World Tea Conference + Expo 2022
Attendees conveyed unique zeal as the largest of North America’s tea shows ushered in the return of in-person event marketing during its 20th anniversary gathering in Las Vegas.
Tag: Tea Biz Podcast
Boba as a Gateway to Tea
“People sometimes say boba is a fad. I’m like, well, how is it a fad if two billion people drink milk tea, or have tapioca every day?” asks Boba Guys CEO Andrew Chau. Chau explains how relentless attention to quality elevated a simple mix of milk tea and tapioca to a $3 billion global segment that is enticing a generation of non-tea drinkers to give tea a try.
Tea at the Top of the World
The Guinness Book of World Records has certified a May 2021 tea break on Mt. Everest as the highest tea party in history. Tea was interwoven into life on an Everest expedition, says climber Andrew Hughes.
The Rise of India’s New Tea Lands
India no longer requires permits to grow tea, a policy decision likely to open many new tea-growing regions. Grower Rajiv Lochan foresaw that change and began acquiring land along the Doke River in Bihar beginning in 1998. His marketing mastery and tireless promotion since then has literally put Bihar on the official map of India’s tea-growing regions.
Q|A Ian Gibbs
International Tea Committee Chairman Ian Gibbs describes the immediate and potentially long-term impacts on the global tea trade stemming from the ongoing crisis in Ukraine.