Five hundred miles south of the destruction caused by the tsunami and Tōhoku quake, Yasuharu Matsumoto, vice president of the Kyoto Obubu Tea Farms, called for volunteers to travel north on a mission motivated by kindness.
A one-day Introduction to the tea industry’s newest professional certification program will be rolled out in March. Covid-19 restrictions mean that training initially will be delivered online. This enables students from anywhere in the world to enroll.
No matter how compelling their brand story, growers rely on buyers sampling teas to seal the deal, but webinars that enable face-to-digital-face interaction and user engagement will likely continue long after the pandemic resides.