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Tea Biz Podcast | Episode 18

Tea Industry News for the week of May 21. | International Tea Day Celebrations | Assam Forbids Tea Workers to Isolate at Home | Nepal’s First Flush is Delayed | Kagoshima May Soon Outproduce Shizuoka | PLUS Eva Lee Shares Hawaii Harvest Update and author Chitrita Banerji Explains that Tea is Both Cultural and Personal

Caption: Tea Forest in the Hawaiian sun near the village of Volcano. Courtesy Tea Hawaii/Eva Lee

Hear the Headlines

| International Tea Day Celebrations
| Assam Forbids Tea Workers to Isolate at Home
| Nepal’s First Flush is Delayed
| Kagoshima May Soon Outproduce Shizuoka

Seven-minute News Recap

India Tea Price Watch | Sale 19

Features

Tea Biz this week travels to the slopes of the Kilauea Volcano where Tea Hawaii Founder Eva Lee describes the ongoing tea harvest as unusually wet and seven weeks later than normal.

…and then to Massachusetts to learn from author and historian Chitrita Banerji how a simple beverage transformed Indian culture.

Tea Hawaii owners Eva Lee and Chiu Leong

Uniquely Hawaiian

Constant rains delayed Hawaii’s first flush by several weeks

By Dan Bolton

Eva Lee is a pioneer of modern tea cultivation in Hawaii, establishing with her husband, Chiu Leong, a tea garden and nursery in the village of Volcano 20 years ago. The farm supplied growers with hearty cultivars first introduced in 2000 by researchers at the College of Tropical Agriculture and Human Resources. Hawaiian tea is grown on farms producing less than 100 kilos a year. Small amounts of premium tea are exported, but most is purchased by local restaurants and tourists. In this conversation, Lee describes how the “modest but very strong tea industry” adapted during a difficult year. Read more…

Tea Hawaii co-founder Eva Lee shares details about the 2021 harvest.
Chitrita Banerji

Tea is Both Cultural and Personal

By Aravinda Anantharaman | Bengaluru

Humans readily adapt to new foods and drink, most with little affect “we make them our own by accepting them and enjoying them” says distinguished food and culture author Chitrita Banerji. But some are transformative: “It’s interesting that a foreign drink brought in by a foreign colonial power became such an important thing. We don’t think of tea as a foreign drink anymore,” she tells Aravinda Anantharaman during this International Tea Day interview.

Read more…

Chitrita Banerji on the transformative

Tea News you Need to Know

By Dan Bolton

Villagers have celebrated tea at local festivals that date to millennia. In the past hundred years, regional and national tea celebrations gained momentum — driven primarily by corporate marketers.

A decade ago, the idea of a global day of recognition with a different message took hold. Joydeep Phukan, who directs the Tocklai Tea Research Institute in Assam, was tasked by the FAO’s Intergovernmental Group on Tea to convince the United Nations General Assembly to focus on producers, creating awareness and appreciation for the small growers responsible for most of the world’s tea. That took five years.

Then the real work began. In 2019 when he learned of the General Assembly vote in favor of International Tea Day, Phukan challenged the industry: “Now that we have a dedicated day for tea, we need to do interesting things around the day to re-position tea as the most preferred beverage in the world.”

Today you see that commitment passionately on display. There are virtual festivals, seminars, and academic presentations, an all-day SofaSummit to hear the voices of origin and the YouTube series “Around the World in 80 Teas” a marvelous virtual visit to the tea lands narrated by Will Battle and Dr. Sharon Hall, who directs the UK Tea & Infusions Association. The UN organized a presentation on sustainability and panel discussion. In Argentina, the Misiones tea growers are presenting a Spanish-language tea conference. In Sri Lanka the focus is marketing. In China the Ministry of Agriculture and Rural Affairs is hosting the Hangzhou International Tea Industry Expo, the largest face-to-face tea expo in China since the pandemic.  If you love tea please promote and participate in these activities, either live or over the weekend since most are recorded.

Today is a glorious day, let’s all share in the tea industry’s ten-year overnight success.

Biz InsightTea Biz presents Behind the Headlines, a 15-minute YouTube presentation by Dan Bolton describing trends that shape today’s news. Available in English and Spanish.

Assam Forbids Tea Workers to Isolate at Home

The situation has worsened in Assam to the point that workers who test COVID positive, many of whom are mothers and grandmothers, must quarantine outside their home until they recover. The practice is controversial but necessitated by the fact entire families have perished on the return of infected workers.

Assam Health Minister Keshab Mahanta announced that

“In the tea gardens, we have taken a tough stance on isolation of the positive patients. No one will be allowed to avail home isolation in the tea gardens.”

Workers that do not require hospitalization must remain in COVID Care Centers where they are provided food and medicine. The vaccination rate remains low in part because many are unable to navigate the Co-WIN online registration system. Registration is mandatory for all those 18 years of age and older.

During the past year Assam counted fewer than 1000 deaths but there were more than 500 cases in Dibrugarh this week. There were more than 6000 cases reported May 19 and the seven day average is more than 5000. Deaths are approaching 2,500.

India recorded the highest COVID one day fatalities of any country this week. There are now 26 million active cases with almost 300,000 deaths officially recorded, a tally that is likely an undercount.

Biz Insight – There were 1,851 tea workers who tested positive on 229 tea gardens of Assam last week. There are now 214 COVID Care Centres in operating with more opening this week. There are 850 registered gardens in the state, any that are found to have 20 or more workers test positive are declared a containment zone.

