The tradition of drinking tea, herbal infusions, and spiced beverages during the holiday season has evolved from medieval medicinal remedies to sophisticated and cherished modern holiday customs, reflecting centuries of cultural exchange, religious symbolism, and festive cheer.
Who better to describe this history than our guest today, Santa Claus? Jolly old St. Nicholas recounts the nearly two-thousand-year evolution of holiday beverages.
The History of Tea at Christmas | Santa is reading the Travels of Marco Polo
The Spirit of Christmas
By Jolly Old St. Nick
My first memories are of a magnificent seaside home on the Island of Lycia [LIE see-uh], in a place now called Türkiye [TOOR kee yeh]. It was then the land of the Greeks, who were under the rule of Rome.
Patara [PAH tah rah] was a maritime city, a city of commerce, and the capital of Lycia, [LIE see-uh] distant by road from Athens but close by sea.
Tea was unknown where I lived. In those times, we drank chilled juice, milk with honey, and wine diluted with water, all handed down from Alexander the Great, who conquered Lycia 300 years before the Christian era.
I was born to luxury but cursed by my parents’ early deaths in the plague.
Left with great riches, I devoted myself to Christianity from an early age and vowed to spend my wealth on the needy and disadvantaged children of every class. An acolyte with great religious vigor, I was sent to Myra, where, in time, I was elected bishop. Persecuted and imprisoned for years until freed by Emperor Constantine, I survived to perform miracles, rescue the innocent, protect children, and care for others with generosity.
Sainthood followed my passing in December 343 AD. I became St. Nicholas, San Nicola, and over time, Noel Baba (Türkiye), Kris Kringle, Sinterklaas, Papa Noel, Grandfather Frost (Russia), and in Italy, [BAH boh nah TAH leh] Babbo Natale (Father Christmas).
For 1,754 years, I have been the spirit of Christmas, overseeing the annual winter celebrations with joy.
Here is a brief history of what I’ve seen.
MEDIEVAL CELEBRATIONS
Five hundred years after Roman times had passed, St. Nicholas Day had become a major feast in Europe, where children received small gifts in my honor. Tea was unknown in Europe during his time, but herbal infusions made from local plants like mint, sage, and rosemary were commonly consumed during winter feasts. These herbs were valued for their warming and medicinal properties.
MONASTIC INFLUENCE
Monasteries were centers of herbal knowledge. Monks cultivated herbs such as chamomile, fennel, and mint and used them to make soothing infusions. During Christmas feasts, these drinks were offered to pilgrims and the poor as a symbol of hospitality and charity.
DURING THE MIDDLE AGES
As trade routes expanded, Europeans were introduced to exotic spices like cinnamon, cloves, and nutmeg. These spices were brewed into hot beverages such as “wassail,” a spiced cider, or ale consumed during Christmas festivities and communal gatherings. The word is from an Old English greeting, “waes hael” [WAH sul], meaning to “be whole” or “be in good health.”
MULLED WINE
In the late Middle Ages, mulled wine emerged as the forerunner of holiday drinks. Called [HIH-puh-kras] “hypocras.” Named for Hippocrates, it became a popular celebratory drink, often served warm with honey and spices.
DUTCH INFLUENCE
Dutch and Portuguese traders introduced tea to Europe in the early 17th century. By the late 1600s, it became a fashionable beverage in aristocratic circles and eventually influenced holiday gatherings. The Dutch celebrated Sinterklaas, who wears a red bishop’s robe, miter, and staff with a long white beard and visits on December 5 (the eve of St. Nicholas). Children left their shoes by the fireplace or windowsill and awakened to find treats such as oranges and candy if they’ve been good. Dutch settlers brought Santa Claus to New Amsterdam (New York), where Washington Irving, Clement Clarke Moore, and Thomas Nast established Santa’s modern appearance, arrival by sleigh and home at the North Pole.
EARLY MODERN PERIOD
In Britain and its colonies, including America, tea-drinking rituals became an essential part of social and holiday celebrations. Unique blends with spices, fruits, and herbs were prepared for Christmas and New Year’s feasts. By the 1830s, tea had spawned its own afternoon meal.
VICTORIAN ERA
The Victorians, inspired by Charles Dickens’s depictions of Christmas, embraced tea drinking as a central part of holiday gatherings. Tea rooms and homes served holiday blends featuring cinnamon, cloves, orange peel, and vanilla. Herbal infusions like spiced apple cider and cranberry tea gained popularity due to their warming properties and festive flavors. Historian Erika Rappaport writes that thousands would gather in great halls to take tea, organized by Temperance reformers who taught that “by drinking tea instead of alcohol, consumers would achieve class and gender harmony, political citizenship, and a heavenly home.”
IN MODERN TIMES
Tea companies began producing special holiday-themed teas, blending black tea with festive spices, dried fruits, and floral notes. Herbal teas such as peppermint, ginger, and rooibos are particularly popular in winter. Many cultures preserved traditional herbal infusions associated with the holidays, including Scandinavian glögg and South American yerba mate.
Santa’s legacy has endured for centuries through charitable giving, holiday traditions, and the enduring spirit of kindness and generosity that defines the Christmas Season.
Less well-known is my fondness for tea.
Thomas Nash portrait of St. Nick | 1881 Harper’s Weekly
The Republic of Tea’s Minister of Enlightenment and Commerce, Kristina Tucker, discusses how the California-based brand cleverly transformed an unconscious beverage habit into a mindful lifestyle choice. Citizens (customers) of the Republic share a sense of mindfulness and practice self-care rituals, brewing a range of more than 350 teas and herbal infusions. Conceived by Banana Republic founders Mel and Patricia Ziegler in 1992 and nurtured by CEO Will Rosenzweig, the company sources exceptional teas from multiple origins. It markets traditional, functional, and beautifying infusions with a holistic narrative that tea is a gateway to healthier, more intentional living. The Republic of Tea is a pioneer in specialty tea and was founded on the idea that a tea brand could inspire a lifestyle of intentional living, embodying tranquility, creativity, and personal well-being.
