What tea professionals need to start the week —

Watch for Mother’s Day TV ads promoting Oprah Chai this week… Services for Herbert Hyman, the pioneering founder of Coffee Bean & Tea Leaf, were conducted over the weekend… Seattle-based Choice Organic Teas celebrated its 25th Anniversary during the Specialty Coffee Association of America’s annual conference… World Tea Expo is hosting a black tie awards dinner to recognize the best tea room menu, book, website, commercial and educator May 30… Taiwan oolong expert Thomas Shu discusses the launch of JT & Tea.

Starbucks is giving away Oprah Chai on Mother’s Day as the Teavana expansion continues with the latest Tea Bar opening in Chicago… early reports suggest the chai will be a big seller. Proceeds support the Oprah Winfrey Leadership Academy Foundation which finances a girl’s leadership academy in South Africa.

“Every mom is different,” Oprah says in her narration. The spot features heart-tugging photos of children and describes many different kinds of moms including “tough” moms and “Facebook” moms and moms challenged by the fact they had a kid too young and still did OK. The ad pictures same-sex moms and moms quick to remind you they want to be a grandma. A 25-cent per cup donation will be made to the Oprah Chai Charities on Mother’s Day sales. Moms will get a free Teavana Oprah Chai.

See the ad here.

Choice Organic Teas

SEATTLE, Wash. – “Great minds think alike” nicely sums the emergence of organics which was seeded in the 1940s but remained a sapling until commercial advocates pushed through legislation leading to government regulated third-party certification of tea.

In 1989 Blake Rankin, the founder of Choice Organic Teas, was inspired to exclusively offer pesticide-free, sustainably grown organic tea. Rankin walked the talk, building his off-the-grid home of straw bales, insulated with mud and powered by solar panels with plank cork and recycled tile flooring.

His challenge was sourcing from gardens only beginning to experiment with organic cultivation.

Simultaneously the owners of Oothu Estate, located in the Singampatti Rainforest of India’s Western Ghats Mountains, embraced bio-dynamic principles to become India’s first organic tea garden and later became India’s first Fair Trade Certified tea garden. The pristine estate is situated at 4,000 feet elevation in the Kalakkad Mundanthurai Tiger Reserve of Tamil Nadu.

Oothu’s challenge was finding buyers willing to pay the premium rates necessitated by intense labor requirements and lower yield typical of organic estates. Indrajit Chatterjee, then a young export manager, made the match which has stood the test of time.

Last week Chatterjee, now president of Granum, Inc., which owns Choice Organic Teas, was jubilant in celebrating the 25^th Anniversary of its founding. The staff danced to a New Orleans-style street band and celebrated their success at a noisy gathering during the Specialty Coffee Association of America’s annual conference.

“My association with Choice Organic Teas dates back to as early as 1992 when I was a supplier to COT from the first organic tea project in India, from Oothu estate,” said Chatterjee. “I am honored and proud of my association with Granum and to be part of the 25^th Year celebrations.” The Bombay Burmah Trading Corp. Ltd., which owns two gardens in Tanzania and eight Indian gardens including Oothu, acquired Granum in 2007.

Oothu built a modern factory exclusively for organic manufacture in 1992, 10 years before adoption of the USDA National Organic Program. Oothu, which is “surrounded by vast forests…virtually untouched by contamination”, was the ideal location to make a case for organics prior to legislation establishing USDA certification standards.

Choice Organic Teas has since promoted the growth and development of organic agriculture in tea estates worldwide and offers more than seventy-five varieties of teas and herbal infusions available in tea bags, tea pyramids, and loose leaf.

The supplier-distributor-retail supply chain enabled Choice Organic Teas to become the first Fair Trade Certified tea company (2000) and the first non-GMO verified tea company (2010). Today the company continues its role in the forefront of tea innovation. In March, the company launched its Wellness Teas, a new line of certified organic, functional teas specially formulated by a master herbalist and faculty member in Botanical Medicine and Ayurvedic Sciences at Bastyr University.

