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Sneha Balasubramaniam

Need to Know News

UN FAO Hosts International Tea Day Webcast | Tea Day Sofa Summit | Global Instability is Suppressing East African Tea Prices | PLUS Sneha Balasubramaniam, Head of Marketing and Innovation at Tata Consumer Products, explains why Good Earth is celebrating its 50th Anniversary with the revival of two beloved teas.

Ian Chun Yunomi.life

Need to Know News

China tea value increased by $4.4 billion to $43.2 billion in 2021
| International Tea Day is May 21
| Sofa Summit is May 23
| PLUS Yunomi.Life founder Ian Chun discusses Japan’s resurgent tea export market and the remarkable story of the record-setting two-million-yen hand-rolled green tea.

Tea Cuisine

Need to Know News

India Resumes Tea Shipments to the Russian Federation | Trade Seeks to Bypass US and EU Sanctions | COVID Surge Makes Tea Packing Unpredictable | Special Report: Beyond Tea Cuisine PLUS Tea Retail Powers Perception | South Asia Editor and Producer Aravinda Anantharaman concludes a two-part series on Realigning the Marketing of Indian Tea

Nikita Mittal

Tea Retail Powers Perception

Retail must do the heavy lifting in realigning the marketing of Indian tea. While online transactions are more common now than in past years, neighborhood kirana stores are the most common place Indians purchase packaged tea, accounting for 70% of sales. Only 7% of tea is sold at tea shops that specialize in loose leaf offerings.

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