Listen to her story
The Republic of Tea Minister of Enlightenment and Commerce Kristina Tucker
Kristina Tucker, Minister of Enlightenment and Commerce, visiting Uji, Japan
Inspiring a Lifestyle of Intentional Living
By Dan Bolton
As vice president of sales and communications for The Republic of Tea, Kristina Tucker believes in the beauty and power of the leaf. Her mission is to educate and inspire people worldwide about teas and herbs: their varieties, origins, rituals, cultures, and health benefits. She joined The Republic of Tea in 2003 and was named Minister of Enlightenment in 2007. Before that, she was the national sales manager at Just Desserts and worked as the promotions manager at Whole Foods Market’s Allegro Coffee Company in Boulder, Colo. She is the current chair of the board of trustees of the American Herbal Products Association. Tucker holds a degree in economics from Alfred Lerner College of Business & Economics at the University of Delaware and a master’s in strategic communication from the American University School of Communication.
Dan: The Republic of Tea first articulated its commitment to ethical sourcing, fair labor practices, reducing waste, rejuvenating land, and sustainable cultivation over thirty years ago. Advocating a daily tea ritual to drink tea Sip by Sip Rather Than Gulp by Gulp resonated with consumers, who were pleased to find more from a tea brand than attractive tins and eco-friendly messaging. Will you describe how that advocacy evolved?
Kristina: We’re so fortunate at the Republic of Tea that the brand’s concept is in a book called The Republic of Tea, which Mel Patricia Ziegler and Bill Rosenzweig wrote in the early 90s. All the ideas are captured in this book, so we can always refer back to it for inspiration and go back to where it began and then infused all of us.
The Republic of Tea book was first published in 1992
Dan: Author Simon Sinek, in START WITH WHY, discusses the importance of companies establishing they exist. Sinek argues that people are drawn not to what an organization does but to why it does it. This approach builds deeper loyalty and trust. During a lengthy correspondence, The Republic of Tea’s founders applied this approach, describing the process in a 355-page book of letters to a young entrepreneur. The book details ‘What we want The Republic of Tea to be, ‘ the values they aspire to, and the steps necessary to realize their vision. Will you talk a little about convincing millions of consumers to emigrate to the Republic?
Kristina: Well, of course, it all starts with great taste. You know, all these different varieties, all this innovation is all about delivering on that promise, that it’s going to taste amazing, and then we work from there. Part of that taste experience is the philosophy and lifestyle that we emphasize. It begins there, and then it expands.
We created The Republic of Tea so that people can emigrate and become a citizen. And this whimsy, this idea that you’ve immigrated to a special place that the tea takes you to, and that helps you have this lifestyle of well-being, is really quite magical and fun. And yes, at times, it might be a little bit of a stretch for some, but when you embrace it, it becomes part of your whole experience. And that’s our promise to deliver that great taste experience as part of being a citizen.
Dan: In the last few years, we’ve seen the word botanicals or infusions attached to several former “tea” companies. As you developed your concept, you did not signal, “We are Camellia sinensis and nothing else.” Instead, you promoted a range of infusions, herbal blends, and green tea. The Republic of Tea, for example, was always big on green tea. Talk about why infusions are now a thing.
Kristina: We think of it this way. All these magical plants, Camellia sinensis to chamomile to hibiscus to ginseng – you name it- all of these plants, herbs, shrubs, and roots come together and unite in the blends we make at the Republic of Tea.
We have over 350 varieties of teas and herbs, including botanicals blended with Camellia sinensis and traditional black and green tea.
So it’s just being innovative and creative, not being afraid. We take a lot of risks. We import from over 80 countries now, so we play with all the different ingredients all the time.
When it comes to trends, we really listen to our citizens. They often tell us what they’re looking for in herbal infusions and botanicals. Some are looking for functions.
We started blending with more herbs right from the beginning, but then, in 2006, we expanded into our Be Well collection, so we started working more with function with our beautifying botanicals, which we launched a few years back. We played with blue butterfly pea flowers and different white hibiscus. Then we launched our super adapt collection, using ashwagandha, rhodiola, and some of these wonderful adaptogenic herbs.
We have a collection of our super herbs, our single herbs of origin that are all organic, premium, best in class, and different herbals, like Egyptian hibiscus or South African Green Rooibos. We are always looking again for the best flavor in the cup.
Daisy and Mrs. Patmore’s TeaGrantham’s English Breakfast TeaLady Cora’s Evening Tea
Dan: TV audiences monitor every detail on series like Downton Abbey and Bridgerton, and Tea enthusiasts like to chat about what Lady Mary or Violet Crawley are drinking or the beautiful silver service polished in the kitchen.
The Republic of Tea brought fantasy to life with a Downton Abbey line that includes eight teas, gift sets, a recipe journal, seven Bridgerton teas, and the Official Bridgerton Guide to Entertaining.
Kristina: Well, let me go back even further than that…
It started with Memoirs of a Geisha, our first collaboration in 2005. We know people like to enjoy tea when they’re reading or watching a series like Downton Abbey or Bridgerton, so that’s where the connection begins.
We had success with Memoirs of a Geisha, but these partnerships really blossomed with the movie Eat, Pray, Love in 2010. That was really fun. We used black tea inspired by the Hari Mandir Ashram in Pataudi, Haryana, where the Indian scenes were filmed, cinnamon from Indonesia, and blood orange from Italy. These origins and their distinctive flavors are integrated with the story, and the idea of creating blends matched to characters started to come together.