The teas were designed to support healthy body functions and enhance wellness, while maintaining Choice Organic Teas’ reputation for great tasting, perfectly balanced tea. The blends are classified as Herbal Dietary Supplements (HDS), indicating that the product has met FDA standards for quality and testing.

“Growing a successful business over 25 years has been a team effort, and we are humbled by and grateful for the immense dedication of our partners in quality, such as the Organic Trade Association, QAI, Fair Trade USA, the Non-GMO Project and the many organic tea gardens around the world who adhere to these standards,” said Ray Lacorte, VP of Operations, Choice Organic Teas.

During its first 25 years the company has been “steadfast in its commitment to organic tea, loyal to its roots in natural products, and continues to win awards for taste, quality, and environmental leadership. That staunch dedication will continue to prevail as it moves forward.”

Choice Organic Teas uses recycled and unbleached materials and has eliminated the use of Polyvinyl Chloride (PVdC). The company operates a certified organic, green facility and purchases wind-generated power to offset 100% of the electricity use of their manufacturing facility.

The company was awarded the Washington State Governor’s Award for pollution prevention in 2004 and the Seattle Public Utility BEST award for sustainability.

Choice Organic Teas’ commitment to sustainable business practices won it a Responsible Packaging Award in 2011. Choice Organic Teas is one of the few tea companies that packages its own tea, which gives it direct control over quality, food safety, and costs.

“We don’t plan to rest on our laurels as we look to our next 25 years,” said Anne-Marie Phillips, Head of Sales and Marketing. “Every day we discover new opportunities to contribute to our industry and the communities where we work and play.”

Learn more at: www.choiceorganicteas.com

World Tea Awards Dinner

The Queen Mary will be the site of a black-tie World Tea Awards banquet and celebration Friday, May 30.

World Tea Expo participants and nominees in several categories of tea promotion, education and media will attend the inaugural event from 7 – 10 p.m. in the Queen’s Salon aboard the majestic ship in Long Beach Harbor.

“The full dinner is an evolution of our previous Cha Jing awards,” said George Jage, Group Director of the The Beverage Group @ F+W Media, Inc.

“It expands into a recognition program for the industry, but culminates with the donning of our Cha Jing Lifetime Achievement Award to this year’s recipient, Devan Shah,” he said. Shah is CEO of tea importer ITI in Los Angeles.

The World Tea Awards recognize the Best Tea Room Website, Best Tea Retail Website, Best Tea Blog, Best Tea Educator, Best Tea Short/Commercial, Best Tea Room Menu, Best Tea Publication, Best Tea Book, Best Social Media Reach and Best Tea Spirit.

The event is open to all. However, nominations are now closed and only registered delegates to the World Tea Expo are allowed to vote on the winners.

Jage promises “this will be an all-star night with the industry’s top movers and shakers, capacity is limited so register soon.”

Tickets are $125. Tables of 10 are $1000. To reserve, click here.

Click here to view the reservation form.

JT & Tea™ Taiwanese Oolongs

Josephine Pan and Thomas Shu, Taiwan’s beloved ambassador of tea, recently launched JT & Tea™ Inc., the first American brand to focus on the world’s finest oolong-style specialty teas, especially those from Taiwan.

During the past decade at World Tea Expo Shu has introduced thousands to the exquisite flavor and variety of Taiwan oolong. Since 2008 he has led the Taiwan Oolongs Study Tour (TOST) an immersion program that gets high marks from tea retailers and wholesalers exploring these teas.

The study tour is organized by Josephine Pan whose knowledge and appreciation of oolong complements Shu.

Last month they realized a long-held dream to market these teas in America. Shu decided to make ABC Tea a subsidiary of the new venture and serve as managing director. Pan, who co-founded the business, will promote the teas and continue her work with TOST.

“It’s the realization of a long-term vision,” said Shu a third-generation member of a tea family whose familiarity with Taiwan oolongs spans 70 years. In 2007 Shu was given the honorary title “Ambassador of Taiwan Tea” by the Taiwan Tea Manufacturers’ Association.

