Vallie Prince
The Kraken's Cup
My main interests
- Educating consumers about tea’s cultural significance, health benefits, traditions, history.
- Tasting, blending, formulation, packaging, product life-cycle
Here is what most interests me in tea…
I am very passionate about using tea as a way to connect our community. My tearoom is growing into a community hub, both as a place where people can disconnect from the chaos of the “normal” world for a while to connect with each other, and as a place where they can learn about and experience the world of tea. I have degrees in anthropology and religious studies, and the one thing that both of these educational paths have led me to appreciate is how tea crosses continents, cultures, time, and beliefs. It brings us together by providing a common ground where we can start a dialog.
My comments on the most critical threats/opportunities facing the tea industry globally.
Supply Chain Disruptions & Geopolitical Instability
- tariffs are having a large and direct impact on the new and small tea businesses
Changing Consumer Preferences & Market Trends
- market trends and consumer preferences will always have an impact on the food and beverage industries as a whole
Competition from Alternative Tea Sources & Synthetic Substitutes
- There is room enough in the market for tea an alternatives if we work together