The blends are collaborative. So, we’re working with the respective Netflix, Disney, or BBC creatives. We all taste teas together and talk about the characters and what they would drink or what symbolizes that character, and it blossoms from there. They’re so much fun to work on, and these blends really connect with the citizens.
We still see great sales of the Downton Abbey collection and Bridgerton. I don’t think we’ll ever be able to let those go.
Pumpkin Pie Chai and Pumpkin Spice Chai
Dan: You regularly introduce seasonal favorites and limited-time offers as well.
Kristina: Yes, we are in tea-drinking season, and the fall flavors are just a thrill. We have our iconic hot apple cider, our top seller year in and year out for our fall teas. We also have a new Pumpkin Pie Chai that we launched this year. It’s made with interesting ingredients. We’ve got cinnamon, ginger, pumpkin, and nutmeg, all standards, of course, but there’s also roasted dandelion root in here, which makes this blend so well-rounded. It has a sister, Apple Pie Chai.
Dan: Many young people now drink tea and infusions. A study by GlobalData highlighted that tea consumption trends among younger generations, particularly Millennials and Gen Z, are reshaping the market. Around 87% of Millennials report regular tea consumption, which has been integrated into daily life for many in Gen Z. Are you focused on a specific demographic? Which generations are more likely to become citizens (regular consumers)?
Kristina: We appeal to multiple demographics across all ages, but we continue to see the awareness of different taste profiles from a younger demographic. Millennials, Gen Z, are certainly looking for The Republic of Tea to bring that innovation, that one thing that they might be looking for, whether it’s an ingredient, the new functional herb, or just the creative combinations that we come up with.
Some of our blends have quite a few different ingredients. And that kind of creativity, that surprise, delight various demographics. I often hear people say, Oh, my mom drank The Republic of Tea, and that’s how I found it. So, I think we’re seeing part of it within families. We often hear how special our fall and holiday flavors are this time of the year because people have traditions like sipping our Comfort and Joy blend when wrapping Christmas presents. Others mention certain teas they drink as a family when watching movies. So we hear a lot of that, where we’re spanning multiple generations.
Holiday selection with Tablespoon Peppermint Bark tea concentrate
Dan: How about the beautifying botanicals category or the super herbs? Are these popular with women?
Kristina: Yes. We find that the vast majority of people who are drinking beautifying botanicals are women in the 30, 40, and 50-year range. Okay, but it’s certainly not exclusive to that group. In some of our research, we have found that we over-index relative to other tea brands with male tea drinkers.
Dan: Which teas are most popular with men?
Kristina: We see it with our black teas but also with our functional herbs.
Dan: Research indicates that young people begin showing a preference for tea during adolescence, although exact ages can vary based on cultural and regional influences. At what age do you notice consumers becoming fans of the brand?
Kristina: We have high school students who are avid citizens of The Republic of Tea, creating tea clubs at their schools. Also, college students get together and pick our tea for their club. We’ve always aspired to be something for every man, woman, and child, to find something in the assortment.
Comfort and Joy black tea with spicesCollagen promoting blue butterfly pea flower teaDouble Green Matcha Tea
Dan: Three hundred fifty teas is a wide range. I’m going to guess 10% to 20% are traditional teas; almost everything else is blended.
Kristina: You’re right about that.
Dan: So blends dominate, which means changing preferences, trending flavors, and availability of ingredients make it likely many will come and go, often in a short period of time. Will you name two or three all-time best sellers that have become iconic and associated with the company’s history and tradition?
Kristina: The most iconic at The Republic of Tea is our Ginger Peach Black Tea. But iconic is more than just flavors. Our tin packaging is truly significant, so it starts there. Our Ginger Peach black tea is one of the originals. Other iconic blends from the very beginning, from 1992, would be Blackberry Sage Black tea and Chamomile Lemon, another of the first blends.
I need to mention our organic Double Green Matcha. It’s really innovative. We blend matcha powder and green tea leaves together and put them into our signature round bleached paper tea bag. That tea has been a top seller since we launched Double Green Matcha in 2007.
Ginger Peach Black Tea
Those three have been in the marketplace for well over 32 years and are still great sellers.
So those are just a few of the best-known blends that we offer, but I can go on and on.
Dan: Go on! This is good. I wanted to help our overseas listeners visualize non-traditional products. You mentioned packaging, and the introduction of simple, tagless round tea bags remains the standard. Your tins are recyclable, tea bags are biodegradable and compostable, and you use recycled PET if needed.
Kristina: Innovation is a core value at The Republic of Tea in any way we can define it. We’re constantly reminding ourselves to be innovative in our approach when it comes to our tea blends and packaging. At the core is this unbleached paper tea bag. It started with full-leaf tea first and then migrated into the tea bag. The company wanted something without the unnecessary strings tag staples; try to avoid single use if possible, and then something that can be easily compostable or just biodegradable. That value is at the very core of The Republic of Tea. But we also want to be sure that our teas and herbs are kept fresh, so they are made with recyclable steel and are really great to reuse; plus, they’re beautiful, and they look so lovely on people’s kitchen countertops.
Dan: I also noticed a statement on upcycling waste, the appealing example of your Root to Petal blends that use roots and husks to create teas, and the idea of end-of-life and end-of-product-life planning for packaging.
Kristina: We are conscious of what happens after the tea is enjoyed. So we advocate that after you enjoy your cup of tea or herbs, you compost it, put it in your flower bed, and find a way to let it live on, if possible, but also make sure that you’re not contributing to something not having an end of life. Give it a chance to erode or biodegrade or compost in some way.