He said JT & Tea affords him an opportunity to not only present fine Taiwan oolongs, but to provide the in-depth training required of sommeliers. His business “is a dynamic resource” for those refining their tea menus, looking for accessories to optimize storage and prepare oolong in tea shops, restaurants, cafes, hotels and business locations.

Shu is one of the world’s leading specialty tea experts, and a founding member of the American Premium Tea Institute that later merged with the Specialty Tea Institute. He grew up in Hsin Chu, Taiwan in a family tea factory at the height of Taiwan’s production. Communist China abandoned tea exports in the late 1940s and Taiwan preserved the culture and established a market for fine oolong no longer available from Fujian Province. He later watched in dismay during the 1980s as a younger generation of Taiwan citizens abandoned tea culture for more lucrative pursuits. Tea was uprooted from large tracts of the Tao Chu Miao region and many local businesses dismantled their factories and moved the equipment to Vietnam.

He tells the World Tea Expo audiences attending his classes that “tea is in my blood and it is my destiny to be in the tea business. It is my mission to bring the best Taiwan oolong to the world,” he said. His personal blog, Pon Fon Cha recounts his many classes and presentations at tea festivals along with practical advice on brewing oolong.

Shu is a licensed processor with skills in blending, firing and packing. He has introduced many techniques and innovations such as the “Ooloong-pac” that contains 7.5g of leaf tea used in making chilled tea served in wine glasses.

One of his training innovations is the harmony code for each tea. These are written as:  3g, 210, 6 min (weight-temp-steep time).

“Treat each tea as an individual, one of a kind, and find out its Harmony Code – then make the tea with discipline to have it presented at its best for tasting,” he advises.

Shu cites three advantages for JT & Tea customers:

• Direct Sourcing from Origin:  The teas will be exceptionally fresh and are guaranteed genuine, he said. “Teas on offer are grown and processed in Taiwan and imported directly from our affiliate gardens in Taiwan without middle-men.”
• Renowned Tea Specialists (especially Taiwan Oolong): Customers not only obtain tea, they benefit from decades of in-depth experience, specialty tea education and training.
• Fine Tea Accessories: Oolongs are often served gongfu style with appropriate accessories. The tea is delicate, withstands many steeps. Preparation varies widely for best results. Shu said that JT & Tea will provide a wide range of good quality storage and brewing options for home, office and food service…all have been tested and are accompanied by detailed information. Instruction is one of the great services he provides to all accounts.

In 1990 when he founded ABC Tea with the support of his older brother Jackson Huang, and the blessing of his father Chung-Shuei Huang, his import, wholesale and processing company of necessity dealt in many international teas.

Shu who modestly prefers the title “tea specialist” to tea master, longed to concentrate on his specialty, the oolongs of Taiwan.

Now he has realized that dream.

Taiwan is a “paradise of tea” he says. JT & Tea is his way of leading the tea world to paradise.

Learn more at JT & Tea, Inc. (www.jtteainc.com) or by contacting Shu at [email protected]

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Tea Biz serves a core audience of beverage professionals in the belief that insightful journalism informs business decision-making. Tea Biz reports what matters along the entire supply chain, emphasizing trustworthy sources and sound market research while discarding fluff and ignoring puffery.

Tea Biz posts are available to use in your company newsletter or website. Purchase reprint and distribution rights for single articles or commission original content.  Click here for details.

What tea professionals need to know this week —

Award winning Maine tea house up for sale….Milo’s Tea reaches new markets…Teavana opens new location in Chicago…Book deal for Zhena’s Gypsy Teas founder….The press can’t get over the President’s introduction to green tea ice cream…Stash walks away from Sustainable Forest Initiative

Maine’s Clipper Merchant Tea House Up for Sale

Heather and Gary Labbe, owners of Limerick, Me.’s Clipper Merchant Tea House have announced that their shop and home are available for sale. This gothic home built in the 1830s has been beautifully restored and served as a tea room for the past eight years. The tea room can seat 40 in the four seating areas and there is a 3 bedroom living space above. The Clipper Merchant has gained a reputation for excellence, receiving a mention in Yankee Magazine’s Top Tea Rooms in New England (written by yours truly) as well as an Editor’s Pick nod in 2011 and a spot in Victorian Homes Magazine’s Top Ten Tea Rooms in the U.S.

