• Bought Leaf Factories Oppose 100% Dust in Auctions | Assam Expects a Big Drop in First Flush Production | HUL Focuses on Assam to Support Tea Industry

    By Aravinda Anantharaman | Managing Editor

    India Tea News for the week ending 29 March 2024
    India Tea News | Aravinda Anantharaman
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    Bought Leaf Factory, Nilgiris, India
    Bought Leaf Factory, Nilgiris, India

    Bought Leaf Factories Reject 100% Dust Auction

    The Telegraph reported that the Assam Bought Leaf Tea Manufacturer’s Association unanimously opposed the tea board’s order for 100% of dust-grade tea to be sold via the auctions. Their view is that their existing sales mechanisms bring higher price realization when compared with auctions. The members also opposed the demand on the Bought Leaf Factories to test all the green leaf sourced and tea produced at their factories for food safety compliance, stating that the use of chemicals and pesticides was by the grower and not at the factory. They have also said they will cease manufacturing operations starting 1st April 2024 to protest against the non-compliance of green tea leaves.

    Assam to See a Significant Drop in First Flush Production

    North India has been seeing a dry start to the year, which has impacted tea production. The first flush plucking expected to begin in early March has been delayed due to lack of rain. Media reports quote planters as saying the crop will be about 40% lower than average production for the season. Assam production in March 2023 stood at about 34 mn kilos. All eyes are on April to see if the first flush will meet expectations. Darjeeling, Sikkim, and Kangra have also had a late start to the season because of prolonged dry weather.

    HUL Offers Interventions to Support Indian Tea

    Hindustan Unilever, which owns tea brands Brooke Bond, Taj Mahal, and Taaza, partnered with the Tea Research Association of India to promote regenerative agriculture. HUL and TRA plan to undertake a “Life Cycle Analysis” to develop strategies to reduce carbon impact. This will cover 19 tea estates/factories and 19 small tea growers across 15,000 hectares in Assam, West Bengal, Tamil Nadu, Kerala, and Karnataka. HUL is also expected to invest in Assam to enhance value addition in tea. Economic Times

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  • NETA Opposes 100% Dust Auction | Spotlight on Safe Tea in 2024 | India to Send Trade Delegation to Iran

    By Aravinda Anantharaman | Managing Editor

    India Tea News for the week ending March 22, 2024

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    India Mandates All Tea Dust to be Sold at Auction
    India mandates that all tea dust must be sold at auction

    NETA Opposes 100% Dust Auction

    Kamal Jalan, Chairman of The North Eastern Tea Association (NETA), spoke on the challenges facing the Assam tea industry and the way forward. The Association, which held its biennial general meeting in Golaghat, Assam, on March 13, has spoken against the latest government order for 100% of Tea Dust to be sold via the auction system, calling it detrimental to the industry’s survival. They also raised the issue of food safety compliance, calling for greater awareness among small tea growers, increased testing and facilities needed to conduct tests at factories, and a roadmap towards achieving 100% compliance with food safety standards. They also raised the issue of stopping tea production in winter, which is now practiced in north India. The Association has said they do not favor reducing production but instead focus on the generic promotion of tea in the domestic market, aiming for per capita consumption of 1 kilo.

    Safe Tea Comes into Focus

    Indian tea is seeing a renewed and determined march towards food safety. After coming under constant flak, 2024 opened with the Food Safety Standards Association of India, calling for more compliance and partnering with the tea board to see how this can be effected. It’s good to see it in action. Last week, the FSSAI led a training session in the Nilgiris on safe and hygienic tea production practices for small tea growers. In North Bengal, the domestic certification body Trustea partnered with the association of small tea growers for training on pest control, soil health management, and pesticide use.

    India Sends Delegates to Iran

    Iran, once a big buyer of Indian tea, has ceased to import the same volumes as before. The Mint reported that tea shipments to Iran have dropped from 54.5 mn kilos in 2019 to 5.2 mn between January and November 2023. Iran is still considered an important export market; a trade delegation is planned to dialogue with Iranian authorities. Shipping disruptions and payment challenges aside, Iran had an internal crisis in November 2023 when tea importer Debsh Tea Company was embroiled in a $3.4 billion embezzlement scandal. India’s tea exports to the UAE dropped 25% from 2022 to 2023.

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  • Indian Tea Association and Goodricke Group Each Name New Heads | Nilgiris’ INDCOServe Will Convert Kattabettu Factory into Tea Tourism Hub

    By Aravinda Anantharaman | Managing Editor

    India Tea News for the week ending 15 March 2024
    India Tea News | March 15, 2024
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    KATTABETTU INDCO TEA FACTORY, KATTABETTU. Established in the year 1976
    Kattabettu INDCO Tea Factory, established in 1976, was recently refurbished.

    ITA & Goodricke Group Announce Appointments

    The Goodricke Group has appointed Arun Narain Singh as the Managing Director and CEO, effective March 6, 2024. This appointment follows the resignation of Atul Asthana last month. Mr Singh has held this position and most recently has been Founder Trustee of Tea Vision, an industry think tank building a common platform for multiple stakeholders in the tea industry and to be the industry’s voice.

    The National Committee of the Indian Tea Association (ITA), meeting on March 12, announced the appointment of Hemant Bangur of Shri Vasupradha Plantations as Chairman, Suneel Singh Sikand, CEO of Rossell Tea, as Vice Chairman, and Atul Rastogi, Director of Luxmi Tea, as Additional Vice Chairman of the Association. Founded in 1881, the Indian Tea Association, headquartered in Kolkata, is India’s oldest organization of tea producers.