Dan: The brand is best known in the US and Canada. Do you foresee expansion into overseas markets?
Kristina: Right now, it is the United States, for the most part, but we are always entertaining exploration into different markets abroad. As you know, there are challenges when trying to export tea, especially exporting tea and herbs to certain countries. So, it can be challenging, but it’s always an option; whenever we can make it work, where it’s seamless, and there are good partnerships to help escort The Republic of Tea into new markets, we are always open to that. But there are business challenges that come with exporting internationally, especially with some of the ingredients that we blend with. Certainly, in the future, I can see that exporting will continue to grow, especially as more people are looking for discovery. They want something that they’ve never seen before. They want teas that will thrill them, delight them, that they’ll enjoy. And some of those countries you mentioned, Dan, do have sophisticated palettes. They want to explore more culinary options. They also enjoy this sort of packaging, so we travel to origin and bring tins to show there; it’s always just as appreciated as it is here in the US. So I’d say, to answer your question, in the long term, we are always looking for new ways to bring more citizens to The Republic of Tea worldwide.
Dan: Your continuity with the company is impressive. Messaging certainly changes over 20 years, becoming more perceptive, insightful, and effective, but core values are timeless. I’ve seen lifestyle brands wax and wane, with many companies spending promotional budgets to raise awareness for a good cause. But when the person championing that cause is replaced, it becomes clear that the company isn’t committed at a deeper level. Companies that do not embrace fearless innovation and a commitment to values in their DNA can drift back to social, environmental, and business practices that are not sustainable.
That will be the death of companies going forward.
Kristina: I agree. That is something distinct about The Republic of Tea. Its bones were built with those values and continue to be at our core; our ethos is built around that.
Regarding your question about the future and looking forward to it, it’s absolutely necessary that we all come together as an industry and work towards resolving all of the issues that different countries are battling at the origin.
As tea companies look to the future and how we can help the livelihood of all in the trade, that holistic, intrinsic need to do good for each other is what’s going to make our beautiful industry thrive.
Elizeth van der Vorst has been a Brazilian tea importer since 1994. Her company, Amigos do Chá, embodies her love of tea and its power to bring people together. Elizeth has been our friend at Tea Journey for several years. Among other things, she feels a deep love for India, particularly Darjeeling. In 2022, Elizeth and her husband Gerard made their maiden trip to India, one that was years in planning. She has returned yearly and plans to lead a tour group from Brazil, South America, and Europe to India in 2025. Here, Elizeth speaks about her love for India and why she can’t wait to bring tea lovers here.
Aravinda:In your work in tea how did the love for India develop? Was it the tea or was it more than that?
Elizeth: My journey with tea truly began when I moved to the Netherlands in 1990. There, my husband, who is Dutch, introduced me to the world of tea, and my very first experience was with none other than Darjeeling tea. It was a staple on his shelf and available in every tea shop we visited. The name “Darjeeling” was completely unfamiliar to me, once in Brazil I did not taste it ever in my life. For my generation, “tea” mostly meant herbal infusions made by our grandmothers or mothers, like mint, chamomile, or fennel—regional herbs. My curiosity drove me to understand why the Dutch were so fond of tea. At that time, offering tea was the first gesture of hospitality when you entered a home or office. It was always a choice between Darjeeling, Assam, English Breakfast, or Earl Grey. This warm gesture left a lasting impression on me, and Darjeeling, being my first experience, became my favorite. It inspired me to create my own tea import business when I returned to Brazil.
India became a part of my thoughts, not only because it is the producer of Darjeeling but also because I had the chance to meet my first tea supplier in the Netherlands, Jaap de Groot, who had a deep connection with India. He visited the country frequently and shared his stories, painting an image of India that seemed unreachable to me at that time. I knew I needed to establish my business before I could fulfill my dream of visiting. Many challenges on this journey meant that I had to focus on building my mission to promote tea culture in Brazil.
Over these decades that you have been working in tea, what has kept your interest in it?
That’s a great question! After 30 years, I simply cannot imagine my life without tea. I find it impossible to separate tea from my business, or myself from tea. I have always been driven to embrace new challenges, and with a lot of resilience and hard work, I pushed forward. In the early 90s, working with tea as a business was almost unheard of in Brazil. There was little culture around tea, blends, or infusions, and specialized stores were few, mainly in major cities like São Paulo. Despite this, I chose tea and committed deeply to it. Back then, we didn’t have the technology we have today, but I was working very hard with hope that tea would be something for the future.
There were highs and lows, but I always held onto the vision that what I had seen in Europe would eventually reach Brazil. Slowly, it did, and this gave me even more motivation to keep going. I saw clients’ businesses thrive with tea, more articles began to emerge, and tea specialists and sommeliers became more common. I realized I needed to keep learning. My passion for tea turned into a deep love because, while passion can fade after a few setbacks, love endures, helping you push through to reach your goals. Slow and steady has been my approach, and that has been my interest all along.
Why did you name your business ‘Amigos do Chá’?
After facing various economic crises and returning to the Netherlands, I decided that once I got back to Brazil, I would continue my tea business. I needed a name that truly reflected my journey with tea. Along the way, I met so many people who inspired and motivated me to continue promoting tea culture through my company. I had so many friends—friends of tea. My first experience with tea was through my husband, my friend. Friends from the Netherlands would always bring me newspapers and articles about tea to help me learn more. Over the years, I collected a network of friends linked, in one way or another, to tea and the tea business. Technology later allowed me to connect with even more friends, including you, my first Indian friend, and others like Peter Keen, Dan Bolton, and Shabnam Weber. They are all friends of tea, and that brings me immense joy. So, ‘Amigos do Chá’ was a natural choice—a gathering of friends united by tea.