Read more about Clipper Merchant on their website.

Milo’s Tea Spills Into New States

Milo’s Tea of Alabama is more than doubling the number of states where it is sold.

Milo’s bills itself as a ready-to-drink tea company that believes in using real tea leaves with no preservatives and additives. They sell sweet teas (and an unsweetened version) and lemonade in gallon containers, as well as 12 ounce and 20 ounce bottles. They began selling their bottled tea in 1989, although the recipe was one developed at the family’s hamburger shop in the 1940s.

The company had distributed to 18 states and will now add 20 more states to its reach.

Source: Birmingham Business Journal and AL.com

Teavana Continues to Open New Cafes – On to Chicago!

We can’t let New York have all the fun. This week Starbucks moved from the Big Apple to the Windy City to open its third Teavana Fine Teas + Tea Bar. With scones, soup and salads, Teavana is looking for folks to do more than grab a cuppa for the road. Starbucks is aiming to open hundreds more like this, trying to make tea drinking as common as a $4 cup of coffee.

Unlike the tea offerings at most Starbucks locations, the Teavana shops focus on premium teas, offering a broad range of flavored and unflavored options.

The mission to convert more people to tea drinking continues as Starbucks opens two more Teavana shops later this year — one in New York and one in Los Angeles.

Source: Chicago Tribune

Read All About It – Book Deal for Zhena’s Tea

Zhena Muzyka of Zhena’s Gypsy Tea is branching out. Apparently founding and heading up a popular tea brand isn’t enough. Muzyka recently signed a three book deal with Simon & Schuster. The first book, Life By The Cup: Ingredients for a Purpose-Filled Life of Bottomless Happiness and Limitless Success, will be released on June 17. The book chronicles Muzyka’s life from her early days as a single mom with very little money to her first forays into selling tea from a tea cart to now, as founder and owner of a nationally-known tea brand.

Don’t have time to give it a read? You’ll have the chance to catch more Zhena on the small screen. Mark Wahlberg’s production company intends to create a television series inspired by the book.

Stash Turns Back on Sustainable Forestry Initiative

Stash Tea has recently announced that they will remove the Sustainable Forestry Initiative logo from their products, joining a growing number of companies that are stepping away from the label. The Sustainable Forestry Initiative was created and funded by the logging industry. Many claim that SFI practices continue the destruction of woodlands, spreads pollution and expands the usage of pesticides which impact soil and water sources.

Other companies that have publicly stated opposition to the SFI label include Shutterfly, AT&T, Energizer and Southwest Airline..

Read more about the SFI controversy in the Portland Tribune.

Source: Environmental Leader

President Dines on Green Tea Ice Cream

Here’s an idea for your next dinner party. During the president’s recent trip to Asia he was served a dessert specifically requested by Japanese Emperor Akihito — ice cream shaped like Mount Fuji. The bottom layer of the dessert? Green tea ice cream. Time to break out the ice cream maker.

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Tea Biz serves a core audience of beverage professionals in the belief that insightful journalism informs business decision making. Tea Biz reports what matters along the entire supply chain, emphasizing trustworthy sources and sound market research while discarding fluff and ignoring puffery.

Tea Biz posts are available to use in your company newsletter or website. Purchase reprint and distribution rights for single articles or commission original content.  Click here for details.

What tea professionals need to start the week —

It’s QingMing….The Global Dubai Tea Forum is about to begin…JT&Tea, a new business from Thomas Shu and Josephine Pan….Rooibee Red Tea for the Whole Family….Arizona Iced Tea off to court…and before you go to buy your Chamomile Colored Mini Cooper T, read this report.

