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Specialty Tea Visionary Brian Keating Passes

SEATTLE, Wash.

Brian R. Keating, 62, a specialty tea visionary, well-respected tea blender, formulator, market researcher and consultant died Sunday, Sept. 2.

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Brian Keating

Keating was visiting long-time friend Mary Greengo at her Queen Mary Tea Room in Seattle when he collapsed in the Tea Emporium. Paramedics responded. He was later pronounced dead at the University of Washington Medical Center.

Keating worked in the tea industry for more than 30 years. His marketing reports, first published in 1993, foretold the growth of specialty tea industry. Sage Group published 10 “Specialty Tea is Hot” reports on every facet of the industry, co-authored several culinary works and “How to Make Tea” (2016) a consumer title distributed globally.

Keating was the first tea buyer and blend-master at Whole Foods Market (via its subsidiary Allegro Coffee) where he was responsible for creating 40 new tea products in a lab of his design. He previously owned one of America’s most successful specialty tea shops and cafés.

Keating pioneered may innovative tea beverages including the first tea-based energy drink, SPORTea. His role with World Tea Expo dates to the inception of the event.

Plans for a celebration of his life are underway.

Services are pending.

Editor | Publisher | Consultant | Freelance Writer Dan is the founder of Tea Journey magazine and a contributing editor at STiR coffee and tea. He is the former editor and publisher of World Tea News, and a contributor to Fresh Cup, Specialty Coffee Retailer, and CoffeeTalk. His personal blog is www-tea-biz.com In 2012 Dan supervised the successful re-launch of Tea Magazine where he was editor and publisher. This followed two years as editor and publisher of World Tea News. Dan has traveled widely, speaking on retail beverage trends in Canada and the United States at conferences in Dubai, UAE, Global Dubai Tea Forum (2016) and GDTF (2012 and 2014); World Tea Expo (2011-2015-2016); Canada Coffee & Tea Show (2011); Coffeefest; World Tea East and presented at the Tocklai Tea Research Institute Centennial, Jorhat, Assam (2011). He addressed the India International Tea Convention in Goa, India (2012). Dan is addressed COTECA conference attendees in Hamburg, Germany in September 2016, presented at the Xiamen Tea Fair in China, the DMCC Tea Centre hosted Global Dubai Tea Forum in 2016 and the Puer Specialty Coffee Forum hosted by the Yunnan Coffee Exchange in 2019.

1 comment on “Specialty Tea Visionary Brian Keating Passes

  1. Yahya Beyad

    May his soul rest in eternal peace.

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