Aravinda: How did you plan your India trip? How was it? What made you come back not once but three times?
This is my favorite topic these days! I visited India in 2022, 2023, and 2024. As I mentioned earlier, I have always dreamed of visiting India, but I have dedicated myself to work, clients, and family. From time to time, we thought about traveling to Asia to make that dream a reality, but there was always something else—Europe was often the primary goal because of my suppliers in Germany. I planned to go in 2019, but the pandemic delayed everything. Finally, in 2022, I made it to India.
At Glenburn Tea Estate, Darjeeling
Darjeeling was my first stop, and you were an invaluable part of my journey, providing tips, while Mr. Raju Lama helped me navigate my way there. I arrived in Bagdogra on September 30th, during the Durga Puja festivities, a time when India is at its most vibrant. As we traveled from Siliguri to Darjeeling, my heart raced with excitement as I saw tea gardens for the first time. I made several stops just to chat with the tea pluckers. I was overjoyed—they were my inspiration. With every ascent up the Himalayas, my enthusiasm grew, and it felt as if I was floating on clouds.
After visiting a local tea farmer, we continued our journey. As dusk approached, I kept asking, “Are we close to Darjeeling?” And then, Mr. Raju Lama pointed out the lights in the distance and said, “See those tiny lights? That’s Darjeeling.” I couldn’t help but burst into tears—intense, overwhelming emotions that still bring tears to my eyes as I remember. Darjeeling has always felt like home to me. I felt like I was an old resident, returning. Seeing Mount Kanchenjunga at sunrise was a spiritual experience, with its grandeur overlooking the tea gardens. Glenburn was my paradise, thanks to Mrs. Husna Prakash’s invitation. Everything was divinely orchestrated.
From then on, Darjeeling and India became etched in my heart. My initial three-month stay turned into five months, and this year, I returned for another month and a half. Why? Well, tea brought me to Darjeeling, India, and Kolkata, where I formed partnerships and friendships. But the greatest reason is that India offers so much in every aspect—culturally, emotionally, technologically, philosophically, and the positive energy that emanates from the people. I am rejuvenated every time I visit India. Gerard and I are now ambassadors for the beauty of India, a side that many do not see on YouTube.
Where did you visit in India? How was the tea?
I traveled to several places in India, although there’s still much more I wish to explore. During my time there, we also visited seven other countries in Asia, but in India, I went to New Delhi, Agra, Siliguri, Dooars, Darjeeling, Kalimpong, Assam, and Meghalaya.
Being in India meant constantly thinking about tea, or “chai” when outside the Himalayas. In Kolkata, where I built strong connections, chai became a daily ritual—whether milk tea or masala chai, each recipe unique, with its own blend of spices like ginger, cardamom, and cinnamon. Assam tea is often used for chai, and I was able to savor it in so many different ways.
How did visiting India change your view of the tea itself?
Learning about tea, tasting it, and understanding the processes behind it is one thing. But witnessing it firsthand—seeing the intricate work that goes into every leaf, meeting the people who pour their heart and soul into it—changed everything for me. Visiting India gave me a deeper appreciation for the complexities and challenges of the tea industry. It’s not just about what’s in the cup; it’s about the lives, the stories, and the dedication that make each sip possible. Today, I see tea, mainly Darjeeling tea not just as a beverage, but as a symbol of resilience, hard work and tradition. Many of the plantation owners face political and social challenges to sustain their businesses, and sadly, some have failed to overcome these challenges and have had to give up. Others persist with great dedication, keeping the fame and tradition of Darjeeling tea alive, despite the growing competition from Nepalese teas and other challenges such as climate change.
Amigos do Chá on tour
I have personally witnessed how weather conditions affect production. This year, for example, the rains delayed the harvest of the second flush, and this has a direct impact on the quality and quantity of the production. Climate change is also altering local biodiversity, and there are reports of Bengal tigers moving closer to communities due to deforestation and habitat changes, something I had read about in articles but which is now becoming more frequent.
All of these issues have made me realize that tea is more than just a beverage; it is a constant struggle against natural and social forces. Camellia sinensis is there, strong and resilient, offering its benefits and a multitude of flavors and aromas, but it is up to us, humans, to care for and preserve this tradition. India is the second largest producer of tea in the world, and as a tea lover, especially Indian tea, I feel a responsibility to help preserve this culture.
How easy or difficult is it to travel within India in your experience? How did you manage? Why did you decide to offer the tours?
Traveling within India can be both exciting and challenging, depending on your level of preparation and familiarity. For us, even though we are over 70 years old, our first trip to India was a thrilling adventure. At that time, I was exactly 70 years old, and we embraced the journey with a sense of excitement and openness. The only real challenge we faced was navigating the experience of arriving for the first time, which can be overwhelming.
The Indian airports and immigration process are quite different from what we’re used to in Brazil and Europe. For example, only passengers are allowed inside the airport, and the check-in process starts right at the entrance. There are strict security checks, and during our first visit, we had a bit of a complicated situation when our luggage got stuck in New Delhi airport due to two power banks that were left in our checked baggage. They were removed, and the luggage was sent on to Bagdogra the next day, but it was a tiring process.
Immigration can also be tiring, especially after the pandemic, with long queues and extra paperwork. However, once you have your visa, correct address, and contact number in India, the entry process is manageable. We’ve learned a lot from our first experience, and now we’ve even made friends with some of the people we met at the airport.
On subsequent trips, our journeys have been much smoother, mainly thanks to the connections we’ve made through the tea community. Last year, for example, with the help of our collaborator, Anthony, we rented an apartment that was fully equipped and surrounded by all the essentials for any emergency. This made our stay so much easier, and we still maintain those contacts today.
