By Aravinda Anantharaman | Managing Editor
India Tea News for the week ending Nov. 24
Taj Mahal Tea Earns a Place in Guinness Record Book
Another interesting piece of news comes from Taj Mahal Tea. Continuing with the brand’s association with Hindustani music, the brand put up a billboard in Vijayawada, in south India, a city chosen to be an important Tata Tea market. With the monsoon in full swing, the billboard doubles as a santoor, a string instrument. When it rains, water fills the scooped pegs that sound the notes, producing a tune known as the Raag Megh Malhar, a song of the rains. The brand made it to the Guinness Book of World Records as the largest innovative installation to interact with the environment.
New Start-up Seeks to Plant Tea for Social Good
From Manipur, a state in northeast India, comes news about a startup called Meckley Tea India. The company, started by Milan Koibam, has embarked on a business to promote tea tourism in the state. Manipur borders Assam state, so tea is not a farfetched idea. Earlier this year, the state was in the news due to ethnic violence between two groups, the Meitei and the Kuki. Keeping this aside, Manipur has great natural beauty, although poppy cultivation has been a socioeconomic problem for a long time now. Meckley Tea now hopes to replace poppy – cultivated on 7,500 hectares – with tea cultivation to provide employment and also improve the state’s GDP.
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