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Super connectors drive innovation and collaboration in the tea industry. They link stakeholders to improve cultivation, processing, and ethical sourcing while expanding market access for small producers. They also educate consumers on tea’s culture, health benefits, and sustainability, blending tradition with modern science. Connectors build a cohesive, inclusive, future-ready tea ecosystem. | Learn more
June Zhu
What draws me most to tea isn’t just the flavor in the cup—it’s the people behind it, and the connections it creates across borders. Our brand flowinversetea slogan is “you choose tea, let it flow back to you. ” That’s the kind of work I hope to contribute to—not just moving tea, but moving people through it. As someone building both a tea brand and a life in the mountains of Enshi, China, I’ve come to realize that tea is …
Christy Hui
Director of TEA: The Drink That Changed The World
As a lifelong tea lover, I am passionate about history, storytelling, and filmmaking. In this 90-minute documentary, TEA: The Drink That Changed the World, I have the opportunity to piece together the incredible, untold story of tea—how a simple beverage transformed history, culture, and trade, and became a global phenomenon. What began as a short film evolved into a multi-year project as the realm of tea expanded and deepened, as I pieced together the ancient jigsaw puzzle across the millennia …
Fernando Lopez
Zen's Tea House
Business is my favorite cup of tea. I am fascinated by the romantic, international, geopolitical, and historical impact of tea on business. Tea is a commodity that nations went to war over and today it is still an item that keeps communities employed and protected. Tea is more than a beverage that posses both flavor and health but a cherished tradition rooted in culture and economic stability. I love tea but more than tea I love business. Since 2012 I …
John Smagula
Temple University School of Law
As a tea educator and journalist, I believe that tea and tea culture reduce distance between people. In my tea course at Temple University, through our law school tea club, and in my articles on global tea culture, I have seen how tea disarms, unites, and creates friendships that transcend boundaries. In my research, I regularly encounter themes of physical and mental wellness, exploration and discovery, cultural sharing, and local wisdom that heals and inspires.
Leo Kwan
TeaGuardian.com & TeaHong.com
Tea has transformed my perspective in life and it has totally re-established a different path for me. Since 1998. I have been working directly with producers to sell their products to the world. Read more about my tea career at the Tea Hong site: https://www.teahong.com/about-us/ Or in another perspective at my Tea Guardian site: https://www.teaguardian.com/about/leo-kwan-how-tea-has-chosen-me/
Prateek Doogar
Certified Tea Master
What captivates me most about tea is its profound ability to connect people, cultures, and economies across the globe. From its ancient origins along the Silk Roads to its current role in international trade, tea has consistently served as a bridge between diverse communities. In today’s complex global landscape, where tariffs and geopolitical tensions can hinder commerce, the tea industry’s reliance on robust relationships and networks is more crucial than ever. Sharing tea fosters connection and conversation. Whether it’s a …
Daniel Lewis
It’s not just the magical dance of flavours, where bold, daring notes twirl with subtle, sweet whispers. It’s how each cup brings us together, serving up a steamy lesson in history and geography with every sip! Plus, who can resist that perfect caffeine kick? Tea isn’t just a beverage; it’s a bridge connecting cultures, one cup at a time.
Nigel Melican
President of the European Speciality Tea Association & CEO of Teacraft Technical Services
Forty-five years as a tea consultant helping clients to grow their tea better and process their tea smarter has only honed my enthusiasm for discovering more about the fascinating Camellia sinensis plant and its thousands of processed variants. It’s the realization that the more I find out the more there is to know that sustains my interest – that and the fact that the tea industry has within it a network of very wonderful people.
Nicole Wilson
Tea for Me Please
Cyrus Anushirvan Faizi
As an entrepreneur and tea planter based in Moulvibazar, Bangladesh — a region steeped in the heritage of tea — I’m deeply passionate about redefining how Bangladeshi tea is perceived both locally and globally. I’m particularly inspired by orthodox tea production — a process that requires both precision and patience — where every step, from plucking to rolling and drying, demands a deep respect for the leaf. For me, tea is more than a product; it’s a platform for storytelling, …
Tim Smith
The Tea Smith
I guess pretty much all aspects of Tea fascinate me. From its impact on people’s lives as they grow and produce it to the impact on consumers lives as they discover and enjoy tea. One of the things that attracted me to this industry is the fact that even after thousands of years, Tea is still evolving. It gives us something to learn each and every day.
Maria Uspenski
The Tea Spot
Gregory Glancy
I’m most interested in the details and stories of the people who produce the tea I love. Everyone in this industry has some unique insights and expertise that can teach me to better understand and appreciate the tea that they produce or deal with, and I love getting the chance to talk tea with anyone and everyone with an interest. Recently (or since 2019 anyway), I have been experimenting with tea concentrates and have developed a rapidly dissolving, solid tea …
Vallie Prince
The Kraken's Cup
I am very passionate about using tea as a way to connect our community. My tearoom is growing into a community hub, both as a place where people can disconnect from the chaos of the “normal” world for a while to connect with each other, and as a place where they can learn about and experience the world of tea. I have degrees in anthropology and religious studies, and the one thing that both of these educational paths have led …
Michael Harney
Harney & Sons Teas
Stijn Van Schoonlandt
Evolutions in tea market New trends World tea statistics
Joydeep Phukan
Principal Officer & Secretary, Tea Research Association of India
I come from a family in Assam that has been actively involved in tea cultivation for more than 100 years. My maternal great-grandfather, Someswar Sarma, worked at Moabund Tea Co. (under George Williamson & Co., UK) as their first Indian manager. Upon his retirement in 1895, he was gifted a tea estate by his employers—Oating Tea Estate—in recognition of his extraordinary contributions to tea cultivation in the forests of Assam. By the time he passed away in 1910, he had …
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