    INDCO in the Nilgiris Gets a Tourism Boost

    Tea tourism comes into focus in the south as well. In the Nilgiris, INDCOServe tea cooperative is set to receive Rs 7.4 crore (approx USD 900,000) to convert its Kattabettu tea factory into a tea tourism hub under the Tamil Nadu Innovation Initiatives plan. The funds will be used to create a living tea museum that will house various tea plants and allow visitors to see how tea is made and taste different teas. Both tea and tourism are essential to the economy of the Nilgiris, and this move is seen as a boost to that. INDCOServe is the largest tea cooperative in the country, with 30,000 small farmer members and 16 factories in the Nilgiris.

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  • Bihar Tea Gets Trademark | Microsoft’s Bill Gates Unwittingly Promotes Chai and Chaiwala | Muskan Khanna Earns a Patent for Her Nilgiri Bamboo Tea

    By Aravinda Anantharaman | Managing Editor

    India Tea News for the week ending 8 March, 2024
    India Tea News | March 8, 2024
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    Courtesy: Amul India

    Bihar Tea Moves Closer to the Mainstream

    Bihar, a state that borders Bengal, has been designated as a non-traditional tea area since 1998 and has just been awarded a trademark by the Indian government. The trademark provides for better protection for goods and services.

    Bihar today has 56,000 hectares – mainly in the Kishanganj district – in tea cultivation and produces over 45,000 metric tons of raw tea leaves annually. In 2020, tea was identified as a focus area under the Bihar Agri Investment Policy (2020). Under the Bihar Tea Development Scheme (2023), tea producers are eligible for a 50-90% subsidy on tea cultivation. The state is keen to expand the area under tea farming. Leading the tea movement here is Doke Tea by Rajiv Lochan, who has been producing artisanal tea for the last decade.

    Microsoft Co-founder Bill Gates Unwittingly Promotes Chai

    Microsoft co-founder Bill Gates was in India last week and introduced his trip with a video on chai! Now famous as “One Chai Please,” it shows Gates walking up to a chaiwala and commenting that innovation abounds here, even in how chai is made. This video on Gates’ Instagram handle has garnered 7.6 million likes, besides making the chaiwala, Sunil Patel, who goes by the name Dolly Chaiwala, famous overnight.

    Watch the video here.

    Tea Studio Gets Patent for its Nilgiri Bamboo

    Muskan Khanna, of the boutique Tea Studio in the Nilgiris, won the patent for her tea, Nilgiri Bamboo, described as a green tea made using only the internode between the terminal bud and the first leaf of a tea shoot. The patent comes after five years of work. Khanna runs The Tea Studio in the Nilgiris as a women-only company producing bespoke specialty tea. In a social media post, Muskan’s father, tea veteran Indi Khanna, said that this patent is second in tea making, following the patent for the Rotorvane in the 1960s granted to the TRI.

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  • Tata Tea Under Scrutiny | India Mandates Sale of All Tea Dust at Auction | Atul Asthana Resigns as MD and CEO of the Goodricke Group

    By Aravinda Anantharaman | Managing Editor

    India Tea News for the week ending 1 Mar 2024

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    India requires all dust grades to be sold at auction
    India requires all dust grades and 50% of the leaf and broken leaf teas to be sold at auction

    Tata Tea Under Scrutiny Again

    Shantha Chhetri, a former parliamentarian from Kurseong, has written to the offices of the Prime Minister of India and the Commerce Minister, raising concerns about Tata Consumer Products’ consumer packs. She said the company blends its tea with those from Nepal, which is unsafe for consumption and does not meet safety standards. She has urged the food safety regulator, FSSAI, and the Tea Board to test their tea for MRL levels of banned pesticides. The company responded that they do not import directly from Nepal. And that any Nepalese tea in blends is sourced from Indian traders. Tata explained that their teas are rigorously tested within the company and are deemed safe. In 2021, Tata Tea and Darjeeling were at loggerheads when the Tea Board prohibited blending imported teas with GI-protected Darjeeling, Assam, Kangra, and Nilgiri teas. A year later, this ban was lifted. The Telegraph

    Indian Government Requires 100% of Dust to be Sold at Auction

    The amendment of the Tea (Marketing) Control Order, 2003, will come into force from 1st April 2024. One of the directives is that 50% compulsory sale of tea and 100% sale of dust grades must be sold through public auctions starting 1st April. This order is targeted at estates in North India, including Arunachal Pradesh, Assam, Bihar, Himachal Pradesh, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura, Uttarakhand, and West Bengal. Dust grades account for 25% of Assam and West Bengal tea production. Retail prices for CTC dust are currently Rs 160 to Rs 190 per kilogram (IndiaMART). The move is thought to support greater compliance of tea towards boosting exports. The mandate does not apply to many small-volume mini-tea factories. Industry stakeholders are divided in their opinion on this new move.

    Atul Asthana, MD, Goodricke Group Resigns

    Atul Asthana, Managing Director and CEO of The Goodricke Group Ltd., has resigned after 39 years with the company. The Goodricke Group includes 18 storied gardens, including Thurbo, Badamtam, Barnesbeg, Nonaipara, and Hope across Darjeeling, Assam, and the Dooars. Asthana led the company to years of profitability, retaining its position as a top producer in the tea market. Asthana also actively supports the tea industry and is currently Chairman of the Indian Tea Association. The decision to resign, he has said, was for personal reasons.


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