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Pricing Tea in a Slogging Economy

Pricing Tea in a Slogging Economy | Indicators Suggest a Recession is Imminent | The International Tea Academy Awards its First “Leafies” | Sales of Herbal Infusions are Expected to Double this Decade | Plus Canadian Economist Sylvain Charlebois sees a lot of positives for the tea industry but cautioned that inflation is an economic disease that will linger.

Tea News for the week ending November 4

Carman Allison, vice president of thought leadership at Nielsen IQ in Toronto, describes the unusual combination of slow growth and job gains set against rising interest rates and sharply higher inflation as a “consumer recession.

“We are all trained to understand that you need two consecutive quarters of GDP contraction for a country to be officially in a recession. But we also know that by the time that actually happens, a lot of the economy is already in a recession,” he explains.

| The International Tea Academy Awards its First “Leafies”
| Sales of Herbal Infusions are Expected to Double this Decade

| PLUS Canadian Economist Sylvain Charlebois, senior director of the Agri-Food Analytics Lab at Dalhousie University, sees a lot of positives for the tea industry but cautioned that inflation is an economic disease that will linger. Supply chain challenges remain. He said the macro-dynamics around commodities are getting more complicated, adding, “The fall is not going to be an easy one.”

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Editor | Publisher | Podcaster | Consultant | Journalist Dan is the founder of Tea Journey Magazine, the Tea Biz Podcast and Blog, and a contributing editor at STiR coffee and tea. He is the former editor and publisher of Tea Magazine, former editor and publisher of World Tea News, and former editor-in-chief at Specialty Coffee Retailer, then headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.

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