As for why I decided to offer the tours, it stems from my passion for tea and my desire to share this world with others. After traveling to the Himalayan regions, Assam, Meghalaya, and even Nepal, I’ve gained so much knowledge and built such valuable relationships. I realized that I couldn’t keep these experiences just for myself.
Many people I know in Brazil and Europe have expressed a desire to visit India but afraid, mainly due to the perceived challenges of traveling there. My dream of taking people to India started as a way to introduce them to my supplier and tea culture of Europe, but India was always the bigger challenge and, honestly, the more exciting one. I love challenges, and with the help of my wonderful partners, Glenburn and Vajra Journeys, I decided to turn this dream into reality.
At Meghalaya, the abode of clouds
My goal is to invite both tea lovers and those who are new to the tea world to come and explore India. I’m certain that those unfamiliar with tea will fall in love, and those who already love it will deepen their appreciation, just as I have. We offer two well-organized tea tours, in collaboration with two respected companies that work with passion and integrity. Our first tour, in partnership with Glenburn, will take place in March and November 2025, and this will be an annual event. The tour with Vajra Journeys can be booked for March, April, or November 2025, and will also run annually.
Who can join the tour? What can they expect?
The tours we offer are designed for anyone with a passion for tea, culture, and adventure. They are open to tea enthusiasts, curious travelers, and anyone interested in exploring the authentic side of India. We collaborate with two well-established partners: Glenburn and Vajra Journeys, who help us organize these unique experiences.
Both tours aim to reveal the stories, processes, and people behind every cup of Indian tea. Participants can expect an immersive, educational, and heartfelt journey that goes beyond the surface of tourism. They will get to taste various teas, learn about the intricate processes of tea-making, and understand the rich history and culture that have shaped this industry. It’s not just a tour; it’s an experience that connects you with the heart of India’s tea heritage.
Elizeth’s tours are scheduled for 2025. For more details and the itinerary, do email her at [email protected] or reach her on Instagram
Fifty years ago, three industrious Turkish brothers in Havza, near Türkiye’s tea-growing region along the Black Sea, fabricated a modern chromium steel version of the traditional samovar. These storied vessels, fired by wood or coal, brew tea while keeping large volumes of hot water on tap.
The Sözen brothers were skilled copper, bronze, aluminum, and steel metalworkers. Their compact, easily disassembled design for Sözenler Semavers (the Turkish word for tea-urn) is now the nation’s most popular brand.
Years ago, my wife, Susan, presented me with a four-liter Sözenler samovar, ideally suited for enjoying the setting sun. We set it up under the flagpole at our family cottage on Lake of the Woods, a deep and clear 300-mile-long lake in Western Ontario.
In September, as the summer days shorten and the sun begins to fade, our grandchildren stuffed kindling and split pine branches to stuff into the samovar’s gated furnace. We toasted marshmallows before I placed the reservoir over the fire. Next, I extend the chimney. The young boys stoke the furnace with hardwood hickory chips until it burns red hot. Then, I scoop a fine Ceylon tea into a metal teapot that sits neatly in flue amid a steady stream of steam from the boiling reservoir.
Once the tea is brewed into a potent concentrate, we pour it into tin cups and add hot water, sugar, jam, honey, and cream. Unlike an English teapot, everyone can dilute the tea to their taste. Strong or light, creamy or clear, the tea tastes lovely as we sit back in our Adirondack and bid farewell to the sun.
Steam in flue heats teapotRed copper teapotCopper teapot
Ornate Russian samovars, whose name is derived from “camo” samo, meaning “self,” and “varit,” meaning “to boil’,” are better known, but samovars were invented in Central Asia. The utilitarian, easily disassembled version originated in Bukhara, Türkiye. Caravans carried samovars to the Caucasus, where different styles evolved in Russia, Iran, East and Far East Asia, and Anatolia. Turkish samovars are seen at weddings, family picnics, public ceremonies, and outdoor social gatherings in sizes up to 50 liters, with flues supporting four large teapots.
Co-founder Azmi Sözen writing on the company website, describes Sözenlar samovars as “especially for picnics, evening chats, hosting guests specific to Turks, village houses, weddings, associations, and coffee houses. Samovar tea is very famous, and it is drunk in palaces, mansions, hunting parties, and special ceremonies.”
The first documented Russian samovars appeared in the mid-18th century. By 1778, the craftsmen in Tula, located about 200 kilometers south of Moscow, were famous for producing heavy urns of ornate sterling silver, bronze, and distinctive copper teapots. Symbols of Russian hospitality and domesticity, Samovars were family heirlooms.
Co-founder Azmi Sözen
In paintings, copper and bronze samovars with a capacity of 5 to 15 liters appear at the foot of the table, spread with cakes, sugar tongs, and jam, with young and old in conversation over tea.
Persian samovars can be seen in chaikhanas (chaykanas – tea houses) in Tehran, Tabriz, and Isfahan. “Samovar is an indispensable pleasure of Islamic society during Ramadan and long winter nights,” writes Azmi.
Azem, Adem, and Azmi Sözen began making samovars in a small workshop in 1974 and have since expanded to a 6,000-square-meter factory with a public showroom and warehouse. “Our company, which accepts quality as a way of life, has established its power, discipline, self-sacrificing, and reliable trained masters and employees,” according to Sözenler.
“Market expansion did not occur spontaneously,” writes Azmi, but growth continues worldwide. Our mission is to popularize the samovar culture inherited from our ancestors and to pass it on to future generations,” writes Sözenler
“Tea is not just a drink of pleasure but also a culture. Poems, folk songs, and odes were sung in samovar tea ceremonies, which gave people peace and preserved their place in memories.”
Our company, which set out with this understanding, is primarily aware that it is a part of this culture and has increased its production every day to carry the cultural and historical heritage to future generations over time.
