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Understand The Tea Industry
“Make better business decisions using our sophisticated market analysis.”
Dan Bolton Editor and Producer, Tea Journey And Tea Biz
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CVC May Sell Kericho Tea Estates | Dunkin’ Launches Hard Iced Tea and Coffee
CVC Capital Partners Exploring Sale of Kericho Tea Gardens: Unilever Brands Not for Sale | Dunkin’ Will Soon Begin Selling Hard Tea at Select US Locations in 12 States | A Study Using UK Biobank Data Shows Tea Flavonoids May Lower the Risk of Gout | PLUS Phil Rushworth loves adventure camping, canoeing, climbing, and…
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JDE Peet’s Will Withdraw Global Tea and Coffee Brands from Russian Market
Sustainable Practices are Correlated to Brand Loyalty: Age and income influence consumer loyalty, healthy brand attributes help | JDE Peet’s Will Halt Sales of its Best-Known Tea and Coffee Brands in Russia | The UN Global Peace Council Honors WomenServe Founder Nioma Narissa Sadler | PLUS | The recently concluded International Plantations Sustainability Summit hosted…
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Trustea Celebrates 10th Anniversary
Kenya’s KTDA Chair Resigns Following Tea Reforms Conference | David Ichoho later Withdrew a Lawsuit Alleging His Resignation was Forced | Nestle Announces Cost-Effective Sugar Reduction Technology | AriZona Unveils a Hard Iced Tea – Monster is next | PLUS Trustea was launched in 2013 by tea industry stakeholders, and producers determined to elevate the…
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India’s Holistic Tea Sustainability Code
Since its was founded a decade ago India’s trustea sustainability code has expanded to 65% of domestic tea production covering the supply chain from the fields where the tea is picked up through manufacturing and the dispatch from the factory. “We look at sustainability in a holistic way, we think that environment, livelihood, and safety…
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TeaFit: Unsweetened Iced Tea and Herbal Goodness
There are many herbal recipes from our own Ayurveda. We selected tea as a base to make the blends flavorful and light on the palate and not douse everything with loud flavor and sugar. So that’s where it came from, a very personal place, but I’m glad it found resonance in the larger customer base. -…
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Unrelenting Heat is Lowering Tea Yields
Unrelenting Heat is Lowering Tea Yields | Global average air temperatures reach a new high | Herbal Tea Market Growth is Accelerating | Dilmah Tea Founder Merrill J Fernando Passes | PLUS Pradeep Kumar Sacitharan, CEO of London-based Donsfield discusses the critical role of data in defining consumer demand | Episode 126
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Future-Proof Your Tea Business
“Use the right information to make wise long-term tea trading decisions.”
Dan Bolton Editor and Producer, Tea Journey and Tea Biz
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The Pearl Temple
The stupa is the heart of the temple. It is a hemispherical structure containing relics of the Buddha placed there by 2,500 years ago by the local chieftain, Indaka
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Badulla Tea Harvest Blessing
Accompanied by drummers and dancers, planters and tea pluckers in Sri Lanka’s Uva Province, paraded through the city streets of Badulla to the ancient Muthiyangana Raja Maha Vihara Temple courtyard, where a Buddhist monk blessed their first harvest tea.
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Receding La Niña to Boost Summer Temps
China is again experiencing record-breaking heat early in the crop cycle, impacting Yunnan and several other tea-growing provinces. The country has experienced several heat waves since March, with Yunnan in Southwestern China recording 40 Celsius highs. Northern provinces Jinan and Tianjin are seeing temperatures soar to 37C (about 98 degrees Fahrenheit).
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International Tea Day Makes a Big Splash
A Billion People Participate in Earth Day Activities | Earth Day Organizers Honor Just Ice Tea Founder Seth Goldman | Iran Snubs India Suppliers as Tea Exports Set Record | Long-Running Drought in Kenya Depresses Tea Yields | Vahdam Launches Spice Line
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Catchy TV Campaign Launches Lipton Hard Tea
This week, Lipton unveiled a trio of television and web commercials that state the obvious. The top-selling non-alcoholic tea brand recently launched a fresh-brewed line with 5% ABV (alcohol by volume). The new hard tea is blended with a triple-filtered malt base in four versions, replicating its best-selling flavored iced tea.
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A Taste of the Wild
The trees at Warnagala Tea Estate, established in 1890 by Scottish planters, today rise 40 to 50 feet into the rainforest canopy on the slopes of the sacred Sri Pada Mountain range. Pluckers climb into the trees to retrieve green leaves for tea making Forest Hill teas.
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International Tea Day Makes a Splash
Tea associations, governments, and brands join in the May 21 tribute to a global tea industry that has increased production from 4.3 to 6.5 billion kilos in the past decade, enabling tea drinkers to enjoy 8.2 billion cups a day.
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Eugene Tea Festival
The inaugural Eugene Tea Festival is Sunday, May 21 at the Farmers Market Pavilion and Plaza in downtown Eugene, Ore. The event is sponsored by the City of Eugene Cultural Services Downtown Program Fund
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Global Tea Forum Makes a Splendid Return
| The Global Dubai Forum Makes a Splendid Return | DMCC Executive Chairman and CEO Ahmed bin Sulayem commits to a biennial schedule for future conferences | South India Planters Name 18 Golden Tea Leaf India Award Winners | Indian Tea Association Presses for a Tea Price Floor Indexed to Rising Production Costs Borne by…
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A Billion People Support Earth Day
A Billion People Participate in Earth Day Activities | Earth Day Organizers Honor Just Ice Tea Founder Seth Goldman | Iran Snubs India Suppliers as Tea Exports Set Record | Long-Running Drought in Kenya Depresses Tea Yields | Vahdam Launches Spice Line
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Spice and Tea Synergy
Vahdam Tea founder Bala Sarda is launching a new line of 25 Indian spices grown free of adulterants and pesticides and manufactured without artificial colors. Initially, Vahdam spices will be sold directly to consumers and later offered in grocery stores.
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Driving Growth Through Intent-Based Ads
The tea industry has seen significant growth over the past few years. More consumers are looking for unique and high-quality tea products. Tea business owners must create a customer-centric approach (Gascoyne, 2023). Such an approach requires understanding consumer intent (Bailey, 2023). Combining intent-based advertising and experiential retail can fuel growth for your tea brand. We…