Qing Ming Is Over so Pre-Qing Ming Tea Is on the Way

This year’s Qing Ming Festival was on April 5, celebrating the arrival of spring and the remembrance of ancestors.

For tea lovers, Qing Ming indicates that the much coveted pre-Qing Ming teas will soon be available. Pre-Qing Ming teas are the first harvested each season. Plucking can begin as early as mid-March and finishes just before the festival. Demand is always high for these young leaves.

Interested in pre-Qing Ming teas? Keep in mind that not all tea plants grow at the same time or the same rate, so not all pre-Qing Mings are created equal. Teas like dragonwell are premium pre-Qing Ming picks, while teas from places like Yunnan that are warmer have already passed the moment of the youngest, most tender leaves.

Reports from the UAE and the Dubai Global Tea Forum

Tea Biz editor Dan Bolton has just arrived in Dubai for this year’s Dubai Global Tea Forum. Dubai has seen an increase in tea trade volume of 29% in the last year and an increase in value of 34%. They are now the world’s largest re-exporter of tea, with more than 60% of market share.

The forum will be attended by delegates from 30 tea producing and consuming countries. It opens on Tuesday, April 8 and will close on Thursday, April 10.

Bolton will be providing reports from the conference to Tea Biz so keep watching.

JT & T Inc. to Promote Taiwanese Teas

Josephine Pan and Thomas Shu, the team behind ABC Tea, has announced the launch of a new tea company JT & Tea Inc. (ABC Tea is now a division of JT & Tea.)

JT&T will be launching an Oolong Sommelier course, a certification program to become a Taiwan Oolong Specialist. JT&T will operate events at the 2014 World Tea Expo on behalf of the Taiwan Tea Manufacturers’ Association including a world origin tasting tour, an oolong rolling demonstration, and a class on tea baking. They will also operate another Taiwan Oolongs Study Tour (TOST) from October 23 – 30, 2014.

Full coverage of JT & T Inc. will come later this week on Tea Biz.

Rooibee Roo, Bottled Rooibos for Kids

Rooibee Red Tea has announced the release of a new product, Rooibee Roo, a bottled rooibos for kids. The concept was to provide the health benefits of rooibos in a form that was more appealing to children by adding cherry, orange and mango flavors. Because it is rooibos, it is naturally caffeine-free.

According to Rooibee Red’s Chief Tea Officer Heather Howell, “I’m happy to fulfill the need of a healthier drink option for children by offering a tea with kid-friendly flavors, filled with unique minerals and antioxidants that also fall in line with school nutrition standards,” said Howell. “As a parent I know how important it is to feel confident about what your children put in their bodies.”

The new product was introduced at Natural Products West and will be sold online and in a limited number of retail stores.

Off to court for Arizona Iced Tea…again…

In a battle that seems like it will never end, a judge has refused an interim buyout payment of $200 million in the AriZona Iced Tea ownership dispute. This will force things to trial beginning next month. Behind the dispute? Co-founder John Ferolito is trying to sell his 50% stake, claiming that the company is worth $4 billion. His partner Domenick Vultaggio said it’s only worth about $400 million. You can read more about the case here in a World Tea News report from 2012. It may be two years old, but since then it’s really been more of the same.

In the Market for a Tea-Fueled Car?

And finally, there may have been some disappointed tea fanatics when they found out the new MINI Cooper T that operated on tea leaf biofuel was only an April Fools joke. MINI sent out the release, reporting that their car could get 40 miles per cup of tea and was available in Chamomile Yellow, Red Bush, and Earl Grey. It also offered a Dunk Filtration System that would keep peckish drivers or nearby pedestrians from dipping their biscuits into the fuel tanks.

You can see the original post on the MINI UK Facebook page.

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Tea Biz serves a core audience of beverage professionals in the belief that insightful journalism informs business decision making. Tea Biz reports what matters along the entire supply chain, emphasizing trustworthy sources and sound market research while discarding fluff and ignoring puffery.

Tea Biz posts are available to use in your company newsletter or website. Purchase reprint and distribution rights for single articles or commission original content.  Click here for details.