Nepal First Flush Delayed

Tea growers in Nepal faced a formidable combination of wet weather, expensive fertilizer, high transport costs, a shortage of labor, infestations of leaf curl and black tip that led to declines of as much as 40% last year compared to 2019.

In 2021 drought is the big concern.

Harvest totals or the first flush are half that of 2020. New leaves did not sprout on schedule due to drought conditions that lasted from December until February. The Kathmandu Post writes that unlike last year, the price of CTC (cut, tear, curl) teas are 200 Nepal Rupees per kilo, well below highs of 360 Nepal rupees last year.

Nepal is also seeing a replay of last year’s Covid-19 crisis. Nepal reported 9,198 new confirmed cases on Monday around 3000% increase from last month. The positivity rate is averaging 45% with 174 deaths per day in a country of around 30 million population.

Biz Insight – Nepal Tea founder Nishchal Banskota, who manages the family’s Nepal tea garden remotely from New York, writes that “along with the health crisis, the small farmers in the agricultural sector face even longer term impact due to their crops getting wasted due to the lockdowns and lack of market access. The farmers that were just hoping to recoup the losses from last year’s crisis are yet again faced with challenges to produce and sell their crops. The tea farmers find themselves in the same situation where they might not be able to harvest their most productive second flush due to the rise in the cases.” 

Learn more on the Tea Biz Blog.

Kagoshima May Soon Outproduce Shizuoka

Shizuoka, Japan’s picturesque and most productive tea prefecture since 1959, may soon have to relinquish that title to Kagoshima, according to data released by Japan’s Ministry of Agriculture, Forestry and Fisheries. Acreage under tea and green leaf output has slowly declined since the 1980s in Shizuoka which produced 25,200 metric tons of unprocessed tea leaves in 2019. The total is 34% of Japan’s tea production. The 2019 crop was valued at ¥ 25.1 billion yen (about $230 million US dollars). Kagoshima growers, who harvested only 2,700 metric tons in 1959, by 2019 were recording ¥ 25.2 billion in sales. The prefecture harvested nearly the same amount of tea on 7,970 hectares, compared to Shizuoka’s 13,700 hectares. The reason is that Kagoshima invested heavily in mechanized harvesting equipment now used on 97.5% of the prefecture’s farms. Due to steeper slopes and smaller plots, only 65.8% of Shizuoka’s tea is mechanically harvested.

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Tea Biz News and Insight – December 2, 2022 Tea Biz

HEAR THE HEADLINES – Black Friday Lives Up to its Name | US shoppers set in-store and online sales records | UNESCO Inscribes Two Tea Traditions on the List of Intangible Cultural Heritage of Humanity | Australian Study Shows Elderly Women Benefit from Tea Flavonoids| NEWSMAKER – Andrew McNeill, Business Development Director Seven Cups Fine Chinese Tea| GUEST – TeaBookClub Founder Kyle Whittington| FEATURE INTRO – Tea Biz travels to Tucson, Arizona, for the grand opening of a 2200 sq. ft. combination tea shop, tearoom, warehouse, and online fulfillment center. Andrew McNeill, Business Development Director at Seven Cups Fine Chinese Tea, says that stay-at-home tea drinkers experimenting with specialty teas are eager to share the experience of tea discovery face-to-face.Tearooms Rekindle Cultural Experience Face-to-Face – Seven Cups Fine Chinese Tea is typical of well-established shops that survived the pandemic. The direct-trade retailer is 20 years old, located in a second-tier city, and generates revenue online and in-store from packaged sales, tea service, and wholesale supply to coffee shops, cafes, hotels, and restaurants.Packaged tea has fared well since 2019. A spike in sales jammed tea cupboards with direct-from-origin and exotic teas purchased online. The growing consumer preference for better-tasting tea favors retailers with quality selections, including herbal infusions. Retailers are remodeling to promote in-shop sampling as it encourages social interaction and repeat business among enthusiasts eager to experiment and learn from experts.Seven Cups founder Austin Hodge says, "When you enter a traditional teahouse, in China or Tucson, you step into a cultural experience that separates you from your daily problems. It’s a teahouse tradition for tea drinkers to be treated with respect and dignity, whatever their outside problems might be.”REVIEW: Tea & Empire, James Taylor in Victorian CeylonAngela McCarthy & T.M. DevineThis fascinating book illuminates the all-too-often overlooked tea region of Ceylon, present-day Sri Lanka. The authors draw on the letters of James Taylor, pioneer and founding father of the Ceylon tea industry, to explore the life of a Scottish migrant who, through experimentation and determination, forged a new industry out of the ruins of the coffee blight. This uniquely complete collection of correspondence reveals this pivotal time in tea history through the eyes, thoughts, and actions of a key player. – Kyle Whittington
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Editor | Publisher | Podcaster | Consultant | Journalist Dan is the founder of Tea Journey Magazine, the Tea Biz Podcast and Blog, and a contributing editor at STiR coffee and tea. He is the former editor and publisher of Tea Magazine, former editor and publisher of World Tea News, and former editor-in-chief at Specialty Coffee Retailer, then headquartered in San Francisco. Dan has traveled the tea lands, speaking on retail beverage trends in Canada and the United States and at conferences in Europe, China, India, Australia, the Middle East, South America, and Africa.