags remains the standard. Your tins are recyclable, tea bags are biodegradable and compostable, and you use recycled PET if needed.

    Kristina: Innovation is a core value at The Republic of Tea in any way we can define it. We’re constantly reminding ourselves to be innovative in our approach when it comes to our tea blends and packaging. At the core is this unbleached paper tea bag. It started with full-leaf tea first and then migrated into the tea bag. The company wanted something without the unnecessary strings tag staples; try to avoid single use if possible, and then something that can be easily compostable or just biodegradable. That value is at the very core of The Republic of Tea. But we also want to be sure that our teas and herbs are kept fresh, so they are made with recyclable steel and are really great to reuse; plus, they’re beautiful, and they look so lovely on people’s kitchen countertops.

    Dan: I also noticed a statement on upcycling waste, the appealing example of your Root to Petal blends that use roots and husks to create teas, and the idea of end-of-life and end-of-product-life planning for packaging.

    See: Upcycled Food Association

    Kristina: We are conscious of what happens after the tea is enjoyed. So we advocate that after you enjoy your cup of tea or herbs, you compost it, put it in your flower bed, and find a way to let it live on, if possible, but also make sure that you’re not contributing to something not having an end of life. Give it a chance to erode or biodegrade or compost in some way.

    Dan: The brand is best known in the US and Canada. Do you foresee expansion into overseas markets?

    Kristina: Right now, it is the United States, for the most part, but we are always entertaining exploration into different markets abroad. As you know, there are challenges when trying to export tea, especially exporting tea and herbs to certain countries. So, it can be challenging, but it’s always an option; whenever we can make it work, where it’s seamless, and there are good partnerships to help escort The Republic of Tea into new markets, we are always open to that. But there are business challenges that come with exporting internationally, especially with some of the ingredients that we blend with. Certainly, in the future, I can see that exporting will continue to grow, especially as more people are looking for discovery. They want something that they’ve never seen before. They want teas that will thrill them, delight them, that they’ll enjoy. And some of those countries you mentioned, Dan, do have sophisticated palettes. They want to explore more culinary options. They also enjoy this sort of packaging, so we travel to origin and bring tins to show there; it’s always just as appreciated as it is here in the US. So I’d say, to answer your question, in the long term, we are always looking for new ways to bring more citizens to The Republic of Tea worldwide.

    Dan: Your continuity with the company is impressive. Messaging certainly changes over 20 years, becoming more perceptive, insightful, and effective, but core values are timeless. I’ve seen lifestyle brands wax and wane, with many companies spending promotional budgets to raise awareness for a good cause. But when the person championing that cause is replaced, it becomes clear that the company isn’t committed at a deeper level. Companies that do not embrace fearless innovation and a commitment to values in their DNA can drift back to social, environmental, and business practices that are not sustainable.

    That will be the death of companies going forward.

    Kristina: I agree. That is something distinct about The Republic of Tea. Its bones were built with those values and continue to be at our core; our ethos is built around that.

    Regarding your question about the future and looking forward to it, it’s absolutely necessary that we all come together as an industry and work towards resolving all of the issues that different countries are battling at the origin.

    As tea companies look to the future and how we can help the livelihood of all in the trade, that holistic, intrinsic need to do good for each other is what’s going to make our beautiful industry thrive.

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    • Photos courtesy The Republic of Tea
  • Hainan Tea: A Breakthrough Discovery in Camellia Sinensis Research

    Hear the Headlines
    Hear the Headlines | Seven Minute Tea News Recap
    Newly discovered Hainan Island tea varietal.
    Newly discovered Hainan Island tea varietal.

    Researchers Find Unique Genetics in Tea Plants Grown on the Island

    By Roopak Goswami

    In the world of tea, Hainan Island, located near the South China Coast, has remained an enigma—until now.

    In a groundbreaking study, scientists have confirmed the discovery of a new, independently evolved variety of Hainan tea through genome resequencing. This discovery sheds light on the unique genetic background of tea plants grown in the island’s tropical environment. The study, conducted by researchers from the Yunnan Agricultural University and Hainan Academy of Agricultural Sciences, marks a significant milestone in tea research, especially given Hainan’s historically understudied tea resources.

    Hainan Island, known for its rich biodiversity and unique geographical conditions, has long been a significant tea-growing region. However, the tea species on the island were previously misclassified due to their similarities with the well-known Camellia sinensis var. assamica. The team collected 500 tea samples from various regions on the island, using advanced whole-genome resequencing techniques to analyze the genetic differences between Hainan tea and other cultivated varieties. The study revealed that Hainan tea forms a distinct taxonomic group, separate from the widely cultivated C. sinensis and C. sinensis var. assamica.

    Sample collection locations
    Sample collection locations
    Hainan Tea Discovery
    Hainan tea forms a distinct taxonomic group.

    “Although Hainan Island is rich in wild tea tree resources and possesses vast plantation areas of rainforest tea trees, tea tree resources have not yet been comprehensively investigated and fully developed.”

    The discovery expands our understanding of tea plant diversity and opens new possibilities for conservation and breeding programs. The high genetic diversity of Hainan tea, bolstered by its unique evolutionary history, positions it as a valuable resource for future molecular breeding and conservation efforts. Additionally, the findings could serve as a framework for studying other plant species unique to Hainan, providing insights into the island’s ecosystem and its potential for agricultural innovation. This discovery positions Hainan tea as a vital genetic resource for the tea industry, with potential conservation and molecular breeding applications.

    Pluckers at work. Photo courtesy Marco Bertona
    Pluckers at work. Photos courtesy Marco Bertona, Executive Director of the Italy Tea & Infusions Association (Assoc Te Infusi)
    Dan Bolton
    East Africa 2023

    Dan Bolton | Podcast Host

    Dan is a content creator who fosters genuine connections globally through informative, educational, and captivating conversations centered on tea. Tea Biz Blog | Podcast

    Episodes 1-49

    Episodes 50-96

    Episodes 97-148

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