Sözenler Semaver showroom and factory, Havza, Türkiye
Tea festivals are enjoying a resurgence, basking in the renewed enthusiasm of health-conscious consumers and the joy of imbibing quality tea. The 14th Annual Northwest Tea Festival draws tea enthusiasts to Seattle for two educational and fun days at the Seattle Center on September 28th and 29th. The Northwest Tea Festival has a rich history in tea, evolving from a small local event to become the foremost social gathering for tea lovers in a region known for its beverages.
Founders Doug Livingston and Julee Rosanoff chat with Tea Biz Podcast Host Dan Bolton
How it Came About
Julie Rosanoff is a pioneer in specialty tea dating to 1990 when she co-founded the Perennial Tea Room near the Seattle waterfront. In 2004, Julee hosted tea-themed dinners there, with author Norwood Pratt narrating the story of teas as courses were served. Tastings and special events led to the founding of the Puget Sound Tea Education Association and the region’s first tea party featuring Barnes & Watson, Teahouse Kuan Yin, Tea Geek (Michael Coffey), Sa Tea, Village Yarn & Tea, and Choice Organic Tea. Inspired by the mass tastings hosted by Bay Area tea firms for the 50,000 foodies attending the first Slow Food Nation in September 2008, the Northwest Tea Festival, a not-for-profit venture, launched to wide acclaim later that month.
Dan: The Northwest Tea Festival is a genuine specialty tea experience, a social gathering of respected speakers and vendors with a delightfully appreciative audience. Julee, tell us what inspired you to get involved in hosting the event.
Julee: Author and tea expert Norwood Pratt inspired me to start the festival. He attended a meeting of several key vendors in Seattle then, and he said that no one was celebrating the 400th anniversary of the House of Orange importing tea to Amsterdam, which is the origin of orange pekoe. So we said, We’ll do it, and we spent a year sorting it out, and the following year, we had our first tea festival, and we’ve had them every year since then, except for COVID, where we were down for three years. Now we’re back. I didn’t know what would happen the first year we did it. The most exciting thing for me was having 500 people standing in line waiting to get in that first day, all having a wonderful time. I think we only had about seven booths, and it was a wonderful thing. Everybody had a good time. And they all said, We want to come back, please do it again.
On the morning of the first day, there is a line out the door, down the street, and around the block, and it is just fabulous to see all these people waiting to have tea.
That’s how it started.
Founders Julee Rosanoff and Doug Livingston with Author Norwood Pratt
Continued…
Joining us today are founders Julee Rosanoff and Doug Livingston.
Dan: Doug, has organizing the festival changed your view of tea?
Doug: My view expanded quite a bit when I considered how to present tea to somebody else and not just focus on myself. I also considered bringing in speakers to talk about the culture behind tea and all the various social aspects of tea nationwide. While working on the show, I became more engrossed in tea.
Doug Livingston
I did my homework and learned a lot more, and I was able to contact some amazing people, not only locally but nationally and internationally, either in person or via some media. So, yeah, it changed me and grew my understanding, appreciation, and love of tea. It’s hard to measure, but it had a huge impact.
Dan: That’s a wonderful story about the show’s origin. I’ve attended several events and found new activities as they matured. Will you give listeners a glimpse of what will happen this year? What makes this year’s show special?
Julee: We’re still coming out of COVID, reorganizing and getting ourselves, and Doug and I, after 17 years, are stepping back a bit. What makes this year special is that new people are in charge. They’re working very hard, and they’re doing an incredible job. Some things will be different, and some things will be the same. It will be very exciting watching them succeed with all this new experience and responsibility they haven’t had before. It’s going to be great to see.
Dan: Will you tell us, Doug, a little about the venue and the show’s layout? Doug: Over the years, we’ve moved around many venues. It’s always been centered in the downtown Seattle Center complex. The current venue is an exhibition hall. Our attendance right now is somewhere around 3500 people. Up to 5,060 have attended in past years, including vendors. It’s a large exhibition hall with space for a lot of presentations. An exhibition floor area and areas are partitioned around the perimeter for other events, presentations, or workshops.
Others on our planning committee brought in the tea lounge concept. They’ve developed it and turned it into a very exciting way of allowing people to experience tea rather than just walking around between vendors sipping tea, which is essential. This offers a little bit more interaction, which is kind of between the formal presentations and workshops. It’s very accessible to people, and it’s been very well received.
Dan: I want to focus momentarily on an emerging trend — retailing tea by offering memorable experiences. Everyone in America knows what tea is, but millions have simply not experienced or enjoyed the exquisite taste of high-quality specialty premium tea.
Julee, will you describe how the festival makes it easy for someone who is a commodity tea drinker to be awakened to the culture, style, and taste of tea?
Julee: First, people come in to see maybe 40 or 50 vendors, all of whom have their version of exquisite tea. Everybody who attends is given a teacup, which will hold about two ounces of tea, and as they walk around, they can sample all the teas that vendors are brewing all day long for two days. When they ask questions, the vendors will have plenty of information. They’re going to find a lot of samples if there’s something someone likes, they can take some home. If they don’t like it, they can throw it out and start again — that happens because our ability to taste must grow and develop, and you might not welcome specialty if you’ve been drinking Lipton tea bags. There is a wide range of what people can try and taste, just with the vendors.
And then, if they go to the Tea Bar, they can sit and try different teas and have them three or four different times; you know that they’ll re-steep because re-steeping is only possible with exquisite teas. People who are not used to it will find it a whole new experience. And so, people can have a wide range of varieties and experiences that will awaken their taste buds and their sensitivity to tea and its wonderful range of experiences and flavors.
