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  • Proposed: A Global Alliance to Creatively Constrain Tea Production | Luxmi Tea Acquires Rwanda’s Sorwathe Tea Estate | TikTok Sensation Inspires Sprite+Tea

    Proposed: A Global Alliance to Creatively Constrain Tea Production | Luxmi Tea Acquires Rwanda’s Sorwathe Tea Estate | TikTok Sensation Inspires Sprite+Tea | PLUS Brazil is a vast beverage market with a well-established tradition of tea and herbal infusions now valued at $14 billion. Growth is powered by evolving health and wellness trends that favor diverse and distant teas and blends. Editor Aravinda Anantharaman interviews veteran importer and retailer Elizeth van der Vorst. Her business, Amigos do Chá (Friends of Tea), is located near São Paulo, the hub of specialty tea, a market she has served for 30 years. Read more…

    Tea News for the week ending October 22, 2024

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    India Tea News
    India Tea News | Aravinda Anantharaman

    Proposed: A Global Alliance to Creatively Constrain Tea Production

    By Dan Bolton

    Africa’s tea stakeholders believe that actions, more than words, are needed to address the global challenges facing the tea industry. 

    East African Tea Trade Association (EATTA) Managing Director George Omuga said those attending the 6th African Tea Convention understand the need to reduce production to improve quality and raise profitability, which is essential to financing climate resilience and achieving sustainable cultivation at origins worldwide. 

    He said a key takeaway from the gathering is the need to establish a global alliance of tea-producing countries to enforce creative constraints on production. 

    Click to Read the Latest Tea News
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    Dan Bolton Publisher

Spotlight

  • The Republic of Tea

    Kristina Tucker, Minister of Enlightenment and Commerce, The Republic of Tea

    The Republic of Tea is a pioneer in specialty tea and was founded on the idea that a tea brand could inspire a lifestyle of intentional living, embodying tranquility, creativity, and personal well-being.

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Need To Know News

BRU Maker One
BRU Maker One
Bogdan Krinitchko

Preparation is key to enjoying fine tea. Sequential steeping delivers the best taste possible and unlocks the true value of whole-leaf teas and botanicals. BRU automates the process without using pods or capsules. The simple-to-operate smartphone-controlled device stores steeping profiles to consistently make great tea at the push of a button.

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Nepal Tea Collective
Nepal Tea Collective
Nischal Banskota

Hi, I’m Nish. I grew up on an organic tea farm and founded Nepal Tea Collective in 2016. Tea is not just a beverage for me but a catalyst for social change, sustainably empowering hardworking artisans like my parents for the past 30 years. I’m on a mission to make the whole world aware of the goodness of Nepali teas and the good that comes from supporting growers in this remarkable land.

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Camellia Sinensis
World Tea Expo 2024
World Tea Expo 2024
Young Mountain Tea
Save the Children Sri Lanka

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Camellia Sinensis
Young Mountain Tea
Wild Orchard Tea

Tea Biz is a hub of expertise essential for buyers and sellers to thrive in the market.

Dan Bolton | Editor and Host | Tea Biz Podcast | Blog

Features

  • Q&A: Amigos do Chá Founder Elizeth van der Vorst

    Amigos do Cha Founder Elizeth van der Vorst

    Elizeth van der Vorst has been a Brazilian tea importer since 1994. Her company, Amigos do Chá, embodies her love of tea and its power to bring people together. Elizeth has been our friend at Tea Journey for several years. Among other things, she feels a deep love for India, particularly Darjeeling. In 2022, Elizeth…

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  • Samovar Tea at Sunset

    Sozenler Samevers, Havza, Turkiye

    Fifty years ago, three industrious Turkish brothers in Havza, near Türkiye’s tea-growing region along the Black Sea, fabricated a modern chromium steel version of the traditional samovar. These storied vessels, fired by wood or coal, brew tea while keeping large volumes of hot water on tap. | Episode 186 | Tea Biz Blog | Podcast

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  • Northwest Tea Festival Nears

