Publications

Tea Biz Podcast | Episode 2

Tea Industry News for the week of January 29 | DAVIDsTEA Turnaround | Condition Specific Blends | Canadian Tea Sales Slow

Listen to the Podcast for the week of January 29

Here are the News Headlines

• Montreal-based DAVIDsTEA is undergoing a remarkable transformation
• Tea companies report strong sales and many new functional, and condition-specific teas
• Britons increased their tea intake 27 percent – dunking 61 billion tea bags in 2020
• Tea sales slow in Canada following a spring sprint

Features

This week we travel to Malawi, Africa where industry veteran Ranjit Dasgupta talks with Honorary Consul Jordan Price about a tea growing region gaining a reputation for producing innovative and sustainable specialty tea

Ranjit Dasgupta interviews Jordan Price, Malawi’s Honorary Consul to the US

… and to the Nilgiri Mountains in South India where Aravinda Anantharaman reports that hundreds of small growers in 100-member “farm producer groups” are collectively learning how to transition from fertilizer- and pesticide-dependent land practices to the organic cultivation of tea.

Aravinda Anantharaman reports…

News you Need to Know

Sarah Segal began the New Year as CEO of DAVIDsTEA

The Montreal-based brick-and-mortar retailer is undergoing a remarkable transformation. The firm, which operated more than 200 retail locations in the US and Canada until last March was forced to declare bankruptcy, closing 166 locations, leaving only 18 mall and suburban storefronts. The situation looked dire — but within three months the business had returned to profitability —and in its most recent financial disclosures Segal pointed to– a 145 percent increase to $22 million in tea sales online and in grocery – up from $9 million during the same period the previous year. Segal said it is her goal to “solidify our position as a digital-first, industry-leading provider of on-trend, high-quality loose-leaf tea, tea accessories, and gifts.”

Biz Insight – Financial analysts praised the company’s “asset-light” business model, estimating that the combination of labor savings, minimal rent, and reduced overhead multiplied cash flow by 15 times. Segal promised investors that DAVIDsTEA “is on a new path, squarely focused on becoming a more agile organization.”

Innovation Driven by Pandemic

COVID has made consumers recognize that WELL BEING is a vital concern. Tea companies report strong sales and many line extensions for functional, and condition-specific teas. This week Celestial Seasonings Tea announced an expansion of its TeaWell line with Mood Tonic, Laxative, and Gut Health teas. Brands introducing new teas include Tata Tea’s immunity-boosting Tetley Green Tea with vitamin c, TAZO’s Calm in 42oz bottles; new Ayurvedics from India’s Teamonk. and a vegan double spice chai from STASH Tea. Researchers in Singapore recently announced probiotics that can be added to any tea which is then left to ferment for two days – retaining the original flavor — enhanced with fruity and floral notes and a faint acidity.

Market research firm Mintel, which maintains a global database of new products, noted a growing number of “Feed the Mind” formulations. “The events of 2020 caused a fundamental reset in human behavior” according to Mintel. In the coming years, consumers will be looking for more products and services that offer mental and emotional health benefits.”

Biz Insight – Manufacturers are also experimenting with new ways to deliver the goodness of tea. Effusio, a New York-based company, uses flexographic printing technology to make wafer thin dissoluble discs that deliver vitamins, minerals and complex nutrients including prebiotics. The company’s “Sleep” discs contain L-theanine derived from tea; chamomile and melatonin.

Tea Sales Up in the UK as Volume Continues to Fall

Britons increased their tea intake by 27 percent in 2020 consuming 61 billion tea bags, enough to cover the equivalent of 31,000 soccer fields. A survey of 2,000 tea drinkers financed by JING Tea found that during the pandemic UK residents used an average of four teabags a day or 1,460 tea bags per person last year.

One third say they drink tea for comfort and one in 20 said that tea calmed them during a crisis. One third said they plan on sticking with the same tea, prepared in the same way for life but 58 percent say they are willing to experiment.

