Directory of Tea SuperConnectors Form

Identifying and nurturing superconnectors in the tea industry fosters innovation, strengthens global networks. By connecting key stakeholders—farmers, traders, retailers, blenders, packers, researchers, and consumers—superconnectors facilitate the exchange of best practices, driving continuous improvement in cultivation, processing, supply chain efficiency, ethical sourcing, brand building and retail excellence.

Superconnector listings are for individuals, not companies but adding affiliations or title is fine. E.g.. Joydeep Phukan, Principal Officer & Secretary Tea Research Association of India

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Global tea commerce thrives on relationships and networks that span continents. In an era where tariffs and geopolitical tensions strain international trade, the tea industry’s reliance on strong connections is more critical than ever. Superconnectors are often described as master networkers and bridge-builders in today’s interconnected world. They are “highly valuable community builders who make things happen through their keen understanding and utilization of social capital,” cultivating relationships as their primary currency. In practice, a superconnector “just seems to know everyone” and purposefully brings people or groups together to create mutual value.

Here is what most interests me in tea…(Required)

OPTIONAL: Comment on the most critical threats/opportunities facing the tea industry globally.

Climate Change & Extreme Weather Events

Supply Chain Disruptions & Geopolitical Instability

Rising Production Costs & Labor Shortages

Changing Consumer Preferences & Market Trends

Competition from Alternative Tea Sources & Synthetic Substitutes

Price Volatility & Market Speculation

Regulatory & Certification Challenges

Declining Tea Cultivation Areas (urbanization, deforestation, competing crops)

Technological Disruptions in Retail and Wholesale eCommerce (DTC, B2B, digital marketplaces, internet auctions)

Legal, government liaison, advocacy, legislative expertise

My main interests

Educating consumers about tea’s cultural significance, health benefits, traditions, history.

Facilitating the exchange of best practices among growers, traders, and researchers.

Leveraging digital technologies, including blockchain and artificial intelligence, to enhance transparency and efficiency.

Mechanical expertise in mechanization, equipment selection and maintenance and field and factory operations.

Marketing, brand building, practical experience in retail and wholesale, import and export and logistics.

Tasting, blending, formulation, packaging, product life-cycle

Advocacy, legal, legislative

My training and education (LinkedIN profile or website URL)(Required)

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OPTIONAL: Upload an example of collaborations that demonstrate your role as facilitator.

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