Adventurer Inspires Next Generation of Tea Lovers
Jeff Fuchs has been named keynote speaker for the 2024 World Tea Expo, returning to the Las Vegas Convention Center March 18-20, 2024.
His keynote address, Inspiring the Next Generation of Tea Lovers, is Tuesday, March 19, from 8 am to 8:30 am. Attendees will learn about Fuchs’ first-hand experiences from his global travels. Drawing on his experiences and education, Fuchs will touch on the history of tea, how it has evolved through various cultures, and explore how the new generation of tea consumers can continue to evolve.
Tim McLucas, Vice President of Bar & Restaurant Group, said, “We are thrilled to welcome Jeff Fuchs to present the Keynote session this year at the World Tea Expo. His extensive tea and travel experience gives him a unique perspective of the world of tea to present an insightful session on the industry’s past, present, and future and opportunities for future growth.”
Fuchs is an author, accomplished business owner, and documentarian who has spent the last 20 years studying Himalayan trade routes and their participants, focusing on tea as a commodity and tonic. He has led and been a part of over 30 Himalayan expeditions, including leading student groups from around the world. Using the knowledge and appreciation gained through his travels, Fuchs co-founded JalamTeas, which focused on bringing raw ‘sheng’ Pu-erh to a greater swath of sippers.
The keynote presentation is included in all registration passes, and attendees are invited to the keynote meet and greet held at the Tea Bar on Tuesday, March 19, from 1 pm to 2 pm to meet Fuchs and gain insight into the world of tea with firsthand experiences and collaborative conversations.
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