Dan: Doug, what’s going through their mind when someone’s face lights up after tasting these teas?
Doug: Well, a lot of different things. As you know, giving somebody an experience that is new and different to them is one of the core things of the tea festival. Our tea festival isn’t a commercial event. It’s not a trade show where vendors sell to other businesses; our focus is on the person drinking the tea and when they light up and realize there’s an aspect to it that they didn’t realize before. That’s growth for them. That’s personal growth, that’s enjoyment, that’s delight, that’s education, and all of those are core goals of the event.
And when we see that happen, we know we’re doing what we’re trying to do.
There’s nothing wrong with drinking commodity teas. There’s nothing sacred about having to find the most exquisite oolongs and so forth. The idea is the experience and its social aspects. And that was also one of the biggest challenges with COVID: the social aspects. Being able to see that response from people and experience that exchange that back and forth was so truncated because socially, we couldn’t be social as much. And you know, with all the media that came in and became available, that helped a lot and certainly expanded the capacity to do that from a great distance. So yes, we can do a Zoom, Facebook, or FaceTime thing and share that experience with someone you know, who will smile and make noises of enjoyment. We can vicariously experience reaching out to somebody. Tea is a social beverage. That is why it’s so ingrained in so many societies at a very basic level. That is the core value of tea. Ours is not a tea culture where you don’t have meetings without tea. In some societies, it’s like being properly dressed; it becomes an important part of the experience.
So, yes, that is a long answer to describe the experience that tea is all about.
“For me, this is a way for 3000 people to reunite with friends. People always talk about who they’ve met. I can’t wait to see this person or that person. Boy, I came from St Louis or Montreal to hang out with these five people in a comfortable place, which is always accommodating. I share experiences with people I’ve known, in some cases, for almost two decades.” — Andrew Goodman
Doug: The festival celebrates this amazing beverage that has captivated the world. We, as organizers, try to maintain a setting and structure so everybody involved can have an enjoyable time, whether it’s an exhibitor, an attendee, somebody doing a workshop, a volunteer, or a staff member working at the festival. We really work to make this an enjoyable and learning event, and that’s why education is so important. We’re looking at the experience of everybody around this whole subject of tea and how people can share that experience, whether they’re a presenter or whether they’re a consumer, whether they’re somebody who’s trying to start a business.
Dan: Julee, picture yourself as a carnival barker inviting passersby to purchase a ticket to the show.
Julee: Come to the tea festival and learnabout a drink you probably already like. You’ll also meet people who share your enthusiasm and will show you new ways to drink and enjoy tea.
There will be more people to meet, new friends, and an opportunity to expand your cultural experience throughout the world. You will meet people from all over the world. It’s going to be very exciting. Don’t miss it!
Josh Brock of the Empty Tea Cup (standing), Barbara and Ward Everson, Charles Dawson, Anais Dawson (standing), and Diarmuid Fahy (baseball cap). The Eversons and the Dawsons are semi-officially representing Whatcom Tea, a Western Washington Tea Education Club we have run for almost 20 years. Anais Dawson is pictured assisting the main Tea Bar but typically runs the Tea Tutorial Table. Photo courtesy Charles Dawson
Tea Bar & Lounge
The Tea Lounge is on the east side of the Exhibition Hall. It is open throughout the afternoon and serves various kinds of tea at tables with fun themes.
Tea Tutorial Table
The Tea Tutorial Table is a space for a slower-paced educational exploration of teas lasting fifteen to twenty minutes. Participants will be guided in depth through a tea or series of teas.
Tea Bar
The Tea Bar is a space for short, three—to five-minute intensive tastings. These will typically compare two similar teas, contrast related but dissimilar teas, or focus on one very special tea. The Tea Bar was created by Charles and Laurie Dawson, founders of Whatcom Tea. All the teas they share are from their personal collection. The sharing is, without expectations, part of their mission to make tea accessible, affordable, and fun. The tea bar is kid-friendly, and children participating in the tea bar may walk away with something extra!
Tea Barista Table
The Barista Table is a place to taste a quick cup of one of the many teas found at the festival. We will brew finds from the festival and, if you like, point you in the right direction so you can acquire some of your own. Standing room only!
Tea Guest Table
The Tea Guest Table is a space for knowledgeable members of the tea community to share their love of and experience with aspects of tea. This may include in-depth tastings, demonstrations of teaware and techniques, fun contests, or blind tasting events. Depending on the presentation, session length may vary considerably.
The Empty Tea Cup
The Empty Tea Cup is a place to rest. After participating in several aspects of the tea industry, Josh Brock concluded that the best way to support tea is to share it in its basic forms. To expose others to the fundamental element of tea that unites all cultures, generations, ceremonies, and sincere hospitality.
PS: Those coming to the festival don’t have to go to the market anymore to grab lunch. We have selectively added a few very nice people with delicious cakes, pies, and savories. So it can be an all-day event if you wish to do it that way. Some people pack lunch. In addition to the beautiful teaware, we have people who make honey, and all kinds of specialty products focused on tea. The festival is truly an immersive experience with Camellia sinensis. – Andrew Goodman
CLICK TO CONTINUE reading the interview and see a preview the new Tea Bar & Lounge
Northwest Tea Festival | Seattle Center: Exhibition Hall 301 Mercer Street, Seattle, WA 98109 Saturday, September 28 – 10 am – 4 pm Sunday, September 29 – 10 am – 4 pm
Lindsay Lohan TV Ad Advocates Office Tea Breaks | Suez Shipping Disruptions Intensify | China Launches Global Tea Marketing Initiative | Kenya Suspends Auction Price Minimums on Old Tea | AI Models Predict Local Weather on a Planetary Scale. | Dan Bolton | Episode 182 | 23 August 2024
