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Pimp My Tea

China’s CNTV assigned a reporter to visit Los Angeles last week to describe the tea industry in America.

The serious video report, hilariously but aptly titled Pimp My Tea, includes an interview with International Tea Importer (ITI, Inc.) and Chado Tea Room Founder Devan Shah, a visit to the American Tea Room in Beverly Hills and conversations with tea drinkers.

In America “the tea is infused with all sorts of interesting flavors” explains the reporter as the camera pans pouches labeled Macaroon (cacao bits, rooibos, coconut, licorice) and Toasted Fig (pu-erh, figs, dandelion roots, coconut flakes and fennel) or Brioche, advertised as “aromatic as a French patisserie” with almonds, cinnamon and safflower blossoms.

To a purist, concoctions like Chamomile Lemon and Dry Desert lime seem quite ordinary beside Carrot Curry and Beef Cabbage, Spinach Chive and Broccoli Cilantro “tea.” The blends described above no doubt appear to the Chinese exactly like the garish, gaudy and extravagant embellishments gangbangers use to transform 1970s caddies, a vintage Ford Fairlane or Lincoln Continental into pimpmobiles.

The Chinese treasure several blends such as Jasmine green tea but for the most part consumers there seem content with tea processed much as it was a 1000 years ago. In America the blends featured in most shops were developed within a few months of launch. They appear and disappear with the season.

Source: CNTV Culture Express

Editor | Publisher | Consultant | Freelance Writer Dan is the founder of Tea Journey magazine and a contributing editor at STiR coffee and tea. He is the former editor and publisher of World Tea News, and a contributor to Fresh Cup, Specialty Coffee Retailer, and CoffeeTalk. His personal blog is www-tea-biz.com In 2012 Dan supervised the successful re-launch of Tea Magazine where he was editor and publisher. This followed two years as editor and publisher of World Tea News. Dan has traveled widely, speaking on retail beverage trends in Canada and the United States at conferences in Dubai, UAE, Global Dubai Tea Forum (2016) and GDTF (2012 and 2014); World Tea Expo (2011-2015-2016); Canada Coffee & Tea Show (2011); Coffeefest; World Tea East and presented at the Tocklai Tea Research Institute Centennial, Jorhat, Assam (2011). He addressed the India International Tea Convention in Goa, India (2012). Dan is addressed COTECA conference attendees in Hamburg, Germany in September 2016, presented at the Xiamen Tea Fair in China, the DMCC Tea Centre hosted Global Dubai Tea Forum in 2016 and the Puer Specialty Coffee Forum hosted by the Yunnan Coffee Exchange in 2019.