Biz Insight – The British Isles are a bellwether for western consumption patterns dating back 361 years. Revenue from tea rose slightly in 2020 but consumption continued its 11-year decline in volume. Globally tea consumption grew by 1.5 percent, a retreat from the previous year’s 4 percent pace due to temporary and permanent closures of cafes and restaurants. The Economist Intelligence Unit predicts tea consumption to grow by 2.8 percent in 2021.

Canadian Tea Sales Slid in 2020

Tea sales in the first weeks of the pandemic soared. Canadians, like those in many nations, rushed to fill their pantries. During the early spring and summer sales in grocery grew by double digits leading all FMCC (Fast Moving Consumer Goods) categories and offsetting losses in foodservice. The situation changed as lockdowns returned last fall….

Shabnam Weber – President Tea & Herbal Association of Canada

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Tea News and Biz Insight – June 18, 2021 Tea Biz

HEAR THE HEADLINES – Cold Brew is Trending for Iced Tea Month | DAVIDsTEA in Canada Settles its Debts and Kenya Exports Surge but Auction Prices Remain Low| GUEST – Ravi Kroesen, head teamaker at Steven Smith Teamaker, in Portland, Ore.| NEWSMAKER – Amy Dubin-Nath, founder Janem Tea in Colombus, Ohio| FEATURES – Tea Biz this week travels to Columbus, Ohio to visit with Amy Dubin-Nath, founder of Janem Tea and an ad hoc India tea ambassador to the US.… and then to Portland, Ore. where Ravi Kroesen, head teamaker at Smith Teamaker, explains the many uses of tea at the company’s recently opened plant-based café.Spectacular Indian TeasAmy Dubin-Nath sees a bright future for specialty teas originating in India, “but I don’t think it is going to be a quick flip where people are only after high end teas.” Instead, the process will be gradual, following a path similar to wine. “Do I want to see the spectacular teas of India keep selling at a high price?" she asks, “Yes, definitely, as that elevates the perceived value, making it something precious. I believe that message should be spread throughout the world — including in India.”A Plant-Based Café where Tea Reigns SupremeThe intent of the new café concept, says Smith Teamaker Ravi Kroesen, is to “develop foods that really reflect our ethos [E THOS] of plants, as well as utilizing tea as an ingredient.” The new Smith Teamaker café sources locally with a menu that includes snacks, lattes and iced concoctions with full meals that demonstrate how tea and food can live in harmony from leaf to cup to plate.
  1. Tea News and Biz Insight – June 18, 2021
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  3. Tea News and Tea Biz Insight – June 4, 2021
  4. Tea News and Tea Biz Insight – May 28, 2021
  5. Tea News and Tea Biz Insight – May 21, 2021
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Editor | Publisher | Consultant | Freelance Writer Dan is the founder of Tea Journey magazine and a contributing editor at STiR coffee and tea. He is the former editor and publisher of World Tea News, and a contributor to Fresh Cup, Specialty Coffee Retailer, and CoffeeTalk. His personal blog is www-tea-biz.com In 2012 Dan supervised the successful re-launch of Tea Magazine where he was editor and publisher. This followed two years as editor and publisher of World Tea News. Dan has traveled widely, speaking on retail beverage trends in Canada and the United States at conferences in Dubai, UAE, Global Dubai Tea Forum (2016) and GDTF (2012 and 2014); World Tea Expo (2011-2015-2016); Canada Coffee & Tea Show (2011); Coffeefest; World Tea East and presented at the Tocklai Tea Research Institute Centennial, Jorhat, Assam (2011). He addressed the India International Tea Convention in Goa, India (2012). Dan is addressed COTECA conference attendees in Hamburg, Germany in September 2016, presented at the Xiamen Tea Fair in China, the DMCC Tea Centre hosted Global Dubai Tea Forum in 2016 and the Puer Specialty Coffee Forum hosted by the Yunnan Coffee Exchange in 2019.