• Kenya’s Annual Tea Bonus Brings Strife | Sri Lanka Reinstates Minimum Daily Wage Challenged in High Court | Lipton CEO Nathalie Roos Resigns

    Tea News for the week ending Sept. 20, 2024

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    India Tea News | Week of 13 September 2024
    India Tea News | Aravinda Anantharaman
    Tea Bonus Protests
    Tea bonus protests, arson and looting led to one death and several injured

    Kenya’s Annual Tea Bonus Brings Strife

    By Dan Bolton

    Disappointing bonus payments angered tea workers at several Kenya Tea Development Agency (KTDA) factories and led to violent and, in one instance, deadly protests. Protesting smallholders questioned the accounting and fairness of apportioned funds.

    The Nation reports approximately 612,000 small-scale growers qualified for the estimated final bonus for sales through June.

    Kenya Tea News reported that Principal Secretary of Agriculture Dr. Paul Rono has directed the Tea Board of Kenya (TBK) to audit all KTDA financial commitments and operations and all its assets.

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  • Lindsay Lohan TV Ad Promotes Office Tea Breaks | Suez Shipping Disruptions Intensify | Botanists Identify the Gene that Causes Tea Leaf Droopiness

    Lindsay Lohan TV Ad Advocates Office Tea Breaks | Suez Shipping Disruptions Intensify | Botanists Identify the Gene that Causes Tea Leaf Droopiness | PLUS Revitalizing Kumaon | A century ago, Kumaon’s high-mountain estates were abandoned. The formerly productive tea fields lay fallow until an enterprising young entrepreneur marshaled the resources of US-based Frontier Co-op and USAID’s Cooperative Development Program to benefit hundreds of tea smallholders.

    Tea News for the week ending July 5, 2024

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    India Tea News
    India Tea News | Aravinda Anantharaman

    Raj Vable, founder of Young Mountain Tea in Marquette, Mich., inspired the villagers in the Kumar region to create a new era of economic resiliency and autonomy. The solar-powered factory with state-of-the-art equipment will process regeneratively grown certified organic tea in four styles available in retail locations by November. Vable writes, “We hope our model serves as a blueprint that can be replicated and improved upon so we can all collectively raise the bar on transparent sourcing, regenerative agriculture, and smallholder farmer equity.”

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    Lindsay Lohan for Pure Leaf Tea
    Lindsay Lohan for Pure Leaf Tea

    Pure Leaf TV Ad Advocates Office Tea Breaks

    By Dan Bolton

    Actress and producer Lindsay Lohan appears in a new television commercial and social media campaign urging tea drinkers to take a break at work. The commercial, financed by the Pepsi Lipton Tea Partnership, features Pure Leaf, the top-selling ready-to-drink tea brand in the US.
    The minute-plus spot is the first national multimillion-dollar tea advertising campaign since the pandemic.

    The Pure Leaf brand also launched a US-only coupon giveaway of a free bottle to enjoy on your next tea break. Text 737-377-3774 between June 27 and July 25 to receive a bottle or visit. PureLeaf.com/TeaBreak

    Try: Tea break recipes

    In the commercial, Lohan, who has starred in several Netflix original films in the past few years and is currently filming Freaky Friday 2 with Jamie Lee Curtis, asks, QUOTE “When was the last time you took a break? I mean a real break. It’s like we forgot breaks even exist. Standing on an office coffee table, she shouts “it’s time for a tea break.” We all deserve a moment to recharge and revitalize ourselves. Soon the office staff is headed out the door chanting “tea break, tea break” and chugging Pure Leaf.

    Edelman made the humorous 90-second spot, supported by research that reveals “three in five workers struggle to take breaks during the workday, and more than half of workers feel too busy or interrupted by work to take a refreshing break. Nearly two-thirds of the 1010 full-time workers surveyed feel mentally, physically, and emotionally exhausted. However, sixty-three percent (63%) of workers surveyed noted that when they take quality breaks, they return recharged for what’s next*.

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