    Northwest Tea Festival, Sept 28-29, 2024

    The 14th Annual Northwest Tea Festival draws tea enthusiasts to Seattle for two educational and fun days at the Seattle Center on September 28th and 29th. | Episode 182 | Tea Biz Blog | Podcast

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  • Students Triumph in Tech Brew Challenge

    Pranjit Barman

    India’s Tocklai Tea Research Institute in Jorhat announced the winners of the 2024 Tech Brew Hackathon competition, held on International Tea Day. The winning students received 50,000 rupees for tackling their choice of five industry challenges. Teams from 20 universities participated. | Episode 171 |

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  • #TeaPower: A Call to Collaborate

    Shabnam Weber, President Tea and Herbal Association of Canada

    #TeaPower is “the perfect pitch for younger generations looking to increase their performance and energy levels while staying healthy,” says Shabnam Weber, President of the Tea and Herbal Association of Canada and co-chair of the United Nations IGG Working Group on Tea & Health that developed the program. | Episode 158 |

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  • Keemun’s Hong Cha Revival

    Lilian Xia, president Canada Tea Institute

    Invented in 1875, the aromatic “qi hong cha” or Keemun black tea, grown in Qimen County in China’s Anhui Province, quickly rose to prominence, explains senior tea master Lilian Xia, President of the Canada Tea Institute. She joins Tea Biz to recount the legacy of a Chinese market-savvy entrepreneur, Yu Ganchen, the pioneer of Qimen tea,…

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Frequently Asked Questions

Why did you consolidate all content on the Tea Biz Portal?

Tea Biz was a simple WordPress blog when it debuted ten years ago. The successful Kickstarter campaign that funded Tea Journey Magazine in 2015 required a more robust content management system, and the weekly podcast added multimedia content in 2021. The Tea Biz Portal enables professionals and enthusiasts to conveniently access more than 1,000 feature articles, news briefs, videos, recorded interviews, special issues, consumer ‘how to’ guides and price reports.  Zeen101 powers the Leaky Paywall site and Steeped Content managed social media optimization, marketing, and design, working with Vantage IT Solutions to produce the visually stimulating portal’s user interface and automation. 

How are the podcast, magazine, and blog distributed, and what is your reach?

Readership surveys reveal that 56% of our total audience are tea professionals. The remaining 44% identify as tea enthusiasts. Ninety-eight percent say they drink specialty tea. The magazine has the broadest reach, with a base of 16,000 paid and opt-in email subscribers in 76 countries. Geolocation statistics vary by channel, but up to two-thirds of our audience resides outside the US and Canada. Podcast listeners are concentrated in developed countries: 49% in North America, 32% in Europe, 14% in Asia, 3% in Australia, and 2% in Africa. Tea Journey has 25,000 social media followers. The podcast has accumulated 38,421 downloads. The Tea Biz blog circulates to 15,400 WordPress and LinkedIn followers, mainly professionals. In the past 365 days, LinkedIn posts generated 335,202 impressions. A breakdown follows: Owners 9%, Partner & Directors 25%, Senior Executives (MD-CEO) 21%, VPs 14%, C-level (marketing) 11%, Entry-level 14%, and Managers 5.8%.

Who contributes to the publications?

Over 100 contributors, most of whom reside in the tea lands, have published bylined articles since 2013. Tea is a fascinating and intricate topic… far more complex than anyone can master. That is why the Tea Biz Portal enlists writers skilled in 12 languages to tell the story of tea. Our expertise resides in storytelling by professionals who know the tea lands from birth and speak the native tongue. If you would like to contribute, contact editor Dan Bolton at [email protected]. You can also find Dan on WhatsApp, WeChat, and LinkedIn.

Why should I register?

Registering your business email address and sharing details about where you work enables Tea Biz to understand better and serve the interests of its global network of tea professionals. Registering is free. Doing so enriches our relationship and provides practical insights. Knowing your location, for example, assists us in delivering newsletters and notifications at appropriate times. Completing our content survey enables us to drill down to see your preferences. Click here to select from several platforms you can use to receive the weekly Tea Biz Podcast.

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